We all have heard of WIX. If you’re a frequent user of YouTube, you will have more than likely seen a fair share of WIX adverts. Therefore that goes without saying, you’ve heard of WIX and what it is.
WIX is a free web builder used worldwide by millions of users to create stunning websites without needing the knowledge of code. Because of this, it’s an excellent one-stop-shop for your online presence.
One feature of WIX you may not know about is the WIX logo maker. Creating a logo can help build trust with your audience that will help, not only your site grow but your overall brand on the likes of social media and advertisements.
With the WIX logo maker, you can create a high resolution logo ready for social media and print. It can also come with a brand guide to help you steer your brand in the correct direction.
In today’s competitive marketplace, a captivating and professional logo is no longer a luxury, but a necessity. It’s the first impression your brand makes, the visual identity that speaks volumes before a single word is uttered. However, creating a truly effective logo can be a daunting task, especially for those with limited design experience.
This is where DIY logo makers like Wix Logo Maker come in. They offer a seemingly simple solution: drag, drop, and design your dream logo in minutes. But is it really that easy? The truth is, DIY logo creation comes with its own set of risks. Using low-quality templates, falling victim to design clichés, and neglecting key branding principles can all backfire, leaving you with a logo that fails to represent your brand effectively.
So, before you jump into the world of DIY logo design, let’s take a step back and understand the true power a quality logo holds. A well-designed logo fosters instant brand recognition, builds trust and credibility with your audience, and sets you apart from the competition. It’s the foundation of your brand identity, influencing everything from marketing materials to customer perception.
This comprehensive Wix Logo Maker tutorial is here to equip you with the knowledge and skills needed to navigate the platform effectively. We’ll walk you through every step of the process, from choosing the right template to customizing your logo and exporting it in various formats. But more than just a technical guide, this tutorial aims to empower you with the design principles and branding insights necessary to create a logo that resonates with your target audience and embodies the essence of your brand.
Throughout this journey, we’ll demystify complex design concepts, offer practical advice, and showcase inspiring examples to help you avoid common pitfalls and unleash your creative potential. By the end, you’ll have the confidence and skills to design a logo that not only looks good, but also tells your brand story, connects with your audience, and propels your business forward. So, let’s embark on this exciting journey together and unlock the power of Wix Logo Maker to create a logo that truly shines!
Today, we’ll look at how to do this in our step-by-step guide to using the WIX Logo Maker.
Table of Contents
1. Starting to Create a Logo in WIX
When you start to design your logo, WIX will ask for a name and tagline for the business or organisation. Enter the name and tagline if you have one. It will then ask, ‘what is the logo for?’
Here, you can choose the industry which best suits your business.
There are many options to choose from. Just start to type and options will appear. The key is to pick the industry which is the closest match to what your business does.
It will then ask about the style of the logo. Again, there are many options including the likes of ‘Fun’, ‘Playful’, ‘Modern’ and more.
Not every logo will have the same personality, and this is one aspect of a logo which attracts users and customers. Therefore, it would be best to choose a style targeted towards your business industry.
Next it will ask you to look at designs of other logos. Choose between these designs if you like them or not. This will help the logo maker understand your taste and can create a logo design tailored more towards your taste.
It will also ask where you wish to use your logo such as your website, social media or business cards.
After all the questions have been asked, WIX will then generate a range of logos. From here you can choose one and customise it, to match your branding and style.
To sum up, the main process for starting a new logo project in WIX is:
- Choose your industry,
- Describe your desired tone,
- Choose from example logos,
- Decide where you’d like your logo to be used.
2. Customising Your Logo
Once you have selected your logo from one of the ones WIX have provided, you can easily edit it. You can change the colours of the logo, the text within the logo and can also add additional shapes and icons.
Overall you have full control over everything within that certain logo design.
Play around with the maker and all the options and you will eventually create a logo suitable for your brand or business.
However, there is a downside to the logo maker.
Now you can only edit the options within that design you choose. You can’t add additional text, images, icons or shapes to the logo. This a barrier if you want to add a letter within an icon or if you want text displaying the established date on the logo.
3. Getting Your Logo
Sadly, unlike the WIX builder, the WIX logo maker is not a free service. Overall there are five plans available to purchase a logo made on WIX. Two plans for just the logo and three other plans if you wish to create a site with WIX also.
The first and cheapest plan for a logo is a one-off payment of £13.90. This is the basic plan and you will receive all commercial usage rights to the logo and standard logo files. The better plan is the second plan called the advanced plan.
This is also a one-off payment of £34.74 and you will receive all features of the basic plan as well as resizable logo files and social media logo files. This gives you a lot more control over the logo created.
