Digital Marketing Training and Resources
In the landscape of digital marketing, there are various tools at your disposal – social media, pay-per-click, website design, SEO, data analytics, email marketing – and on and on and on.
And whilst this is great for digital marketing prospects, it’s not so great when you’re running a business and trying to get to grips with it all.
But that’s where we can help.
On this page, you’ll find a host of free-to-use resources that will help you get to grips with digital marketing. It’s all practical information written by our team of experts who are sharing their insider knowledge and tricks of the trade.
Our digital marketing training prepares your business for success. We provide bespoke digital marketing training, to create effective and impactful digital strategies based on your specific goals and objectives.
What we offer
One-to-One Digital Marketing Training
We can help you make sense of the complex world of digital marketing and show you the most profitable solutions for your brand’s digital success. It’s more than just us creating a marketing strategy, it’s teaching you specific digital marketing tools that you can pursue for future growth.
“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”
It might sound like a cliche but it’s the cornerstone of our digital marketing training services. We believe in empowering businesses through bespoke support and personalised one-to-one digital marketing training.
In order to thrive in the digital marketing landscape, you need to pay consistent attention to its performance, by posting regular content, analysing traffic, and a host of other things on the to-do list. We can teach you the tools to analyse, implement and succeed – all on your own accord.
Fantastic experience with the team at ProfileTree. Our business was partnered with ProfileTree as part of the Belfast City Council’s Digital Growth training. We were able to get 6 training sessions focused around digital marketing and support with our website’s SEO from their content team.
Great communication. Would definitely recommend as I have learned a lot from these sessions which I look forward to implementing within our business.
Chloe Anslow
I have received excellent support from Profile Tree this past month. I am a sole-trader in need of plenty of advice on social media advertising and improving my site’s SEO. I have gathered a huge amount of information thanks to the one-to-one support provided by Profile Tree and look forward to working my way through their suggestions in the coming months. Highly recommended.
Trevor Veale
Catapult Tuition
We recently completed a Digital Marketing course with Profile Tree. The course consisted of one to one sessions which were well planned, easy to follow and covered all aspects of the digital world. Claire was professional, personable and offered great advice and campaign ideas, as well as being beyond helpful with specific queries we had on individual social platforms. I would very much recommend Claire and Profile Tree and look forward to working with them again.
Felicity McNeice
Mortons Flour
Digital Marketing Training with ProfileTree
Our digital marketing training covers all key areas of digital marketing including digital strategy, SEO, social media management, email marketing, website analytics, PPC, video marketing and website design and development.
We are committed to providing our clients with a bespoke and comprehensive training session, from a full site audit to guidance on the technical tools and skills you can then make use of. Digital marketing training with us prepares you for online growth, it’s personalised for your business and targeted towards your audience.
Our training clients leave feeling confident in their ability to grow and maintain their digital space, ensuring a commitment to sustained success and long-term gains. On this page, you’ll find a range of resources to help get you started and make sense of the digital marketing landscape.
Digital Marketing Training in Council Programmes
ProfileTree has been the training partner for many council programmes across NI, including Belfast City Council, Lisburn and Castlereagh City Council and Mid and East Antrim Council. It’s part of our commitment towards growing the local economy and upholding our standard of high-quality digital marketing training.
These programmes have been fully funded by local councils and delivered by ProfileTree. We are immensely proud of securing these tenders as it reflects the quality of our training and the value it has for local business. It has been great to see many local SMEs develop digital skills and utilise them for their online engagement, business success and economic growth.
Profile Tree have been a great help in devising my content calendar and social media strategy. Claire helped my devise the plan including a content strategy and SEO plan. I’d highly recommend Claire and Profile Tree!
Peter Crymble
Peter Thomas Photography
A truly useful and informative few sessions with Gabbi from Profile Tree. We’re already seeing the benefits of the services Profile Tree has offered and couldn’t recommend them more highly.
David Kirkwood
Belfast Tours
I was lucky enough to be offered the chance to work with Profile Tree to improve our business website and increase our social media presence. It was a really positive experience, I can not recommend their services highly enough…
Emma Davison
Purpose
Following the pandemic, there was a critical need for supporting businesses as they transitioned from traditional sales to online sales. From website design to social media marketing, and everything else in between, going digital was no longer an option but a necessity.
