A Comprehensive Guide to eMarketing Strategies, Tools and Best Practices
eMarketing involves a wide range of different channels. Image credit: CoSchedule
eMarketing involves a wide range of different channels. Image credit: CoSchedule
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]
The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]
Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalized ways to engage your audience, not having any elements in your day-to-day interactions could hurt your conversions and revenue streams. There are several benefits of social […]
The Importance of Social Media: Social media marketing provides valuable benefits for brands looking to expand reach, gain insights, boost SEO, convert sales, and more. Developing a strategic presence on social platforms should be a priority for today’s businesses. Social media has become a major component of companies’ marketing strategies. This is true whether you […]
Hiring a copywriter may help your business get ahead of the pack. Here are how hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers who write many different types of content for marketing purposes. They write […]
Reddit, for marketing, is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]
What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – more important than ever in our ever-evolving Digital Age – and engaging old […]
Strong domain authority is the best way to ensure SEO competitiveness. Image credit: OrbitMedia
Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need. Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]
Today, nearly everything is online, so ecommerce solutions are essential. The internet is changing, and traditionally accepted business practices are now getting digital treatment. The Internet, social media and mobile access are here to stay. However, many businesses are failing to keep up. In particular, small or local businesses often neglect the brave new world […]
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]
Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, a Harvard Business […]
Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so important in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]
Since it started in 2005, YouTube has continued to grow at a massive rate. There are over 2 billion visitors each month, and over a billion people watch YouTube daily. YouTube is the leading video platform on the internet. Increasing subscribers on YouTube with your YouTube Marketing Plan is critical to success on the platform. […]
Lead Magnet: Email marketing was a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could enter in their email addresses if they wanted to see more content or subscribe. As the internet has continued to grow and dominate the advertising world, however, fewer and fewer […]
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]
Many businesses don’t fully understand online marketing. In fact, it’s all too common to meet businesses who think occasionally posting on Facebook is enough to reach new customers. Unlike traditional marketing, the costs of marketing online are considerably lower. This makes online marketing incredibly accessible, especially for smaller businesses. It is also highly adaptable to […]
Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]
Long tail keywords make up the majority of searches. Credit: Hitwise
Landing Page Design – Modern marketing campaigns are all about funnelling traffic to the right page on your site. To be successful, you need the perfect landing page design. It doesn’t matter if you’re running campaigns on PPC, social or email. Landing page design makes or breaks a website. We detail what is a landing […]
If your marketing team is not well-versed in online activity, you may benefit from hiring an internet marketing consultant to handle the online presence of your business. An internet marketing consultant handles companies’ web presence and online advertising to increase traffic, gain followers and promote conversions. They have specific goals and objectives to attain and […]
Various strategies lay the foundation for all successful digital marketing planning, and they can be implemented at different levels of a business. From the earliest stages of planning a startup to re-evaluating a digital marketing plan that just isn’t working, this is one of the most important steps you can take as a digital marketer […]
Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert […]
People often ask what is the Internet of Things. Indeed, there is a lot of confusion out there. You’ll already know how the Internet connects people, businesses and information all around the globe. The increasingly relevant Internet of Things simply connects devices in the same way. The Internet of Things (IoT), also sometimes referred to […]
What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]
Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]
An artistic portfolio, as the ultimate collection of an artist’s best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of art, is utterly indispensable to convince the client sitting on the other of the table they are the best match for and the only one […]
The popularity of social media platforms is significantly on the rise, especially in the last decade. These platforms have managed to impact all aspects of our lives, reshaping how we communicate with one another. Yet, that’s not the only aspect in which social media has excelled; it has also impacted businesses, and the food industry […]
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays? E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]
Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]
Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness.
In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.