Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 17th December 2023
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]
ProfileTree // 28th April 2024
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
ProfileTree // 5th December 2023
Moz is one of the biggest SEMRush competitors. Image credit: Moz
ProfileTree // 22nd April 2024
These days, having a killer business website is essential. But not every business owner is a tech whizz. You may have even found yourself asking ‘what is web development?’ This may sound like a silly question, but it’s important to have a strong grasp of the basics. For one thing, web development is expensive. If […]
ProfileTree // 5th May 2024
What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business to new heights. Contrary to popular belief, creativity is not something you’re lucky enough to be born with; it can be taught and learned – which is exactly what this […]
ProfileTree // 5th December 2023
There are seven key elements to the marketing mix. Image credit: SkillsYouNeed
Miranne Khaled // 5th May 2024
As the digital landscape evolves, website owners often seek new ways to enhance their online presence and improve user experience. The design they choose for their websites can significantly attract more users, consequently generating more traffic. WordPress is one of the prevalent content management systems (CMS) used for different functionalities, especially the creation of blogs […]
ProfileTree // 1st May 2024
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]
ProfileTree // 5th February 2024
What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating system, iOS Android has grown dramatically since Google released its first beta smartphone operating system in 2007, and now powers over 2 billion active devices […]
ProfileTree // 5th May 2024
What is a breadcrumb? A small but very, very helpful feature of a website showing how you found your way to the page you’re viewing. In user experience (UX) design and web navigation, few elements provide simpler yet more effective site guidance than the humble breadcrumb trail. Breadcrumb menus display the current page location and […]
ProfileTree // 5th May 2024
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. YouTube has become […]
ProfileTree // 4th December 2023
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
ProfileTree // 11th February 2024
Why have we compiled a FREE social media guide? We’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled in […]
ProfileTree // 4th February 2024
Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet
ProfileTree // 6th May 2024
Running a website for your business is tricky. At first you have to splash out on a development project, graphic design and SEO. You also have to regularly perform a website audit. There are two main reasons that this is important. The first is that, as you update your site’s content, you may create issues […]
Maha Yassin // 5th May 2024
Have you ever caught yourself mulling over the question, “Is SQL a programming language?” Rest assured, you’re in good company. It’s indeed baffling why SQL – this indispensable tool for managing data across countless applications – doesn’t exactly slot into the conventional definition of a programming language. In this article, we’ll navigate through the intriguing […]
Maha Yassin // 5th May 2024
Feeling a tad swamped by the number of programming languages? Trust us, we’ve been there before. With such an abundance, figuring out which language is ideal for beginners or offers the most fruitful career prospects can be quite a puzzle. But no need to fret – this article should clear up your doubts with aplomb! […]
ProfileTree // 21st January 2024
LinkedIn is an incredible resource for job seekers and professionals alike. Image credit: Greg Bulla
Rebekah McCaig // 25th April 2024
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities. In this post, we’ll explore some of the top digital marketing tools that […]
ProfileTree // 5th May 2024
What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]
ProfileTree // 3rd December 2023
Most content marketers struggle to engage readers. Image credit: Scoop.it
ProfileTree // 1st May 2024
Content marketing trends are essential to keep track of if you want to make content work hard for your business. With more and more companies using content to engage with their customers, staying one step ahead brings real benefits. However, it seems like every week there is a new top content marketing trend. How are […]
ProfileTree // 14th February 2024
There are many misconceptions out there about Reddit. Image credit: ProfileTree
ProfileTree // 25th April 2024
Today, it’s more important than ever for small businesses to get online. However, many business owners aren’t tech whizzes. To help, we like to strip things back to the absolute basics. So what is a website? Websites are an essential tool for reaching new customers and maintaining competitiveness. Since websites have become essential for modern […]
ProfileTree // 15th April 2024
When understanding the definition of Social media, there is no doubt it’s had a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the […]
ProfileTree // 3rd April 2024
Skills for web designers have rapidly evolved in line with user experience and site performance expectations skyrocketing over recent years. Where historically sharp visual design aptitude paired with a handle on core languages could sufficiently enable creation of functional sites, modern web designers now need expansive and interlocking expertise. Mastering singular competencies in isolation no […]
ProfileTree // 1st May 2024
