Digital marketing has become a part of every company’s marketing strategy. For small and medium sized businesses (SMEs), it has become the main channel due to its affordability, diversity, and efficiency. As a digital marketing agency that built its own equity based entirely on digital marketing, we love to empower local businesses like us to unlock their digital potential.

In this article, we will tackle the difference between digital marketing strategy and tactics as well as share with you some basic digital marketing tactics that any SMEs can use to promote itself.

Are You Looking for ‘Digital Marketing Omagh’?

We specialise in empowering small and medium-sized businesses through a unique approach to digital marketing. Recognising that each business has its distinct needs and objectives, we place a strong emphasis on hyper-tailoring our solutions.

Our comprehensive suite of services includes:

Core Digital Marketing Services

• Digital strategy development – Comprehensive planning aligned with your business goals
• Search engine optimisation (SEO) – Improving your visibility in Google search results
• Web design and development – Creating conversion-focused websites that rank well
• Social media management – Building engagement across all major platforms
• Digital sales optimisation – Converting more visitors into paying customers

Advanced Digital Solutions

• Digital training workshops – Empowering your team with essential digital skills
• AI training and implementation – Helping SMEs integrate artificial intelligence into their marketing processes
• Video production services – Professional video content for websites, social media, and YouTube
• YouTube strategy development – Growing your channel and reaching new audiences
• Content writing and marketing – Creating valuable content that attracts and converts customers

Why Choose Us for Digital Marketing Agency Omagh?

What sets us apart is our commitment to not just executing strategies, but also equipping our clients with the knowledge and tools necessary for sustained digital growth. We believe in creating partnerships where our clients are not just recipients of our services, but active participants in the digital conversation.

Our Unique Approach to Digital Marketing

• Local Expertise with Advanced Technology: Based in Belfast, we serve businesses throughout Northern Ireland, including Omagh and County Tyrone. We understand local market dynamics whilst bringing cutting-edge digital marketing capabilities typically available only in larger markets.

• AI-Enhanced Marketing Solutions: “AI technology isn’t about replacing human expertise—it’s about amplifying what local businesses already do well,” says Ciaran Connolly, Director of ProfileTree. “We help Omagh businesses integrate AI tools that save time and improve results, whilst maintaining the personal touch that makes local businesses special.”

• Integrated Service Delivery: Rather than offering isolated services, we create cohesive digital marketing campaigns that combine web design, SEO, content marketing, social media, and video production for maximum impact.

• Training and Knowledge Transfer: We don’t just manage your digital marketing—we teach you how to understand and optimise it. Our digital training sessions help business owners and their teams develop internal capabilities for long-term success.

“The most successful businesses we work with are those that see digital marketing as an investment in their future, not just a cost,” says Ciaran Connolly, Director of ProfileTree. “When you combine the right strategy with proper implementation and ongoing education, the results speak for themselves in terms of business growth and market positioning.”

With us, your journey into digital marketing is not just about reaching targets; it’s about mastering the digital landscape and leveraging its full potential for your business’s growth and success.

The Business and Digital Landscape in Omagh

Omagh, located in Northern Ireland, presents a dynamic and evolving business landscape, characterised by a mix of traditional and modern enterprises. As a regional hub, it supports a diverse range of small and medium-sized businesses, spanning sectors like retail, hospitality, agriculture, and manufacturing. The town’s historical and cultural significance also adds to its appeal for tourism-related businesses.

Current Digital Opportunities in Omagh

The Fermanagh and Omagh district supports 486 SMEs with an impressive 7.87% employee growth rate, demonstrating robust economic expansion. This growth creates significant opportunities for businesses that can effectively reach customers through digital channels.

Key growth sectors include:

• Tourism and hospitality – With major investment in positioning the region as a world-class destination
• Construction and engineering – Serving both local and regional markets
• Retail and professional services – Increasingly competing for customers online
• Agri-food sector – Expanding reach through e-commerce and digital marketing

In terms of the digital landscape, there’s a growing recognition of the importance of digital marketing and online presence among local businesses. This is partly driven by the global shift towards digital platforms and the need to remain competitive in an increasingly interconnected market. Local enterprises are progressively adopting digital strategies, including SEO, social media marketing, and e-commerce, to expand their reach and engage more effectively with both local and international customers.

However, challenges remain, particularly for smaller businesses that may lack the resources or expertise to fully leverage digital tools. This has created opportunities for digital marketing agencies to provide tailored services, helping businesses navigate and succeed in the digital world. The emphasis is on not just adopting technology, but also understanding and using it to drive growth and innovation.

