Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 5th May 2024
A Navigation Menus in WordPress is the map that guides visitors through your site. It’s the first thing people see when they land on your page, and it can make or break their user experience. A well-designed menu is easy to use, intuitive, and helps visitors find the information they’re looking for quickly and easily. […]
ProfileTree // 5th May 2024
First, head over to the admin panel. Image credit: WordPress.
ProfileTree // 11th April 2024
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name for granted. In fact, this will have many implications for your business down the line. Your domain name impacts your SEO, UX and brand recognition. […]
ProfileTree // 28th March 2024
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
ProfileTree // 11th April 2024
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
ProfileTree // 26th November 2023
PPC ads are always labelled to distinguish them from organic results. Example of search advertising.
ProfileTree // 5th May 2024
First, open up your WordPress dashboard. Image credit: WordPress
ProfileTree // 22nd April 2024
Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership courses can help. We may not have the charisma of Dr. Martin Luther King Jr, or the effective public appearance of Barack Obama, but there […]
ProfileTree // 11th January 2024
WordPress has played a massive role in enabling businesses of all sizes to start, own and manage a website. This is largely thanks to its accessible pricing and ease of use. However, many business owners still need some help getting started with WordPress. With that in mind, we’ve created a series of WordPress tutorials for […]
ProfileTree // 26th November 2023
Elements of a domain name. Image credit: Safaridigital.au
ProfileTree // 26th November 2023
Dreamhost Domain – Founded in 1997, DreamHost is a web hosting company that powers over 1.5 million websites. Alongside popular shared hosting plans, DreamHost also allows customers to register and manage domain names including both common TLDs like .com and .net as well as newer domain extensions. As an ICANN-accredited registrar, DreamHost enables users to […]
ProfileTree // 26th November 2023
1 and 1 Domain – Operating since 1988, 1&1 IONOS is one of the world’s largest domain name registrars and web hosting providers. As of 2023, the company manages over 8 million domain names across global TLDs like .com and .net as well as country-code domains. With over 1,000 employees and data centres in Europe […]
Eman Sameh // 5th May 2024
Have you ever pondered why your business isn’t escalating the way you planned? As an entrepreneur, you must have gone through all kinds of analysis and investigations to recognise the problem. However, leadership is one aspect that many business people pay no attention to. Did you know that 77% of businesses report a shortfall in […]
Noha Basiony // 5th May 2024
In the ever-evolving landscape of today’s digital age, the quest for heightened productivity is relentless. As organisations and individuals strive to optimise workflows, reduce manual effort, and enhance overall efficiency, the transformative influence of Artificial Intelligence (AI) has emerged as a beacon of innovation. From automating repetitive tasks to providing predictive insights, AI is revolutionising […]
Miral Nassar // 5th May 2024
Human Resource (HR) management is undergoing significant transformations with the increasing integration of HR statistics-driven approaches in the workplace. The use of HR statistics has become a top priority for HR professionals and leaders, enabling them to make informed decisions and strategic plans. The reliance on HR statistics intensifies as organisations strive to enhance employee […]
Panseih Gharib // 5th May 2024
Air travel statistics continue to forge ahead in 2023 despite the pandemic’s lingering challenges. The latest outlook reveals significant milestones achieved and a promising trajectory for the year. The global air travel industry in 2023 demonstrates resilience and adaptation in the face of unprecedented challenges. With a steadfast focus on recovery, various regions have made […]
Miranne Khaled // 5th May 2024
Diversity in different aspects of life is essential for building a society with a functioning community. In business, this is as important. Diversity in business encompasses the presence and inclusion of individuals with unique attributes and experiences, such as ethnicity, gender, age, disability, education, personalities, skill sets, experiences, and knowledge bases. It represents the variety […]
Panseih Gharib // 5th May 2024
In the digital age, business blogging statistics show that blogging has become an integral part of content marketing strategies for companies aiming to establish a strong online presence. Understanding business blogging involves creating compelling and relevant content and leveraging data-driven insights to inform the content strategy. With the ever-changing digital marketing landscape, staying updated with […]
Nuala Davies // 5th May 2024
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Miranne Khaled // 20th March 2024
Apple’s websites are known for their sleek design and intuitive user experience. You might be curious about the programming language. behind these sites. The core language used is Swift, Apple’s own modern and powerful tool. Swift is versatile, enabling developers to create engaging features like smooth transitions and responsive web applications. It works well with […]
Panseih Gharib // 5th May 2024
In today’s dynamic business landscape, efficiency reigns supreme. Whether you navigate the helm of a burgeoning startup or steer a seasoned enterprise, streamlining processes and maximizing output are paramount. Enter workflow automation, a technological tide no leader can afford to ignore. The statistics speak volumes: 67% of companies have embraced automation, reaping tangible benefits like […]
Noha Basiony // 5th May 2024
In an era where digital transformation is not just a trend but a necessity, a single breach can have devastating consequences. Small businesses, in particular, are increasingly finding themselves on the front lines of cyber threats. As the backbone of the economy, these companies face unique challenges in safeguarding their digital assets against a rising […]
Sara Lynch // 5th May 2024
Our Digital Innovation Specialist recommends the Best VPNs to keep you watching your favourite Netflix movies and TV shows, even when Netflix removes them.
