Web Design, Marketing and Business Blog - Page 2

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Digital Marketing Benefits: Inspiring Ways To Thrive Online

The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips.  In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]

Read Article

Master the Top Types of Social Media Marketing

In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.

Read Article

What Is Corporate Strategy? 3 Steps to Success

Many companies lack long term planning. Image credit: s24352.pcdn.co

Read Article

What Is Video Marketing? The Ultimate Guide to Creating Engaging Content

What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]

Read Article

What Is Google Search? Your Essential Toolkit for Enhanced Search Rankings

There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]

Read Article

What Is Google Drive? The Ultimate Guide for Businesses

Google Drive is an alternative to the more well-known Microsoft Office suite. Image credit: Google

Read Article

What Is B2B Marketing? Essential Definition

Salesforce heavily rely on hard data for their B2B marketing messages. Image credit: Salesforce

Read Article

What Is An App? Now an Inevitable Part of Daily Life

90% of smartphone screen time is spent on apps. Image credit: Finances Online

Read Article

What Is Video Production? The Essential Guide to Unlocking Marketing Success

What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]

Read Article

YouTube Rewind: Celebrating the Year’s Best Trends and Creators 2010-19

YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a year-in-review video, summarising the major trends, events, and content on the platform over the past year. YouTube Rewind videos often featured popular YouTubers, viral videos, […]

Read Article

Get Started On Snapchat Now: Essential Ad Strategies To Reach Young Audiences

Get Started On Snapchat – With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content resonates with younger demographics, cemented by the fact 90% of their audience is between age 13 and 34. This presents a prime opportunity for brands […]

Read Article

What Is A Value Proposition? Lessons To Learn From For Marketing Success

A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!

Read Article

Unlocking the Power of Google Sheets: Your Comprehensive Guide to Spreadsheet Mastery

Google Docs and Sheets are two different but related tool. Image credit: Google

Read Article

Online Advertising: 10 Proven Strategies to Skyrocket Your Traffic and Sales

There are many ways you can advertise online, including PPC, social media and retargeting. (Image credit: Pronto Marketing)

Read Article

The Vital Digital Marketing Skills for Business Growth

Digital marketing skills are more important than ever for businesses and marketers to master.

Read Article

What is YouTube Monetization in 2023? An Expert’s Guide to Cracking the Code Behind Fastest Rising Creator Fortunes

What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]

Read Article

What Is a Good Blog Subject? Discover 8 Subjects for a Blog

When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]

Read Article

What Is A Landing Page? The Essential Guide to Creating High-Performance Pages

Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai

Read Article

Hootsuite: Your Complete Guide to the #1 Social Platform Driving Marketing Results

What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck. Social media long ago passed trend status for marketers into outright […]

Read Article

Inbound Marketing Revolution: Step-by-Step Transformation Framework Driving 7, 8 and 9-Figure Businesses

Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream

Read Article

Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age

Chopani are highly proficient at Instagram marketing. Image credit: MediaKix

Read Article

What is a Lead Magnet? The Essential Tactics Fueling 7-Figure Business Growth

E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton

Read Article

What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First

Mobile users are the largest group on the internet. Image credit: HootSuite

Read Article

What Is YouTube? 101- Your Step-by-Step Guide to Getting Started with YouTube

What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]

Read Article

What Is Content Marketing? The Essential Guide – 7 Key Benefits

The more information people have about a service or product, the easier it is to move forward with their plans of buying. Image credit: Shutterstock @ TijanaM

Read Article

UX Design 101: A Comprehensive Guide to Designing User-Friendly Products

Customer acquisition costs vary greatly across industries. Image credit: Ayetstudios.com

Read Article

What is Content? A Comprehensive Guide to Creating and Sharing Meaningful Content

Posting optimised, relevant and original content improves your chances of ranking higher in search engine results. Image source: Unsplash @johnschno

Read Article

What Is Tumblr? A Comprehensive Guide to This Unique Social Media Platform

It’s important to use the right privacy settings to stay safe on Tumblr. Image credit: Philipp Katzenberger

Read Article

Getting Started with Content Management Systems: Expert Guide to Selecting, Installing & Using the Leading Free CMS Solutions

Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]

Read Article

Benefits of a Personal Development Plan: Take Charge Today, Benefit Tomorrow

The benefits of a personal development plan are simple: you’ll have a roadmap to the best version of yourself in and out of your workplace. It’s about being prepared for the future and being proactive in every aspect of your life so you can enjoy the benefits tomorrow. Let’s start with the basics. What is […]

Read Article

Personal Development Planning Explained: 7 Steps to Success

What is Personal Development Planning and how does personal development planning help us achieve our goals? A standard personal development plan is a type of action plan that enables you to advance from your current state to a desired one. It comprises learning hard and soft skills. This means creating a development plan based on […]

Read Article

Top Latest Small Business Loan Statistics

Delving into the world of business loans can seem like a daunting task, filled with complexities and uncertainties. However, by carefully examining the latest statistics on small business financing, valuable insights can be gained to help navigate the funding landscape and make informed decisions. In this article, we will decode percentage approval rates, average loan […]

Read Article

What Is Personal Development: A Complete Guide Definition and Benefits – 7 Key Steps for Success

What is personal development? Essentially, personal development is acquiring new skills and qualities to improve your job performance, confidence and self-esteem. This means if you want to find a way to enhance your professional life, or even your overall worldview, personal development is key. However, what this actually means in practice is often unclear. Today, […]

Read Article
Page 2 of 37