
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
How to Market Online? Ecommerce Marketing with Adam Pearce
Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global...
Business Change Innovation: Discussing Business Innovation With Lydia McClelland
Business change can be hard to manage. But, when we are prepared and proactive, it can lead to great success. Our latest Business Leaders episode explores innovation and getting ahead...
Innovation in Learning Technology Solutions
Learning technology refers to the broad range of digital tools and solutions used to enable and enhance training, education, and development. As learners and institutions continue embracing online and technology-driven...
Nutrition and Employee Wellness with Alain Buffing
Self-care and nutrition have become increasingly important to not just individuals - but businesses too. Employee wellness is now a central focus for businesses who are serious about personal development...
Stephen Brown: Talking Team Building and Firewalking
Forget stale conference rooms and forced bonding exercises. Firewalking isn't just a thrilling spectacle; it's a revolution in the world of team building. Imagine stepping barefoot onto scorching embers, pushing...
What is Sub-Contracting? Recruitment and Sub-Contracting
Building a team, the beating heart of your business, can feel like navigating a winding mountain road. Do you forge ahead with a handpicked crew, carefully recruited and nurtured within...
What is Energy Monitoring?
Introduction: A Deep Dive into Energy Monitoring Have you ever wondered where your electricity bill really goes? Do you suspect certain appliances are silently draining your bank account while you...
6 Blogging Tips: What is Blogging and How to Make a Start?
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. Blogging...
Why Is Sustainable Tourism Important? Tourism Consultant Mike Ball
What is Sustainable Tourism? Travel is a kaleidoscope of experiences, transporting us to breathtaking vistas, vibrant cultures, and enriching encounters. But in the midst of our wanderlust, it's crucial to...
Create Digital Products With Gareth Quinn, Digital Technology, Digital Start-Up
Create Digital Products: An Introduction Creating a digital product requires strategic planning, technical skills, and an understanding of your target audience. Digital products, as opposed to physical products, consist of...
Building a Culture of Innovation: 7 Powerful Steps with Cris Beswick
Culture of Innovation is a multi-faceted term. Many people understand its connection to success - but not what it involves and the power of its outcome. Cris Beswick is responsible...
What is Augmented Reality with New Red: Insights into the World of Virtual Reality
Ever wondered about the world of augmented and virtual reality? What is Augmented Reality? You have probably heard of this revolutionary technology - but are curious to know more and...
What is The Future of Technology
What is the future of technology? In our latest Business Leaders episode, we discuss tech, cyber security, autonomous systems and much more with Alert Logic Data Scientist and Founder and...
Digital Agencies: An Ultimate Guide to Digital Agencies
What do digital agencies do? What services do they offer, and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work...
Editing a Website in WIX: Your Complete Guide
If you run an online business, you’ll need to know how to edit a WIX website. Editing a website in Wix is one of the most important features of the...
How To Use SEMRush: The Essentials
SEMRush is a highly advanced tool. It's also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own...
Emoturismo: Talking Travel and Tourism Strategy with David Mora
Having a tourism strategy helps businesses access entirely new audiences and unlock lucrative profits. David Mora, from Emoturismo, a company launched with the aim of bringing human emotion and deeper...
Conflict Resolution, Social Entrepreneurship and Coaching Skills with Tony Macaulay
Conflict Resolution is an essential skill for cultivating positive, productive work environments. Disagreements and differing perspectives are inevitable in life. Still, if appropriately managed, conflict situations can strengthen relationships, fuel...
How to Connect Apps to WIX Website + 3 Examples
How to Connect Apps to WIX Website? After all, there are a large number of apps you can use for marketing purposes on your WIX website. Apps such as WisePops,...
Graham Orr: Using Intercultural Training Solutions in Business
In our increasingly interconnected world, navigating diverse cultures is no longer a luxury, but a necessity. From global business partnerships to international travel, understanding and respecting cultural differences is key...
Immeasurable Minds: How to Use Mindfulness at Work
Mindfulness is becoming increasingly important in both personal and professional lives. Imagine a workday free from the constant buzz of distraction, the gnawing grip of stress, and the endless ping-pong...
Aurion Learning: Talking E-Learning with Gavin Woods
E-learning has exploded in popularity across both academic and professional training landscapes. Online education offers unparalleled flexibility, scalability, and affordability compared to traditional in-person modes of teaching. Whether you want...
Organising Contact List WIX: Master and Empower Your Website
Organising Contact List WIX is crucial to running effective email marketing and communication campaigns. Without a well-structured database of your customers, prospects, subscribers, and other audiences, you can't personalize messages...
How to Manage and Master Your Tracking Tools in WIX + 3 Crucial Audience Insights
How Can I Manage and Master My Tracking Tools in WIX? To run a successful site, it’s essential to know how to manage tracking tools in WIX. Tracking tools and...
