Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 11th April 2024
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex – we’re here to make it simple and more appropriate for the digital age. A classic model, the marketing funnel was originally developed in 1910! We know what you’re thinking and you’re right – it is a little outdated. However, […]
ProfileTree // 17th December 2023
Having a good conversion rate shows that customers have trusted the experience you have provided for them. This can be optimised. (Image Credit: Tashatuvango)
ProfileTree // 3rd April 2024
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]
Noha Basiony // 11th January 2024
From the sleek lines of Python to the robust structures of C++ and the web-friendly syntax of JavaScript, the world of programming languages, the tools that translate human ideas into instructions for machines, is a vast and dynamic landscape, constantly shaped by innovation, necessity, and the pursuit of efficiency. As technology underpins every facet of […]
ProfileTree // 14th December 2023
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big – if not bigger. Whether you are considering outsourcing a freelance specialist, a marketing agency, or want to have your very own in-house – it is essential that you weigh up the pros and […]
ProfileTree // 11th February 2024
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]
ProfileTree // 15th December 2023
Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]
ProfileTree // 2nd April 2024
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
ProfileTree // 17th December 2023
In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information. What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]
ProfileTree // 22nd April 2024
Today’s marketplace is overwhelmingly digital. But what implications does this have on traditional business concepts such as marketing and competitiveness? Part of that answer lies in the influence of leading search engines, including Google, Yahoo! and Bing. Google nearly holds a monopoly on web search volume, with an overwhelming 90 per cent of global searches passing through […]
Rebekah McCaig // 14th December 2023
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.
However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.
This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.
ProfileTree // 31st March 2024
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]
ProfileTree // 22nd April 2024
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to know what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from […]
ProfileTree // 23rd April 2024
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]
ProfileTree // 31st March 2024
First-hand tips from Andrew Hassard How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video […]
ProfileTree // 23rd January 2024
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]
ProfileTree // 13th December 2023
When it comes to choosing a WIX premium plan, you have a number of different options. Overall there are seven plans on WIX, all of which are relatively cheap. The first four plans are called the Connect Domain plan, Combo Plan, Unlimited Plan and the VIP Plan. These four plans don’t allow your site to […]
ProfileTree // 22nd April 2024
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector […]
ProfileTree // 13th December 2023
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. In today’s crowded media landscape, […]
ProfileTree // 22nd April 2024
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]
Noha Basiony // 14th January 2024
In today’s world of computational science and engineering, MATLAB stands as an indomitable force, shaping the landscape of numerical computing and algorithm development. Renowned for its versatility and user-friendly interface, MATLAB has become the go-to platform for researchers, engineers, and data scientists seeking to unravel complex problems and bring their ideas to fruition. Originating from […]
Miranne Khaled // 14th April 2024
Have you ever envisioned creating a captivating and mesmerising online presence? A website that not only aligns perfectly with your vision but also resonates deeply with your target audience? The good news is that WordPress can turn that dream into a reality, even if you need a coding background. However, the sheer abundance of customisation […]
ProfileTree // 3rd April 2024
We all have heard of WIX. If you’re a frequent user of YouTube, you will have more than likely seen a fair share of WIX adverts. Therefore that goes without saying, you’ve heard of WIX and what it is. WIX is a free web builder used worldwide by millions of users to create stunning websites […]
ProfileTree // 13th December 2023
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results. You put months of effort into creating amazing blogs, guides, […]
Rebekah McCaig // 14th December 2023
Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some TikTok video editing tips – this app makes it easy for anyone to become a filmmaker and video editor! It is, however, a known fact that the most successful TikTok creators are those who use engaging editing techniques to make their videos more fun and compelling.
TikTok video editing can transform basic clips into viral sensations on the platform. With strategic use of popular music and audio, visual effects and filters, text, and more. The TikTok video editing tools that exist within the platform enable your videos to stand out amongst the crowd.
So, in this blog, we’ll be breaking down our top TikTok video editing tips to get your videos going viral! From textures and transitions to text guides and trendy tunes, we’ll be covering how to keep your audience hooked while showcasing your brand’s uniqueness.
ProfileTree // 25th April 2024
Digital Transformation for Small Retailers We sat down with Martin Neill, CEO of AirPOS, to learn his insight into the number of E-commerce benefits available for small businesses to grow online as well as larger businesses. In our interview, Martin shared his business background and how his business has grown into a successful brand recognised […]
ProfileTree // 12th February 2024
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]
ProfileTree // 21st January 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]
ProfileTree // 4th February 2024
Podcasts have been growing in popularity since its inception during 2005. They are fun, easy ways to pass time and divulge into what feels like an intimate conversation between yourself and who you are listening to. Podcasts can be informative, educational, comedical, inspiring, or whatever you, the podcast maker, want it to be. It gives […]
ProfileTree // 12th December 2023
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree using a […]
ProfileTree // 12th December 2023
Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]
ProfileTree // 12th February 2024
We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]
ProfileTree // 26th February 2024
Gmail is the second most popular email client around the world. Image credit: Statista
ProfileTree // 13th December 2023
There are five different types of WIX coupon codes. Image credit: WIX
ProfileTree // 4th January 2024
Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The internal environment is concerned with the resources, structures and planning of the organisation itself. It can be usefully categorised and analysed as the Five M’s […]
Nuala Davies // 14th February 2024
Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility. We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]