As digital infrastructure continues to improve and with support from local initiatives aimed at fostering digital skills and entrepreneurship, Omagh’s business landscape is well-positioned to thrive in the digital age.

Digital Marketing Strategy vs Digital Marketing Plan

A digital marketing strategy is not a plan that outlines the channels you use and what you’re going to post on every platform. This is called a digital marketing plan and it entails the tactics you will use. In other words, it gives all the specific details about what you’re going to do exactly on which platform, for how long, how much it going to cost, and the expected key performance indicators (KPIs). A digital marketing plan may also include the content and the visuals to be published.

On the other hand, a digital marketing strategy is entirely a business perspective document. It’s aligning your digital marketing direction with the business and brand vision. It entails the headlines that will guide the digital marketing plan. It must include the brand positioning, name, brand promise, tone of voice, and digital goals and milestones. It should also highlight your competitors, target audience, and the value proposition.

Therefore, your digital marketing strategy should always come first before your digital marketing plan. The purpose of a digital marketing strategy is to align your marketing goals with the organisation’s overarching goals, while the purpose of a marketing plan is to develop the specific steps, you’ll take to realise your marketing goals.

Most companies make the mistake of starting at the plan, though. They focus on the channels they will communicate through, the content they will publish, and the budget they will spend. That usually makes ‘digital marketing’ an isolated part of the business – which seems to be working fine, but in an unpredictable direction or a direction that is not headed towards a business goal. That’s why we advise all our clients to think strategy first and the execution comes later.

That’s why we advise all our clients to think strategy first and the execution comes later.

Basic Digital Marketing Tactics for Small Businesses

Understanding core digital marketing tactics provides the foundation for successful online growth, whether you’re starting your first campaign or expanding existing efforts. These proven approaches work particularly well for Omagh businesses looking to build their digital presence systematically whilst managing costs effectively.

Social Media Marketing

Social media marketing comes first to mind to most small businesses. It makes perfect sense because it’s free to use and even if you’re willing to spend some money on promoting your content, it wouldn’t break the bank. Our advice is to always take your time to do your research before you start publishing.

Platform Selection and Strategy:

• Facebook – Ideal for local businesses building community connections
• Instagram – Perfect for visual businesses like restaurants, retail, and tourism
• LinkedIn – Essential for B2B services and professional networking
• TikTok and YouTube – Growing platforms for video content and younger audiences

You need to understand the nature of the platform, the content that people love to engage with, and what the content standards within your industry are. Looking at what your competitors do on social media is great to find out what you want and what you don’t do.

Other than direct competitors, to be good at social media marketing, you need to be inspired by what other people create. Following accounts, even outside of your industry, is great to develop a direction in content and a general taste of what your brand should communicate with its audience on those platforms.

The second most important tip is to be committed and consistent with everything you do on social media. If you say you’re going to post once weekly, then commit to that first and then add to the number of posts as you go. What we often see is that clients are super excited to create their own social media content and post sixteen times on the first month, and then it starts to fade away slowly until the page becomes completely inactive.

When it comes to consistency, your audience needs to recognise a pattern in your content to differentiate you online. That’s why you need to set a tone of voice and a direction for visuals that speaks to the audience who you are. If you’re publishing on more than one post, it’s important to remain consistent and devoted to the same brand identity.

Email Marketing

Email marketing is beneficial for many SMEs, but it’s particularly efficient for B2B and retail. The purpose of email marketing is to build and nurture relationships with your customers and potential customers.

Email Marketing Best Practices:

• Lead magnets – Offer valuable content in exchange for email addresses
• Segmentation – Group subscribers based on interests and behaviour
• Automation – Set up welcome sequences and follow-up campaigns
• Personalisation – Use subscriber data to create relevant content

Most of the time, customers won’t convert online from the very first encounter with your brand. But you need to make the first encounter count by capturing your visitors as leads that you can communicate with and promote your services too. That way you can educate them about your solutions, offers, give them incentives, or engage with them in a way that adds value to their lives.

Additionally, email marketing can be used to retain existing customers, encourage them to keep coming for more. By keeping the conversation going, your business gets the advantage of top-of-mind awareness and that’s how you become their first choice once they’re ready to purchase.

MailChimp is one of the most popular and easy to use email marketing tools. You can use it for free to send emails to up to 500 contacts. It allows you to choose from a wide catalogue of email templates which are easy to tailor you’re your own branding without requiring any design skills. Furthermore, you can set up different mailing lists, personalise and automate your emails, too.

Mobile Marketing

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location. It can be used to create personalised promotion of goods or services to a user who is constantly connected to a network.

