Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.
Many companies lack long term planning. Image credit: s24352.pcdn.co
what is Google My Business
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]
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Google Drive is an alternative to the more well-known Microsoft Office suite. Image credit: Google
Salesforce heavily rely on hard data for their B2B marketing messages. Image credit: Salesforce
90% of smartphone screen time is spent on apps. Image credit: Finances Online
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a year-in-review video, summarising the major trends, events, and content on the platform over the past year. YouTube Rewind videos often featured popular YouTubers, viral videos, […]
Get Started On Snapchat – With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content resonates with younger demographics, cemented by the fact 90% of their audience is between age 13 and 34. This presents a prime opportunity for brands […]
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A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
Google Docs and Sheets are two different but related tool. Image credit: Google
There are many ways you can advertise online, including PPC, social media and retargeting. (Image credit: Pronto Marketing)
Digital marketing skills are more important than ever for businesses and marketers to master.
What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck. Social media long ago passed trend status for marketers into outright […]
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
Chopani are highly proficient at Instagram marketing. Image credit: MediaKix
E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton
Mobile users are the largest group on the internet. Image credit: HootSuite
What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]
The more information people have about a service or product, the easier it is to move forward with their plans of buying. Image credit: Shutterstock @ TijanaM
Customer acquisition costs vary greatly across industries. Image credit: Ayetstudios.com
Posting optimised, relevant and original content improves your chances of ranking higher in search engine results. Image source: Unsplash @johnschno
It’s important to use the right privacy settings to stay safe on Tumblr. Image credit: Philipp Katzenberger
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
The benefits of a personal development plan are simple: you’ll have a roadmap to the best version of yourself in and out of your workplace. It’s about being prepared for the future and being proactive in every aspect of your life so you can enjoy the benefits tomorrow. Let’s start with the basics. What is […]
What is Personal Development Planning and how does personal development planning help us achieve our goals? A standard personal development plan is a type of action plan that enables you to advance from your current state to a desired one. It comprises learning hard and soft skills. This means creating a development plan based on […]
Delving into the world of business loans can seem like a daunting task, filled with complexities and uncertainties. However, by carefully examining the latest statistics on small business financing, valuable insights can be gained to help navigate the funding landscape and make informed decisions. In this article, we will decode percentage approval rates, average loan […]
What is personal development? Essentially, personal development is acquiring new skills and qualities to improve your job performance, confidence and self-esteem. This means if you want to find a way to enhance your professional life, or even your overall worldview, personal development is key. However, what this actually means in practice is often unclear. Today, […]
