Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 4th July 2024
LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be overwhelming. Therefore, this article solely focuses on LinkedIn for business. So, let’s cut to the chase: how can you make LinkedIn a main factor for […]
ProfileTree // 28th April 2024
Comparison of search engine market shares in the past decade. Image Credit: Statistica
ProfileTree // 31st March 2024
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]
Noha Basiouny // 5th May 2024
Imagine a world where blueprints magically leap off the page, transforming into intricate 3D models that dance across a digital canvas. This is not just science fiction; it is the daily reality of AutoCAD drafters. But who are these mysterious wizards of lines and precision, and what exactly do they do? Today’s AutoCAD drafters are […]
ProfileTree // 24th April 2024
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
ProfileTree // 3rd May 2025
Comparing WIX – Each builder of course, has its own pros and cons, some of which will make a builder better for a certain type or style of website. For example, one web builder may be better for websites needing Ecommerce and others may be better for a blog style of website. Having a professional […]
ProfileTree // 20th December 2023
Accomplishing major life goals like buying a house, saving for your kid’s college tuition or building a nest egg for a comfortable retirement usually requires astute financial planning and management. Yet, money topics remain confusing or intimidating for many people without formal guidance on budgeting, leveraging banking products, investing wisely, accounting for taxes and more […]
Noha Basiouny // 5th May 2024
Dreaming of wielding a digital pen to craft worlds both practical and fantastical? Look no further than AutoCAD, the industry-standard computer-aided design software that empowers creativity across a dazzling array of diverse careers. Whether you are drawn to the intricate precision of engineering, the soaring ambition of architecture, or the playful spark of product design, […]
ProfileTree // 20th December 2023
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. It’s the dream of many aspiring entrepreneurs – coming up with a breakthrough idea, launching their own startup, and […]
ProfileTree // 26th March 2025
Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of Wilson Computers, also shared some insights into choosing the right IT for your company and discussed digital data security. Why is IT Support Important? Business IT, Digital Data Security & […]
ProfileTree // 20th December 2023
Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the tourism sector. During a ProfileTree Business Leaders video interview, Kate Taylor of Taylored Training passed on a range of insights from her work with Irish […]
ProfileTree // 20th December 2023
With Olive Group’s powerful, easy-to-use, integrated set of learning applications, businesses can induct, train, and develop staff by delivering learning experiences that are relevant, engaging and rewarding. Image credit: Olive Group
ProfileTree // 9th August 2024
To a lot of businessmen, making the first million is one of the most important milestones, the beginning of a financial endeavor for economic success. Sweat, blood, and tears are spent and sometimes not in the metaphorical sense. It certainly takes economic talent and good risk assessment to pursue the right path, not everyone is […]
ProfileTree // 9th September 2024
Use SmartArt to make your PowerPoint presentation as engaging as possible. Image credit: Microsoft
ProfileTree // 11th April 2024
WordPress is the most popular way to build and manage a website. In large part, this is because it’s so easy to make a professional looking site. This is due to what are known as WordPress themes. These make it easy for even the worst techno-phobe to host a stunning website for their business. They’ve […]
ProfileTree // 20th December 2023
The Dunadry Hotel has been undergoing renovations to boost its offering to customers. Image credit: Trip Advisor
ProfileTree // 5th May 2024
Presentations are extremely popular because they’re an effective way to get your message across to a big audience. It is everyone’s aspiration to produce the perfect presentation. Your goal is to execute it perfectly while also keeping your audience engaged. This might seem like there are too many variables, but there’s a secret. With enough […]
Nuala Davies // 14th June 2024
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers a plethora of content creation avenues, from feed posts to reels and live streams, Stories stand out as a unique and engaging platform that empowers […]
ProfileTree // 20th December 2023
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]
ProfileTree // 5th May 2024
Image credit: i.pinimg.com
ProfileTree // 8th September 2024
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre of it all is email. Knowing how to use email is critical. Email has become an indispensable tool for communication in today’s digital world. It […]
Rebekah McCaig // 25th September 2024
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such as a MailChimp campaign.
Customising, sending your email to an entire subscriber list and then tracking the results can take up a lot of time and effort, but this is where we recommend you set up a MailChimp campaign; a popular platform enabling businesses to create targeted email campaigns. With pre-designed templates, automation features, analytics, and simple broadcasting options, MailChimp takes care of all the technical details so you can focus on creating content and connecting with your contacts.
In this post, we’ll be going through a step-by -step guide on how to set up a MailChimp campaign for your business from setting up your account and defining your audience to crafting a compelling campaign and tracking the results, it’ll all be covered here. Whether you want to promote a sale, drive traffic to your website, welcome new subscribers, or keep customers engaged, MailChimp has everything you need.
