Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth.

Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins and outs of a career in marketing, including the best starting points for your first steps into the field.

A digital marketing career can be very fulfilling and – some good news – the initial skills to start your career are easily self-taught. This means the barriers to entry are very low. There are clear pathways to gaining the advanced knowledge and qualifications to process from there.

Digital marketing career demand stats
Demand for digital marketing skills is growing consistently in all industries. Image credit: Lyfemarketing.com

What Does Digital Marketing Involve?

Before you consider delving into the digital marketing world, you need to know what digital marketing is. According to Statistical Analytics System, digital marketing is “the promotion of products or brands via one or more forms of electronic media.”

There are online marketing tools that make your digital marketing career easier and simpler for any task that comes your way.

Digital marketing career growth featured

Meanwhile, your digital marketing career will revolve around creating, monitoring, and evaluating marketing campaigns. This might be done for agency clients, or in-house in a larger company.

There are also key differences between digital marketing and traditional marketing. The major difference is how the marketing campaign is offered to the audience. As the name implies, digital marketing prioritises digital channels, while traditional marketing is more likely to use print media, TV and radio.

So, digital marketing refers to the promotion of products or services through electronic media. By assessing campaigns, marketers then understand what works for clients and what doesn’t.

Pros and Cons of a Digital Marketing Career

It is natural for you to be hesitant when you think about starting your digital marketing career. After all, this is a big decision. Our reasons showing why you should or shouldn’t start your digital marketing career should help you make up your mind.

Benefits of Pursuing a Digital Marketing Career

Your digital marketing career takes work and effort, yet you can start at any moment.

You need to prepare yourself with all the qualifications needed to be a marketer. However, you don’t need to spend another four years in community college to learn about digital marketing.

It is possible to take digital marketing courses and you’ll be able to begin your digital marketing career. Digital marketing is also a pocket-friendly career. This means that almost anyone can start the career without spending a huge amount of money.

For professional marketers, most platforms and tools are free and accessible to the public. This gives you the ability to digitise your marketing campaign and promote your personal brand with little outlay.

Digital marketing career entry prospects stats
A career in digital marketing offers low barriers to entry with high starting salaries. Image credit: ReliableSoft.net

Digital Marketing Responsibilities

Marketers are responsible for reaching multiple demographics and audiences at once. This makes it easier to reach your target as fast as possible. In a digital marketing career path, understanding your audience is everything.

The more people you reach, the better you are at your job as a marketer. You will need to gain exposure and classify your company as a reliable source for information or production.

By doing so, you’ll have credentials and qualifications in your digital marketing career.
In your digital marketing career, you’ll be faced with the task of research. You’ll need to know how to capture your audience’s attention as fast as possible and as easy as possible.

According to the Brain Research Institute, an average online user has an attention span of 8.25 seconds.

This means that in your digital marketing career, you’ll need to work at a fast pace and consistent with the trends that pop up on the Internet. A big part of digital marketing is done online, also known as eMarketing, where you need to be constantly updated by what attracts viewers on the Internet.

The Cons of a Career in Digital Marketing

However, there is always a downside when it comes to any decision you make. It is strongly recommended to start a digital marketing career, but you should know what you’re getting yourself into.

Digital marketing is not as easy as some people make it sound. You will be judged based on first impressions and immediate results. Because the audience has a short attention span, viewers will judge your content – and its results – from the very start.

This means that you’re only ever as good as your work.

Another issue is that digital marketing can easily be copied and traded off on another campaign. Many of the audience will be discouraged if they see the same content in every marketing campaign.

This causes your campaign to lose viewers and for your company to lose exposure for their product. Therefore, originality is needed.

Digital marketing also involves risk. Your marketing ideas will always go through a process of trial and error. This risk includes financial risk, since any sponsored campaign requires funding.

Sometimes, you will have to work more than eight hours in order for your marketing to campaign to be successful. In your digital marketing career, you’ll need to be able to have a thick skin.

Your campaigns may attract negative responses or criticism sometimes. This is an unavoidable part of publishing in the online world!

How to Start Your Digital Marketing Career?

In order to start your digital marketing career, you’ll need to acquaint yourself with its tools, channels, trends, and rules. You’ll need to further understand the way social media channels operate and how to use them.

