Ciaran Connolly // 20th April 2025
In an era where information is just a click away, online reviews wield tremendous power over how potential customers perceive a brand. Among the many platforms for user feedback, Google Reviews stands out as a major influencer—particularly as it ties directly into Google Search and Google Maps results. In 2025, studies indicate that over 90% […]
Laura Logan // 28th October 2024
In today’s digital landscape, free social media analytics have become essential for businesses and content creators in Northern Ireland looking to understand their online performance. While premium tools offer extensive features, free social media analytics tools can provide valuable insights without the cost barrier. This comprehensive guide explores the best free social media analytics platforms […]
ProfileTree // 28th April 2024
Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing on PageRank […]
ProfileTree // 5th May 2024
What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]
ProfileTree // 15th February 2024
Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]
ProfileTree // 13th April 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin. There are two ways that […]
Marwa Alaa // 10th February 2024
Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]
ProfileTree // 28th April 2024
The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]
ProfileTree // 16th March 2025
Voice search statistics prove that audio assistants are the most trending method for search engines. So many applications are dedicated to voice searches, and you can even customize it! You can now search for anything from across the room or even on the street. Voice search statistics all show that using a voice is an […]
ProfileTree // 4th February 2024
Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most famous examples of this. In fact, when the Medic update rolled out, Google told us almost nothing. Here’s what they announced: As an SEO, this […]
ProfileTree // 4th February 2024
Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide. But first, what exactly […]
ProfileTree // 4th February 2024
The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and tablets, an ever greater proportion of searches are conducted on mobile devices. Google rolled out the Mobile update to reflect this fact. This impacted even […]
ProfileTree // 14th October 2024
Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you about what is performing well on your site. Knowing how long people stay on your website’s pages, when the optimum visiting time is, what purchases […]
ProfileTree // 28th April 2024
In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google’s algorithms and the SEO landscape. Since its introduction, the Caffeine Update has seen various enhancements and continues to play a crucial role in shaping modern SEO practices. In this article, we revisit […]
ProfileTree // 28th April 2024
Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]
ProfileTree // 11th October 2024
Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. According to W3Techs, as of October […]
ProfileTree // 10th March 2025
Google uses various algorithms to run its search engine, determine factors that rank each website page, and implement filters to change search results. Google is the top search engine in the world, and to keep its engine running correctly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, ranks, and […]
Esraa Ali // 5th May 2024
With the ever-increasing presence of the internet in our lives, the way people search for information and products has also evolved. It’s essential to understand the top 100 most searched keywords on Google globally in 2023 to adapt and strategise effectively in the digital landscape. What Are the Top 3 Most Searched Keywords on Google […]
Esraa Ali // 31st January 2024
Google E-A-T has become an essential concept in the world of SEO, standing for Expertise, Authoritativeness, and Trustworthiness. In order to succeed in search engine optimisation (SEO), it is crucial to understand the implications of Google E-A-T and its impact on search ranking. This article will delve into the basics, importance, implementation, and future of […]
ProfileTree // 22nd April 2024
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content when they perform a Google search. Businesses and content creators are always releasing material for the public. Since not all online sources are reliable, Google […]
ProfileTree // 22nd January 2024
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm. […]
ProfileTree // 5th May 2024
Code helps tags fire, bringing data back from your site to Google Analytics.
ProfileTree // 28th March 2024
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]
ProfileTree // 14th January 2024
Damson Cloud help businesses to leverage the most from their Cloud investment. Image credit: Damson Cloud
ProfileTree // 5th May 2024
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search bar is […]
ProfileTree // 5th May 2024
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more. Not only is Google is one of the biggest companies in the world, valued at over half […]
Rebekah McCaig // 18th December 2023
Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.
For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.
Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.
No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.
ProfileTree // 22nd March 2025
Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)
ProfileTree // 8th September 2024
What Is Gmail? Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise-level users. Today, Gmail is one of the most widely used email clients around the world, with […]
ProfileTree // 15th October 2024
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search… Do you sometimes feel inundated by the vast amount of information on the […]
ProfileTree // 6th December 2023
Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com
ProfileTree // 5th May 2024
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]
ProfileTree // 11th October 2024
When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. In the ever-evolving realm of technology, Google Maps stands as a beacon of navigational prowess, seamlessly guiding users through the intricacies of the […]
ProfileTree // 15th May 2024
What is Google Hangouts? Google developed the platform as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready for use today. Here, VOIP stands for voice over internet protocol. In other words, VOIP is a way of making phone calls over the internet, […]
ProfileTree // 5th May 2024
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]
Sara Lynch // 5th May 2024
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
ProfileTree // 5th December 2023
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
ProfileTree // 5th May 2024
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]
ProfileTree // 5th April 2024
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. Most people simply store and organise their files and folders in […]
ProfileTree // 5th May 2024
Google Docs and Sheets are two different but related tool. Image credit: Google
ProfileTree // 16th November 2023
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
ProfileTree // 11th February 2024
Social media sites list every major network, app, forum, and community where users gather online. For businesses and marketers, having a presence on the right social platforms where your audience is already highly engaged can significantly boost brand awareness, website traffic, leads and sales. But with new sites emerging constantly, it’s crucial to focus your […]
ProfileTree // 12th November 2023
Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]
ProfileTree // 30th June 2024
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
ProfileTree // 15th October 2024
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
ProfileTree // 11th April 2024
The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]
ProfileTree // 3rd April 2024
Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need. Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]
ProfileTree // 13th February 2024
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]
ProfileTree // 22nd April 2024
Ranking on the first page of Google is challenging, especially when your company is in a highly competitive industry. Today, we’ll look at how to achieve this using long-tail keywords. The truth takes time, money, and hard work to make the top spot on Google. And that’s once you’ve found an SEO expert who can […]
ProfileTree // 13th May 2024
Back in the day, if you wanted to get noticed, it meant renting a billboard, taking out an ad in a newspaper, or if you could not do the last two, then you could just put up a sign somewhere about the website you own. But now, with large search engines being the go-to fonts […]