What is WordPress? WordPress is an online content management system offering a powerful web platform for businesses and hobbyists. This open source ‘PHP’ based tool offers an easy, simple and popular website creation option for non-technical users. That’s why WordPress ranks at the top of all Content Management Systems and powers 29 percent of digital […]
ProfileTree // 11th April 2024
One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and the company’s websites. There are countless ways to go about this. One of the most popular is BuzzSumo. BuzzSumo allows you to analyse the most popular terms […]
ProfileTree // 3rd December 2023
There are four main things to think about when creating display ads. (Image Credit: ProfileTree.com)
ProfileTree // 5th May 2024
What is a blog? In today’s hyper-connected world, where information is at our fingertips, blogging has emerged as a powerful tool for self-expression, communication, and knowledge sharing. From personal diaries to industry-leading publications, blogs have become an integral part of the digital landscape, shaping how we consume information, connect with others, and engage with the […]
ProfileTree // 3rd December 2023
It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen
ProfileTree // 5th May 2024
What is organic reach and how could it work for my business? If you haven’t asked yourself this question you could be missing out on a world of potential customers. Why? Organic reach is the act of using quality content and social media to your liking over time instead of – or as well as […]
ProfileTree // 15th February 2024
What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts. The digital landscape is undergoing a profound transformation, with live streaming emerging as a dominant force in online engagement. In today’s fast-paced, attention-driven world, brands are seeking innovative ways […]
ProfileTree // 15th February 2024
WHOIS is a popular domain hunting tool. Image credit: WHOIS
ProfileTree // 5th May 2024
Twitter became X. There have been some changes to the platform and some of its features. However, the concept of a ‘Twitter handle’ remains basically the same except for the fact the platform is now called X. When you are using Twitter, you are encouraged to use what is called a Twitter handle. Many personal […]
ProfileTree // 5th May 2024
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]
ProfileTree // 5th May 2024
A large proportion of how your audience perceives you stems from your body language. Image credit: Open University
ProfileTree // 5th April 2024
When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. In the ever-evolving realm of technology, Google Maps stands as a beacon of navigational prowess, seamlessly guiding users through the intricacies of the […]
Miranne Khaled // 5th May 2024
As the digital landscape evolves, website owners often find themselves seeking new ways to enhance their online presence and improve user experience. WordPress is a well-known content management system (CMS), also known as WP, used for different functionalities, especially blog creation and building a website or even an online store. If you already have an […]
Miranne Khaled // 5th May 2024
In today’s digital age, websites serve as essential gateways for businesses and organisations to connect with their audience. However, ensuring that these online platforms are accessible to all users, including those with disabilities, is paramount. The Americans with Disabilities Act, commonly known as ADA, requires that websites adhere to specific guidelines to ensure equal access […]
Maha Yassin // 5th May 2024
Have you ever pondered which is the easiest programming language to learn? You’re hardly alone, mate. Many people found themselves in your shoes once, searching high and low for a direct and comprehendible coding language to cut their teeth on. After sifting through numerous languages and referencing well-scrutinised resources, this blog promises to guide you […]
Sara Lynch // 5th May 2024
We are proud of what we do at ProfileTree, but we often forget to pat ourselves on the back and celebrate our accomplishments. This page is going to fix that. Here, you’ll find some of our favourite and best accomplishments as they happen, from achieving goals and milestones to celebrating the work of our talented […]
Maha Yassin // 5th May 2024
Have you ever found yourself on a website, absolutely gobsmacked by its sleek design and smooth functionality, and thought, “I wonder what programming language this marvel is built with?” It’s a rather common question – even yours truly has pondered this while marvelling at the craftsmanship of certain websites. Although it might appear as complex […]
Maha Yassin // 5th May 2024
Are you feeling a bit swamped by the multitude of programming languages out there, all vying for your attention as the premium choice for constructing your website? Believe us; we know that sensation – adrift in an ocean of codes and syntaxes, endeavouring to decipher which is the perfect solution. After exhaustive research and speaking […]
Rebekah McCaig // 14th January 2024
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
ProfileTree // 27th February 2024
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]
ProfileTree // 5th May 2024
What is Grey Hat SEO? Simply, the promotion of content through unclear or debatable techniques or tactics. Grey Hat SEO involves methods that neither belong to White Hat nor Black Hat SEO category. This usually means that Google haven’t taken a firm stance on a given technique in their terms of service. Read on for our […]
ProfileTree // 30th November 2023
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
ProfileTree // 5th May 2024
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]
ProfileTree // 5th May 2024
What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve both! If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be getting your message across to […]