As a digital marketer, you’ll need to learn how to interact with users online in a way that will attract their attention; you’ll also need to avoid inciting a negative response from the audience.

This is not an easy task to do, because there is a fine line between good quality ‘on-trend’ content and content that is already becoming redundant.

Digital marketing career strategy infographic
Part of digital marketing is knowing how a variety of channels operate. Image credit: Marketing Insider Group

You’ll also need to build a great personal virtual presence, in order to gain exposure. Just like with brands and products, sometimes you need to sell yourself.

You can do so and interact with potential employers or colleagues through hiring platforms, such as LinkedIn.

In your digital marketing career, you will face challenges that do not exist in other fields. A good suggestion is to familiarise yourself with the ethics and legalities of digital marketing.

By doing so, you’re avoiding a mistake, or in worst case scenarios, a lawsuit.
Your digital marketing career is a road to pave, since you learn almost everything on the job.

You’ll just need to understand your job description first. Next, you should build a strong online portfolio as you progress or execute projects. This shows potential employers that you are ready for anything that comes your way.

When to Start Your Digital Marketing Career

There are a lot of career opportunities in digital marketing in the current job market. Many companies are either selling digital marketing services or they are outsourcing digital marketing services.

In your digital marketing career, you’ll find that your job is a product all on its own to be sold and traded with. A digital marketing career is an asset to any company, so, you must be able to adapt to any environment.

If you’re going to take the career seriously, then start off with a few online courses about marketing.

It is never too late to learn new things, plus you’ll have an advantage against your peers.In addition, when you finish your online courses, you shouldn’t expect to become a manager at your first try.

Your digital marketing career has to start with you at the bottom of the food chain, as it is in any career field. You shouldn’t be discouraged for starting too late or for turning a new leaf. A digital marketing career is an opportunity that you can branch out from.

Different Types of Digital Marketing

You may think that a digital marketing career revolves around sitting at your desk and working on marketing campaigns. Or, maybe you’ll post on social media channels as a part of your daily quota. However, that’s not all there is to digital marketing.

There are different types of digital marketing; it is a vast field of work:

1. Search Engine Optimization (SEO):

  • What it is: Optimizing website content and structure to rank higher in search engine results pages (SERPs).
  • Benefits: Increases organic traffic, brand awareness, and leads.
  • Strategies: Keyword research, on-page optimization, link building, technical SEO.
  • Tools: Google Search Console, Ahrefs, SEMrush, Moz Pro.
What is SEO? | Search Engine Optimisation | Search Engine Marketing | Content Marketing | Google

2. Pay-Per-Click (PPC) Advertising:

  • What it is: Paid advertising on search engines and social media platforms.
  • Benefits: Targets specific audiences, drives immediate results, and tracks ROI precisely.
  • Strategies: Keyword research, ad copywriting, landing page optimization, campaign management.
  • Tools: Google Ads, Facebook Ads, Bing Ads, Twitter Ads.
What Is PPC? Essentials of Incorporating Pay-Per-Click

3. Content Marketing:

  • What it is: Creating and sharing valuable content to attract and engage a target audience.
  • Benefits: Builds brand trust, improves SEO, and generates leads.
  • Strategies: Blog posts, infographics, videos, ebooks, webinars, email newsletters.
  • Tools: WordPress, HubSpot, Canva, Buzzsumo.

4. Social Media Marketing (SMM):

  • What it is: Engaging with target audiences and building communities on social media platforms.
  • Benefits: Increases brand awareness, drives website traffic, and fosters customer relationships.
  • Strategies: Social media content creation, community management, social listening, influencer marketing.
  • Tools: Hootsuite, Buffer, Sprout Social, Socialbakers.

5. Email Marketing:

  • What it is: Building and nurturing relationships with leads and customers through email communication.
  • Benefits: Personalizes communication, drives sales, and fosters brand loyalty.
  • Strategies: Email list building, email automation, segmentation, A/B testing.
  • Tools: Mailchimp, Constant Contact, ActiveCampaign, Klaviyo.
How to Set Up Email Marketing | Email Marketing Campaign | Email Marketing Course

6. Affiliate Marketing:

  • What it is: Earning commissions by promoting other companies’ products or services.
  • Benefits: Generates passive income, expands reach, and leverages influencer relationships.
  • Strategies: Affiliate program selection, product promotion, traffic generation, tracking and reporting.
  • Tools: ShareASale, Commission Junction, Amazon Associates, Rakuten Marketing.