Adding a Font to WIX: Step by Step Essential Guide To Seamlessly Enhance Your Site
Does adding a font to WIX need expert skills? The good news is what might feel like a specialist task is very possible. Indeed, the process for adding a font...
Get a Better Job:Career Coaching, CV Writing & Business Startup Advice With Mark McCracken
How to Get a Better Job? For many people, improving their career prospects or starting a new business is not an easy feat. However, with the right advice and direction...
How to Add Music to Your WIX Website: Master and Enhance Your Knowledge
If you’re like an increasing number of people, you probably want to know how to add music to your WIX website. A lot of people aren’t aware that websites...
Master Your Online Presence: Effortlessly Add a Domain to your WIX site in 3 Steps
Want to learn how to add a domain to your WIX site? Let’s take a closer look at this essential element of your WIX site. After all, the domain and...
Wix Blog Tutorial 101: Effortlessly Create and Add a Blog and Bookings Section
A WIX Blog Tutorial: How do I add a WIX Blog to my site? This guide will provide you the steps to create a Wix Blog and how it’s easier...
How to Manage a Restaurant? Expert Management Tips from Paul O’Kane
How to manage a restaurant? In our Business Leaders video interview, Michelle from ProfileTree was joined by Paul O’Kane who shared some of his substantial management and food industry expertise....
Advantages of Branding: Standing Out in a World of Brands
What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages?...
Corporate Strategy: How to Do It Like the Giants
Let’s explore the main types of corporate strategy. But what is a corporate strategy? How do they differ from other business strategies? Read on to find out everything you need...
Adding Facebook Pixel and Yandex Metrica to WIX: The Ultimate Guide
Why add Facebook Pixel and Yandex Metrica to WIX? Both of these are tools for analytics on your WIX site, an essential to keep track of how your site is...
WIX Affiliate Advertising: How To Guide
Increasingly, people want to know how to set up affiliate advertising in WIX When it comes to affiliate advertising the first thing to know is that there are two different...
Add an Online Store to Your WIX Site Quickly and Easily
To develop an online business, it’s important to know how to add an online store to your WIX site. You may want to add a store to your website...
What is WIX ADI? Use WIX ADI to Build Your Website
If you run an online business, you may wonder what WIX ADI is. And more importantly, you probably want to know if it’s any good for creating a website for...
WIX ECommerce: 10 Easy Step-by-Step Guide for Beginners
Why WIX E-Commerce? Why use WIX? WIX is a superb web builder designed to help users build stunning websites. From blogs to WIX E-commerce sites, it can create the perfect...
Foreign Direct Investment (FDI) Expertise with David Gray
Foreign Direct Investment (FDI) is an investment made by a firm or individual in one country into business interests located in another country. But why is this important? Defining the...
The Importance of HR for Your Business?
Introduction to the Importance of HR A. Definition of human resources and key functions Human resources (HR) refers to the department within an organization that oversees all employee-related affairs. The...
What Can Hypnotherapy Help With?
Have you ever wondered if there's a way to harness the power of your own mind to improve your well-being and achieve your goals? Enter hypnotherapy, a captivating blend of...
How To Use Psychology in Marketing? The Ultimate Guide
In today's hyper-competitive marketplace, standing out from the crowd requires more than just flashy campaigns and slick slogans. To truly connect with your audience and drive conversions, you need to...
Business Broadband Benefits
Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company in NI moving AND...
Business Leaders: Cian Landers – Fitzwilliam Hotel Belfast
One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can greatly benefit your company. The Fitzwilliam Hotel Belfast, a beacon of contemporary elegance in...
Business Leaders: Liam O’Neil – The ‘PROVE IT’ Guy
Investing in improving your employees’ well being is key to ongoing business success. While this may seem obvious - there are many businesses that are succumbed to stress, deflated by...
LearningMole Launches Alexa Educational Resource – a Northern Ireland First
LearningMole – a ProfileTree project – recently celebrated the launch of the first educational Alexa ‘skill’ to be produced in Northern Ireland. LearningMole is already an established publisher of learning resources thanks to...
Personal Branding and the Benefits of PR with David McCavery
Maintaining a positive public image is essential for every business, big or small. However, not a lot of businesses invest in this service, despite it being one of the key...
Accounting Strategy and Your Business
Small Business Mentoring with Claire Stewart Do you have an accounting strategy? ProfileTree had an opportunity to learn more about this business essential from specialist Claire Stewart AND hear her...
Search Remarketing: A Powerful Technique for Your Business
Why use search remarketing? This digital marketing technique can help make the most of your time, efforts, and budget by accessing a more niche audience for your message. However, this...
AI Marketing: What is It and How Could It Help You?
If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a...
Mobile Marketing Strategy: Marketing Automation with Rachel Davis
Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview....
Wix and MailChimp: How to Import Contacts
How to integrate Wix and MailChimp? Why take time to understand how to integrate Wix and MailChimp? Well, Wix offers so much potential and is so easy to use that...
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