Our expert business blog offers a world of digital how-to. Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
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At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete within the online space.
A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]
Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]
In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]
In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes. Ever wonder what these ads are and why you see them so frequently showing products […]
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]
If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]
Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]
How to make use of the best media buying software and tools in today’s market. Your customers become more exposed to messages in more ways than ever before. As a result we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]
Learn how to perform market research in simple 5 steps to understand your audience, market and position… Today’s consumers have all the power because we live in a hyper-competitive business world. It’s businesses that have a deep understanding of what influences the purchase decisions, who your buyers are and your specific market that get the […]
Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical. Just bear in mind this statistic: according to […]
To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]
Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]
What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch. With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]
The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job. Yes, effective marketing can bring an entire host of benefits to your business. And a well-tuned marketing strategy can set your brand up for success. […]
A tricky question for any business owner; when was the last time you intended to perform competitive analysis for your brand? And most importantly, do you use the right approach or know how to do one efficiently? To establish a successful business, you need to add real value that helps you stand out from the […]
The following article will aim to give you an understanding of Digital Transformation and how it can be applied to your business today.
Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis. It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]
We have all heard about SWOT analysis and how it’s a versatile business tool as a form of competitive analysis that can define your company’s strengths, weaknesses, opportunities, and threats. The Swot analysis an essential framework for fundamentally analysing your assets. It can be applied to your organisation structure, operations output, or even your business […]
A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]
A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.
A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]
You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price. It is important to remember that our […]
This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]
