Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.
If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!
Small Business Digital Marketing Statistics
In this article, we’ll take you through some small business digital marketing statistics that suggest the importance of digital marketing for small businesses. To get a full understanding of digital marketing for small businesses, we’ll take you through the following points:
- How COVID-19 has changed marketing for small businesses.
- Small business digital marketing statistics you need to know.
- How businesses can utilise small business digital marketing statistics.
So, let’s look at the impact of digital marketing for small businesses and small business digital marketing statistics you need to know.
How COVID-19 Has Changed Marketing For Small Businesses
The COVID-19 pandemic has significantly changed the way in which small businesses operate and market their products and services. During lockdown restrictions, small businesses were forced to close their physical stores and rely on their website and other digital resources to continue to generate sales.
Here are some of the ways in which COVID-19 has changed marketing for small businesses:
- Increase in social media marketing: Small businesses began to significantly depend on social media to remain connected with their target audience, promote their products and services, and generate sales by directing traffic to their website.
- Emphasis on humanising brands: Since the pandemic, there has been an increased awareness of supporting small businesses, particularly local businesses, and recognising the people behind the business.
- Emphasis on shopping locally: The COVID-19 pandemic influenced an emphasis on shopping locally to ensure local businesses would survive during uncertain times.
- Reliance on websites and e-commerce: Due to the reliance on the digital world, small businesses also relied heavily on the performance of their website and e-commerce to ensure their business ran smoothly and met customer expectations.
- Increase in content creation: The increased focus on social media marketing meant that there was also an increase in time dedicated towards content creation to generate more followers, reach, engagement, and sales.
Since the COVID-19 pandemic, the importance of digital marketing tools has only increased even more as small businesses recognised the benefits of establishing an online presence and consistently posting on social media.
Small Business Digital Marketing Statistics You Need To Know
With the impact of the COVID-19 pandemic in mind, this change has influenced small business digital marketing statistics for marketers. Here are some small business digital marketing statistics you need to know to recognise the power of digital marketing for your business:
- Small business owners are increasing their budget on paid ads due to the return on investment (ROI) that they have witnessed since COVID-19.
- Small businesses are focusing on video marketing to reach new and existing audiences.
- Small businesses are utilising video marketing on platforms such as Facebook and Instagram to connect with audiences directly and reflect the atmosphere of their physical stores.
- The most used social media platforms for small business owners are Facebook and Instagram.
- More small business owners have been experimenting with video marketing on TikTok to increase their brand awareness and reach even further.
- Small businesses have increased their budget towards improving the performance of their website and SEO since the pandemic and will continue to do so in the future.
- More small businesses are interested in investing and upskilling in email marketing services to increase their brand awareness and remain connected with customers.
- Small businesses have seen an increase in customers who mainly shop online.
- Small businesses have made a conscious effort to support other businesses through collaborations and also utilise influencer marketing to increase the visibility of their brand.
How Businesses Can Utilise Small Business Digital Marketing Statistics
So, how can businesses continue to develop their digital strategy by utilising the small business digital marketing statistics above? To improve your digital strategy, we would recommend taking the following steps to grow your business online:
- Create paid ads, such as Google Ads and social media ads, to increase the traffic to your website and increase your reach on social media.
- When creating content, try to create this using video as this type of content will improve your reach and engagement rate on social media.
- If you are comfortable with showing your face on your business page, ensure to include your face in social media posts and Instagram stories as this helps humanise your business and builds trust with your target audience.
- Utilise features such as Instagram Shopping and Facebook Shop to improve the user experience for customers when they are interested in purchasing your products.
- Create a TikTok account and ensure to upload any video content you created for mobile use, such as Instagram reels, to maximise the benefits of video marketing.
- Consider allocating your budget towards running SEO audits and website audits to identify areas to improve your website performance and ranking of your website on Google.
- Identify other small businesses and influencers to collaborate with to increase the visibility of your brand and generate more engagement from your target audience.
- When developing email marketing campaigns, segment your audience based on their user behaviour, demographics, and interests. This means that you can target audiences based on their favourite products or services and ensure to retain these customers in the future!
Although the COVID-19 pandemic posed a challenge to small businesses, small business owners have utilised digital marketing to elevate their online presence and improve their websites to thrive in the digital world.
With online shopping becoming more popular, these small business digital marketing statistics can help small businesses recognise the potential of digital marketing tools to boost their sales and brand awareness.
Want to know more about small business digital marketing statistics? Get in touch with ProfileTree today to discover how your small business can thrive using digital marketing services!