Tag: Video Development

Our expert business blog offers a world of digital how-to

How to Measure Your Corporate Video Production’s Success

Asmaa AlhasimyAsmaa Alhasimy // 22nd February 2024

Remember the last time you sat through a corporate presentation? Eyes glazed over, phones scrolling, minds drifting to that long-awaited coffee break? Yeah, we’ve all been there. But what if your next presentation could do the opposite? What if it could spark curiosity and ignite a wave of excitement about your brand? 55% of people […]

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What is YouTube Monetization in 2024? An Expert’s Guide to Cracking the Code Behind Fastest Rising Creator Fortunes

ProfileTreeProfileTree // 15th February 2024

What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]

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Your Ultimate Guide to Video Marketing

ProfileTreeProfileTree // 4th February 2024

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

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A Comprehensive Guide to Online Video Production: How to Make Videos That Sell

Asmaa AlhasimyAsmaa Alhasimy // 21st February 2024

In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content online, and 90% say they’d rather watch a video than read text about a product. 72% of businesses report increased website traffic thanks to video, […]

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6 Tips for Creating Great Social Media Video Content

ProfileTreeProfileTree // 13th March 2024

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

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Television Production Management with Larry Bass

ProfileTreeProfileTree // 25th March 2024

Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television production industry has tried to adapt to maintain its output of programming. Few people understand the challenge of these times better than Larry Bass, founder and CEO of ShinAwiL. In the latest in our series of remote interviews, […]

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Video Content: The Future of Digital Content Is Here

ProfileTreeProfileTree // 25th January 2024

Video content currently represents one of the most important content formats, if not the most important, and cannot be be ignored. This essential guide looks at how you could be unleashing the ROI of video for your business.   Which One Are You? Sitting at your desk and typing “video content” in Google’s search box. It […]

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Premiere Pro Editing Tutorial: Unlock Creativity and Elevate Your Editing

ProfileTreeProfileTree // 25th January 2024

Premiere Pro Editing: Why use a video editing tool? Video editing tools are essential to every YouTuber, filmmaker and even for most social media stars (to name only a few). Without the right editing, the context and message of the video may not reach the viewer. Therefore these tools are very useful and also, therefore, very important. Premiere […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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What Are Amazon Skills and How Do You Use Them?

ProfileTreeProfileTree // 17th January 2024

These days, Amazon is a household name around the world for ecommerce. Image source: amazon.com

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Voice Marketing The Latest Marketing Trend

ProfileTreeProfileTree // 4th February 2024

Voice Marketing The Latest Marketing Trend: As technology advances, marketing trends and capabilities are changing rapidly. And while the means may differ, voice marketing still has the same goal as all other forms of content marketing. That is, to reach consumers, solve problems and questions, and keep them involved with the brand. Since voice marketing […]

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The Ultimate Guide to Colour Masking and Colour Grading Premiere Pro – Edit Like a Pro

ProfileTreeProfileTree // 15th January 2024

Colour Grading and Colour Masking are great skills to have in the post-production process of Adobe Premiere Pro. Mastering these techniques can help you convey the mood and tone of your video content, whilst adding a professional and cinematic touch.  In this article, we have provided the ultimate guide to colour masking and colour grading […]

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Colour Grading and Correcting for Adobe Premiere Pro CC

ProfileTreeProfileTree // 14th January 2024

Having your video looking professional can be the difference between a viewer watching your entire video, or switching off after a few seconds. Using the likes of Adobe Premiere Pro and Sony Vegas to edit the colour correction and grading of videos can be difficult but a great way to make your video look professional and […]

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Using the Timeline and Workflow in Adobe Premiere Pro CC

ProfileTreeProfileTree // 11th January 2024

How to use timeline and workplace in Adobe Premiere Pro CC? Setting up your timeline and workflow can be a challenge for new users, however our tutorial gives a simple video guide to this task. Adobe Premiere Pro provides video editors with a flexible, robust, and customizable timeline interface to arrange and refine clips into […]

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DJI Osmo Mobile 2 UK Review: What Can It Do For You?

