Tag: Content Marketing Strategy - Page 2

Our expert business blog offers a world of digital how-to

Digital Marketing Trends & Insight

How to Create a Custom MailChimp Template: Best Practice Guide

Rebekah McCaigRebekah McCaig // 6th May 2024

In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.

Read Article
Social Media Strategies

How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

Read Article
Business Leaders

How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

ProfileTreeProfileTree // 10th January 2024

In the bustling digital landscape, content is king. We’re bombarded with articles, videos, and social media posts every day, fighting for fleeting attention spans and precious clicks. But in this content cacophony, engagement is a crucial element separating the mere “noise” from the truly captivating experience. Increase Content engagement isn’t just about racking up views […]

Read Article
Web Design Essentials

A Guide to the Best Landing Page Examples

Eman SamehEman Sameh // 5th May 2024

Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]

Read Article
Content Writing & Marketing

6 Blogging Tips: What is Blogging and How to Make a Start?

ProfileTreeProfileTree // 9th September 2024

How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand.  Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and […]

Read Article
Social Media Strategies

LinkedIn Engagement: Incredible Ways To Utilise Your Employee Network 

Nuala DaviesNuala Davies // 23rd January 2024

From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’  These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]

Read Article
Business Strategy & Growth

Advantages of Branding: Standing Out in a World of Brands

ProfileTreeProfileTree // 7th January 2024

What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]

Read Article
AI & Automation for Business

AI Marketing: What is It and How Could It Help You?

ProfileTreeProfileTree // 8th September 2024

If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]

Read Article
Social Media Strategies

LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You

Nuala DaviesNuala Davies // 26th September 2024

LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform.  You might be asking yourself, why would I make use of this feature? Within this blog we […]

Read Article
Business Strategy & Growth

How to Develop a Marketing Strategy in 7 Steps

ProfileTreeProfileTree // 3rd January 2024

There are many elements to a successful marketing strategy. Image credit: Business2Community

Read Article
Social Media Strategies

Pinterest Marketing: An Overlooked Opportunity?

ProfileTreeProfileTree // 3rd January 2024

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

Read Article
Social Media Strategies

LinkedIn Posting ‘Myths’ – Fact or Fiction?!

ProfileTreeProfileTree // 2nd January 2024

LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]

Read Article
Content Writing & Marketing

Benefits of Blogging: Understanding How a Blog Drives Revenue

ProfileTreeProfileTree // 5th May 2024

More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. In the cutthroat arena of modern business, staying afloat feels like riding a white-water rapid. […]

Read Article
Business Strategy & Growth

What Is a KPI? KPIs for Different Industries and Businesses

ProfileTreeProfileTree // 5th May 2024

Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s goals and targets. Simply put, KPI’s are a versatile tool that can measure any type of organisational performance. Ultimately the idea here is to isolate […]

Read Article
Business Strategy & Growth

Understanding Business Strategy in the 21st Century

ProfileTreeProfileTree // 17th July 2024

Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]

Read Article
Content Writing & Marketing

What Is Blogger? Discover the Amazing Features and Benefits

ProfileTreeProfileTree // 5th May 2024

What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]

Read Article
Business Software Tools

Top 10 Business Analytics Tools for Data-Driven Decisions in 2024

ProfileTreeProfileTree // 14th May 2024

Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics

Read Article
Business Strategy & Growth

What Is Outbound Marketing? Ultimate Guide

ProfileTreeProfileTree // 20th February 2025

What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation by sending out a message to an audience. In other words, outbound marketing means trying to get your message in front of potential customers, in […]

Read Article
Digital Marketing Trends & Insight

What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition

ProfileTreeProfileTree // 15th March 2024

What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]

Read Article
Content Writing & Marketing

What Is Copywriting? A Complete Guide for Beginners.

ProfileTreeProfileTree // 18th December 2023

The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what sells products or encourages visitors to websites to take action. Copyrights have the innate ability to reach prospective customers through blogs, advertisements, email campaigns, billboards, […]

Read Article
Content Writing & Marketing

5 Ways to Use Content Marketing for Sales Enablement

ProfileTreeProfileTree // 11th February 2024

Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]

Read Article
Social Media Strategies

What is MySpace in 2024? Can the Site Reclaim Its Former Glory?

ProfileTreeProfileTree // 17th December 2023

In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information.  What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]

Read Article
SEO - Search Engine Optimisation

SEO Ultimate Guide: Everything You Need to Know

ProfileTreeProfileTree // 15th July 2024

Today’s marketplace is overwhelmingly digital. But what implications does this have on traditional business concepts such as marketing and competitiveness? Part of that answer lies in the influence of leading search engines, including Google, Yahoo! and Bing. Google nearly holds a monopoly on web search volume, with an overwhelming 90 per cent of global searches passing through […]

Read Article
Social Media Strategies

5 Steps of Content Planning for Social Media

ProfileTreeProfileTree // 12th February 2024

Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]

Read Article
Industry Insights & Statistics

Why ProfileTree? What Makes Us PROUDLY Different

ProfileTreeProfileTree // 5th May 2024

Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree using a […]

Read Article
Content Writing & Marketing

How to Write a Perfect Introduction and Conclusion

ProfileTreeProfileTree // 20th March 2024

Being thoughtful about your introduction ensures that you are creating engaging content that makes your reader want to read on (Image Credit: Hannah Olinger)

Read Article
Web Design Essentials

What is a CMS? Your Essential Guide to Content Management Systems in 2024

ProfileTreeProfileTree // 26th March 2024

If you’ve had a new website developed for your business, or you’re in the middle of that process, you’re going to have With a CMS, youto choose a CMS at some point. That’s because a CMS is a crucial part of the website design and creation process. But what is a CMS, and why does […]

