
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Corporate Strategy: How to Do It Like the Giants
Let’s explore the main types of corporate strategy. But what is a corporate strategy? How do they differ from other business strategies? Read on to find out everything you need...
Adding Facebook Pixel and Yandex Metrica to WIX: The Ultimate Guide
Why add Facebook Pixel and Yandex Metrica to WIX? Both of these are tools for analytics on your WIX site, an essential to keep track of how your site is...
WIX Affiliate Advertising: How To Guide
Increasingly, people want to know how to set up affiliate advertising in WIX When it comes to affiliate advertising the first thing to know is that there are two different...
Add an Online Store to Your WIX Site Quickly and Easily
To develop an online business, it’s important to know how to add an online store to your WIX site. You may want to add a store to your website...
What is WIX ADI? Use WIX ADI to Build Your Website
If you run an online business, you may wonder what WIX ADI is. And more importantly, you probably want to know if it’s any good for creating a website for...
WIX ECommerce: 10 Easy Step-by-Step Guide for Beginners
Why WIX E-Commerce? Why use WIX? WIX is a superb web builder designed to help users build stunning websites. From blogs to WIX E-commerce sites, it can create the perfect...
Foreign Direct Investment (FDI) Expertise with David Gray
Foreign Direct Investment (FDI) is an investment made by a firm or individual in one country into business interests located in another country. But why is this important? Defining the...
The Importance of HR for Your Business?
Introduction to the Importance of HR A. Definition of human resources and key functions Human resources (HR) refers to the department within an organization that oversees all employee-related affairs. The...
What Can Hypnotherapy Help With?
Have you ever wondered if there's a way to harness the power of your own mind to improve your well-being and achieve your goals? Enter hypnotherapy, a captivating blend of...
How To Use Psychology in Marketing? The Ultimate Guide
In today's hyper-competitive marketplace, standing out from the crowd requires more than just flashy campaigns and slick slogans. To truly connect with your audience and drive conversions, you need to...
Business Broadband Benefits
Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company in NI moving AND...
Business Leaders: Cian Landers – Fitzwilliam Hotel Belfast
One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can greatly benefit your company. The Fitzwilliam Hotel Belfast, a beacon of contemporary elegance in...
Business Leaders: Liam O’Neil – The ‘PROVE IT’ Guy
Investing in improving your employees’ well being is key to ongoing business success. While this may seem obvious - there are many businesses that are succumbed to stress, deflated by...
LearningMole Launches Alexa Educational Resource – a Northern Ireland First
LearningMole – a ProfileTree project – recently celebrated the launch of the first educational Alexa ‘skill’ to be produced in Northern Ireland. LearningMole is already an established publisher of learning resources thanks to...
Personal Branding and the Benefits of PR with David McCavery
Maintaining a positive public image is essential for every business, big or small. However, not a lot of businesses invest in this service, despite it being one of the key...
Accounting Strategy and Your Business
Small Business Mentoring with Claire Stewart Do you have an accounting strategy? ProfileTree had an opportunity to learn more about this business essential from specialist Claire Stewart AND hear her...
Search Remarketing: A Powerful Technique for Your Business
Why use search remarketing? This digital marketing technique can help make the most of your time, efforts, and budget by accessing a more niche audience for your message. However, this...
AI Marketing: What is It and How Could It Help You?
If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a...
Mobile Marketing Strategy: Marketing Automation with Rachel Davis
Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview....
Wix and MailChimp: How to Import Contacts
How to integrate Wix and MailChimp? Why take time to understand how to integrate Wix and MailChimp? Well, Wix offers so much potential and is so easy to use that...
What is a Product Development Strategy? Talking Products with Bessie Rollins
What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. In the bustling...
Dawson Andrews: Why Is Technology Important In Business
Why Is Technology Important In Business - In the age of technology, it has never been more important to stay ahead of the curve when it comes to business. In...
What Is Ning? Ning Site Builder – The Complete Review and Video Guide
What is Ning? You might have heard the name Ning, but perhaps you aren’t unaware of how it can benefit your business or organisation. Put simply, Ning is an superb online...
How to Generate Energy from Waste – Discussing the Autoclave Process with Sheila Hughes
How to generate energy from waste? We discussed the modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. Imagine a...
