Tag: Online Marketing

Our expert business blog offers a world of digital how-to

Digital Marketing Trends & Insight

Sustainability in Digital Marketing: Strategies for Green Branding in a Digital Age

Laura LoganLaura Logan // 5th December 2024

Sustainability in digital marketing has become a pivotal factor in shaping consumer behaviour and brand perception. A recent study by Deloitte revealed that 85% of UK consumers made more sustainable choices in their purchasing decisions in 2023, highlighting a significant shift towards eco-conscious consumerism. This growing environmental awareness is not just a passing trend but […]

Read Article
Digital Marketing Trends & Insight

The Rise of Short-Form Video: Engaging Audiences in Seconds

Laura LoganLaura Logan // 5th December 2024

In today’s fast-paced digital landscape, short-form video has emerged as a dominant force, revolutionising how we consume content online. With more than 50% of marketers reporting that their companies use short-form videos in marketing in 2024, it’s clear that this format is not just a passing trend but a fundamental shift in content consumption habits. […]

Read Article
AI & Automation for Business

Emerging Content Trends for Northern Ireland Digital Creators: A 2024 Guide

Laura LoganLaura Logan // 29th October 2024

As we soon venture into 2025, Northern Ireland’s digital landscape is witnessing a rapid evolution of content trends. From Belfast’s bustling tech hub to Derry’s creative quarters, content creators across the region are navigating unique challenges and opportunities. This comprehensive guide explores the future of digital content trends in Northern Ireland, helping you stay ahead of emerging patterns […]

Read Article
Industry Insights & Statistics

The Profound Impact of LinkedIn on UK Business Decision-Making: A 2024 Comprehensive Analysis

Laura LoganLaura Logan // 30th September 2024

In the digital age, professional networking platforms have become indispensable tools for businesses across the United Kingdom. Among these, LinkedIn stands out as a powerhouse, offering unparalleled opportunities for networking, marketing, and business growth. This comprehensive analysis delves deep into the latest statistics that demonstrate LinkedIn’s profound impact on business decision-making in the UK, providing […]

Read Article
Digital Marketing Trends & Insight

Ignite Growth with Industry’s Best Digital Marketing Examples

Rebekah McCaigRebekah McCaig // 25th April 2024

In recent years, implementing impactful marketing across online channels has become essential for business growth and success. But for companies just venturing into the dynamic world of digital marketing, knowing where to start can feel overwhelming. Real-world digital marketing examples of tactics and strategies from brands, both large and small, provide invaluable references to model […]

Read Article
Business Strategy & Growth

Free Product Testing – The Essential Guide to Test Your Way to Success in 2024

ProfileTreeProfileTree // 15th February 2024

Product testing can happen at several different stages. Image credit: Twentify

Read Article
SEO - Search Engine Optimisation

Get Found Online: SEO Strategies Beyond Google PageRank for 2024

ProfileTreeProfileTree // 28th April 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

Read Article
Industry Insights & Statistics

Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 5th May 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

Read Article
Industry Insights & Statistics

Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 5th May 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

Read Article
Social Media Strategies

How To Increase Clicks Using GIFs

ProfileTreeProfileTree // 7th February 2024

In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]

Read Article
Social Media Strategies

How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

Read Article
Digital Marketing Trends & Insight

The Beginner’s Guide To Digital Marketing for Small Businesses

ProfileTreeProfileTree // 25th April 2024

Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue. This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing […]

Read Article
Digital Marketing Trends & Insight

Marketing in Recession

ProfileTreeProfileTree // 22nd April 2024

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

Read Article
Video Marketing & Production

A Comprehensive Guide to Online Video Production: How to Make Videos That Sell

Asmaa AlhashimyAsmaa Alhashimy // 4th July 2024

In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content online, and 90% say they’d rather watch a video than read text about a product. 72% of businesses report increased website traffic thanks to video, […]

Read Article
Business Leaders

Digitising Compliance Paperwork and Data Governance

ProfileTreeProfileTree // 6th May 2024

Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business Leaders interview, we chatted to owner Ann-Marie McSorley about how she has revolutionised the way businesses do paperwork.  To learn more industry-leading insights, check out […]

