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We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Employer branding is a concept invented to help companies brand themselves as employers of choice for and by their employees in order to grow and expand. Therefore, an employer brand turns into the company’s reputation. A good one will attract top talent who are one profound driver of success for any company. A bad one, […]
Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to a promise with a considerable value customers will receive through that product. Branding and this promised value, as a result, have then become the main […]
In the fast-paced digital era of 2023, choosing the right Content Management System (CMS) is crucial for building a successful online presence. The CMS market is bustling with a variety of platforms, each offering unique features and capabilities to cater to diverse business needs. This article will delve into the seven best CMS platforms in […]
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management. These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication. […]
In the rapidly evolving landscape of digital marketing, 2023 is marking the dawn of a new era. A time when Artificial Intelligence (AI) takes centre stage to revolutionise promotional campaigns and gain profound insights into the preferences of target audiences. The profound impact of AI is undeniable as it continues to transform the entire digital […]
The hotel industry is one of the pillars of the hospitality industry, a powerful industry that contributes to the development of their countries and the overall economy. The hospitality industry is expected to bounce back after the Covid-19 Pandemic and continue powerful growth to reach $4,699.6 billion in 2023. Furthermore, the booming hotel market reached […]
Artificial intelligence has made a powerful impact across various industries, and the academic field is no exception. In this community, integrity and honesty serve as the foundation of success. Breaching these principles by cheating or plagiarising someone else’s work is deemed unacceptable, increasing the risk of imposing penalties and leading to suspension or immediate termination […]
This is where automatic video editing software comes into play. Is it something that you have to work with to make your online business stand out, attract audiences or promote an upcoming event? Well, no worries. Let us help you out with this informative article.
Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays? E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]
We’ve heard the calls for sustainability in business for years, and today, this matte couldn’t be more important. The earth’s surface and core began to change as a result of decades of harmful waste and exploitation. The calls to protect our world have never been louder; it’s not enough to be eco-friendly; as a business […]
Business travel is an integral part of completing the company’s work; this includes taking national or international trips with the intention and schedule to complete such business. This includes attending meetings, conferences and product launches that are relevant to your company’s work. When you travel for business, your company will cover all the costs, from […]
Resumes were basically invented to be a shortcut between you as a job seeker and your potential employer. They typically reflect what can enable you to land your next job, from your unique skill set and expertise to your career highlights and achievements. In other words, crafting a compelling resume is highly indispensable. Aside from […]
In the tech circle, there are always two teams; those who prefer Android and those who prefer iOS. When it comes to choosing an operating system for your business, the choice affects the daily productivity of your company. In this article, you will find a detailed guide to the ups and downs of operating systems. […]
So it is 2008, and you are getting on this thing called Twitter for the first time. You write your name and choose a cool handle before you realise that space beneath where you have to describe yourself in 160 characters. You find it both challenging and frustrating because everything you think of does not […]
Have you ever found yourself daydreaming about refreshing your living room and turning it into a cosy haven where you can unwind and escape from the hustle of daily life? Or have you been inspired by those glossy home makeover shows or Pinterest’s dreamy pictures, imagining how a fresh touch in the kitchen could breathe […]
As the world shockingly started to realise that this new virus was too fierce to contain in only two weeks and was probably going to stick around for who knew how long, and when the news of how thousands of people were laid off from their jobs overnight, everyone, even those who kept their jobs, […]
Social media turned the online community upside down; it basically invented online social societies. Social media helped bring people closer, reconnect old classmates and find a long-lost relative. These platforms earned its power deservingly. Today it helped an unlimited number of people start new businesses until it became indispensable in every marketing strategy. However, this […]
Ladies and gentlemen, thrill-seekers and adventurous travellers! Welcome to a world where technology meets adventure, and the brilliance of artificial intelligence fuels wanderlust. You’re dreaming of your next escape, a getaway that ticks all the boxes of excitement and relaxation. You sit in front of your laptop or mobile and start navigating between flight tickets, […]