Augmented Reality in Education, Mixed Reality and Virtual Reality with Nuala Trainor
Augmented Reality in Education - Imagine dissecting a virtual frog in biology class, exploring ancient Rome with dinosaurs roaming the streets, or solving 3D math problems with interactive holograms dancing...
Euromoney: How to Do Business Internationally?
Ever wondered about exploring international markets and how your business can achieve this? A question we have often wondered has been - how to do business internationally! The world is...
How to Build Self-Confidence and Network Marketing Success
How to Build Self-Confidence? Have you ever stood at a crossroads, paralysed by self-doubt? Maybe a promotion opportunity shimmers just out of reach, or a whispered dream feels buried under...
What is NLP Therapy? NLP Techniques, NLP Training and Mind Coaching
How can we pursue positivity to boost our wellbeing at work and at home? How can emotional intelligence make a difference in our lives? A visit by ‘training with a...
WIX Website Tutorial – How to Make a Website with WIX
Website Builder Why use a WIX website tutorial? WIX is a superb online tool which provides stunning, responsive websites using a code-free front-end technology. This allows users to build a website without...
Close Focus Limited: Brexit Impact on Business
Brexit Impact on Business - Brexit refers to the withdrawal of the United Kingdom (UK) from the European Union (EU) following a national referendum vote held in 2016. In that...
Business Leaders: Cathy Doherty – What is Company Culture?
What is Company culture? refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. It is the unwritten norms and behaviors...
Vivian McKinnon: The Benefits of Floatation Therapy
In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health....
How to Develop a Marketing Strategy in 7 Steps
Today, almost all businesses are concerned about how they market themselves online. However, many business owners don’t really understand how to develop a marketing strategy properly. Many people don’t realise...
Pinterest Marketing: An Overlooked Opportunity?
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a...
What Is a Franchise #1– Beckett Hanlon’s Path to a Property Empire
Ever wondered What is a Franchise? In our latest ProfileTree TV interview, our CEO Ciaran Connolly chats to business giant Drew Beckett, CEO and Founder of Beckett Hanlon, an international...
Master Secondary Keywords to Leapfrog Your SEO Competitors
When setting up your webpage for Search Engine Optimisation (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific...
DJI Osmo Mobile 2 UK Review: What Can It Do For You?
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production...
Business Social Media Sites: An Insider’s Guide to Real Results
The digital age has revolutionised the way businesses operate, interact with consumers, and build their brands. At the heart of this transformation are social media platforms—the powerful tools that offer...
New Client Welcomed by Fast-Growing ProfileTree
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by...
Profiletree Awards: Content Awards Succes
ProfileTree has been celebrating more awards success after a win in the Irish Content Marketing Awards. ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry...
What Is Business Level Strategy? Discover 3 Key Types
What is a business level strategy? Coming up with a big goal or mission is easy, but figuring out the concrete steps you need to take to achieve this is...
How to Create an AI Strategy: Ultimate Guide
The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is,...
What Are Chatbots? QUICK READ Chatbot 101 for Business
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of...
LinkedIn Posting ‘Myths’ – Fact or Fiction?!
LinkedIn Posting: What's got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance...
6 Reasons Why Digital Marketing in Business Is Important
In the modern business landscape, digital marketing has become a cornerstone of success for companies of all sizes. As consumers increasingly rely on online platforms for information, communication, and shopping,...
5 Ways Healthcare Providers Can Reach New Patients
Times are progressing, and so is the technology and data that affect businesses. We live in a technological world where businesses must use every available resource in order to remain...
How to Use TikTok For Business: A 12-Step Marketing Strategy and Best Practices
Since its launch in 2016, TikTok has rapidly evolved into a powerhouse platform for businesses looking to build brand awareness and connect with diverse audiences. With its smart algorithm and...
Using Instagram for Business: The Complete 2024 Marketing Guide
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms...
Video Marketing for Business Growth
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on...
Personal and Professional Development (PPD): The Ultimate Guide
When it comes to personal and professional development you can’t have one without the other. You have to work on both ends at the same time. This is because the...
Google Advanced Image Search: The Complete Guide to Mastering Visual Content Discovery
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With...
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