Digital Marketing
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation plays a crucial role in the formulation of marketing strategies. With further societal digitisation it is increasingly accessible to businesses
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Market segmentation plays a crucial role in the formulation of marketing strategies. With further societal digitisation it is increasingly accessible to businesses
The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity
After launching with much success in 2016, TikTok is growing in popularity and is becoming a solution to developing brand awareness for
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a
Web designers marry creativity and technology together to create beautiful designs on webpages. There are essential skills that every web designer you
Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past
One of the world’s leading content management systems, WordPress is the popular choice for most businesses. For ease of use, security, and
Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming
YouTube is currently the world’s most viewed site and has become the place to go to create and consume video content. While
In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with
Hailed as a mashup of Spotify, Zoom, and Podcast, Clubhouse is the newest social media app that has everyone wants to join.
As trends progress, video is being used more than ever to communicate with others and to facilitate ideas. Consumers are turning to
SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation.
The first step to an effective SEO strategy is understanding what search engine users want. The trouble is, search engine algorithms are
As your business grows, your website needs to grow with it. At some point, this will lead to you needing to migrate
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late.
Many small businesses purchase web hosting services from massive, faceless corporations. Local web hosting doesn’t even cross their minds. People assume that
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