For local SMEs, mobile marketing could be a good option, especially if your clients are not tech savvy. You can easily reach them through SMS to tell them about new promotions and products. You can also take advantage of targeting clients by location. If they’re doing their shopping or running errands near your physical store, for instance, you can send a message to prompt a visit.

Search Engine Optimisation (SEO)

Mistakenly, many local businesses think that SEO is only for the large companies. This isn’t true because you can still take advantage of getting traffic through Google by optimising your website to SEO. Some aspects of SEO are technical, like enhancing the speed and performance of your website. If you can’t do that by yourself, get in touch with us today and we can help you with a free technical SEO audit and provide solutions.

However, a big part of SEO also relies on creating content that answers the questions of search users. So, if you understand your industry and audience well enough that you can create content that simply answers their questions, you can compete for high rankings on Google and use it as a lead generation tool. It’s something you can do in-house, with little assistance from a content marketing agency – that doesn’t cost an arm and a leg.

AI Integration and Training Services

Artificial intelligence transforms how local businesses approach digital marketing. Our AI training and implementation services help Omagh businesses leverage technology for competitive advantages.

AI Applications for Local Businesses:

• Content creation assistance – AI tools for blog posts, social media content, and email campaigns
• Customer service automation – Chatbots and automated response systems
• Data analysis and insights – AI-powered analytics for better decision-making
• Marketing automation – Intelligent campaign optimisation and personalisation

AI Training Programmes: We offer comprehensive AI training workshops covering:

• Understanding AI tools and applications
• Implementing AI in daily business operations
• Measuring AI impact on business performance
• Staying updated with AI technology developments

Google My Business

Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, contact information, services, and products, and what others think about your business. Creating this free profile is a great way to increase your visibility across Google services. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping. You know that most people nowadays use Google to look for service providers or places to buy things from.

More importantly, Google Business Profile is only available to businesses that have contact with customers. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers). That gives you advantage over businesses that operate exclusively online.

The more engaged you are with your Google My Business profile, the more likely for Google to recommend you to users. Your ratings, photos added, your verified phone number and email, and even your replies to those who rate you all affect your SEO and your overall digital presence positively.

Video Marketing

Yes, for a small business – you read that right. Using affordable tools, you can start creating videos and publish them across different platforms, such as YouTube, or create brand awareness videos for your website.

Video marketing is much more engaging, and it is an efficient tool to introduce your business to the world. It also differentiates your business as not so many local businesses use video marketing, so that will give you an edge online. All you need to do is find someone within your company or, if you’re willing to be in front of the camera yourself, you can start creating videos.

Types of Video Content We Produce:

• Business introduction videos – Professional presentations of your team and services
• Customer testimonial videos – Authentic reviews that build trust and credibility
• Educational content – Tutorial videos that demonstrate your expertise
• Product or service demonstrations – Showing your offerings in action
• Behind-the-scenes content – Humanising your brand and building connections

YouTube Strategy Development: YouTube serves as the second-largest search engine, making it essential for local businesses. Our YouTube strategy services include:

• Channel optimisation and branding
• Content planning and production schedules
• SEO optimisation for video discovery
• Community engagement and subscriber growth
• Analytics tracking and performance optimisation

How to Choose The Right Digital Marketing Agency

For digital marketing in Omagh, we’re proud to combine local know-how with world-class results. We know your business will want a digital marketing approach designed to perform and designed to help reach your specific business goals. That’s why we’ve tested and proven our strategies, knowledge, and techniques in-house FIRST to create the perfect package of high-performance digital marketing support for local companies. Through testing our methods and techniques on our own internal brands, we perfect our digital marketing solutions to keep up with a dynamic digital world.

Mistakes to Avoid

We love working with local businesses because we love helping businesses like you to grow using great digital marketing. Just as we have grown our own company the same way. Our clients in County Tyrone, and across Northern Ireland, often tell us about digital marketing mistakes they have made in the past and look to us for the right fixes. How do we help? This tends to focus on some common areas:

Sales, Not Traffic

Local businesses often tell us that by finding their own way into digital marketing, by trial and error, they have a popular social post here and perhaps even the odd email with a spike in open rates. But that, in itself, doesn’t equate to sales. In fact, even when it does, it will only work for so long and then dwindle away.

Our approach is that we help your business to have a plan for digital marketing, designed with real outcomes instead. So, no more ‘hit and hope’ efforts but a strategy designed to account for change, for individual audiences, for considering where traffic and engagement goes and why, rather than digital marketing efforts working in isolation.

No Customer Journey, No Dice

Or wasted sales at the very least. Not considering where your potential buyer will go next, or how they can stay engaged without buying, is a lost opportunity. Few customers in a physical shop will respond well if immediately asked ‘do you want to buy, yes or no?’. And, of course, a ‘no’ response is a lost chance to have a relationship going forward with that person.

