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Content Writing and Marketing - Page 4

The latest content marketing articles, advice and insights from the ProfileTree team.

Importance of a Website Strategy: Why You Need One & Tips & More

Rahma AliRahma Ali // 2nd April 2023

The importance of a website strategy is priceless. Indeed, the success of your business is vastly dependent on how your marketing, social media, content, and website Strategies are executed, what comes out of them, and when you can build a new one. The word “strategy” has always irked any business owner. It feels boring, stuffed […]

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How to Create Website Content Strategy in 6 Simple Tips

Rahma AliRahma Ali // 21st January 2024

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

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Content writing – the key to a successful digital marketing strategy

Sara LynchSara Lynch // 25th April 2023

At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy, it helps promote your brand online and ensures that your business remains competitive within the digital market.  

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5 Effective Methods for Marketing Halloween for Hospitality

Sara LynchSara Lynch // 18th January 2024

Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.

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How A Social Media Content Calendar Can Improve Your Marketing Strategy 101

ProfileTreeProfileTree // 11th February 2024

In content marketing, using a social media content calendar and schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a social media content calendar is what will help you to succeed in meeting your marketing strategy’s […]

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Freelance vs. In-House Copywriters: Unleashing Content Excellence To Unlock Business Success

ProfileTreeProfileTree // 23rd January 2024

Copywriters are an essential part of any business who wants a good digital marketing strategy and great content to share. (Image Credit: Glenn Carstens)

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5 Reasons Your Company Needs a Copywriter

ProfileTreeProfileTree // 1st December 2023

Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.

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5 Times Marketing Campaigns Got It Wrong

ProfileTreeProfileTree // 16th October 2023

We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns.  Taking note of a few failed marketing campaigns […]

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17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time

ProfileTreeProfileTree // 6th October 2023

Storytelling is such a buzzword in the marketing industry these days. There’s been a lot of hype about successful brand storytelling examples because ultimately, people like to hear the story behind their favourite products/services, it builds brand loyalty and helps create an emotional connection that will ensure your business stands out from competitors.  But what […]

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How to Write a Creative Brief: A Brief History of Briefs (With Examples)

carolcarol // 4th March 2024

How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]

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Importance of Video Marketing 101 – Video Content Training

ProfileTreeProfileTree // 26th March 2024

Video marketing is a very important tool for any business. If a business can have an effective video marketing strategy then it will have a number of benefits.     Why Use Video? We’ll look at video strategy, video for social media and explain why you don’t need  expensive equipment to make video marketing work for your […]

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Content Marketing Insights

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.