With the standard logo files, you receive eight logo files. These eight logos include two original colour logos, four black and white, one grayscale and a monochrome version of your logo.
The resizable logos within the advanced plan include five separate vector files including a colour, black, white, grayscale and monochrome file.
A vector file will keep the image the same quality even if you rescale the size. This also offers you a great deal of easy customisation options using third-party vector editing software.
With the social media files, you will receive over 40 plus images for a range of social media including social media logos and cover images with the logo. A favicon and email signature are also included within this.
Logo Use Cases and Design Needs Across Different Platforms:
- Stat: 75% of consumers judge a brand’s credibility based on its logo design (Source: 130 Logo Statistics: Design Trends, Influence, and Business Success – Linearity)
- Design needs: Consistent and recognizable across all branding materials, including websites, social media profiles, marketing materials, and packaging.
- Example: Nike’s swoosh logo is instantly recognizable regardless of its size or color, maintaining brand consistency across all platforms.
- Stat: 93% of first impressions of a brand are based on its logo design (Source: 130 Logo Statistics: Design Trends, Influence, and Business Success – Linearity)
- Design needs: Responsive and adaptable to various screen sizes and resolutions.
- Example: Google’s logo adapts its size and color scheme depending on the platform, maintaining readability and brand recognition on desktop, mobile, and other devices.
- Stat: 70% of consumers still remember a brand’s logo after seeing it on a printed advertisement (Source: The Value of Print Advertising in Today’s Digital World – Small Business Administration)
- Design needs: High-resolution and legible even when printed in various sizes.
- Example: Coca-Cola’s iconic logo maintains its bold design and recognizable typeface even when printed on small bottles or large billboards.
- Stat: 46% of consumers say a recognizable logo is the most important factor in remembering a brand (Source: 48 Interesting Logo Statistics and Design Trends – Luca Tagliaferro)
- Design needs: Eye-catching and memorable in a crowded advertising space.
- Example: Apple’s minimalist logo stands out in advertisements, instantly conveying the brand’s image of simplicity and innovation.
Best Practices and Principles for Conceptualizing Your Logo Before Using a Maker Tool
Before diving headfirst into a logo maker tool, taking the time to conceptualize and solidify your brand identity will lead to a more meaningful and effective design. Here are some best practices and principles to guide you through this crucial stage:
1. Define your brand:
- Mission and Values: What is your brand’s purpose? What values do you stand for? Clearly defining these internal aspects lays the foundation for your visual identity.
- Target Audience: Who are you trying to reach? Understanding your ideal customer’s preferences, demographics, and aspirations helps tailor your logo design to resonate with them.
- Competitive Landscape: Analyze logos of your competitors to identify similarities and opportunities to differentiate yourself.
2. Explore visual styles:
- Research and gather inspiration: Immerse yourself in design blogs, websites, and social media platforms to discover logos that evoke the desired emotions and aesthetics for your brand.
- Create mood boards: Compile images, textures, color palettes, and fonts that represent your brand vision, providing a visual roadmap for your logo design.
- Experiment with sketches and freehand drawings: Don’t be afraid to get your creative juices flowing by sketching initial ideas and brainstorming different logo concepts.
3. Focus on key design principles:
- Simplicity and memorability: A logo should be easily recognizable and remain clear at various sizes.
- Versatility and adaptability: Ensure the logo works effectively across various platforms, from digital media to print applications.
- Relevance and symbolism: Incorporate elements that visually represent your brand’s essence, values, and message.
- Typography and color theory: Choose fonts and colors that complement each other and evoke the desired emotions and brand image.
4. Get feedback and refine your concept:
- Seek feedback from colleagues, friends, or target audience members: Their honest opinions can provide valuable insights and help identify areas for improvement.
- Refine and iterate your design based on feedback: Don’t be afraid to experiment with different variations and combinations to find the perfect logo that embodies your brand.
5. Use the maker tool as a collaborator:
- View the maker tool as a creative partner to help visualize your concept: Don’t be afraid to adapt and refine your design based on the available tools and resources.
- Maintain a balance between creativity and technical limitations: Strive for originality while ensuring your design adheres to the technical specifications of the platform.
- Remember, the maker tool is just a starting point: The final logo should be unique, memorable, and a true representation of your brand identity.
Success Stories: Business Owners Share Their Tips for Using Wix
Building a website can be daunting, especially for those with limited technical expertise. However, Wix has empowered many entrepreneurs and small business owners to create professional and functional websites without the need for coding or extensive design experience. Here, we interview several business owners who have successfully utilized Wix and share their valuable tips for fellow entrepreneurs:
1. Sarah Lee, Founder of “Sarah’s Sweet Treats”:
- Tip: Embrace the drag-and-drop interface. Sarah, a self-proclaimed tech novice, found Wix’s intuitive interface extremely user-friendly. “I didn’t need any special skills to build my website,” she says. “The drag-and-drop feature made it easy to add elements and customize the layout to perfectly showcase my bakery’s offerings.”
