Content Awards Success for ProfileTree

Content Awards Success for ProfileTree

ProfileTree have been celebrating more awards success after a win in the Irish Content Marketing Awards.  ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry judges, leading to the company being announced as winner during a ceremony at the Ballsbridge Hotel, Dublin.   ‘Best Work, By the Best People’ ​Described […]

Earning From Your Competitors’ Mistakes

Earning from your competitors

Earning from Video Content Marketing Video content marketing is – we hope – already seen as an open goal in your business. But it is easy to overlook how taking advantage of the mistakes your competitors are making can lead to even better results. Let’s take a closer look at some common misconceptions about video, and […]

Video Content Marketing Examples: Inspiration From the Pros

Video Content Marketing Examples

Why take inspiration from some great video content marketing examples? Because video pros who have invested in their tried-and-tested approach know what creates the best results. Also: their approach to video may surprise you. Before putting budget into video, see our QUICK READ overview of some essential video content marketing examples.   Video Content Marketing […]

Digital Marketing Methods: Five Essentials

Digital marketing methods

In the age of the internet, digital media marketing has become an essential part of the marketing mix. Thanks to the wide use of the internet, you can expect to reach the world’s population at a fairly low cost. In order to properly implement digital media marketing, it is important to understand how it works. […]

WordPress.com VS WordPress.org: Which Should I Use?

WordPress.com VS WordPress.org: Which Should I Use?

You may have heard of WordPress, but do you know that there are two versions of this web builder? One is called WordPress.com and the other is called WordPress.org and there are a number of key differences you should know, especially if you are looking to build a website or blog. Choosing the right platform […]

Hiring a Video Marketing Agency: All You Need to Know

Hiring a video marketing agency

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a […]

Becoming a Belfast Blogger

Become a Belfast Blogger - Belfast Underpass

Ever since the introduction of the world wide web, people have been focused mainly on reproducing content. A good portion of the internet users turned to what is known as blogging. Articles of all sorts and lengths flood the internet every day in various niches, you didn’t even know existed. Not only that, but blogging […]

Marketing Prospects: Your Map Through The Job Market

Marketing Prospects Job Market

So you’re considering a job in marketing. You may be a student choosing a major or you love marketing and advertisements. This article is here to explore marketing prospects in today’s job market and help you make a decision.  Marketing Prospects: Marketing is one of the most popular job fields today. Everyone who creates a […]

LinkedIn Posting ‘Myths’ – Fact or Fiction?!

LinkedIn Posting ‘Myths’ – Fact or Fiction?!

What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to see what […]

Why ProfileTree? What Makes Us PROUDLY Different

Why ProfileTree? Here’s What Makes Us PROUDLY Different

Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there….     Working With ProfileTree We haven’t just grown ProfileTree […]

Make Content Work Harder with SEO Keywords – Here’s How!

Make content work harder for you

What are SEO keywords? And why is it important to write using keywords? Well, making sure search engines can link your page to the search query you want to rank for is achieved through the right use of keywords on a page. An essential for your business! What is SEO? To further understand what SEO […]

What Can Irish Whiskey Teach Us About Company Brand?

What can Irish Whiskey teach us about branding?

Thinking about your company brand? The world of Irish whiskey – yes, Irish whiskey – can give some great lessons about authenticity, emotional connection and much more. Thanks to the recent arrival of a very large number of new brands, there’s a big conversation about authenticity in the Irish whiskey market. And it has some […]

SEO Explained: Ever Visited a City Centre? You Already Understand!

SEO explained

Why does SEO need to explained? Because we know lots of companies like to make SEO sound MUCH more complicated than it needs to be. The good news: you already understand it. Yes, SEO techniques are ever-changing and can be complex but the reasons why and how SEO works?  They’re simple. Read on for our […]

Vero App: Could It Still Become The New Facebook?

Vero, the new social media?

If you haven’t heard of the Vero app you’ll have heard about the reasons why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero […]

Yoast Academy: The Easy Way to Learn SEO?

Yoast Academy: The Easy Way to Learn SEO?

Yoast Academy – a series of online training courses made by Yoast – could be the ideal way to build SEO expertise quickly and easily in one place. Yes, there’s a downside: the courses come at a price BUT offer hands-on, interactive learning from a world leader in SEO expertise. Is it right for you? […]

How to Trend on Twitter in 2018?

How to Trend on Twitter

You want to lead the flock of Twitter? Learning how to trend on Twitter can be a stepping stone to social media fame. That fame can result in the success of your business or brand. Knowing how to trend on Twitter is a winning card of its own. Twitter is one of the most famous social […]

Content Marketing Benefits: Could Content Transform Your Business?

Content Marketing Benefits

Content marketing benefits? You’ve come to the right place. Here’s why… Our business did something with content marketing others forget to do – we built our own company on content FIRST. So, if you aren’t talking about content marketing in your business we can definitely explain the reasons why you should. And why take our […]

Benefits of Blogging: Start a Conversion With Your Customers Today!

Benefits of Blogging- Travelling in a plane

The benefits of blogging are especially clear if you run a business in today’s digital world: blogging gives you a way to talk WITH your customers and help them understand your company better than ever. Blogging can also be a great way to express yourself in your personal life. Ready to communicate with the world? […]