What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide
What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch. With new trends introduced...
What Are the Major Components of a Marketing Strategy That You Should Use Right Now?
Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we...
How to Create Website Content Strategy in 6 Simple Tips
To create a content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf...
What You Need to Know about Performance Marketing
Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies...
How to Perform Market Research: What You Really Need to Know
Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today's consumers have all the power because we live in a hyper-competitive business...
Your Guide to Explore the Best Media Buying Software & Tools
How to make use of the best media buying software and tools in today's market? Your customers are more exposed to messages than ever before. As a result, we consume...
Media Buying 101: 5 Things You Need to Know About
Have you heard about media buying 101 and didn't know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don't...
What is Programmatic Media Buying? Everything You Need to Know
If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not...
How to Hire a Media Buyer: Everything You Need to Know
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what...
What is Media Buying? How Does it Work? — A Complete Guide
In this article, we will break down the question, "What is media buying?"! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads...
Your Insider Guide: What is a Competitive Environment Analysis?
In this article, you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions...
Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should
Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let's see what you...
What is a Website Strategy? Why You Need it and How You Can Do it
A website is an essential piece of your business's marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your...
5 Effective Methods for Marketing Halloween for Hospitality
Halloween is a great time for the hospitality industry to showcase its hosting skills. There are lots of opportunities for clever marketing techniques, and the content can be posted online. ...
B2B Website Design: What to Consider for a Successful Website
A B2B website is one of the most valuable tools for marketing within B2B organisations. With curated B2B website design, your website can rank highly on search engines, increase traffic,...
Content writing – the key to a successful digital marketing strategy
At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy,...
Digital Marketing for Travel Agencies – Advice for digital tourism and growth
There is an obvious need for digital marketing for travel agencies, almost every industry in the world has become digitalised in some form and the travel and tourism industry is...
Full Service Marketing Agency – What to Look Out for Business Growth
Marketing, in its most basic form, is an umbrella term for a wide range of different marketing methods. From digital advertisements to well-written blogs, digital marketing involves a multi-throng in...
eCommerce Web Design Agency: How to Create a Successful Website
There are over 26 million eCommerce websites worldwide and that is a lot of competition. You need an expert eCommerce web design agency to help you survive online, no matter...
Most Followers on Facebook: Top 10 Accounts & Exclusive Key Insights
Discover who dominates Facebook with our updated list of the most followers on Facebook. Explore emerging trends, regional stats, and growth tips for 2025 to stay ahead. Facebook still ranks...
Social Media Content Calendar 101: How to Improve Your Marketing Strategy
We now live in a so-near-to-become-fully-digitalised world, in which social media success, as well as every other kind of success, primarily depends on consistency and strategy. To achieve that, brands...
10 Best Podcast Apps for Android and IOS
Podcasts have become an essential part of many people's daily routines. With countless options available, choosing the right podcast app is crucial for a seamless listening experience. The best app...
30 Best Free Websites to Cure Boredom
Boredom: the unwelcome guest that can strike at any moment. Whether you're stuck in a monotonous routine, waiting for a delayed flight, or simply seeking a mental escape, those idle...
Small Business Consultation – The Complete Guide To Success!
ProfileTree is proud to have acquired the small business consulting company SourceForConsulting.com and integrated its expertise and specialisms into its own team. We are delighted to be able to offer...
YouTube Channel Basics: What You Need to Know
The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how...
Tourism Marketing: Your Guide to Success Within The Tourism Industry
Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges...
6 Ways to Add Personality to Your Business’s Social Media
Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these...
How To Create A Company Page On LinkedIn: 6 Amazing Tips
When using social media, it's important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social...
12 Tips to Boost Your Instagram Marketing Strategy
No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing...
Affiliate Marketing: The Best A-to-Z Guide to Get Started in 7 EASY Steps!
Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage...
Ditch LinkTree to Boost Your SEO: Smarter 101 Alternative
In the age of digital branding, creators and businesses often rely on link-in-bio tools like LinkTree to direct their audiences across platforms. While convenient, these third-party link hubs come with...
Top 4 Best Wix Apps to Connect with Visitors
Wix Apps to Connect with Visitors - Growing your community and connecting with your network is one of the important things to establish within your business. Building brand awareness and...
5 Best Food Influencers In Northern Ireland
Northern Ireland is undeniably a nation of foodies. So much so that it only takes a few shares of a new cafe’s Instagram account to build hype and cause endless...
4 Best Travel Influencers in Northern Ireland
Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip, Northern...
TikTok Advertising: The Definitive Guide for Marketers
TikTok has quickly risen as one of the most popular social media platforms used today. It boasts over 1 billion monthly active users worldwide and is a goldmine for reaching...
Brand Positioning Basics: Establish Your Brand in Easy 4 Steps
On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire...
SEO Basics to Benefit Your Business Online and Achieve Sales 101
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, an SEO content strategy can be stripped back - and we’re here to show you SEO...
Green USPs for SMEs
This article will examine Green USPs for SMEs, which stands for Green Unique Selling Points for Small and Medium Enterprises. Recently, environmental and sustainability issues have been elevated throughout society....
SEO for Hotels: A Complete Guide
In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry...
Wise and Inspirational Quotes on Life, Work, Success and Hope
Words have the power to transform our perspective, ignite our motivation, and guide us through life's most challenging moments. Inspirational quotes about life serve as condensed wisdom, distilling complex truths...
Top 10 Best Wix Apps for Services and Events
Why are WIX Apps so Important? To have a successful WIX Site you want to ensure you have the Best WIX Apps for the job, apps play a pivotal role...
Top 4 Best Wix Apps to Make Your Wix Content Pop
You have a Wix website, but you want to make it stand out from the rest. Wix offers an array of apps that allow you to create content on your...
5 Times Marketing Campaigns Got It Wrong
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns...
The Most Common Search Console Errors and How to Fix Them
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site....
How to Identify and Disavow Toxic Backlinks
Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy....
Rewarding Twitter Ads: The 3 Unique Campaign Objectives Explained
Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand's campaign. They are formulated in such a...
5 Reasons Your Company Needs a Copywriter
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies...
Freelance vs. In-House Copywriters: Unleashing Content Excellence To Unlock Business Success
You know you need a copywriter but you’re not sure whether you should grow a team of in-house copywriters or contract a freelancer. Working out what your business needs can...
The Social Media Advertising Checklist: Your Guide to Success 101
Social Media Advertising Checklist - Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded...
LinkedIn Advertising: How to Get a Great Return on Investment 101
If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you...
YouTube SEO 101: How to Beat the YouTube Algorithm and Rank for Success
YouTube is currently the world’s most viewed site and has become the place to go to create and consume video content. While YouTube SEO is critical for success, something else...
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