Explore our work & see the results

Blogging and Vlogging

The latest Blogging and Vlogging articles, advice and insights from the ProfileTree team.

How to Start a Podcast: 101 and everything you need to know to make it successful

Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some. However, it is important to remember that your favourite podcasters were once in the same position as you, they just took the leap, hit record and went for it.  In this article, […]

Read Article

Micro and Macro Influencers: How They Work

The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more and more popular because people trust them more than traditional marketing on TV or in the magazine. They are people like you, but with a […]

Read Article

The Best Ways To Create An Influencer Campaign

Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: But you don’t know how to do it because just promoting your product or expanding your audience won’t be easy these days. More and more people, especially millennials, tend to put their […]

Read Article

Starting a Blog for Your Business

Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs have become a staple of the new era of social media. Small businesses should be using blogs as they are an inexpensive way to keep […]

Read Article

Influencer Marketing Campaigns That Went Wrong

Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]

Read Article

Writing a Blog for Your Website in 10 Easy Steps

Writing a blog  is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

Read Article

Affiliate Marketing: The Best A-to-Z Guide to Get Started in 7 EASY Steps!

Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage by tapping into this industry seems like a good idea, but what does it take to start? This step-by-step guide will cover the journey […]

Read Article

4 Best Travel Influencers in Northern Ireland

Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer.  But how can we get inspiration for our next adventure? Often, people look to […]

Read Article

5 Best Food Influencers In Northern Ireland

Northern Ireland is undeniably a nation of foodies. So much so, that it only takes a few shares of a new cafe’s Instagram account to build a hype and cause endless queues. From a PR perspective, whether you’re a new or old food establishment, there’s plenty of ways to be strategic and achieve maximum impact. […]

Read Article

How to Combat Blue Monday

January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media companies describing it as the ‘most depressing day of the year’, it is when most people receive their Christmas credit card bills and are left […]

Read Article

The Itty Bitty Book Company: The Power of Positivity with Astra McNicholl

Whilst many businesses have temporarily paused due to Covid-19, others like The Itty Bitty Book Company have kept things ticking over to offer a little slice of positivity.

Read Article

Pandemic Marketing Advice from ProfileTree

The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.

Read Article

SEO Performance Metrics: How Good Is Your SEO Game?

Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]

Read Article

360° Photos: A Great Way to Bring Your Business to Life Online?

Why 360° Photography? Technology evolves so much that you may find fads appear and can fade away so quickly that they are barely remembered. However, when new technology sticks and is effective, it changes the way we as an audience consume content forever. If you want to see examples even heading to Google photos, 360° […]

Read Article

What Is the Best Camera for YouTube?

YouTube content creators are constantly searching for the best camera for YouTube videos. You may see YouTubers uploading videos of high quality. The quality of the videos may make you wonder what cameras they are using. Moreover, is the technology you are working with capable of such a feat as well? A good video requires […]

Read Article

Your First WordPress Blog: A Guide to Getting Started

When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it.  What makes WordPress different and so high in demand is that you can do anything you […]

Read Article

How To Use SEMRush: The Essentials

SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors. Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to […]

Read Article

DJI Osmo Mobile 2 UK Review: What Can It Do For You?

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

Read Article

Vlogging Accessories Essential Guide: Read Before Buying

You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. What Is a Vlog? A vlog is essentially a video blog. It’s an alternative method of blogging […]

Read Article

Pros and Cons of WordPress: Is It Right for You?

If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]

Read Article

Hiring a Video Marketing Agency: All You Need to Know

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

Read Article

Becoming a Belfast Blogger

Ever since the introduction of the world wide web, people have been focused mainly on reproducing content. A good portion of the internet users turned to what is known as blogging. Articles of all sorts and lengths flood the internet daily in various niches you didn’t even know existed. Not only that, but blogging has […]

Read Article

Niche Blogging: How to Choose a Topic for Your Blog?

If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy.  What is a […]

Read Article

Benefits of Blogging: Understanding How a Blog Drives Revenue

More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. And it’s an effective lead-gen technique at that: Blogging can be a massive boost to […]

Read Article
Page 1 of 2

Why Blog?

Blogging is a great way to generate organic traffic to your site by talking about relevant topics related to your customers about your product industry or business. Customers are interested in content that benefits them, therefore try to create content centred around this with links throughout to content, products or services you aim to promote.