Why are digital tools essential? Whether you’re just starting up a business or employ in-house specialists, digital tools help your business perform at its best.
We’ve compiled a selection of our FREE GUIDES to essential digital tools; from must-have online kit to recommended time-savers.
Of course, nothing can replace bringing in industry specialists with the latest expertise in web, social and content techniques.
But, for any business, the more you understand about the online world the more it can be used for your benefit.
Just click on the links for hand-picked expertise on subjects like Google, video marketing, blogging and much more.
Essential Business Tools
We’ll start with a giant of the online world and our comprehensive blog explaining how you can use free Google tools to benefit your business.
A highlight? Google Maps are, at times, underused by companies as a way to help potential customers find your premises using accurate, updated information. Find out more about the features of Google Maps by following our links.
Your Blogging and SEO Toolkit
Why have we included blogging and Search Engine Optimisation (SEO) together?
Well, we’re big fans of WordPress – a platform you can use easily for blogging – and of the Yoast plugin, which helps improve the SEO potential of your writing.
See also our guide to choosing between WordPress.com and WordPress.org.
A highly recommended next step, then, is to learn about the WordPress plugin Yoast.
Our Ultimate Guide to Yoast is best read alongside our quick read overview of Yoast Academy, the company’s own in-depth tutorial series.
BUT there’s no value in trying to rank for keywords if you don’t know which keywords you need to target. SEMRush is a great place to start and is covered by a free ProfileTree guide.
Social Media and Video
Again, we’ve joined two subjects together as they overlap into each other beautifully.
Perhaps not a digital tool in the traditional sense, but more of a career tool in a digital world.
PS – JUST PUBLISHED…our free Digital Marketing Knowledge Archive
Questions? Want to know how we can help turn knowledge into results?
Drop us a hello! We’ll put the kettle on.