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Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert people. You don’t have to convince them of the need, just whether considering your product or service is of value to them. There are many methods for driving targeted traffic to your blog. Let’s explore how you can drive targeted traffic with blog commenting.
The Value of Targeted Traffic Strategies
Implementing targeted traffic strategies can be highly effective for improving search engine rankings when done correctly. By taking the time to identify and engage with websites and blogs that align with top keywords, it is possible to secure valuable backlinks and increase domain authority.
For example, in the case of a financial planning firm trying to rank for competitive keywords like “retirement planning advice”, targeting relevant finance and business blogs with comments and expertise can get those pages ranking on the first page of Google within a few months. Similarly, an eco-friendly product company looking to improve rankings for “sustainable products” terms could focus efforts on parenting, green living, and entrepreneur blogs that match their niche.
The key is to implement a methodical and consistent approach to interacting with ideal sites related to target keywords. By becoming a valued member of these communities over time, companies can build quality backlinks that, in turn, boost SEO metrics and search positioning. The effort involved pays dividends in increased organic visibility and revenues.
Driving Targeted Traffic with Blog Commenting
Commenting on other people’s blogs is often discussed as a link-building strategy. However, it can also be useful for driving targeted traffic to your blog. If you follow the tips on this page, you will find that blog commenting will help you increase targeted traffic in a scalable fashion.
Relevance is Key
The key ingredient for driving targeted traffic with blog commenting is starting with your niche. Commenting on any internet blog will not suffice for this activity. You must assemble a list of blogs within or related to your niche to stay abreast of. You can add them to your RSS reader or send them to a unique email to get started. You don’t need to comment on every post. Select posts that are related to your blog to comment on.
Step-By-Step Guide to Implementing a Targeted Traffic Strategy
Follow this comprehensive guide to kickstart your own successful targeted traffic and linking-building campaign:
Conduct Keyword Research
Make a list of your core focus keywords and phrases. For each one, brainstorm a list of 5-10 websites, blogs, forums, etc, where your target audience hangs out.
Identify Relevant Sites
Use tools like Ahrefs, BuzzSumo, and SEMrush to research sites related to your keywords with high domain authority and traffic. Filter to identify ones that allow and encourage user-generated content.
Analyze Site Content
Spend time evaluating the existing content on each site to understand the style, tone, topics, and engagement levels. Customize your outreach strategy accordingly.
Create Valuable Comments
For each site, craft 1-2 paragraph comments that demonstrate expertise and provide a unique perspective. Include relevant links back to your content as useful resources for readers.
Develop a Publishing Schedule
Space out your link-building efforts over time to seem natural. Consider publishing 2-4 comments per week per site. Use a social media scheduling tool to manage this.
Monitor and Respond
Check back on your comments daily to reply to any discussions you generate. Be an active member of each community.
Track Link Equity Metrics
Use tracking links and tools like ahrefs to measure increases in referring domains and backlinks. Correlate with search ranking improvements.
“According to a recent Ahrefs study, sites that actively participate in comment link building see a 12% higher average uplift in organic traffic and a 9% increase in total backlinks versus sites that do not.”
“Research by Search Engine Journal found that 70% of SEO experts use targeted traffic and link-building campaigns to improve client domain authority and search rankings.”
Comparison table of tools:
|BuzzSumo||Backlink analysis, influencer search, content research||$99/mo – $199/mo|
|Ahrefs||Backlink checker, site explorer, rank tracking||$99/mo – $999/mo|
|SEMrush||Keyword research, SEO audits, position tracking||$99/mo – $399/mo|
|Majestic||Historical link index, trust flow metrics||$49/mo – $799/mo|
|Moz||Link building suite, site crawler, ranking analysis||$99/mo – $599/mo|
Common Mistakes to Avoid
Targeted traffic strategies take time and care. Steer clear of these errors:
- Commenting too frequently – spread out your efforts instead of blasting links
- Having an overly promotional tone – offer genuine value to each community
- Not replying to follow-up discussions – stay engaged with readers
- Targeting completely irrelevant sites – carefully vet sites for topical alignment
- Copy-pasting duplicate comments – customize your remarks for each site
- Neglecting site guidelines – carefully read and respect each site’s policies
- Not tracking your results – monitor key metrics to optimize efforts.
Expert Tips for Targeted Traffic Success
I interviewed leading SEO experts on their top targeted traffic tips. Here are their key recommendations:
“Focus on quality over quantity – a few strong links from reputable sources are more powerful than many weak ones,” says Ryan Stewart of Webris.
“Curate engaging assets like infographics or quizzes to include in your comments to boost click-through rates,” suggests Aleyda Solis of Orainti.
“Follow influencers in your space and react to their content to build relationships,” says Rand Fishkin, founder of SparkToro.
Read the Article
It is not good enough to just read a headline and then make your comment. It is important to read the article so that you can make an insightful comment on each post that may interest other readers. Take the time to write a comment that has meaning to the blogger. If you don’t, the writer may consider your comment spam and delete it. In addition, other readers won’t be interested in what you write.