Our fix is we’ll help our customers connect their digital marketing efforts together to give customers a way to stay with your company until they are ready to buy. A sense of community, with useful and engaging content, also has the benefit of helping previous buyers to stick with – and even advocate for – your company.

Failing to Plan

You know the saying about ‘planning to fail’. That’s why one-off digital marketing investments, a social advert here and a video there, will only drive results for so long. If a plan hasn’t been made for where the traffic will go, how they will convert, how the activity will adapt to change or how to make sure the right segment sees the right message? It will be, at least partly, a wasted investment. While some agencies may be trying to promote products, our fix is that we spend time listening to, and understanding, your company and audiences and the things you want to achieve. This broader view means digital marketing activity designed for lasting value.

The Quick Fix

‘Nothing in life worth having comes easy’ is VERY true for digital marketing. Because change happens, activity should be part of a bigger plan and set up to deliver real outcomes for the investment you’ve made. Online results, without the right foundations, can be a missed opportunity. We like to set our clients’ expectations with real and reasonable timelines without overpromising. Digital marketing strategy is long term – with some tactics embedded within it to achieve small wins along the journey.

The Tick Box

Your online world isn’t a ‘fix and forget’ item, as your audience and technology will shift very quickly and leave your efforts standing while your competitors move ahead. A broad strategy will help take advantage of this. We can help with digital marketing designed to take advantage of change, not just react to change.

The Vanity Dead End

Looking at your digital marketing in terms of – for example – social post reach is a ‘vanity metric’. That’s because you can’t pay the bills with ‘reach’. Instead, well-designed digital marketing with have real measures of value. We’ll steer you through the jargon of digital marketing with a clear path to results.

The Wrong Steer

Lots of people will offer you advice, but few people understand your specific business. Meaning that third-hand tips don’t take account of your company, your audience, or your goals. Think strategy, and work to your plan, to avoid this. Digital marketing should be tailored for you and not just a ‘product’.

Calculating Your Digital Marketing ROI in Omagh

Understanding return on investment helps Omagh businesses make informed decisions about digital marketing spend and measure campaign effectiveness. Our clients consistently achieve measurable results through strategic implementation.

Key Performance Metrics for Local Businesses

Digital marketing ROI extends beyond website traffic to encompass meaningful business outcomes:

Lead Generation Indicators:

• Phone call inquiries from online sources
• Contact form submissions and quote requests
• Email newsletter signups and engagement
• Social media leads and direct messages

Local Visibility Metrics:

• Google Business Profile views and customer actions
• Local search ranking positions for key terms
• Direction requests to your physical location
• Online review generation and reputation management

Revenue Attribution:

• Sales directly attributed to digital campaigns
• Customer lifetime value from digital channels
• Conversion rates across different traffic sources
• Cost per acquisition for each marketing channel

Simple ROI Calculation Framework

Calculate your digital marketing ROI using this practical formula:

ROI = (Revenue Generated – Marketing Investment) ÷ Marketing Investment × 100

Real Example for Omagh Business:

• Monthly digital marketing investment: £1,200
• New customers acquired through digital channels: 15
• Average customer transaction value: £200
• Total monthly revenue generated: £3,000
• ROI calculation: (£3,000 – £1,200) ÷ £1,200 × 100 = 150%

This 150% ROI demonstrates highly profitable digital marketing, with every pound invested returning £2.50 in revenue.

Advanced ROI Considerations

Customer Lifetime Value (CLV) Analysis: Many Omagh businesses benefit from repeat customers. Factor CLV into long-term ROI calculations:

• Average customer relationship: 2.5 years
• Annual purchase frequency: 6 times
• Average transaction value: £200
• Customer Lifetime Value: £3,000

Multi-Channel Attribution: Digital marketing often influences customers through multiple touchpoints:

• Initial discovery through social media content
• Research via Google search and website visits
• Final conversion through email marketing or retargeting

Proper attribution tracking provides accurate ROI measurement across all digital channels, helping optimise budget allocation for maximum return.

How Much Does Digital Marketing Cost

Working with many different businesses over the years has taught us to work with various budgets and requirements. We have created multiple packages for each of our digital marketing services.

Our Flexible Pricing Approach:

Every project has unique requirements, but generally, we use your specific needs and budget to develop suitable digital solutions. In other words, you set the requirements, and we tailor a package within your spending limits.