Read Article
Industry Insights & Statistics

The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 5th May 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

Read Article
Digital Marketing Trends & Insight

Market Segmentation – Why it Matters for Brands Big and Small

ProfileTreeProfileTree // 14th April 2024

Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]

Read Article
Video Marketing & Production

Your Guide to Integrating Animation Into Your Business

Noha BasiounyNoha Basiouny // 8th September 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

Read Article
Video Marketing & Production

Unleashing the Power of Animated Business Ideas

Noha BasiounyNoha Basiouny // 5th May 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

Read Article
Digital Marketing Trends & Insight

The Importance of Digital Marketing in Business and 5 Main Benefits

ProfileTreeProfileTree // 25th April 2024

The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]

Read Article
Business Strategy & Growth

B2B Digital Marketing Essentials: A Complete Guide

ProfileTreeProfileTree // 29th April 2025

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, it still does require a lot more effort – rather than just knocking on clients’ doors and offering services! The introduction of digital […]

Read Article
Industry Insights & Statistics

2024 Global Media Consumption Statistics and Forecasts

Panseih GharibPanseih Gharib // 5th May 2024

Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]

Read Article
Business Software Tools

Best MarTech Blogs For SMBs This Year

Sara LynchSara Lynch // 5th May 2024

consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!

Read Article
Business Strategy & Growth

You Are a Media Company

Ciaran ConnollyCiaran Connolly // 15th September 2024

In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]

Read Article
Social Media Strategies

Leveraging Reddit Social Media Marketing: Effective Brand Promotion

ProfileTreeProfileTree // 5th May 2024

What could come out of businesses using one of the world’s most popular websites?  Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers.  Reddit social media marketing: Picture of the […]

Read Article
Business Leaders

How to Market Online? Ecommerce Marketing with Adam Pearce

ProfileTreeProfileTree // 21st April 2024

Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global retail ecommerce sales continue to rapidly rise towards nearly $7 trillion, implementing an effective ecommerce marketing plan has become imperative for brands selling directly to […]

Read Article
Web Design Essentials

A Guide to the Best Landing Page Examples

Eman SamehEman Sameh // 5th May 2024

Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]

Read Article
Digital Marketing Trends & Insight

Digital Agencies: An Ultimate Guide to Digital Agencies

ProfileTreeProfileTree // 7th August 2024

What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]

Read Article
Social Media Strategies

How To Network On LinkedIn: Master These Amazing Do’s And Don’ts

Nuala DaviesNuala Davies // 27th September 2024

LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building.  Across various sectors, from construction to beauty, there is ample opportunity for all kinds of businesses to flourish. Considering this diversity, you may be curious about how to effectively network on LinkedIn and the best […]

Read Article
Video Marketing & Production

How To Create YouTube Thumbnails: Amazing Design Tips To Generate More Clicks

Nuala DaviesNuala Davies // 27th September 2024

Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited to include colourful text and a snappy call to action?  Taking the time to consider how to create intriguing YouTube thumbnails is the key to […]

Read Article
Web Development Toolkit

DJI Osmo Mobile 2 UK Review: What Can It Do For You?

ProfileTreeProfileTree // 30th January 2024

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

Read Article
SEO - Search Engine Optimisation

Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice

Nuala DaviesNuala Davies // 5th May 2024

In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]

Read Article
Training & Development

Learn Online Marketing and Change Your Life + 4 Tips for Success.

ProfileTreeProfileTree // 16th March 2024

Learn Online Marketing – Marketers, business owners, and entrepreneurs always try to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting a degree or even with online marketing courses. Online courses are one of the most effective ways to learn about marketing. Surely, at one point, […]

Read Article
Training & Development

Internet Training: A Starting Point for Beginners Online

ProfileTreeProfileTree // 8th September 2024

“Internet usage expanded to over 5 billion users worldwide as of January 2023, reflecting continued rapid adoption according to DataReportal [1]. The online education and e-learning market size is expected to reach $457 billion globally in 2023 based on a annual growth rate of 16% from 2022 industry revenues [2].” “North America retains the greatest […]

Read Article
Digital Marketing Trends & Insight

Digital Marketing Course: What to Look For (2024 Ultimate Guide)

ProfileTreeProfileTree // 24th April 2024

Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]

Read Article
Business Leaders

Brendan Kavanagh: The Benefits of Online Learning

ProfileTreeProfileTree // 20th December 2023

With Olive Group’s powerful, easy-to-use, integrated set of learning applications, businesses can induct, train, and develop staff by delivering learning experiences that are relevant, engaging and rewarding. Image credit: Olive Group

Read Article
Business Strategy & Growth

How to Use Email: Outstanding Pro Tips To Make You A Master!

