
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Massively Boost Sales Enablement & Content Marketing :5 Ways
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its...
9 Reasons Why Organisations Use Branding
Brand recognition is essential for business success in today's crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition...
How to Build Brand Loyalty: Take Your Business to the Next Level
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you...
What is MySpace in 2024? Can the Site Reclaim Its Former Glory?
Once a titan of the social media landscape, MySpace has weathered the storm of time and competition. Originally conceived as a hub for music discovery, it quickly evolved into a...
Linkubator: The Importance of Strategic Development
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John...
Newspaper Marketing: Best Trends, Challenges and Subscription Models
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to...
Natalie Haccius: Digital Transformation and Digital Strategy
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree...
How to Start a Successful Ecommerce Business? The Ultimate Step-by-Step Guide
How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew,...
How to Build a Spin-Out Company? The Ultimate Guide to Entrepreneurial Innovation
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking 'soft x-ray' microscope used in disease research and drug discovery has revealed how...
Finding the Right Wix Premium Plan for Your Business Needs and Budget
When it comes to choosing a WIX premium plan, you have a number of different options. Overall there are seven plans on WIX, all of which are relatively cheap. The...
Key Leadership Development Via Effective Coaching: Quantifying and Improving Skills Gaps
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training - one of the most effective ways of understanding how to...
Publicity Management Strategies With Tina Calder
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
WIX Logo Maker A Step-by-Step Guide
We all have heard of WIX. If you’re a frequent user of YouTube, you will have more than likely seen a fair share of WIX adverts. Therefore that goes without...
5 Reasons Why Your Content Isn’t Ranking
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even...
Benefits of Ecommerce for Small Business Growth: The Complete Guide for UK Entrepreneurs
The benefits of ecommerce for small business are transformational, offering UK entrepreneurs unprecedented opportunities to reach new customers, reduce costs, and scale operations efficiently. With over 87% of UK consumers...
5 Steps of Content Planning for Social Media
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to...
How to Effectively Manage Social Media for Your Business 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to...
Podcasts for Business Growth: Unlock Your Potential in 2024
Podcasts have been growing in popularity since its inception during 2005. They are fun, easy ways to pass time and divulge into what feels like an intimate conversation between yourself...
Why ProfileTree? What Makes Us PROUDLY Different
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and...
5 Influencers’ Marketing Campaigns That Went Wrong
Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is...
Top 10 Best Free Social Media Tools for Marketers
Free social media tools help you by doing the work for you! We all know that one person at the office who complains about the amount of work they...
What Is Gmail? A Beginner’s Guide to Google’s Email Service
What Is Gmail? Google’s Gmail is one of the world's leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others....
Creating Coupons with WIX + 3 Tips for Maximising Success
At ProfileTree we have put together this tutorial to share how to use coupons with WIX. To get started using WIX coupons, you first need to be logged into your...
Marketing Environments – A Marketer’s Ultimate Guide to Navigating Business Environments in 2024
Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The...
Why Self Development Skills Are Vital – 15 Must-Have Skills This Year
The topic of self development skills is a growing point of interest for people worldwide. Thanks to advances in technology and science, we can apply tested methodology to carve a...
How to Write a Perfect Introduction and Conclusion
Arguably the most important parts of any piece of writing, including those enhanced by paper writing services, introductions and conclusions, are what explain the article and summarise it. The introduction sets...
What is a CMS? Your Essential Guide to Content Management Systems in 2024
If you’ve had a new website developed for your business or you’re in the middle of that process, you’re going to have to choose a CMS at some point. That’s...
9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations
Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have...
How to Search Using Google: Advanced Guide 10 Tricks for Power Users
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can...
What is Brand Development? A Complete Guide to Building a Memorable Brand
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine...
Learning Style 101: Master Your Path to Deeper Knowledge Gains Faster!
Ever considered your learning style? Doing so could be the key to better work, exam and learning performance! Knowing how you learn the best can unlock all sorts of benefits....
5 Useful Tips for Improving Your Web Development Skills
In the wake of COVID-19, businesses are recognising the importance of digital transformation. With more and more demand for websites, web development is becoming a crucial industry with updates to...
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims...
Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business...
Everything you need to know about Crawl Budget
Understanding a crawl budget can help with SEO efforts on your website. A crawl budget is the number of pages that a Googlebot will crawl and index on a website...
What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business
Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides...
The Business Mindset Mastermind: Unlocking Business Growth
Sometimes, being a business owner can be a lonely job. Being able to bounce ideas off another person in the same position as you can be hugely beneficial. Not only...
What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform
What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram - and video itself - forward into the future. Not...
Lessons Learned From Growing Eldron From Startup to Industry Disruptor
Finding the right property can be a nerve-racking experience, especially in a competitive market like Dublin. This blog post shares valuable lessons learned as Eldron grew from a startup to...
Business Strategy Definition: Essential Meaning for Companies Explained
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is,...
Using Business Intelligence Tools: Making the Right Choice
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here...
Video Content Marketing Examples: Inspiration From the Pros
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way...
Why is Personal Branding Important? Self-Marketing for Cynics
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn't this a bit pretentious for the...
5 Top Digital Marketing Methods to Grow Your Business
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can...
Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you...
Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded...
Latest Social Media Trend: Is Your Business Missing Out?
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they...
Pros and Cons of WordPress: Is It Right for You?
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll...
Content Marketing For Your Business: Getting Started in 5 Steps
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company....
Your Essential Guide to Understanding the Types of Digital Marketing
Digital marketing has revolutionized the way businesses connect with their audiences, transforming traditional marketing strategies into a dynamic, data-driven, and highly targeted approach. In today’s digital age, where the internet...
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Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
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Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
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Brand Storytelling
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Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
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