Micro and Macro Influencers: How They Work

micro and macro influencers

The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more and more popular because people trust them more than traditional marketing on TV or in the magazine. They are people like you, but with a […]

The Best Ways To Create An Influencer Campaign

influencer campaign

Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: Sell a product online Expand your audiences Make a large amount of people know your product But you don’t know how to do it because just promoting your product or expanding your […]

Starting a Blog for Your Business

blog for business

Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs have become a staple of the new era of social media. Small businesses should be using blogs as they are an inexpensive way to keep […]

Influencer Marketing Campaigns That Went Wrong

influencer marketing campaigns

Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]

Writing a Blog for Your Website in 10 Easy Steps

A man writing on a Google Doc on his laptop

Writing a blog  is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

Affiliate Marketing: The Best A-to-Z Guide to Get Started in 7 EASY Steps!

Affiliate Marketing

Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage by tapping into this industry seems like a good idea, but what does it take to start? This step-by-step guide will cover the journey […]

4 Best Travel Influencers in Northern Ireland

4 best travel influencers in northern ireland featured image

Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer.  But how can we get inspiration for our next adventure? Often, people look to […]

5 Best Food Influencers In Northern Ireland

5 best food influencers in NI featured image

Northern Ireland is undeniably a nation of foodies. So much so, that it only takes a few shares of a new cafe’s Instagram account to build a hype and cause endless queues. From a PR perspective, whether you’re a new or old food establishment, there’s plenty of ways to be strategic and achieve maximum impact. […]

How to Combat Blue Monday

combat blue monday

January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media companies describing it as the ‘most depressing day of the year’, it is when most people receive their Christmas credit card bills and are left […]

SEO Performance Metrics: How Good Is Your SEO Game?

Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]

360° Photos: A Great Way to Bring Your Business to Life Online?

ProfileTree 360 photos

Why 360° Photography? Technology evolves so much that you may find fads appear and can fade away so quickly that they are barely remembered. However, when new technology sticks and is effective, it changes the way we as an audience consume content forever. If you want to see examples even heading to Google photos, 360° […]

Your First WordPress Blog: A Guide to Getting Started

Guide to creating your first wordpress blog

When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it.  What makes WordPress different and so high in demand is that you can do anything you […]

How To Use SEMRush: The Essentials

Semrush Guide

SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors. Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to […]

DJI Osmo Mobile 2 UK Review: What Can It Do For You?

DJI Osmo Mobile 2 Product Review

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

Becoming a Belfast Blogger

Become a Belfast Blogger - Belfast Underpass

Ever since the introduction of the world wide web, people have been focused mainly on reproducing content. A good portion of the internet users turned to what is known as blogging. Articles of all sorts and lengths flood the internet every day in various niches, you didn’t even know existed. Not only that, but blogging […]

Niche Blogging: How to Choose a Topic for Your Blog?

niche blogging how to choose a topic for your blog

If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy.  What is a […]