Nuala Davies // 26th April 2024
Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]
ProfileTree // 15th February 2024
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
Nuala Davies // 5th February 2024
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what? What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]
ProfileTree // 4th February 2024
Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios outside of these data fields had no impact on Instagram search results. This caused a bunch of problems. For one thing, it obviously led to […]
ProfileTree // 1st February 2024
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]
ProfileTree // 31st January 2024
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]
Nuala Davies // 5th May 2024
Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]
ProfileTree // 26th January 2024
How to Create Instagram Reels: Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in the works for over a year. After being trialled and tested in Brazil and India before the rest of the world – users and downloads […]
ProfileTree // 25th January 2024
Instagram reels allow for 15-30 second clips while TikTok allows for 1 minute clips.
ProfileTree // 11th February 2024
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]
ProfileTree // 15th February 2024
Beating the Instagram Algorithm: The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and […]
ProfileTree // 14th January 2024
Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO […]
Nuala Davies // 5th May 2024
Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation and are a great opportunity to help build rapport with your customers online. Within this blog we will discuss the importance of Instagram reels and […]
ProfileTree // 13th January 2024
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]
Nuala Davies // 22nd April 2024
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers a plethora of content creation avenues, from feed posts to reels and live streams, Stories stand out as a unique and engaging platform that empowers […]
ProfileTree // 18th December 2023
What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]
Nuala Davies // 5th May 2024
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]
ProfileTree // 21st January 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]
Rebekah McCaig // 13th December 2023
Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.
Rebekah McCaig // 13th January 2024
Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram format types and trends. However, engagement is a highly important metric for businesses hoping to grow their pages. With billions of active monthly users, Instagram is highly influential.
With this, however, comes a lot of content flooding users’ feeds and suddenly, posting your organic content alone doesn’t work. Your goal on Instagram should be to design, craft and edit content that will get users to stop scrolling and engage through actions such as liking your post, commenting, saving and sharing.
ProfileTree // 11th December 2023
What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new way to use the platform, it also shows great potential for the future of how people watch […]
Rebekah McCaig // 21st December 2023
So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over 2 billion active monthly users on the platform, you have to stand out from the crowd. Gaining genuine Instagram engagement should be a priority for any business looking to drive awareness, traffic, leads, and sales.
Rebekah McCaig // 22nd April 2024
Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]
Rebekah McCaig // 8th December 2023
Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.
Rebekah McCaig // 8th December 2023
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.
ProfileTree // 27th February 2024
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]
Eman Sameh // 22nd April 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
ProfileTree // 11th December 2023
One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]
ProfileTree // 5th May 2024
Social media marketing has become an essential component of digital marketing strategy today. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and Twitter offer immense opportunities for businesses to reach, engage with and sell to their target audience. This complete guide will teach you everything you need to know about learning […]
ProfileTree // 11th February 2024
It’s not about ice cream socials and your neighbourhood book club anymore. Though you can still hang out with the guys and girls and discuss Forty Shades Sadder or whatever it is people read these days, social media has been on the rise since the early days of the Internet as we know it, with […]
ProfileTree // 11th February 2024
Social media sites list every major network, app, forum, and community where users gather online. For businesses and marketers, having a presence on the right social platforms where your audience is already highly engaged can significantly boost brand awareness, website traffic, leads and sales. But with new sites emerging constantly, it’s crucial to focus your […]
ProfileTree // 14th February 2024
Social media is a huge phenomenon that seems to appear overnight and spread through the whole world like a virus. Have we ever asked ourselves, ” Why use social media ?” Social media is a phrase used to describe an online platform. But what can we define social media as? Is it just an online […]
ProfileTree // 7th November 2023
Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]
ProfileTree // 5th May 2024
Instagram Likes – Although Instagram may be touted as a picture and short video-sharing tool, it is definitely a platform that should be considered for your business. Why? For one, Instagram quickly humanizes a brand, making it more visible to consumers and even the competition. With over 500 million active users, something is fueling the […]
carol // 5th May 2024
Exploring the world of social media can be like stepping into a colorful, bustling marketplace, where each platform is a different stall, offering unique and exciting ways for businesses and people to talk and connect. Places like Facebook, Instagram, and LinkedIn are like popular meeting spots, each with its own special way of letting businesses […]
Miral Nassar // 5th May 2024
Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]
Claire Mulligan // 5th May 2024
Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).
With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.
Panseih Gharib // 5th May 2024
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Claire Mulligan // 5th May 2024
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services.
Claire Mulligan // 5th May 2024
As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.
Aya Radwan // 7th December 2023
After the release of Instagram in 2010 as the latest photo-sharing application, it joined the list of social advertising applications. Today, it’s rare to find a marketing strategy that doesn’t include Instagram in its social media marketing plan. The viral application helped both businesses to reach customers on the other side of the globe and […]
Claire Mulligan // 5th May 2024
A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!
In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.
So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.
Claire Mulligan // 5th May 2024
Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.
Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.
Claire Mulligan // 5th May 2024
In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.
In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.
Claire Mulligan // 5th May 2024
Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.
For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.
Claire Mulligan // 5th May 2024
Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.
Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.
Claire Mulligan // 5th May 2024
In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.
Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.
Claire Mulligan // 5th May 2024
Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.
If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!
Claire Mulligan // 5th May 2024
Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.
The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.
Claire Mulligan // 5th May 2024
Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy.
For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.
Claire Mulligan // 5th May 2024
The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.
Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.
