How to Do Business Internationally?

Overseas Business Development with Robert Conlon

How to do business internationally? Could you business benefit from doing business internationally to find new buyers and partners? What are the challenges and opportunities you’ll face?

ProfileTree’s extended interview with international business development specialist Robert Conlon, Euromoney’s Head of Executive Development, explores these subjects and much more.

Also covering topics including international business cultures (including China) and developing your organisation, Robert began by outlining his role and organisation.

“I work in Euromoney, which is a global FTSE 250 company, in the learning part of the company where we provide training mainly to financial institutions and banks in I think it is 130 countries around the world.

“I look after all the management development and sales training globally for the business.”

How does Robert keep track of the number of countries he himself has dealt with?

“I’ve two ways of counting them! It’s 49 countries if you count Jersey, Isle of Man, Guernsey and Gibraltar but there’s 45 countries around the world I’ve been to.

The Euromoney expert focused on the Middle East to share some valuable experiences of his work in the region: “A key thing about Middle East is, there’s a lot of commonality between the countries but there’s a huge amount of difference as well.

“So, if you’re a Northern Ireland business and you’re going to Dubai it’s a completely different experience than a Northern Ireland business going to Riyadh in Saudi Arabia. Dubai is a big expat, global hub and you’re very unlikely, most of the time, to actually deal with an Emirati national when you’re doing business there.

“If you’re going to expand into Dubai, you probably can trust your normal international instincts in business cultures around the world…when you start to meet the other parts of the Middle East businesses in Northern Ireland may need to think about how they adapt.”

Robert gave a clear example of what these differences can look like: “In the sense of culturally, you’ve got somewhere like Saudi Arabia which is generally a lot more conservative culturally so, say you’re going to set up an office in Dubai and you’re going to send people from Belfast to Dubai…they’re going to live with lots of people from Ireland the UK anyway.

“But if you have to go to Riyadh, it’s completely different in terms of regulations and the business you’ll be doing and how you do it. But also in terms of putting expats out there they’re going to have to live in a very different environment.

“So I think it is about really looking at each country and understanding that marketplace.”

To take a deeper dive into some of the essentials international business, strategies for foreign markets and exporting see the full ProfileTree video interview.

— Doing Business Internationally with Robert Conlon -International Business Development -China Markets –


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