Emoturismo: Talking Travel and Tourism Strategy with David Mora
Having a tourism strategy helps businesses access entirely new audiences and unlock lucrative profits. David Mora, from Emoturismo, a company launched with the aim of bringing human emotion and deeper...
Conflict Resolution, Social Entrepreneurship and Coaching Skills with Tony Macaulay
Conflict Resolution is an essential skill for cultivating positive, productive work environments. Disagreements and differing perspectives are inevitable in life. Still, if appropriately managed, conflict situations can strengthen relationships, fuel...
Types of Organisational Structure for Business Management
As a business manager, your ultimate goal is to stand out and improve your business. The secret to unlocking your company’s potential lies not in fancy equipment or fleeting trends...
Get a Better Job:Career Coaching, CV Writing & Business Startup Advice With Mark McCracken
How to Get a Better Job? For many people, improving their career prospects or starting a new business is not an easy feat. However, with the right advice and direction...
Foreign Direct Investment (FDI) Expertise with David Gray
Foreign Direct Investment (FDI) is an investment made by a firm or individual in one country into business interests located in another country. But why is this important? Defining the...
How To Use Psychology in Marketing? The Ultimate Guide
In today's hyper-competitive marketplace, standing out from the crowd requires more than just flashy campaigns and slick slogans. To truly connect with your audience and drive conversions, you need to...
Business Broadband Benefits
Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company in NI moving AND...
Business Leaders: Cian Landers – Fitzwilliam Hotel Belfast
One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can greatly benefit your company. The Fitzwilliam Hotel Belfast, a beacon of contemporary elegance in...
Business Leaders: Liam O’Neil – The ‘PROVE IT’ Guy
Investing in improving your employees’ well being is key to ongoing business success. While this may seem obvious - there are many businesses that are succumbed to stress, deflated by...
What is a Product Development Strategy? Talking Products with Bessie Rollins
What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. In the bustling...
How to Generate Energy from Waste – Discussing the Autoclave Process with Sheila Hughes
How to generate energy from waste? We discussed the modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. Imagine a...
Euromoney: How to Do Business Internationally?
Ever wondered about exploring international markets and how your business can achieve this? A question we have often wondered has been - how to do business internationally! The world is...
What is NLP Therapy? NLP Techniques, NLP Training and Mind Coaching
How can we pursue positivity to boost our wellbeing at work and at home? How can emotional intelligence make a difference in our lives? A visit by ‘training with a...
Close Focus Limited: Brexit Impact on Business
Brexit Impact on Business - Brexit refers to the withdrawal of the United Kingdom (UK) from the European Union (EU) following a national referendum vote held in 2016. In that...
Business Leaders: Cathy Doherty – What is Company Culture?
What is Company culture? refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. It is the unwritten norms and behaviors...
Vivian McKinnon: The Benefits of Floatation Therapy
In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health....
What Is a Franchise #1– Beckett Hanlon’s Path to a Property Empire
Ever wondered What is a Franchise? In our latest ProfileTree TV interview, our CEO Ciaran Connolly chats to business giant Drew Beckett, CEO and Founder of Beckett Hanlon, an international...
Video Marketing for Business Growth
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on...
Must-Know Business Development Statistics
Do you sometimes feel overwhelmed by the business development labyrinth, unsure how to steer in the right direction? You're certainly not alone; many have trodden this path before. It may...
The Numbers Don’t Lie: How a Business Strategy Can Change the Game
Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component - harnessing critical business strategy statistics....
Tracey Robinson: Insights From a Business Development Manager
A Business Development Manager has many responsibilities - but what specific areas do they cover? A visit to ProfileTree by business development specialist Tracey Robinson meant an opportunity to gain...
Barbara Edwards: Coaching for Business
The outbreak of the COVID-19 pandemic has transformed everyday life for business owners and workers across all sectors of industry. However, many businesses have been unprepared for the challenges posed...
9 Reasons Why Organisations Use Branding
Brand recognition is essential for business success in today's crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition...
Newspaper Marketing: Best Trends, Challenges and Subscription Models
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to...
Natalie Haccius: Digital Transformation and Digital Strategy
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree...
