ERDF Funding: ProfileTree – Alexa Voice Project

ERDF Funding Projects - European Regional Development Fund Investment for Jobs and Growth

ProfileTree Secured ERDF (European Union – European Regional Development Fund ) support for Alexa Project. ProfileTree is delighted to announce it is in receipt of ERDF or European Regional Development Fund support for its Alexa Voice Project. This project focused on developing Alexa apps or “Skills” which provide a new route to market for educational […]

Podcasts for Your Business

podcasts for business

Podcasts have been growing in popularity since its inception during 2005. They are fun, easy ways to pass time and divulge into what feels like an intimate conversation between yourself and who you are listening to. Podcasts can be informative, educational, comedical, inspiring, or whatever you, the podcast maker, want it to be. It gives […]

Start a Podcast for Your Business in 9 Easy Steps

A home office Podcast setup, with headphones resting on a microphone and an iMac in the background.

When you start a podcast, it allows you to show your expertise to your audience in a fun and captivating way.  This can help you to influence your clients and encourage them to purchase your product or service. Once you’ve gotten their attention, your listeners may even recommend your podcast to their friends and colleagues. […]

Voice Marketing: The Latest Marketing Trend

A photo of a Google Home speaker and tablet on a desk.

As technology advances, marketing trends and capabilities are changing rapidly. And while the means may differ, voice marketing still has the same goal as all other forms of content marketing. That is, to reach consumers, solve problems and questions, and keep them involved with the brand. Since voice marketing is one of the hottest current […]

How To Optimise Your Site for Voice Search

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Despite being introduced over a decade ago to users, voice search is still an impactful part of every marketing strategy. Voice search has seen incredible growth and development over the years. With machine learning algorithms, you can now optimise your site for voice search with relative ease.  Data from search engines has also encouraged the […]

Voice Search: Why the Future Is Voice

improving seo with voice search

Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now. Much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decade until they’ve reached their latest […]

Voice Search Statistics: 8 Amazing Takeaways!

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Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street. The impact of voice search […]

Voice Search SEO: Is It Different from Traditional SEO?

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Voice search is a brand new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes voice search SEO a great opportunity for your website to gain exposure by showing up on these search queries. In this article, you’ll learn […]

Content Marketing With Amazon Alexa + 3 Amazing Voice Content Tips

Amazon Alexa content marketing tips

Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering. It’s a wireless speaker first, but capable of a whole lot more – including content marketing. Using nothing other than the sound of your voice, you can play music, search the […]

What Are Amazon Skills and How Do You Use Them?

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In 1994, a 30-year old Jeffery introduced his online company, registered under the name “Cadabra”. This enterprise became what we know nowadays as Amazon. Subsequently services such as Alexa or Amazon Skills became popular. The name was changed to be easily reached in online search results. Today, Jeff Bezos’ net worth is 165.6 billion USD. […]

What Is Alexa? Amazon’s Incredible Virtual Voice Assistant

What is Alexa? Smart speakers have exploded in popularity in recent years. This fact has opened up countless new possibilities for consumers and businesses alike. But how can you get the most out of Alexa? Read on for our essential overview!.. What is Alexa? Similar to Apple’s Siri, Alexa is the female virtual voice assistant […]

What Is Google Assistant? + 7 Amazing Uses

Google Assistant Voice Search Guide Header

What is Google Assistant? The arrival of voice activated search makes Google Assistant an essential if you have an interest in keeping your website up to date with the shifting trends of internet search. Voice assist and digital assistants have made it possible to perform searches without the aid of a keyboard. While there are […]

Understanding Alexa Rank: How to Capture Alexa Traffic

guide about alexa ranking

Website owners like to know how their website is performing on a regular basis, especially compared to other websites on the web. Alexa Rank provides such a service for those who like to stay informed. According to Brin Wilson, “Founded in 1996, Alexa is a California-based subsidiary company of Amazon.com (acquired by Amazon in 1999) […]