Local councils developed these programmes as a resource to help SMEs grow online i.e. increase online leads, generate sales, increase brand awareness, improve traffic to their website, etc. This would provide another avenue for revenue for local businesses, generating more jobs and ultimately sustaining the local economy.
What we did
ProfileTree mentors provided guidance and assistance to training participants in areas such as digital strategy, social media marketing, SEO, content marketing, website development, videography, and other digital marketing tactics.
Not only did participants learn about the functionalities of each tool, but they were also educated on their practical applications – from building an e-commerce website and producing and editing a marketing video to leveraging blogging to boost website traffic.
The results
Each training client was assigned a digital mentor/strategist who was an expert in their area. This meant that participants received relevant training in specific tools and tactics that were geared towards their success and their business needs. A flexible approach underpins our training in order to provide our clients with the best results and service.
The results of these training programmes speak for themselves. We have helped hundreds of local businesses establish an online presence and provided them with the tools to sustain it. ProfileTree is a leading partner in digital marketing training which is evident in our participation in these schemes.
Digital Badging
ProfileTree is also an official digital badge issuer in partnership with the Belfast City Council. These digital badges provide evidence of successful training, helping both individuals and organisations receive recognition for their enhanced knowledge and skills.
Digital Badges offer employers and organisations a modern, straightforward, and visual method to acknowledge unaccredited learning, aiding in the hiring process, business success and highlighting employee competencies and accomplishments.
These badges can be disseminated across various social media platforms and websites, and included in CVs, job applications or sent via messaging apps.
Register for Digital Badges
All of our digital badges are available upon registration/application. We use Navigatr to distribute the badges and display which ones we currently have available.
Some of the digital badges we offer are:
Content Marketing Experience
This digital badge is available to those currently studying in further education. Within this six-month placement with ProfileTree, students will develop skills in content writing for SEO and gain professional work experience within a digital marketing agency.
This digital badge will recognise students’ knowledge of the fundamental practices, tools and techniques of SEO and provide evidence of their content contributions for real brands.
See BadgeDigital Marketing Work Experience
This digital badge is available to those currently studying in further education. Within this six-month placement, students will have gathered practical experience and knowledge in digital market research, content creation, SEO, PPC, and website analytics.
This digital badge recognises the efforts of students in contributing to both client work and internal projects.
See BadgeDigital Marketing Essentials
This digital badge is available to SMEs who are seeking support in growing their digital presence. Within a six-week course, participants will learn the fundamentals of digital marketing and understand how they can apply it to their own strategy.
The course covers various topics including market research, content creation, email marketing, social media management, SEO, PPC, advertising, and web analytics.
See BadgeDigital Skills Conferences
This digital badge is available to organisations who wish to improve their digital skills across the business. Within this one-day course, an organisation will receive digital marketing training in tools such as SEO, Artificial Intelligence and Video Marketing and how they can use these to grow their business online.
As part of this course, an open discussion will take place to ensure that attendees understand how they can implement digital marketing into their strategy.
See BadgeDigital Skills Webinars
This digital badge is for organisations who wish to enhance their knowledge surrounding Google Analytics. Within this 2-hour session, attendees will learn how to use analytics to track vital data about their business and competitors and how they can use it to influence their digital strategy going forward.
This digital badge offers an organisation the opportunity to learn the fundamental skills of Google Analytics and ensures that the knowledge learnt reflects the current data analytics environment.
See BadgeProfileTree Digital Marketing Training Resources
Our team of content writers, videographers, social media managers, digital strategists and SEO specialists have all created a bank of resources to help you demystify the world of digital marketing.
Within each tile below you’ll find a range of tools and free-to-use information about every topic of digital marketing. It’s also all up-to-date, so you know that you’re reading accurate information that will help inform your strategy in real-time.
YouTube Channel
You can also visit our YouTube channel which has over 800 videos on a variety of different digital marketing subjects. From brief explanations to in-depth technical advice, our YouTube channel is full of knowledgeable experts ready to help.
ProfileTree Digital Marketing Training Resources
Our Training Resources
Can’t find what you’re looking for?
If you can’t find what you’re looking for, get in touch with the ProfileTree team to arrange a bespoke digital marketing training session.