7. Public Relations (PR):

  • What it is: Building positive relationships with the media and public to influence public perception.
  • Benefits: Generates positive media coverage, improves brand reputation, and builds trust.
  • Strategies: Press releases, media outreach, thought leadership, event management.
  • Tools: Cision, Meltwater, Muck Rack, Buzzsumo.

8. Marketing Automation:

  • What it is: Utilizing software to automate repetitive marketing tasks and processes.
  • Benefits: Increases efficiency, personalizes customer experiences, and optimizes campaign performance.
  • Strategies: Lead scoring, lead nurturing, email automation, social media scheduling.
  • Tools: HubSpot Marketing Hub, Marketo, Pardot, Eloqua.

9. Influencer Marketing:

  • What it is: Partnering with individuals who have established credibility and influence within a specific niche.
  • Benefits: Increases brand awareness, reaches a targeted audience, and builds trust.
  • Strategies: Influencer identification, campaign development, content creation, performance measurement.
  • Tools: AspireIQ, Upfluence, Buzzsumo, Traackr.

10. Mobile Marketing:

  • What it is: Reaching and engaging with target audiences through smartphones and tablets.
  • Benefits: Increases accessibility, personalizes engagement, and drives conversions.
  • Strategies: Mobile-friendly website design, mobile app development, SMS marketing, push notifications.
  • Tools: Google Analytics, AppsFlyer, Localytics, Leanplum.

This comprehensive list provides a deeper understanding of various digital marketing strategies, their benefits, and valuable tools to implement them. By understanding the unique strengths and applications of each type, you can develop a robust digital marketing strategy tailored to your specific goals and target audience.

A Digital Marketing Career: Looking to the Future

In the past decade, there has been a fluctuation in the economy in all corners of the world. But, it seems that there has been a career growth in digital marketing.

This is due to the unwavering growth of the internet. Your digital marketing career will flourish under the technological circumstances that we face today, especially with social media platforms and smartphones.

While the change is tough, and you may be worrying about what is yet to come, there’s a guarantee that the dependency on digital media will continue to increase.

So, you’re going to find that there are a lot of career opportunities in digital marketing. You’ll be starting your digital marketing career in no time.

Resource guide for advancing digital marketing careers

Digital Marketing Career Advancement Checklist & Resource Guide

Congratulations on your journey in digital marketing! To help you advance your career, here’s a downloadable checklist and resource guide packed with valuable information and actionable steps.


Personal Development:

  • [ ] Read industry blogs and publications regularly.
  • [ ] Attend webinars and conferences.
  • [ ] Take online courses and workshops.
  • [ ] Obtain relevant certifications (e.g., Google Analytics, Hubspot).
  • [ ] Build a strong portfolio showcasing your work.
  • [ ] Develop your communication and presentation skills.
  • [ ] Network with other professionals online and offline.

Professional Skills:

  • [ ] Master the core digital marketing channels (SEO, PPC, Social Media, Email Marketing).
  • [ ] Learn advanced analytics and data visualization.
  • [ ] Develop content marketing expertise (e.g., writing, editing, storytelling).
  • [ ] Stay updated on digital marketing trends and technologies (e.g., AI, AR, VR).
  • [ ] Enhance your project management and organizational skills.
  • [ ] Build a strong understanding of your target audience and their online behavior.

Career Strategy:

  • [ ] Define your career goals and create a roadmap to achieve them.
  • [ ] Identify your strengths and areas for improvement.
  • [ ] Tailor your resume and cover letter for each job application.
  • [ ] Prepare for job interviews by researching the company and practicing your answers.
  • [ ] Build your online presence through social media and a personal website.
  • [ ] Explore career advancement opportunities within your current company.

