8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insights into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

Statistics About Social Media Marketing

In this article, we’ll take you through some essential statistics about social media marketing that are impacting the current digital marketing landscape. To get a better understanding of statistics about social media marketing, we will touch upon the following points:

1. Benefits of social media marketing.
2. Statistics about social media marketing you need to know.
3. How businesses can utilise statistics about social media marketing.

So, let’s take a look at some of the essential statistics about social media marketing you need to know to elevate your digital presence.

Benefits of Social Media Marketing

Social media marketing has become an integral marketing tool for businesses to communicate with their customers, drive traffic to their websites, and generate sales. Some of the main benefits of social media marketing include:

• Improved communication: Social media marketing has allowed customers to get in touch with businesses more easily through direct messages and comments, allowing businesses to improve their communication with customers.
• Increased brand awareness: With billions of users on social media, social media marketing provides the perfect platform to increase your brand awareness through a variety of content.
• Increase in sales: Online shopping has become more popular than ever due to organic social media content and paid social media ads, therefore increasing sales for businesses.
• Cost-effective: Social media marketing, including organic and paid content, is more cost-effective than traditional marketing channels, which allows businesses to strategically allocate their budget and see results.
• Understanding of consumer behaviour: Social media insights allow businesses to analyse and monitor consumer behaviour by utilising data such as likes, comments, and shares. This is a significant benefit of social media marketing as businesses can develop an informed digital strategy based on how their target audience engages with their content.

These are only a few of the several benefits that social media marketing offers for businesses to increase sales and brand awareness. But one thing is for sure – social media marketing is a modern force to be reckoned with!

Statistics About Social Media Marketing You Need To Know

So, what are some statistics about social media marketing that businesses should know when developing a digital marketing strategy? Let’s take a look at some statistics about social media marketing you need to know:

• There are approximately 4.9 billion people in the world using social media as of 2023.
• Facebook and Instagram remain the most popular social media platforms among online users.
• Most marketers view Instagram as the best social media platform to generate sales due to its user-friendly online shopping experience.
• The majority of social media users on TikTok use the platform to discover fun and entertaining content.
• The majority of users on Twitter utilise the platform to receive the latest news and trending topics.
• Most social media users utilise a mobile device to browse social media content.
• Short forms of video content are the most shareable type of content among online users.
• LinkedIn is the most popular social media platform that businesses utilise to inform their B2B marketing strategy.

How Businesses Can Utilise Statistics About Social Media Marketing

So now that we know some essential statistics about social media marketing, how can businesses utilise these statistics to increase sales and improve their online presence?

Based on the statistics above, businesses should consider implementing the following points to improve their social media marketing:

• Utilise Facebook and Instagram as the main social media platforms to connect with customers online.
• Present product demonstrations and high-quality graphics to convey your products and services. Online users are more likely to engage with visual content so focus on content creation to advertise your business.
• Link relevant products and external website links on social media posts to increase the chances of making a sale.
• Focus on Instagram to advertise your business if it is for business-to-consumer marketing (B2C marketing) as more and more consumers utilise Instagram to influence online shopping.

• Try and produce fun and entertaining content to grow your profile on TikTok. This could be sharing behind-the-scenes elements of the business or a day-in-the-life video.
• Ensure to utilise Twitter to share company news, engage in trending topics within your industry, and communicate with customers and other businesses to increase brand awareness.
• Check that all of your digital content is mobile-friendly as this could affect the user experience and ultimately affect the chances of generating sales.
• Focus on creating short forms of video content to increase your reach and engagement, which will improve the performance of your social media marketing.
• Improve your B2B marketing strategy through consistent posting on LinkedIn.

Maximising Statistics About Social Media Marketing For Content Creation

When utilising statistics about social media marketing, it’s important that your content persuades users to stop scrolling on social media and take some form of action, such as a like, comment, save, or share.

To ensure that you create engaging content that reflects your brand, ensure to follow these tips below:

• Experiment with different video lengths across several social media platforms, such as YouTube, Instagram, and TikTok, to determine how your target audience engages with different types of content.
• Create engaging graphics with text and images to educate your audience about your products and services. We would recommend using Canva to create graphics as it has several elements for graphic design and is very user-friendly.
• Create a content calendar with a daily schedule and a monthly schedule to remain consistent with social media posting and to save time thinking of content ideas.
• Ensure to have a mix of content to keep your audience engaged including content that is entertaining, educates consumers, and raises your brand awareness.

Want to know more statistics about social media marketing? Get in touch with ProfileTree today to develop your social media marketing!