ProfileTree // 22nd November 2023
HostGator Domain registration review 2023. Is HostGator good for buying affordable domains? Read our in-depth analysis on HostGator domain pricing, management capabilities, restrictions, support response & more before choosing providers. HostGator is undoubtedly one of the largest web hosts globally, powering millions of websites across their hosting infrastructure. However, their domain registration and management capabilities […]
ProfileTree // 22nd November 2023
Flippa has emerged as the world’s largest marketplace facilitating the buying and selling of existing online businesses and assets like websites and domains. For domain investors or entrepreneurs, few better platforms exist for both acquiring and profiting from quality digital real estate assets. We thoroughly evaluated the end-to-end experience of buying and selling domains across […]
ProfileTree // 22nd November 2023
Once a small niche player, Hover has rapidly gained recognition as the best domain registrar for those prioritizing quality over mass market scale. The Canadian company captures attention through exemplary customer service, simple no-frills pricing, and a privacy-centric approach. We thoroughly assessed Hover’s domain registration and management capabilities based on factors like customer support benchmarks, […]
ProfileTree // 22nd November 2023
Gandi Domain is a more recent domain registrar, having only been founded in 1999. However, despite starting decades after early incumbents like GoDaddy, they’ve rapidly risen as a popular alternative, especially in Europe. This mainly stems from Gandi’s strong focus on ethics, data privacy and superior customer experience over sales gimmicks. We performed hands-on in-depth […]
ProfileTree // 22nd November 2023
GoDaddy Domain – With over 20 years of experience and 80 million domain names under management, GoDaddy remains the world’s largest ICANN-accredited domain name registrar. However, with their growth they’ve developed a mixed reputation in some circles – known for heavily marketed products but also inconsistent customer support. We recently conducted an extensive hands-on assessment […]
ProfileTree // 22nd November 2023
Name.com Domain Registering- Name.com was founded in 2003, in Colorado after its owner Bill Mushkin bought domain company Spot Domain LLC in 2002. Since then it has been bought over by Demand Media. Demand Media now known as Leaf Group since 2016, gave name.com right-side group as their parent company and now today name.com is […]
Nuala Davies // 25th April 2024
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
Miral Nassar // 14th January 2024
Are you finding it a bit of a stickler to integrate functional and snappy WPForms on your website? Refrain from fretting—many have faced this problem before. Consider turning to WordPress Forms Lite, quite the gem in plugins, with over five million active installations. WordPress Forms Lite is a free tool for creating forms on your […]
ProfileTree // 17th December 2023
With over 10 million domains under management, Namecheap has cemented itself as one of the largest and most reputable domain registrars. First entering the industry in 2000, Namecheap built their company around two key promises – making domain names easy and affordable. Their commitment to attractive pricing, approachable support, and continual innovation around domains helps […]
ProfileTree // 22nd November 2023
123Reg Domain Registering- 123Reg Domain – Previously I have talked about 123Reg’s WordPress Hosting, and have always wondered a great deal about their domain registration and how good of a service they provide for domains. Web hosting and the world of domains go hand in hand. So it only makes sense to talk about 123Reg’s […]
ProfileTree // 22nd November 2023
Liquid Web Hosting- Who are Liquid Web? Liquid Web are another Web host who hosts many different products, including dedicated, WooCommerce hosting and that all-important hosting that is WordPress hosting. With over 30,000 customers in 130 customers and five data centres worldwide, they take massive pride in giving their customers the best hosting experience possible. […]
ProfileTree // 22nd November 2023
A2 Hosting is a web hosting company based in Ann Arbor, Michigan. They were established in 2003 and the name A2 came from the name of the city it was founded in. Since their establishment A2 now offer hosting for many applications and services. The applications A2 offering hosting for to name a few are […]
ProfileTree // 10th December 2023
Endurance International Group (EIG): Who are they? After writing many articles on web hosting, I have seen a running trend. This trend is that most hosting companies are owned by themselves. The other companies that are not owned by themselves are all owned by the Endurance International Group commonly known as EIG for short, or […]
ProfileTree // 22nd November 2023
123Reg Hosting was established in 2000, over 18 years ago. They are one of the biggest web hosting and domain registrars in the UK, boasting over 3.5 million registered domains. 123Reg use green energy to minimize and reduce their carbon footprint. This ultimately keeps the cost for energy down for 123Reg leading to reduced costs […]
Sara Lynch // 22nd November 2023
In the high-stakes world of corporate leadership, the journey of a CEO can often resemble a rollercoaster ride, filled with unexpected twists and turns.