Resource Guide:

Industry Blogs and Publications:

  • Search Engine Land
  • Moz Blog
  • HubSpot Blog
  • Social Media Examiner
  • Marketing Land

Webinars and Conferences:

  • Digital Marketing Institute webinars
  • Social Media Marketing World
  • SMX conferences
  • BrightonSEO
  • Unbounce Call to Action Conference

Online Courses and Workshops:

  • Google Digital Garage
  • Hubspot Academy
  • Udemy
  • Coursera
  • LinkedIn Learning


  • Google Analytics Individual Qualification
  • Hubspot Inbound Marketing Certification
  • Facebook Blueprint Certification
  • SEMrush SEO Toolkit Certification

Networking Resources:

  • LinkedIn Groups
  • Twitter Chats
  • Slack communities
  • Industry events


  • “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry
  • “The Social Media Marketing Handbook” by Kim Garst
  • “Marketing Automation for Dummies” by John Arnold
  • “Contagious: Why Things Catch On” by Jonah Berger
  • “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

Tools and Software:

  • Google Analytics
  • Google Search Console
  • Facebook Ads Manager
  • Twitter Ads Manager
  • LinkedIn Ads Manager
  • Hubspot Marketing Hub
  • Mailchimp
  • Canva
  • Hootsuite

Remember, consistent learning, networking, and strategic planning are key to advancing your digital marketing career. This checklist and resource guide are your starting point – use them to make informed decisions and take action towards your goals!

Start Your Digital Marketing Career and Never Look Back

Ready to make a decision about your digital marketing career? There are also many available articles and materials online to educate yourself more on the topic.

Digital marketing may not always be a traditional, 9-to-5 job, but it is a fulfilling one.

You will be able to interact and reach people from all over the world with just one click. That’s exciting. You will also develop skills from WordPress to basic HTML, all while you’re on the job and gaining experience.

The right time to start your digital marketing career is now, while the industry is booming. The career growth of digital marketing is expanding by the hour and you should be a part of it too.


Q: What are the most important skills for a successful digital marketing career?

A: The most important skills for a successful digital marketing career include:

  • Technical skills: Mastery of core digital marketing channels (SEO, PPC, Social Media, Email Marketing), analytics and data visualization, content marketing (writing, editing, storytelling), and project management.
  • Soft skills: Strong communication and presentation skills, collaboration and teamwork, problem-solving and critical thinking, and adaptability and willingness to learn.
  • Business acumen: Understanding of target audiences, online behavior, market trends, and business goals.

Q: How can I stay up-to-date with the latest digital marketing trends and technologies?

A: Here are some ways to stay up-to-date with the latest digital marketing trends and technologies:

  • Read industry blogs and publications.
  • Attend webinars and conferences.
  • Take online courses and workshops.
  • Follow thought leaders and influencers on social media.
  • Experiment with new tools and technologies.
  • Network with other professionals and share knowledge.

Q: What are some common challenges faced by digital marketers, and how can I overcome them?

A: Common challenges faced by digital marketers include:

  • Keeping up with the ever-changing digital landscape.
  • Measuring the ROI of digital marketing campaigns.
  • Creating engaging and effective content.
  • Building strong relationships with influencers.
  • Staying ahead of the competition.

To overcome these challenges, you can:

  • Focus on continuous learning and development.
  • Set clear goals and objectives for your marketing campaigns.
  • Track your results and make data-driven decisions.
  • Build relationships with key stakeholders.
  • Be creative and innovative in your approach.

Q: What are the best resources for finding digital marketing jobs?

A: There are many resources available for finding digital marketing jobs, including:

  • Job boards: Indeed, LinkedIn, Glassdoor, Monster, DigitalMarketingJobs.com
  • Job aggregators: JobSeer, Jobscan, Workopolis, Seek.com.au
  • Freelance platforms: Upwork, Fiverr, Freelancer
  • Networking: Industry events, online communities, social media
  • Company websites: Look for career pages of companies you’re interested in


Digital marketing is a rapidly evolving field with exciting opportunities for growth and development. By following the tips and resources provided in this guide, you can take your digital marketing career to the next level and achieve your professional goals.

Remember, success in this field requires continuous learning, staying up-to-date with the latest trends, and building a strong network of contacts. With dedication and hard work, you can thrive in the ever-changing world of digital marketing.

Good luck!

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