Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 6th November 2023
Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand’s campaign. They are formulated in such a way that utilises the budget of a given campaign, by using a per-click/per-view etc pricing model. There are three categories of objectives: awareness, consideration and […]
ProfileTree // 16th November 2023
Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy. By informing Google and other search engines that you don’t want them to consider certain links when they are crawling, your site prevents your ranking […]
ProfileTree // 1st December 2023
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site. Despite the incredible capabilities, it can be difficult to understand the common Google Search Console errors and the best way to fix them.
ProfileTree // 16th October 2023
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns. Taking note of a few failed marketing campaigns […]
ProfileTree // 30th November 2023
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.
ProfileTree // 1st February 2024
The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.
ProfileTree // 6th November 2023
While YouTube SEO is critical for success, something else controls the fate of every channel – the YouTube Algorithm.
ProfileTree // 8th March 2024
As trends progress, video is being used more than ever to communicate with others through sales emails and also to facilitate ideas. Consumers are turning to video to educate themselves on a multitude of topics as well as entertaining themselves and connecting with others. With this in mind, using video in your sales emails has […]
ProfileTree // 8th December 2023
Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this year […]
ProfileTree // 13th December 2023
WordPress is one of the most used web building tools in the world. The tool is ideal for professional web builders and also amateurs as it can be very simple to use. There’re many ways a user can improve their user experience when working with WordPress. Two ways a user can improve the usability of WordPress and their […]
ProfileTree // 23rd January 2024
At ProfileTree, we have put together a series of WordPress tutorials for beginners. These tutorials are ideal for anyone who has little or no experience with WordPress. Below is the first video within the WordPress tutorial series. It is a prologue video, which explains what the video series has to offer. As part of the […]
ProfileTree // 9th October 2020
Working from home has become the norm for many companies across the globe and people are finding innovative ways to adjust to these settings. With the incredible benefits of saving on the cost of transport, not having to set your alarm quite as early, having more flexibility around your start and finish times – sometimes […]
ProfileTree // 20th May 2020
For too many businesses ‘digital transformation’ is a simple matter of launching a basic website. As we learn from Louise O’Conor, it’ll take a lot more than that…
ProfileTree // 30th January 2024
With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business world. This International Women’s Day, sit back and be inspired by NI’s best and boldest. Here at ProfileTree, we’ve been lucky to host some truly inspirational women in our award-winning […]
ProfileTree // 19th October 2023
ProfileTree have devised The Total Guide to Hotel Marketing, offering valuable advice on how to market a new hotel, as well as tips on how to promote your hotel online and how to attract hotel guests. Check it out!
ProfileTree // 17th December 2023
360 photos, also known as spherical photography, is revolutionising the way we capture and interact with images. This immersive form of photography allows viewers to explore a scene in every direction — up, down, and all around — offering a virtual experience that closely mimics physically being in the photographed location. It’s a technique that […]
ProfileTree // 24th January 2024
Video Production in Northern Ireland: Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of the camera came in the form of manuscripts from an Arab scholar called Hassan Ibn Hassan; which dates all the way back to […]
ProfileTree // 22nd January 2024
In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]
ProfileTree // 6th October 2023
Storytelling is such a buzzword in the marketing industry these days. There’s been a lot of hype about successful brand storytelling examples because ultimately, people like to hear the story behind their favourite products/services, it builds brand loyalty and helps create an emotional connection that will ensure your business stands out from competitors. But what […]
carol // 4th March 2024
How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]
ProfileTree // 27th March 2024
In this article, you will find out why you need a digital marketing analysis, and learn how to understand your business’s position from a digital marketing point of view. All of this research undertaken will pave the path to success for your strategy, as opposed to taking a shot in the dark.
ProfileTree // 7th December 2023
YouTube content creators are constantly searching for the best camera for YouTube videos. You may see YouTubers uploading videos of high quality. The quality of the videos may make you wonder what cameras they are using. Moreover, is the technology you are working with capable of such a feat as well? A good video requires […]
ProfileTree // 11th February 2024
Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering. It’s a wireless speaker first, but capable of a whole lot more – including content marketing. Using nothing other than the sound of your voice, you can play music, search the […]
ProfileTree // 16th April 2024
Online learning helps you to choose a course which suits your specific goals. Image credit: Facebook
ProfileTree // 26th March 2024
Video marketing is a very important tool for any business. If a business can have an effective video marketing strategy then it will have a number of benefits. Why Use Video? We’ll look at video strategy, video for social media and explain why you don’t need expensive equipment to make video marketing work for your […]
ProfileTree // 11th December 2023
Brands have always been an important part of any economy. The purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself. In the current marketplace, branding is everything and has the potential to make or break a business despite the business size. A good brand was […]
Sara Lynch // 26th October 2023
In this article, we’ll show you how to master the basics of this renowned video editing software, including Premiere Pro transitions, titles and effects. If you have a decent laptop or computer, Adobe Premiere Pro installed and 10 minutes to read this blog, then there’s nothing holding you back from creating your own video content.
ProfileTree // 19th October 2023
Along with video editing, Audio Effects in Adobe Premiere Pro are great for video editing or in general a all rounder for great audio. This makes this software ideal for any creator with a need to edit sounds, especially into their films and movies. Whether you’re a filmmaker, content creator, or video enthusiast, the proficiency to […]
ProfileTree // 20th October 2023
How To Render in Premiere Pro? How to render in Premiere Pro and how to export in Premiere Pro? It might seem like a challenging task but worry not, you’ll soon be exporting and rendering video content like an expert with our ultimate guide. Once you have finished editing your video or film, you will […]
ProfileTree // 24th July 2023
It’s possible to have both good and bad leadership qualities, and there may be certain characteristics in a leader that defines you on either end of the spectrum. In any context, however, it is not an easy thing to be a leader and a good one for that matter. Think of it as a constant […]
ProfileTree // 13th March 2024
The first step is to click ‘Create a Website’. Image credit: WIX
ProfileTree // 26th October 2023
Automation and Automated Emails in Wix offer valuable tools to enhance your website’s functionality and user engagement. Here’s an elaboration on how to set up automation in Wix and why it’s crucial: Automation and Automated Emails in Wix: Enhancing User Engagement Automated emails can play a pivotal role in your website’s success. They serve as […]
ProfileTree // 22nd February 2024
Have you ever felt like your Wix website is a black box? You put in the effort, create beautiful content, but understanding how visitors interact remains a mystery. This struggle is common for small businesses, yet it holds the key to unlocking explosive growth. With Hotjar, you can finally peel back the curtain and see […]
ProfileTree // 17th October 2023
As an administrator, you must know how to create and edit a member on a WIX website. Our video guides explain how to create members on your site, how to edit these members, block users, and how to create member-only pages on WIX. Using site membership can mean offering premium content or having more personalised […]
