
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations
Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have...
How to Search Using Google: Advanced Guide 10 Tricks for Power Users
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can...
What is Brand Development? A Complete Guide to Building a Memorable Brand
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine...
Learning Style 101: Master Your Path to Deeper Knowledge Gains Faster!
Ever considered your learning style? Doing so could be the key to better work, exam and learning performance! Knowing how you learn the best can unlock all sorts of benefits....
5 Useful Tips for Improving Your Web Development Skills
In the wake of COVID-19, businesses are recognising the importance of digital transformation. With more and more demand for websites, web development is becoming a crucial industry with updates to...
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims...
Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business...
Everything you need to know about Crawl Budget
Understanding a crawl budget can help with SEO efforts on your website. A crawl budget is the number of pages that a Googlebot will crawl and index on a website...
What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business
Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides...
The Business Mindset Mastermind: Unlocking Business Growth
Sometimes, being a business owner can be a lonely job. Being able to bounce ideas off another person in the same position as you can be hugely beneficial. Not only...
What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform
What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram - and video itself - forward into the future. Not...
Lessons Learned From Growing Eldron From Startup to Industry Disruptor
Finding the right property can be a nerve-racking experience, especially in a competitive market like Dublin. This blog post shares valuable lessons learned as Eldron grew from a startup to...
Business Strategy Definition: Essential Meaning for Companies Explained
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is,...
Using Business Intelligence Tools: Making the Right Choice
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here...
Video Content Marketing Examples: Inspiration From the Pros
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way...
Why is Personal Branding Important? Self-Marketing for Cynics
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn't this a bit pretentious for the...
5 Top Digital Marketing Methods to Grow Your Business
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can...
Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you...
Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded...
Latest Social Media Trend: Is Your Business Missing Out?
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they...
Pros and Cons of WordPress: Is It Right for You?
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll...
Content Marketing For Your Business: Getting Started in 5 Steps
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company....
Your Essential Guide to Understanding the Types of Digital Marketing
Digital marketing has revolutionized the way businesses connect with their audiences, transforming traditional marketing strategies into a dynamic, data-driven, and highly targeted approach. In today’s digital age, where the internet...
Marketing Prospects 101: How to Find, Engage, and Convert Your Ideal Customers
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their...
Instagram Marketing Strategy: 8 Steps to Success
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands....
5 Key elements of a successful social media brand awareness
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that...
How Many People Use Social Media in 2024? Latest Global Data
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has...
Niche Blogging: A Complete Guide to Building a Profitable Niche Blog in 2024
If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a...
Positive Thinking: Unlock Your Potential How Your Thoughts Shape Your Reality
If you ask any successful person about their secret, they will almost always tell you that the key to success is to have a vision constantly. Having a clear understanding...
8 Best Free Presentation Software: A One-Stop Guide
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to...
Portfolio Analysis: An Essential Overview
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed....
SEO Basics: The Complete Guide to Ranking in 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s...
Advertising with Augmented Reality: A Comprehensive Guide to AR Advertising
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds...
What Is Google Analytics? How to Gain a Better View of your Users
When it comes to running a website, data is power. The more you know about who accesses your site and how they behave, the more you can make decisions which...
Hosting for Your Business: The Complete A to Z Guide
Until 1991, the Internet was confined to research and training in science and email. The World Wide Web conventions had just barely been composed and not until the end of...
What To Do When You Feel Like a Failure: Overcoming Self-Doubt
Life is all about ups and downs. Sometimes things go well and you feel right on track. Unfortunately, what goes up, must come down. Feeling like a failure is a...
Career Shift: 5 key steps for a successful career shift
We spend most of our days at work which makes it important to find your job fulfilling. Unfortunately, that is not easy however it is definitely possible. Deciding you need...
Transformational Leadership: The Complete Guide
What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often...
How to Deal with Workplace Stress? Exploring Welfare at Work
Stress has been defined in different ways over the years. Originally, it was conceived of as pressure from the environment, then as strain within the person. Workplace stress is a...
Belfast Blogger 101: Essential Tips for Launching a Successful Lifestyle Blog
Ever since the introduction of the World Wide Web, people have been focused mainly on reproducing content. A good portion of the internet users turned to what is known as...
YouTube Partner Network: Could You Profit from YouTube?
There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access...
Vero App: Could It Still Become The New Facebook?
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero's success? The Facebook...
Yoast Academy: The Easy Way to Learn SEO?
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart...
What Is SEMRush? A Comprehensive Overview of SEMrush’s Features and Benefits
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their...
What Is Web Development? Understanding the Fundamentals Step-By-Step
In today's rapidly evolving digital landscape, a compelling online presence is no longer a luxury—it's a necessity. Whether you're a multinational corporation or a local artisan, your website often serves...
What Is Creative Strategy?
What is creative strategy? What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business...
What Is The Marketing Mix? 7 Key Elements to Improve
What is the marketing mix? Well, the goal is simple - delivering the right product to the right customer at the right time, and at the right price. Making that...
5 Content Marketing Benefits For Your Business
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there...
What Is Android? 101 Your Essential Guide to Understanding the Android Phenomenon
What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating...
What Is A Breadcrumb? A Comprehensive Guide for Web Design Beginners
What is a breadcrumb? A small but very, very helpful feature of a website showing how you found your way to the page you're viewing. In user experience (UX) design...
What Is YouTube Premium? A Step-by-Step Guide to Maximize Your Benefits
YouTube Premium is a paid YouTube membership that gives its user's enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such...
Web Design
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Email Marketing Solutions
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
Transform customer service with AI chatbots. We develop sophisticated chatbots that elevate user experience, streamline interactions, and deliver unparalleled efficiency.
AI Marketing
Transform your reach with AI-driven marketing. Harness data-driven insights for laser-targeted campaigns that captivate, engage, and convert your audience.
AI Tools for Business
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