What Is Digital Marketing?

What is Digital Marketing?

What is digital marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Need more customers? Trying to make your brand more user-friendly or appealing? Digital marketing involves setting a plan of action based on achieving company goals. How? Read on… IN A RUSH?! Click for our <90 second […]

What Is Organic Reach?

What is Organic Reach? Reaching customers naturally

What is organic reach and how could it work for my business? If you haven’t asked yourself this question you could be missing out on a world of potential customers. Why? Organic reach is the act of using quality content and social media to your naturally over time instead of – or as well as […]

What Is The Internet Of Things?

What is the Internet of Things? The Internet

What is the Internet of Things? You’ll already know how the Internet connects people, businesses and information all around the globe? The increasingly relevant Internet of Things (IoT) simply connects devices in the same way.   IN A RUSH?! Click for our <90 second snapshot What is the Internet of Things – What does the […]

What Is Domain Authority?

What is Domain Authority?

What is domain authority? If you want to get more from your website,  a term you will soon hear – and definitely will need to learn more about – is domain authority. We’ll cover several different angles around this term and even help with improving the domain authority of your site.   IN A RUSH?! […]

What Is Online Advertising?

What is Online Advertising? Importance of Advertising

What is online adverting? Simple…advertising online has become one of the most popular methods for marketers, allowing professionals to maximise their reach across websites, search engines, and today’s most popular search engines. Understanding online advertising examples and how to make various marketing techniques work for you is a way to appeal to any target audience […]

Pay Per Click Ads: An Unmissable Advertising Opportunity?

Pay per click adverts

Digital or online marketing is rapidly growing multi-billion dollar per year industry.  In the era of fast internet, smartphones and other technological advancements, it is an absolute necessity to maintain a high online presence. Pay Per Click (PPC) advertising could be your key to great visibility and results. Read on to find out all you […]

How to Get into Marketing? Simple Steps You Can Take NOW

How to get into marketing?

‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and more popularity in recent years. Why? This is due to the large demand for marketers and the incredible large varieties of marketing jobs to almost any kind of specialty. Our essential guide to […]

Why use domains to re-direct to other websites?

Why Use Domains To Re Direct Other Websites

Why use a domain re-direct? To increase traffic to their sites, and to achieve more page hits, companies online try numerous ways to drive more people to their site. We’ll explain how a domain re-direct is used to do this AND how you can benefit from doing the same. Some of the main ways companies […]

Conversion Rate Optimisation

Conversion rate optimisation

When it comes to digital marketing, keeping track of your analytics is essential for proper analyses of the efficiency of your marketing efforts. Website analytics help you understand your main demographics in order to better appeal to them. Ultimately, your goal as a digital marketer is not only to generate traffic to your business’s website […]

Perceived Quality: What You See and What You Actually Get

Perceived Quality

It’s interesting when you think about all those neat brands you use. And how often you use each and every one of them. Without even realizing if they’re the best bang for buck, or if they’re as “effective” as you think they are. It’s relatively safe to say that all of us have some sort […]

5 Technical Skills Needed for Marketing Careers

Technical skills needed for marketing careers

Nearly all companies now have a marketing department. They’re responsible for showing the public what the company has to offer and why they need their products or services. Their impact reflects directly on sales, which in turn controls the fate of a business. Such a responsibility requires certain skills beyond having a marketing degree or […]

Web Traffic Analytics

Web Traffic Analytics

Now that you have set up your google analytics URLs, it is now time to discuss the significance of these analytics. Keeping track of your analytics allows you to know your business’s strengths and weaknesses. It is a good measure of the popularity of your brand as well as your active demographic. Web traffic analytics […]

Facebook Marketing Services and How to Use Them

Facebook Marketing Services

With a little over 2 billion users each month, Facebook is the most trafficked website today. This staggering number is what opened up massive marketing opportunities to virtually every company, big or small. You could say that Facebook is the largest community on the planet and not many people would argue with you. In a […]

A Map of Digital Marketing Channels

Map of Digital Channels

Several types of marketing stem from the root of digital marketing. As a business owner, if you have already understood the influence of digital marketing, and have decided to step up your online marketing game, you must understand that there is an abundance of digital marketing channels that you should be knowledgeable about. You need […]

Digital Content: What Falls Under That Term?

Digital Content

Digital content is an umbrella term that is way wider than many people make of it. There are endless categories of online content, classified both with regards to function and substance. That includes literally everything anyone posts on the Internet, from tweets and Facebook posts to articles and YouTube videos. That does not have to […]

Comparative Market Analysis Online: Better Explained

Comparative Market Analysis

The savvy real estate buyer or seller knows that a comparative market analysis online is crucial before engaging in any dealings. Before explaining what a comparative market analysis online is, you should know that analyzing the market is vital before commencing any business. In simple terms, let’s say you want to buy a laptop. Do you […]

Content Marketing 101: The Power of a Story For Business

The power of a story

The appearance of the Internet has changed marketing and advertising forever; it is now easier, faster, and larger than ever.   Content marketing is a strategy that is usually associated with the internet and digital marketing, however, this is not accurate as globalisation has tremendously affected the marketing industry. Content marketing was there before the […]

Online Affiliate Marketing: What You Need to Know

Affiliate Marketing

Marketing is a broad field that includes many terms and branches that are too many to count. Learning marketing resembles learning a new language; each has its own vocabulary and rules. You may have come across the term “online affiliate marketing.” Whether you have or not, online affiliate marketing is an interesting term for those […]