Service Investment Ranges:

• Digital Marketing Strategy Development – Starting from £800
• Monthly SEO and Content Marketing – From £600 per month
• Social Media Management – From £400 per month
• Web Design and Development – From £1,200 for small business sites
• Video Production Services – From £500 per video project
• AI Training and Implementation – From £300 per session
• Comprehensive Digital Marketing Packages – From £1,000 per month

Digital Marketing Agency Omagh: Client Testimonials

We’re thrilled to share feedback from one of our valued clients, who recently embarked on a journey with ProfileTree to enhance their business’s online presence. Here’s what they had to say about their journey with us:

These client testimonials demonstrate the transformative power of our comprehensive digital marketing approach and the measurable results that strategic implementation delivers across various business sectors.

Digital Marketing Training Transforms Business Confidence

“From Struggling with Social Media to Mastering Digital Marketing”

Dorothy Cairns experienced the digital transformation that many Omagh business owners need. Initially overwhelmed by social media platforms and design tools, she found previous attempts at digital marketing training frustrating and ineffective.

“I would strongly recommend ProfileTree. I had been struggling with social media platforms and also Canva. The idea of learning new things really did freak me out. In the past I had tried different avenues for help to no avail… I was teamed up with Gabbi Ferrin from ProfileTree she was absolutely fantastic. She took me step by step explaining to me in layman’s terms, showing me how to schedule posts, how to edit videos and use the dreaded Canva, even TikTok. So I went from absolutely dreading it and hating it to loving it and really enjoying it.”

This success story highlights how our patient, personalised digital training builds both confidence and practical skills that drive real business results.

Professional Web Design and Digital Marketing Mentoring

“Technical Web Design Expertise Delivered with Clear Communication”

Director Brendan from Seaview Guesthouse needed comprehensive guidance to modernise his online presence and develop internal management capabilities for ongoing digital marketing success.

“I have just recently completed several mentoring sessions on Web Design and Digital Marketing with ProfileTree… My existing website was broken in some areas and in general a bit tired… Dylan’s help throughout the various sessions was invaluable and I now understand a lot of the jargon involved in building and maintaining a good website and how to optimise the usefulness of it.”

This testimonial demonstrates how our technical web design expertise, combined with clear training, helps business owners understand and manage their digital presence effectively.

Comprehensive Video Marketing Strategy Drives Business Growth

“Integrated Digital Marketing and Video Production Deliver Substantial Results”

Ciaran Coleman’s experience showcases the power of our integrated approach combining video production, digital strategy, and comprehensive marketing campaigns.

“I had an outstanding experience working with ProfileTree. From the very beginning, their videography team demonstrated a deep understanding of my business goals and delivered creative, results-driven solutions. They crafted a comprehensive marketing strategy and video marketing strategy that not only elevated our brand but also significantly increased our customer engagement and sales already… Thanks to their efforts, our business has grown substantially, and we’ve established a stronger online presence.”

This success story illustrates how our strategic integration of video production, digital marketing, and ongoing optimisation drives tangible business growth.

Conclusion

Digital marketing is no longer optional for Omagh businesses; it’s essential for growth and competitiveness. By implementing a targeted and localised digital marketing strategy that combines proven tactics with innovative approaches like AI integration and professional video production, you can reach wider audiences, build stronger customer relationships, and achieve your business objectives.

ProfileTree’s comprehensive approach—combining web design, SEO, content marketing, social media management, video production, and AI training—provides Omagh businesses with everything needed to succeed in the digital landscape. Our proven track record, local market knowledge, and commitment to client education make us the ideal partner for your digital transformation journey.

FAQs

Ready to Book a Free Digital Marketing Audit?

You fully understand now what comprehensive digital marketing can achieve for your business, and we can provide you with a complete audit as part of your consultation at no cost! One of our expert team members will go through your digital marketing channels and analyse your online presence, technical performance, and growth opportunities to give you a detailed report of your brand’s digital well-being and how you can utilise it to your advantage.

What You’ll Receive:

• Comprehensive Digital Marketing Audit: Complete analysis of your current online presence across all channels and technical performance.
• Strategic Growth Consultation: Review of how SEO, social media, content marketing, and video production integrate with your business objectives.
• Service Recommendations: Tailored suggestions for web design, content marketing, video production, AI implementation, and digital training.
• ROI Projections: Clear forecasts showing potential returns from strategic digital marketing investment.

Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Omagh. Alternatively, you can book a chat with one of our team members to audit your digital marketing performance and find out how we can help you grow your online presence and drive business growth in Omagh, County Tyrone, Northern Ireland.

Contact ProfileTree Today

• Email: hello@profiletree.com
• Phone: 028 9568 0364
• More services: Content Marketing Omagh, SEO Omagh, Web Design Omagh, Social Media Marketing Omagh, Digital Training Omagh