How to Combat Blue Monday

combat blue monday

January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media companies describing it as the ‘most depressing day of the year’, it is when most people receive their Christmas credit card bills and are left […]

SEO Performance Metrics: How Good Is Your SEO Game?

Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]

360° Photos: A Great Way to Bring Your Business to Life Online?

ProfileTree 360 photos

Why 360° Photography? Technology evolves so much that you may find fads appear and can fade away so quickly that they are barely remembered. However, when new technology sticks and is effective, it changes the way we as an audience consume content forever. If you want to see examples even heading to Google photos, 360° […]

Your First WordPress Blog: A Guide to Getting Started

Guide to creating your first wordpress blog

When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it.  What makes WordPress different and so high in demand is that you can do anything you […]

How To Use SEMRush: The Essentials

Semrush Guide

SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors. Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to […]

DJI Osmo Mobile 2 UK Review: What Can It Do For You?

DJI Osmo Mobile 2 Product Review

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

Niche Blogging 101: How to Choose a Topic for Your Blog?

Niche Blogging 101 - Finding you niche

So, you’ve decided to start a blog? If you enjoy writing, starting a blog could be a good way to practice, and even make some profit. First things first, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing […]

Vlogging Accessories Essential Guide: Read Before Buying

Accessories for Vlogging

You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. What Is a Vlog? A vlog is essentially a video blog. It’s an alternative method of blogging […]

Pros and Cons of WordPress: Is It Right for You?

Pros and cons of WordPress: is it right for you

If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]

Hiring a Video Marketing Agency: All You Need to Know

Hiring a video marketing agency

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

Becoming a Belfast Blogger

Become a Belfast Blogger - Belfast Underpass

Ever since the introduction of the world wide web, people have been focused mainly on reproducing content. A good portion of the internet users turned to what is known as blogging. Articles of all sorts and lengths flood the internet every day in various niches, you didn’t even know existed. Not only that, but blogging […]

Benefits of Blogging: Understanding How a Blog Drives Revenue

Benefits of blogging featured image

More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. And it’s an effective lead-gen technique at that: Blogging can be a massive boost to […]

What Is Blogger?

What is Blogger? Blogging online

What is Blogger? A blogging platform with the USP of pulling together the Google tools you already use to great effect. Blogger is not only free (well, for up to 50 blog posts) but it links in really well with your analytics and Google Display Ads. This means measuring, and even monetising, your content is […]

Blog vs Vlog – Ultimate Guide

Blog vs vlog featured image

“Blog VS vlog” is a conflict that the internet community split up. A blog is a website that contains written events, stories, topics, etc. On the other hand, a vlog is similar to a blog, however, the latter contains video content instead of written content. So, to understand the idea of “blog VS vlog”, this article provides […]

What Is The Best Blogging Platform?

what is the best blogging platform

What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve both! If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be getting your message across to […]

What Is A Blog? Things to Blog About

what is a blog

What is a blog? If your business is online, you’ll want to understand the digital world of blogging and the impact it can have on your business. How? Read on to find out all you need to know. What Is a Blog? A blog is a weblog, a particular kind of website (or part […]