A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]
Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]
In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]
In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes. Ever wonder what these ads are and why you see them so frequently showing products […]
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]
If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]
Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]
Learn how to perform market research in simple 5 steps to understand your audience, market and position… Today’s consumers have all the power because we live in a hyper-competitive business world. It’s businesses that have a deep understanding of what influences the purchase decisions, who your buyers are and your specific market that get the […]
Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical. Just bear in mind this statistic: according to […]
Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis. It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]
This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]
In this article we will outline the pros and cons of each social media app for your small business
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]
ProfileTree have devised The Total Guide to Hotel Marketing, offering valuable advice on how to market a new hotel, as well as tips on how to promote your hotel online and how to attract hotel guests. Check it out!
When a new member joins our team, we are often asked – What is digital marketing analysis? Digital marketing analysis is the starting point for any digital marketing executive to build a strategy. In fact, without an analysis, one is merely lost in a sea of questions and potential answers. Find out why you need […]
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, however, it still does require a lot more effort – rather than just knocking on client’s doors and offering services! The introduction of […]
Top Tips and Tricks What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers. Reddit Social Media […]
What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]
Curious about the world of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established in 2006 by Brendan, using his experience in the oil and gas sector. He wanted to bring the most cost-effective methods to the industry through […]
When setting up your webpage for Search Engine Optimization, keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific keyword is searched. Your choice of keywords will determine the overall effectiveness of your SEO. When optimizing your site for SEO, part of the process is […]
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths, and providing better value to customers than your competitors. The goal of strategic marketing is to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key […]
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can expect to reach the world’s population at a fairly low cost. In order to properly implement digital marketing methods, it is important to understand how […]