- Tip: Utilize the Wix App Market. Sarah integrated several apps into her website to enhance its functionality. “Adding online ordering through the Wix App Market has been a game-changer,” she shares. “It’s made it so much easier for customers to place orders and has significantly increased my sales.”
2. Mark Miller, Owner of “Miller’s Mountain Gear”:
- Tip: Focus on high-quality visuals. Mark knew that captivating images would be crucial for his outdoor gear store. “I love the vast library of stock photos and icons available within Wix,” he says. “This allowed me to create a visually appealing website that reflects the nature and adventure associated with my brand.”
- Tip: Optimize for mobile. Mark understands the importance of a mobile-friendly website. “Most of my customers browse and shop on their phones,” he explains. “Wix made it easy to ensure my website looks and functions flawlessly on all devices, allowing me to reach a wider audience and provide a seamless user experience.”
3. Anna Jones, Founder of “The Creative Corner”:
- Tip: Start with a pre-designed template. Anna, a busy artist, found the pre-designed templates within Wix invaluable. “They provided a solid foundation for my website,” she says. “I could easily customize the existing elements and add my own personal touches, saving me valuable time and effort.”
- Tip: Connect your website to social media. Anna actively promotes her art on social media. “Wix’s built-in social media integration tools have been incredibly helpful,” she explains. “With a few clicks, I can share updates and new artwork on my website and social media platforms simultaneously, saving time and keeping my audience engaged.”
4. David Brown, CEO of “Brown & Sons Consulting”:
- Tip: Invest in a premium plan. David needed advanced features for his growing consulting business. “The premium plans offered by Wix provided me with everything I needed,” he says. “I could access powerful analytics tools, prioritize customer support, and even connect my website to email marketing services, allowing me to take my online presence to the next level.”
- Tip: Utilize Wix SEO tools. David understands the importance of search engine optimization. “Wix’s SEO tools have been instrumental in helping my website rank higher in search results,” he explains. “By following their suggestions and implementing basic SEO strategies, I’ve seen a significant increase in organic traffic and leads.”
Frequently Asked Questions (FAQs)
1. Is Wix suitable for all types of websites?
Wix is a versatile platform that can be used to create various websites, from simple personal blogs to complex eCommerce stores. However, if you have specific needs or require advanced functionalities that Wix doesn’t offer, you might need to consider other website building platforms.
2. What is the learning curve for Wix?
Wix’s user-friendly interface and drag-and-drop functionality make it easy for beginners to build a website even without prior coding or design experience. However, exploring all features and mastering advanced customization might require some additional learning effort.
3. Is Wix SEO-friendly?
Wix offers various built-in SEO tools and features to help improve your website’s visibility in search engine results. However, achieving optimal SEO performance might require additional effort and understanding of SEO best practices.
4. Can I change my website template after I start building it?
Yes, Wix allows you to change your website template at any stage of the building process. However, this might require rearranging elements and adjusting your content to adapt to the new template’s layout.
5. What are the costs associated with using Wix?
Wix offers a free plan with basic features and limitations. Paid plans provide access to more features, storage, and bandwidth. The cost varies depending on the chosen plan and any additional services such as domain names and app subscriptions.
6. Where can I find help and support for using Wix?
Wix provides extensive resources on its website, including tutorials, articles, and a knowledge base. You can also access live chat support and community forums for additional help and troubleshooting.
WIX Logo Maker: Summing Up
WIX’s main selling point is its ease of use. In fact, the platform’s whole mission is to give non-tech savvy people the tools they need to achieve professional looking results. The WIX logo maker is no different.
Indeed, it’s an excellent way to create a stunning visual identity for your brand, without any graphic design skills at all. Instead, you simply answer a few questions about your business, and how you want to use your logo.
WIX will then generate a logo for you, which you can then customise and tweak to your satisfaction.
Wix has empowered millions of entrepreneurs and business owners to build and manage their online presence without the need for technical expertise. Its intuitive interface, vast resources, and diverse features make it a valuable tool for creating professional and functional websites.
Whether you’re starting a small business, showcasing your creative work, or establishing an online brand, Wix offers a platform to make your vision a reality. By following the tips and insights shared in this article, you can leverage the power of Wix to build a website that meets your unique needs and propels your success online.
Finally, you’ll need to have an appropriate WIX payment plan to download and publish your new logo, across your website and other marketing channels, like social and email.