How to Start a Successful Ecommerce Business? The Ultimate Step-by-Step Guide
How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew,...
Key Leadership Development Via Effective Coaching: Quantifying and Improving Skills Gaps
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training - one of the most effective ways of understanding how to...
Why Self Development Skills Are Vital – 15 Must-Have Skills This Year
The topic of self development skills is a growing point of interest for people worldwide. Thanks to advances in technology and science, we can apply tested methodology to carve a...
Business Email Compromise Statistics
Are you concerned about escalating business email compromise (BEC) scams? You're certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase...
Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business...
What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business
Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides...
The Business Mindset Mastermind: Unlocking Business Growth
Sometimes, being a business owner can be a lonely job. Being able to bounce ideas off another person in the same position as you can be hugely beneficial. Not only...
Lessons Learned From Growing Eldron From Startup to Industry Disruptor
Finding the right property can be a nerve-racking experience, especially in a competitive market like Dublin. This blog post shares valuable lessons learned as Eldron grew from a startup to...
Business Strategy Definition: Essential Meaning for Companies Explained
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is,...
8 Best Free Presentation Software: A One-Stop Guide
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to...
Portfolio Analysis: An Essential Overview
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed....
Unlocking the Power of Business Leadership Statistics
Have you ever pondered why your business isn't escalating the way you planned? As an entrepreneur, you must have gone through all kinds of analysis and investigations to recognise the...
How HR Statistics Can Optimise Recruitment and Retention
Human Resource (HR) management is undergoing significant transformations with the increasing integration of HR statistics-driven approaches in the workplace. The use of HR statistics has become a top priority for...
5 CEOs Who Got The Boot – But Came Back
In the high-stakes world of corporate leadership, the journey of a CEO can often resemble a rollercoaster ride, filled with unexpected twists and turns. Recently, we witnessed a prime example...
Promotion: The Fourth P in The Marketing Mix
The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products:...
Conversion Rate Optimisation: Increased 10x
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate...
LinkedIn Account Makeover: 15 Tips to Revamp Your Profile and Accelerate Your Career
Suppose you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us). In that case, you’ll be quick to realize...
What Is Copyright Infringement? A Complete Guide to Identifying and Preventing Violations
It’s often too easy to underestimate how far the law can reach. This is especially true in the internet age. With so much information out there, it can be difficult...
Business Objectives and Goals:10 Examples for Small Business Success
Future planning and strategic organisation are critical for business success, and a lack of them is often the leading cause of business failure. Business objectives and goals give your business...
Brand Perception 101: Essential Guide to Image and Reputation
Brand perceptions are directly tied to profitability. After all, branding is at the core of how customers interact with your customers. Your company’s brand feeds all other sales and marketing...
Women Entrepreneurship: Resources, Funding Tips, and Inspiring Role Models
Women have struggled with rigid social restrictions and fought for equal rights for decades. With the Industrial Revolution came the shift from farming to manufacturing and labour. For some time,...
What Is Quality Control?101 Comprehensive Guide to Ensuring Product Excellence
What Is Quality Control: a critical component of manufacturing and production that affects every aspect of operations. According to recent estimates, poor quality costs businesses 15-20% of revenue annually. [1]...
Definition of Entrepreneurship: Top 5 Characteristics That Set True Entrepreneurs Apart
Entrepreneurship is creating, launching and scaling a new business venture. It involves identifying market opportunities, taking risks, innovating new products/services, mobilising resources, and executing strategies to bring an idea to...
7 Essential Project Management Methodologies: The Ultimate Guide
Project management is the cornerstone of successful product and service delivery, ensuring timely and accurate outcomes. To achieve this, organizations must carefully select and implement appropriate project management methodologies. The...
Top 10 Project Manager Interview Questions and Answers
Does having the proper background and experience as a project manager qualify you for a job? Yes, but it doesn’t guarantee you’ll get it. The final hurdle in the screening...
File Recovery Software: 8 Free Tools to Retrieve Lost Data
Data loss can be a frustrating and stressful experience, whether it's due to accidental deletion, hardware failure, or unexpected system crashes. In a world where our personal and professional lives...
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