A few decades ago, societies considered a female entrepreneur unthinkable. Even though there were unerring examples of self-made female businesswomen, such as Madam C.J. Walker in the late 1900s, to inspire women worldwide to courageously enter the leading business field. Madam Walker made history by being the US’s first self-made millionaire. Over the following decades, […]
In this fast-paced technology era, many of us rely heavily on different social media platforms to connect with friends and family. Numerous outlets have emerged in the past decade, paving the way for various options, including Facebook, Instagram, Twitter, YouTube, and recently Threads. Each platform has proven to have a set of benefits that you […]
What should you consider to avoid failure in digital transformation? Actually, there are many things! Companies are striving to achieve innovation, better profits, business intelligence, efficacy, and sustainability. The shortcut is digital transformation. That’s the answer to pave the way to your business success. Digital transformation is what we will uncover in this article. Here, […]
As social media sites continue to evolve, they become increasingly engaging and captivating for users of different ages. Using social platforms was once for the main purpose of getting people closer and communicating. Yet, the plan has somehow backfired; while people are now glued to their phones, they’ve become more distant and isolated. The constant […]
As surprising as it may sound, AI or Artificial Intelligence is a term that emerged back in the 1950s, describing the machine’s ability to simulate human intelligence. Today, it continues to astonish us with its rapid evolution. From a remote idea, it has now become a phenomenon encompassing a vast array of exciting capabilities. One […]
Humans are social beings by nature, and our relationships profoundly affect our overall well-being and happiness. The power of strong connections with others cannot be overstated – it serves as a remedy for stress, anxiety, and depression, boosts our self-esteem, brings joy and comfort, and wards off loneliness. In fact, studies indicate that having a […]
In the rapidly evolving world we live in, the significance of artificial intelligence is becoming increasingly important by the day, dominating various industries. One of the most promising applications lies in the field of AI detectors — those groundbreaking advanced tools capable of analysing data to uncover patterns, detect behaviours, and identify anomalies. Like many […]
Ever since its release, ChatGPT has taken the world by storm, solidifying its position as one of the most remarkable advancements in artificial intelligence. This groundbreaking platform has reshaped how we interact with technology and garnered immense popularity. However, amidst all the hype surrounding ChatGPT, there are alternative options that are often overlooked but claim […]
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services.
As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.
The gaming industry stands as a captivating and pioneering force in the world of technology, captivating audiences globally with its immense cultural significance and continuous technological advancements. With the integration of cutting-edge technology, gaming companies across platforms like PCs, consoles, and mobile devices have successfully brought their mesmerising games to over three billion individuals. Undoubtedly, […]
In the ever-changing world of digital marketing, social media trends can be challenging to keep up with and implement these trends in your digital marketing strategy. Due to the 24/7 and vibrant nature of social media, social media trends are constantly changing, so it’s important for businesses and marketers to remain aware of trending topics and content.
Social media trends indicate how consumers are currently behaving and how they respond to different types of content. Once businesses and marketers identify social media trends, they can implement these into the digital strategy and ensure that their content creation is relevant and therefore will rank highly.
Hey there, fellow adventurer! Welcome to the exhilarating world of drone videography, where creativity takes flight and perspectives are redefined. Ever since their birth, drones have revolutionised the art of video production. They aren’t just gadgets but your passport to a breathtaking new perspective. From soaring over rugged mountains to gliding above sparkling seas, these nimble flying […]
The world of business is becoming more competitive and challenging every day. To stay ahead in the game, businesses need to adopt new technologies, strategies, and tools that can help them stand out in today’s crowded marketplace. In today’s digital age, content marketing has become a critical aspect of every business’s success. However, creating engaging, […]
Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.
The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.
After the release of Instagram in 2010 as the latest photo-sharing application, it joined the list of social advertising applications. Today, it’s rare to find a marketing strategy that doesn’t include Instagram in its social media marketing plan. The viral application helped both businesses to reach customers on the other side of the globe and […]
Social media has been on the rise ever since its emergence, and today it just became an essential part of our days. No matter what you do or where you are, the temptation of taking your phone out and scrolling through the news feed is quite strong. Recent studies have repeatedly stated that, despite its […]