ProfileTreeProfileTree // 8th September 2024

In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre of it all is email. Knowing how to use email is critical. Email has become an indispensable tool for communication in today’s digital world. It […]

Read Article
Digital Marketing Trends & Insight

Unlock the Power of MailChimp Campaigns: Best Practices

Rebekah McCaigRebekah McCaig // 25th September 2024

According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such as a MailChimp campaign. 

Customising, sending your email to an entire subscriber list and then tracking the results can take up a lot of time and effort, but this is where we recommend you set up a MailChimp campaign; a popular platform enabling businesses to create targeted email campaigns. With pre-designed templates, automation features, analytics, and simple broadcasting options, MailChimp takes care of all the technical details so you can focus on creating content and connecting with your contacts.

In this post, we’ll be going through a step-by -step guide on how to set up a MailChimp campaign for your business from setting up your account and defining your audience to crafting a compelling campaign and tracking the results, it’ll all be covered here. Whether you want to promote a sale, drive traffic to your website, welcome new subscribers, or keep customers engaged, MailChimp has everything you need.

Read Article
Video Marketing & Production

Hiring a Video Marketing Agency in 2024: The Ultimate Guide to Picking the Right Creative Partner for Your Brand

ProfileTreeProfileTree // 19th December 2023

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

Read Article
Business Software Tools

Must-Have Digital Tools: The DEFINITIVE GUIDE

ProfileTreeProfileTree // 5th May 2024

These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s important to seek out advice from experts Over the years, we’ve compiled a selection of free guides to a range of essential digital tools. These […]

Read Article
Social Media Strategies

How to Trend on Twitter: Proven Tips to Become the Next Trend

ProfileTreeProfileTree // 19th December 2023

*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]

Read Article
Social Media Strategies

The Importance of Social Media Marketing for Business: Best Practice Guide

Rebekah McCaigRebekah McCaig // 22nd April 2024

Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses […]

Read Article
Content Writing & Marketing

Understanding the World Wide Web in 2024: Evolution and Future

ProfileTreeProfileTree // 18th December 2023

At ProfileTree, we regularly update our articles to provide our readers with the most accurate and up-to-date information. This article has been updated as of 2023.  What is the World Wide Web? You might think the web and the internet are the same thing but, surprisingly, there are some crucial differences.  The World Wide Web […]

Read Article
Social Media Strategies

Navigating The Instagram Algorithm: Top Tips for Better Content Visibility

Nuala DaviesNuala Davies // 10th March 2025

Wondering how the Instagram algorithm works? Look no further.  Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]

Read Article
Business Leaders

Publicity Management Strategies With Tina Calder: How to Build an Integrated PR Plan That Drives Leads

ProfileTreeProfileTree // 5th May 2024

A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. In today’s crowded media landscape, […]

Read Article
Business Leaders

Starting an Online Business with Louise Houliston

ProfileTreeProfileTree // 22nd April 2024

Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]

Read Article
Social Media Strategies

How to Effectively Manage Social Media for Your Business 2024

ProfileTreeProfileTree // 21st January 2024

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

Read Article
Content Writing & Marketing

5 Influencers’ Marketing Campaigns That Went Wrong

ProfileTreeProfileTree // 5th May 2024

Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]

Read Article
Social Media Strategies

Top 10 Best Free Social Media Tools for Marketers

ProfileTreeProfileTree // 12th February 2024

  We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]

Read Article
Business Strategy & Growth

Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning

ProfileTreeProfileTree // 24th April 2024

Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]

Read Article
Page 1 of 4