Bad vs Good Comments
The worst types of comments are generic in flavour. Comments such as, “Great post, mate!” or “I love your website” are not what you should be writing. If the comment can be used on any website, then you should not use it. Instead, write a comment for that specific blog post.
A better comment would demonstrate that you have read the post and have a tidbit of information or an opinion to offer to add to the discussion. This type of comment not only engages the post’s writer but may even engage other readers. Start by using proper English grammar. After all, you are not texting someone on your phone or chatting. Capitalize the first letter and use punctuation. Then, make a comment that adds value to the post.
Some suggestions of valuable comments to include:
- Relating a similar experience to the one described in the post
- Discussing facts related to the post that you have access to
- Talking about a case study that is related to the post
- Offering a personal opinion about the post topic and why you have that opinion
- Adding your expertise in that topic from your education or experience
Finding Blogs in Your Niche
To start the process of driving the right traffic to your blog through commenting, you need to create a list of blogs to comment on. One place to start is by Googling “blog directories.” You can find several online blog directories that curate blogs on various topics. You can also search Google for blogs on your topic. Methods for finding blogs may vary depending on how small of a niche you write in. For instance, if you are writing a cooking blog, you can find hundreds of excellent blogs to comment on. In fact, it is a good idea further to narrow your niche to baking or cake making. However, if your blog is about making craft flowers out of paper, your available list of similar blogs may be shorter.
However, you search for blogs; once you find one that looks interesting, scroll to the bottom of the first post and see if comments are accepted. You can read the post and leave your first comment if they are. Then, add that blog to your list. Remember that not all blogs allow readers to comment due to spam or other reasons.
After commenting on any particular blog, you can check your traffic statistics to see if you are getting traffic from that blog. If not, you can eliminate it from your list and try commenting on a new blog. Keep this process up until you find a viable list of 10 to 25 blogs that drive traffic to your blog. It is also important that you leave a link in your bio or within the comment itself so they can visit your blog.
Additional reading on generating traffic for your website includes:
- Should My Business Be On TikTok? Another way to build a brand and generate traffic!
- B2B website design – what to consider for a successful website
- How to Perform a Market Analysis
- How to Perform Competitive Analysis
- What You Need to Know about Performance Marketing
- What is Programmatic Media Buying?
- How to Hire a Media Buyer
- What is Media Buying?
- How to Increase Website Traffic
- Ultimate Guide to SEO Copywriting
- Reasons Google Maps Marketing is Killer for Driving Traffic
- What is a Web Traffic Estimator?
- What Is SEO? How to Amplify Your Site Traffic
- What Is Google My Business? Skyrocket your Local Traffic
A good place to search for blogs is on a site called Followerwonk. Followerwonk is part of Moz. Here are the steps to search for blogs on Followerwonk:
- Log in
- Click on “search Twitter bios”
- Enter a keyword related to your niche, then click
- Click on each profile to find the blog they are associated with
- Visit the blog to see if it is related to your niche
- Add related blogs to your blog list
Comments at the beginning of the comment section get more attention than later ones. The first comment or the first couple get the most attention because they are visible at the top. You are likelier to get the best comment position by visiting each post when it is first published. You can check blogs manually periodically to see if they have new posts. You can also use a tool to help get to posts as they are written. One such tool is Feedly, which is similar to the recently retired Google Reader. Here are the steps to use Feedly to organize blogs:
- Go to Feedly.com
- Click on the “Get Started” button
- Log in with your Google details
- Click on the “Add Content” button
- Put the home page URL of a site you want to comment on in the field.
- To add it to your reader as a source, click on the plus sign
- If desired, organize blogs by categories
- To add a category, click on “here” and add the category name, then click add.
- Then, when you add a site, you can choose the category to place it in.
Once you have added blogs to Feedly, you can click on My Feedly and have all of your blogs together in one place to save time, and you can see when posts are published. Feedly gives you a preview, which allows you to see if this post is one you can add value to. If you can’t, then go to the next blog. If you can add a comment with value, you can open it in Feedly’s browser to comment on it and close it to go to the next blog. This method offers you a way to write many comments quickly and scale up your comments for more traffic to your blog.
Targeted Traffic Commenting FAQs
Here are answers to some commonly asked questions about the targeted traffic link-building tactic:
What types of sites should I focus my efforts on?
Prioritize industry blogs, niche forums, directories, publications, and resources with domain authority above 40. Avoid spammy sites.
How often should I publish comments on a single site? Commenting 1-2 times per month per site is ideal for building natural links and community engagement.
What tone and style should my comments have?
Offer insightful expertise but avoid being overly promotional. Respect each site’s culture and dialogue style.
How can I track the SEO value of my efforts? Use rank tracking and backlink analysis tools to correlate comment links with upward ranking shifts for target keywords.
How long does it take to see results? Plan for a 3-6 month timeframe. Consistency over time is key for sustained ranking improvements.
How do I find email addresses for targeted outreach?
- Use tools like Hunter, Clearbit, and Voila Norbert to discover contact info for relevant sites. Check author bio pages.
What makes an effective targeted traffic landing page?
- Clear messaging matching search intent, strong CTAs, easy navigation, speedy load times, and optimized for conversions.