ProfileTree // 19th December 2023
When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]
ProfileTree // 5th May 2024
Over the past years, brand image has become more important than ever. Your brand needs to be instantly recognisable within your website, social media, adverts online and offline such as posters and also if you own a store online or offline. An instantly recognisable brand helps to build trust with customers who will then help […]
ProfileTree // 9th September 2024
Bitcoin is regarded as the first established cryptocurrency in the world. Credit: Sahand Hoseini
Miranne Khaled // 5th May 2024
Social anxiety is on the rise across Western countries. Image credit: Clearvuehealth.com
ProfileTree // 20th February 2024
Socrates once said, “Speak, so that I may see you”. It has become one of the most quoted phrases throughout history. In the digital world, the equivalent to these wise words would be, “Show me your website, so that I may see you.” Nothing makes a statement like a neat and professional website. It is […]
ProfileTree // 18th October 2024
Facebook ads are typically heavily image-focused, with sparse use of text. (Image credit: Instapage)
ProfileTree // 1st May 2025
The art of communication is your ability to listen and deliver information in a clear and accurate way. Therefore good reading, writing, speaking, and listening skills are important for achieving your goals and maintaining effective communication with your friends, family, colleagues and even strangers. Developing good verbal and written communication skills are essential in our […]
ProfileTree // 19th December 2023
The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]
ProfileTree // 5th May 2024
Whenever you’re sitting around scrolling through TV channels, wasting time, you could be turning this time into money! Through online paid surveys, you can earn up to £200 on your computer. The human voice whispers insights, and the online survey market roars with the amplification of those whispers. Gone are the days of pen-and-paper questionnaires […]
ProfileTree // 30th April 2025
Over the last year, our lives have changed dramatically. As we all know, it’s been a particularly difficult period for small retailers and hospitality businesses. In fact, COVID has probably been the biggest challenge these businesses have ever faced. Many independent retailers understand the need for restrictions, but they are still aggrieved at losing out […]
ProfileTree // 12th May 2024
AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit small or local businesses? These are exactly the questions we’ll consider today. Specifically, we’ll look at how AR works, as well as some of the […]
Maha Yassin // 5th May 2024
The continued growth of YouTube has been incredible. What started out as a platform for watching funny cat videos has now become the second-largest search engine in the space of only a few years. Every minute, there are more than 500 hours uploaded to YouTube. Other social media platforms have attempted to introduce their form […]
ProfileTree // 5th May 2024
These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s important to seek out advice from experts Over the years, we’ve compiled a selection of free guides to a range of essential digital tools. These […]
ProfileTree // 19th December 2023
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]
ProfileTree // 24th December 2024
The right password will take billions of years to hack. Image credit: Hive Systems
ProfileTree // 5th May 2024
More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. In the cutthroat arena of modern business, staying afloat feels like riding a white-water rapid. […]
ProfileTree // 5th May 2024
Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s goals and targets. Simply put, KPI’s are a versatile tool that can measure any type of organisational performance. Ultimately the idea here is to isolate […]
ProfileTree // 5th May 2024
This article has been updated to include more comprehensive information about Alexa’s functionalities, wake words, and compatibility, as well as the latest updates from Amazon. We strive to provide the most accurate and up-to-date information to our readers. What is Alexa? Smart speakers have exploded in popularity in recent years. This fact has opened up […]
Rebekah McCaig // 15th May 2024
Video content is highly important in the world of marketing today, but it can be a challenge to find effective, free video editing software. A study by Sprout Social found that 95% of social media users will remember the message of a video as opposed to only 10% read in text. Therefore, if you’re trying […]
Rebekah McCaig // 22nd April 2024
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses […]
ProfileTree // 11th April 2024
These days, having a website for your business is pretty much non-optional. However, before you get out your wallet and start splashing cash on a new site, it’s important to understand what web design actually is. If you don’t have a technical background, you may have some misconceptions. For example, you may not understand the […]
ProfileTree // 18th December 2023
At ProfileTree, we regularly update our articles to provide our readers with the most accurate and up-to-date information. This article has been updated as of 2023. What is the World Wide Web? You might think the web and the internet are the same thing but, surprisingly, there are some crucial differences. The World Wide Web […]
ProfileTree // 18th December 2023
Adobe Premiere Pro CC has become the dominant video editing software for professionals and enthusiasts alike, trusted by creatives including YouTubers and filmmakers alongside options like Final Cut Pro, Sony Vegas Pro, and iMovie. Recent updates such as workflow enhancements, AI-powered audio clean-up, and simplified colour grading provide both new users and experienced editors the […]
ProfileTree // 16th July 2024
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]
ProfileTree // 17th July 2024
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]
ProfileTree // 5th May 2024
Most of the most successful people display high levels of emotional intelligence. Image credit: ColoradoLeeds
ProfileTree // 18th December 2023
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
Noha Basiouny // 5th May 2024
One scripting language stands tall as the driving force behind the dynamic and interactive web experiences we enjoy today—JavaScript. From its humble beginnings as a language designed in just ten days to its current status as a ubiquitous and versatile tool, JavaScript has become an indispensable part of the web development toolkit, a language that […]
Noha Basiouny // 5th May 2024
Anyone involved in the programming field knows for sure that staying ahead of the curve is not just an advantage but a necessity. As the Java language, in particular, continues to be a cornerstone in the world of software development, earning Java certifications is a coveted and proven way to showcase the expertise of Java […]
