Emotional Intelligence in the Workplace: A Modern Essential
ProfileTree // 18th December 2023
Most of the most successful people display high levels of emotional intelligence. Image credit: ColoradoLeeds
Web Design, Marketing and Business Blog - Page 26
Our expert business blog offers a world of digital how-to
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Social Media Strategy Guide
ProfileTree // 18th December 2023
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
A Beginner’s Humble Guide to JavaScript
Noha Basiony // 11th January 2024
One scripting language stands tall as the driving force behind the dynamic and interactive web experiences we enjoy today—JavaScript. From its humble beginnings as a language designed in just ten days to its current status as a ubiquitous and versatile tool, JavaScript has become an indispensable part of the web development toolkit, a language that […]
4 Popular Java Certifications and How to Prepare for Them
Noha Basiony // 14th January 2024
Anyone involved in the programming field knows for sure that staying ahead of the curve is not just an advantage but a necessity. As the Java language, in particular, continues to be a cornerstone in the world of software development, earning Java certifications is a coveted and proven way to showcase the expertise of Java […]
Top Social Media Sites: Essential Social Platforms
ProfileTree // 21st January 2024
The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]
What Is Blogger? Discover the Amazing Features and Benefits
ProfileTree // 3rd April 2024
What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]
Business Risk Management: Analysis, Types, and Methods
ProfileTree // 21st February 2024
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
Understanding Google: Ultimate Guide for YOUR Business 2024
ProfileTree // 5th April 2024
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more. Not only is Google is one of the biggest companies in the world, valued at over half […]
Top 10 Business Analytics Tools for Data-Driven Decisions in 2024
ProfileTree // 22nd April 2024
Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics
What Is Pinterest? And How to Use it to Promote Products
ProfileTree // 18th December 2023
Image credit: Charles Deluvio
What Is Instagram? The Marketer’s Guide to Dominating The Platform In 2024
ProfileTree // 18th December 2023
What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]
What Is Outbound Marketing? Ultimate Guide
ProfileTree // 24th April 2024
What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation by sending out a message to an audience. In other words, outbound marketing means trying to get your message in front of potential customers, in […]
TweetDeck User Guide 101 – Empower Your Social Media with this Ultimate Guide
ProfileTree // 18th December 2023
How to Maximise your Twitter Management with this TweetDeck User Guide TweetDeck User Guide: Because TweetDeck is an essential addition to the assortment of Twitter tools designed to optimise Twitter for you and your business, we’ve created this FREE guide to detail everything you need to know. With an awareness that many individuals are not […]
What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition
ProfileTree // 15th March 2024
What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]
What Is Copywriting? A Complete Guide for Beginners.
ProfileTree // 18th December 2023
The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what sells products or encourages visitors to websites to take action. Copyrights have the innate ability to reach prospective customers through blogs, advertisements, email campaigns, billboards, […]
Google Ads Set Up: A Comprehensive Guide For Beginners
Rebekah McCaig // 18th December 2023
Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.
For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.
Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.
No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.
Your First WordPress Blog: The Essential Guide to Getting Started
ProfileTree // 11th April 2024
When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it. What makes WordPress different and so high in demand is that you can do anything you […]
YouTube Shorts: The Inspiring Opportunities Of Micro Content Creation
Nuala Davies // 23rd January 2024
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds. It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]
Breaking Boundaries: Empowering Career Advice for Women in 2024
ProfileTree // 17th December 2023
Sinead Sharkey believes in the tangible benefits of improving your confidence. Image credit: Women in Enterprise
Barbara Edwards: Coaching for Business
ProfileTree // 4th January 2024
In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.
Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond
ProfileTree // 22nd April 2024
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research to enhance their digital footprint and to further understand their target audience. With its vast array of SEO functionality spanning keyword tracking, site audits, rank […]
Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie
ProfileTree // 21st April 2024
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with new threats emerging daily. From alarming rises in social engineering scams to cross-border coordinated hacking efforts by state actors, no individual or organization is immune […]
Mastering Java Programming: Your Guide to Navigate the Java World!
Esraa Mahmoud // 14th February 2024
Mastering Java programming for web development can feel like navigating a labyrinth blindfolded. Endless tutorials, confusing jargon, and a looming sense of “where do you even begin?” can leave even the most determined coder feeling lost. Mastering Java programming opens doors to a vast software development, innovation, and problem-solving world. From powering mobile applications to […]
Java Programming Training: Why You Need It!
Esraa Mahmoud // 22nd April 2024
Imagine this: you’re sitting at your computer, fingers flying across the keyboard, crafting code that brings your ideas to life. You’re not just writing code; you’re building the future. This, our dear reader, is the power of Java programming. Java, that ubiquitous programming language, is the backbone of countless applications we interact with daily. From […]
Mastering YouTube SEO: Incredible Tips To Boost Your Video Rankings
Nuala Davies // 23rd January 2024
The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting. How do you ensure your content is discoverable amidst YouTube, a bustling platform? This is where mastering YouTube SEO presents a strategic, effective approach that is […]
How To Use LinkedIn For Success: Amazing Networking Tips And Things To Avoid
Nuala Davies // 23rd January 2024
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage of your business. This space is a thriving platform, full to the brim with industry professionals seeking connections. Within this blog we will discuss some […]
Java 101: A Beginner’s Guide to Object-Oriented Programming
Noha Basiony // 22nd April 2024
One name that stands out as a stalwart in the landscape of programming languages and is constantly shaping the digital realm is Java. Since its inception in the mid-1990s, Java has proven itself to be more than just a programming language; it has become a ubiquitous force driving the development of robust, scalable, and platform-independent […]
Twitter to X: The Interesting Changes You Need to Know
Rebekah McCaig // 15th December 2023
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology.
Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.
So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.
Threads vs Twitter (X): Which Platform Has The Most Inspiring Potential For Businesses?
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
Navigating The Instagram Algorithm: Top Tips for Better Content Visibility
Nuala Davies // 23rd January 2024
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]
What is Python SEO? Essential Libraries, Tools, and Tips for Automating SEO Processes
ProfileTree // 26th March 2024
Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO? Python is an open-source programming language that was created in […]
8 Ways to Carry Out Keyword Research
ProfileTree // 14th December 2023
Keywords should also take your target audience into consideration because then you will be able to select keywords that have been designed specifically for that niche. (Image Credit: Sunmediamarketing)
What Is a Website Audit and Why Are They Important?
ProfileTree // 21st April 2024
Cybersecurity breaches happen daily, to small and large companies, so ensuring that your site is catered for security wise is integral. (Image Credit: Security Audit Systems)
Top 4 Best Wix Apps to Design a Perfect Looking Website
ProfileTree // 22nd April 2024
Websites and design go hand in hand, and having a website that has a strong aesthetic is going to attract more visitors and encourage more conversions. Renowned website builder, Wix makes designing sites easy and effective. Wix apps to design sites have been created to remove the stress of developing a site with user experience […]
Top 6 Best Wix Apps for Lead Generation
ProfileTree // 11th April 2024
Every online business presence wants one thing: sales. To achieve sales, one must have a website that is intuitive and responsive to your customers wants and needs. UsiLead magnetng Wix apps for lead generation helps you track their interactions with your website to allow you to modify your marketing strategy where necessary. Whether you are […]
Do Google Ads Help with SEO?
ProfileTree // 21st January 2024
Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)
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