What is PR?

what is pr blog image

What is PR? Public Relations, or PR, is how organisations or clients communicate with both their target audience and the wider public. It is responsible for managing and influencing the spread of information – which is more important than ever in our ever-evolving Digital Age – and engaging old and new audience members. It’s all […]

10 Key Steps on How to Build a WIX Ecommerce Site

Build a WIX Ecommece website

WIX is one of the worlds most used website building platforms. It is thought to have over 150 million users worldwide in up to 190 different countries. The platform has two different builders, the WIX ADI and the WIX editor. The ADI is a builder much more suitable for users without great knowledge or time […]

Digital Marketing Analysis: How to Do Research for a Digital Strategy?

digital marketing analysis

When a new member joins our team, we are often asked – What is digital marketing analysis? Digital marketing analysis is the starting point for any digital marketing executive to build a strategy. In fact, without an analysis, one is merely lost in a sea of questions and potential answers. Find out why you need […]

The Bright Future of Voice Search

Is voice search the future for marketing for a business?

How the future of voice search will directly affect brand’s and businesses. In a technologically diverse world, we are being given continuous options to expand our knowledge and facilitate our growing desires. As artificial intelligence (AI) develops at an exponential rate, it is not shocking that voice search is coming to prominence. Voice search is […]

B2B Digital Marketing Essentials: A Complete Guide

Innovative B2B Marketing

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, however, it still does require a lot more effort – rather than just knocking on client’s doors and offering services! The introduction of […]

Reddit Social Media Marketing:

Reddit Social Media Marketing

Top Tips and Tricks What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers.   Reddit Social […]

What is Strategic Marketing Planning Process?

Proven Content Management Strategies

Strategic marketing planning process is a relatively new concept in a field that existed for over millennia. One of the most basic—and successful—approaches to marketing is via trial and error. This is one of the better approaches if finance isn’t a factor and funds are abundant. But let’s not forget one of the key tenants […]

Digital Agencies: An Ultimate Guide to Digital Agencies

Guide to the types of digital marketing

What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]

Benefits of Online Learning

Online Learning with Brendan Kavanagh

Talking Digital Content with Brendan Kavanagh What are the benefits of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established in 2006 by Brendan, using his experience in the oil and gas sector, as he wanted to bring the […]

Secondary Keywords: Don’t Overlook An SEO Essential

Secondary keywords an SEO essential

When setting up your webpage for Search Engine Optimization (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific keyword is searched. You might’ve heard of the use of primary keywords when setting up SEO, but you might not be familiar with the secondary […]

DJI Osmo Mobile 2 UK Review: What Can It Do For You?

DJI Osmo Mobile 2 Product Review

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

Strategic Marketing Definition:

Online creative strategy

Understanding a Marketing Essential The strategic concept of marketing is simply the way a business or a company differentiates itself from their competitors by focusing on their strengths, providing better values to customers than their competitors.  The goal of strategic marketing (and the job of the strategic marketer) is to maximize the firm’s positive differentiation over […]

Digital Marketing Methods: Five Essentials

Digital marketing methods

In the age of the internet, digital media marketing has become an essential part of the marketing mix. Thanks to the wide use of the internet, you can expect to reach the world’s population at a fairly low cost. In order to properly implement digital media marketing, it is important to understand how it works. […]

How to Use Email: A Complete Guide

How to use email

In this day and age, online communication is the basis of it all. Sharing, planning and conversing has now become heavily reliant on online means of communication, and in the center of it all is the email. On many occasions, sending one is the perfect solution. It can serve several functions and fulfill several goals if it […]

Marketing Prospects: Your Map Through The Job Market

Marketing Prospects Job Market

So you’re considering a job in marketing. You may be a student choosing a major or you love marketing and advertisements. This article is here to explore marketing prospects in today’s job market and help you make a decision.  Marketing Prospects: Marketing is one of the most popular job fields today. Everyone who creates a […]

Pros and Cons of WordPress: Is It Right for You?

Pros and cons of WordPress: is it right for you

If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]

What is The Best Online Digital Marketing Course?

Digital Marketing Course

Digital marketing is a term that encompasses all forms of marketing that are done online. Businesses use different methods such as social media like Facebook and Twitter, search engine optimization, and emails. Such channels are used to help businesses connect easily to their target audience or general customers. Marketing is always about reaching the potential […]

Digital Marketing Course: What to Look For

Digital marketing course

Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? How much would it cost and where to find one? Learners are always looking for the best course to invest their […]