ProfileTree // 5th May 2024
If you’re in business, you’ll know that surviving as a company while investing in growth are two goals you constantly need to balance. This is where financial management becomes essential. It is often the main factor determining the success of your business. At a basic level, if you spend more than you have coming in, […]
ProfileTree // 22nd November 2023
Dreamhost Hosting is a web hosting provider established in 1996 and registered just a year later in the county of L.A. in California. They now boast over 400 thousand customers. They offer web hosting, VPS hosting, dedicated hosting, cloud hosting and the important WordPress Hosting. Taking pride in offering their customers the best service possible […]
ProfileTree // 21st November 2023
Once a hosting brand catering primarily to developers and agencies, Site5 now sets its sights on a broader set of small business owners with expanded WordPress plans promising optimized performance “out of the box”. But with limited phone availability and somewhat restrictive resource limits on lower-priced shared tiers, can Site5 deliver the quality experience growing […]
ProfileTree // 21st November 2023
Once mostly relegating themselves to European audiences, 1&1 IONOS has set sights on making hosting inroads into the lucrative U.S. market. With affordable Windows and Linux shared hosting plans combined with such incentives as abundant SSD storage and free domains, they aim to undercut familiar American providers. But can the company deliver a quality hosting […]
ProfileTree // 21st January 2024
NameCheap Hosting was founded in 2000 with the purpose of delivering cheap and valued domains to the people of the web. Since then NameCheap has become a leading name in domain registering with over two million valued customers and five million registered domains under its belt. They have also started to venture into the world […]
ProfileTree // 21st November 2023
InMotion are a web-hosting company based in Los Angeles, California. They also have a main office located within the city of Denver, in the city of Colorado. InMotion pride themselves on giving the customer the best experience possible both with their service and their support if a customer has any problems. How do they do […]
ProfileTree // 5th May 2024
Image credit: CardMapr.ni
ProfileTree // 21st November 2023
Ever wondered how YouTubers make money and how you can do the same? Simply by YouTube monetizing their videos, YouTube users have found a way to profit from their content. In 2007, YouTube madeYoutube monetizing options became available for many YouTube accounts, allowing YouTubers to gain money through their Youtube by allowing ads to be […]
ProfileTree // 17th December 2023
Image credit: Stephen Phillips
ProfileTree // 17th December 2023
Bluehost Hosting- As one of the largest web hosts globally with 2+ million websites now powered, Bluehost has cemented itself as a popular choice – especially among WordPress users drawn to competitive low pricing. But with its parent company EIG developing a polarizing reputation managing over 10 million domains, can Bluehost still deliver on performance, […]
ProfileTree // 21st November 2023
DigitalOcean Hosting is a cloud computing company. They offer unmanaged plans for many one-click apps such as WordPress, GitLad, MySQL and many more. DigitalOcean was established in 2011 by five co-founders. They are now based in New York and also have an office in Cambridge Massachusetts near Boston. Since 2011 DigitalOcean has had twelve data […]
ProfileTree // 11th February 2024
Want to get verified on Twitter? That little blue checkmark next to a Twitter handle has long been held in high esteem and can add extra authority and prominence to your account. Landing that coveted blue badge was once an arduous process requiring notability and public interest confirmation. But Twitter now offers users a faster […]
ProfileTree // 21st November 2023
Flywheel Hosting, founded in 2012, stands out from the crowded hosting market by exclusively focusing on managed WordPress hosting solutions. But with a starting price triple that of other well-known providers, is Flywheel worth the premium? We thoroughly tested Flywheel’s managed platform across key criteria like performance, features, ease of use and support to determine […]