Read Article
Industry Insights & Statistics

Business Email Compromise Statistics

Maha YassinMaha Yassin // 5th May 2024

Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]

Read Article
Content Writing & Marketing

Video Content Marketing Examples: Inspiration From the Pros

ProfileTreeProfileTree // 1st May 2024

 Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]

Read Article
Digital Marketing Trends & Insight

Hiring a Marketing Person: A Blunt Guide

ProfileTreeProfileTree // 28th September 2024

If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]

Read Article
Content Writing & Marketing

Content Marketing For Your Business: Getting Started in 5 Steps

ProfileTreeProfileTree // 30th October 2024

Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company. Unlike traditional marketing techniques that pitch products and services directly to consumers, content marketing uses quality content to drive people to your company’s site.  This […]

Read Article
Social Media Strategies

Captivating Instagram Captions 101: Boost Your Engagement

Rebekah McCaigRebekah McCaig // 8th December 2023

Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.

Read Article
Content Writing & Marketing

Niche Blogging: A Complete Guide to Building a Profitable Niche Blog in 2024

ProfileTreeProfileTree // 5th May 2024

If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy.  What is a […]

Read Article
Content Writing & Marketing

A Content Marketing Strategy Guide to Success

ProfileTreeProfileTree // 29th April 2024

Content marketing is producing content with the intent that the audience will find it interesting, entertaining and/or useful. The goal is that their engagement with your brand will lead to new conversions and more customers for your business. A content marketing strategy for success is simply an approach designed to develop a relationship that results […]

Read Article
Business Strategy & Growth

What Is Creative Strategy?

ProfileTreeProfileTree // 29th August 2024

What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business to new heights. Contrary to popular belief, creativity is not something you’re lucky enough to be born with; it can be taught and learned – which is exactly what this […]

Read Article
Business Strategy & Growth

What Is The Marketing Mix? 7 Key Elements to Improve

ProfileTreeProfileTree // 3rd September 2024

There are seven key elements to the marketing mix. Image credit: SkillsYouNeed

Read Article
Content Writing & Marketing

5 Content Marketing Benefits For Your Business

ProfileTreeProfileTree // 1st May 2024

There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]

Read Article
Web Development Toolkit

What Is Android? 101 Your Essential Guide to Understanding the Android Phenomenon

ProfileTreeProfileTree // 21st April 2025

What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating system, iOS Android has grown dramatically since Google released its first beta smartphone operating system in 2007, and now powers over 2 billion active devices […]

Read Article
Business Strategy & Growth

Types of Business Strategies: A Comprehensive Guide to Developing Strategic Excellence

ProfileTreeProfileTree // 4th February 2024

Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet

Read Article
Digital Marketing Trends & Insight

Best Digital Marketing Tools to Take Your Strategy to the Next Level

Rebekah McCaigRebekah McCaig // 25th April 2024

An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities.  In this post, we’ll explore some of the top digital marketing tools that […]

Read Article
Digital Marketing Trends & Insight

What Is Affiliate Marketing? 10 Steps to Start Affiliate Marketing

ProfileTreeProfileTree // 5th May 2024

What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]

Read Article
Content Writing & Marketing

What is Readability? An Easy Boost for Content ROI

ProfileTreeProfileTree // 3rd December 2023

Most content marketers struggle to engage readers. Image credit: Scoop.it

Read Article
Content Writing & Marketing

Content Marketing Trends: The Strategist’s Guide to Dominating This Year’s Breakouts

ProfileTreeProfileTree // 21st October 2024

Content marketing trends are essential to keep track of if you want to make content work hard for your business. With more and more companies using content to engage with their customers, staying one step ahead brings real benefits. However, it seems like every week there is a new top content marketing trend. How are […]

Read Article
Content Writing & Marketing

What Is A Content Plan? 5 Tips to Elevate and Create a Content Plan Which Sells

ProfileTreeProfileTree // 30th October 2024

It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen

Read Article
Web Development Toolkit

Innovative Ways to Integrate WordPress Into An Existing Website to Enhance Functionality

Miranne KhaledMiranne Khaled // 5th May 2024

As the digital landscape evolves, website owners often find themselves seeking new ways to enhance their online presence and improve user experience. WordPress is a well-known content management system (CMS), also known as WP, used for different functionalities, especially blog creation and building a website or even an online store.  If you already have an […]

Read Article
SEO - Search Engine Optimisation

What Is Grey Hat SEO, and Should you Worry about it?

ProfileTreeProfileTree // 5th May 2024

What is Grey Hat SEO? Simply, the promotion of content through unclear or debatable techniques or tactics. Grey Hat SEO involves methods that neither belong to White Hat nor Black Hat SEO category. This usually means that Google haven’t taken a firm stance on a given technique in their terms of service. Read on for our […]

Read Article
Digital Marketing Trends & Insight

What Is Digital Marketing? The Essential 2024 Playbook for Online Success

ProfileTreeProfileTree // 9th February 2024

What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]

Read Article
Social Media Strategies

What Is Influencer Marketing? The 2024 Guide to Successful Campaigns

ProfileTreeProfileTree // 18th October 2024

What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]

Read Article
Social Media Strategies

What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI

ProfileTreeProfileTree // 5th May 2024

What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]

Read Article
Business Strategy & Growth

What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image

ProfileTreeProfileTree // 24th January 2025

What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]

Read Article
Page 2 of 5