ProfileTreeProfileTree // 30th January 2024

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

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Video Marketing for Business Growth

ProfileTreeProfileTree // 4th February 2024

How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on different blogs, what would make your blog stand out amidst the clutter? Unless you’ve been living under a rock, then you’ve heard of the term […]

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Vlogging Accessories Essential Guide: Read Before Buying

ProfileTreeProfileTree // 2nd January 2024

You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. content creators are continually seeking ways to enhance the quality and appeal of their videos. As the […]

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How to Create a Highly Effective Video Presentation in 2024: An Expert Guide

ProfileTreeProfileTree // 19th December 2023

When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]

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Hiring a Video Marketing Agency in 2024: The Ultimate Guide to Picking the Right Creative Partner for Your Brand

ProfileTreeProfileTree // 19th December 2023

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

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How to Be a Successful YouTuber: Joining the Creator Community

Maha YassinMaha Yassin // 8th March 2024

The continued growth of YouTube has been incredible. What started out as a platform for watching funny cat videos has now become the second-largest search engine in the space of only a few years. Every minute, there are more than 500 hours uploaded to YouTube. Other social media platforms have attempted to introduce their form […]

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Top Free Video Editing Software

Rebekah McCaigRebekah McCaig // 19th December 2023

Video content is highly important in the world of marketing today, but it can be a challenge to find effective, free video editing software. A study by Sprout Social found that 95% of social media users will remember the message of a video as opposed to only 10% read in text. Therefore, if you’re trying to get a message across to your customers or audience, video is the way to do it.

In this blog post, we’ll be giving you some recommendations on what we would consider to be excellent free video editing software that will save your business a lot of money! While they may not have all the features that paid software would have, these applications can still provide you with the tools to create effective and engaging video content that will generate appeal amongst your audience. Let’s get started and explore some of our favourite free video editing software available.

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Adobe Premiere Pro CC 101 Guide: Master How to Use Layouts and Workflow

ProfileTreeProfileTree // 18th December 2023

Adobe Premiere Pro CC has become the dominant video editing software for professionals and enthusiasts alike, trusted by creatives including YouTubers and filmmakers alongside options like Final Cut Pro, Sony Vegas Pro, and iMovie. Recent updates such as workflow enhancements, AI-powered audio clean-up, and simplified colour grading provide both new users and experienced editors the […]

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What Is Twitch? And How To Leverage it for Success : 101 on Twitch

ProfileTreeProfileTree // 18th December 2023

What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]

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What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform

ProfileTreeProfileTree // 11th December 2023

What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new way to use the platform, it also shows great potential for the future of how people watch […]

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Video Content Marketing Examples: Inspiration From the Pros

ProfileTreeProfileTree // 11th February 2024

 Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]

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YouTube Partner Network: Could You Profit from YouTube?

ProfileTreeProfileTree // 5th December 2023

There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access Youtube via their mobile device. Many believe that applications like YouTube and Netflix will soon signal the end of television due to the amount of […]

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What Is YouTube Premium? A Step-by-Step Guide to Maximize Your Benefits

ProfileTreeProfileTree // 19th January 2024

YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. YouTube has become […]

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What is Drone Photography? A Beginner’s Guide to Epic Aerial Shots

ProfileTreeProfileTree // 29th November 2023

The drone industry has exploded over the last decade. Image credit: StatCDN

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What Is Video Marketing? The Ultimate Guide to Creating Engaging Content

ProfileTreeProfileTree // 14th December 2023

What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]

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What Is Video Production? The Essential Guide to Unlocking Marketing Success

ProfileTreeProfileTree // 14th December 2023

What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]

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What Is YouTube? 101- Your Step-by-Step Guide to Getting Started with YouTube

ProfileTreeProfileTree // 20th March 2024

What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]

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Unlocking the Secrets of YouTube New Rules: Optimizing Your Content for Success

ProfileTreeProfileTree // 21st November 2023

Image credit: CardMapr.ni

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How to Create a YouTube Channel: The Complete Step-by-Step Guide

ProfileTreeProfileTree // 19th November 2023

Create a YouTube channel: it can seem daunting, but the right strategy opens up immense opportunities to build an audience and impact the digital video era. The first step is identifying a content focus and niche that aligns with your interests and capabilities. Once your channel concept is defined, optimize your presence by customizing branding […]

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Boost Your Sales With This Guide to E-commerce Product Video Production

Noha BasionyNoha Basiony // 16th November 2023

In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]

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