Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Miral Nassar // 25th April 2024
The world of business credit cards is constantly rising, and as we step into 2024, it’s important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state of business credit cards can provide invaluable knowledge for seasoned business owners and budding entrepreneurs. Let’s investigate the latest statistics, usage trends, and critical factors […]
ProfileTree // 1st February 2024
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]
ProfileTree // 13th March 2024
When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]
ProfileTree // 21st April 2024
Every website can undergo security breaches and while you might not think that there is anything of value on your site, this doesn’t mean there isn’t an opportunity for it to be compromised. Something to note is that the majority of website security breaches are attempts to use your server as an email relay for […]
ProfileTree // 20th March 2024
In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google’s algorithms and the SEO landscape. Since its introduction, the Caffeine Update has seen various enhancements and continues to play a crucial role in shaping modern SEO practices. In this article, we revisit […]
ProfileTree // 13th February 2024
Web Development Ideas: In the ever-evolving world of web development, fresh ideas are the lifeblood of innovation. Whether you’re a seasoned developer or a budding enthusiast, the thrill of conceptualizing a project that not only meets user needs but also pushes boundaries can be incredibly motivating. Yet, staring at a blank screen or a brainstorming […]
ProfileTree // 1st February 2024
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]
ProfileTree // 1st February 2024
Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns. Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]
ProfileTree // 1st February 2024
A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]
ProfileTree // 1st February 2024
Your unique selling point should differentiate your products from your competitors. Image credit: TractionWise
ProfileTree // 1st February 2024
Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decade until they’ve reached their latest […]
ProfileTree // 5th April 2024
Reeling from a year that is still learning how to cope with the effects of the pandemic, people are looking forward to the events that have been postponed to bring them some sense of normalcy. With this in mind, creating a web presence for events is strategically important. We have developed a guide to help […]
ProfileTree // 20th February 2024
Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]
ProfileTree // 16th March 2024
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”. Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should […]
ProfileTree // 1st February 2024
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]
Noha Basiony // 15th February 2024
In the dynamic realm of computer-aided design (CAD) and engineering, the choice of software can define the success of a project. Among the myriad of CAD tools available, CATIA and SolidWorks emerge as formidable titans, each renowned for its prowess in facilitating intricate design, engineering, and manufacturing processes. Yet, when it comes to choosing the […]
Miranne Khaled // 31st January 2024
The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between print media and its digital counterpart have become increasingly pronounced. Print media once stood as the unrivalled medium for news, entertainment, and knowledge dissemination. Magazines, […]
ProfileTree // 3rd April 2024
With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these strange times have given us a unique opportunity to reassess our businesses, our finances and our lives. In a pre-lockdown interview, we sat down to […]
ProfileTree // 31st January 2024
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]
ProfileTree // 11th February 2024
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]
ProfileTree // 22nd April 2024
Procrastination wastes vast amounts of time. Image credit: Brandon Gaille.
ProfileTree // 14th April 2024
Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to the Business Leader Series, ProfileTree CEO Ciaran Connolly caught up with Lauren Allison of #TechMums to discuss her business journey, empowering women through technology and […]
ProfileTree // 31st January 2024
As part of World Kindness Day, we spoke to social media giant and wellbeing professional Annette Kelly from Little Penny Thoughts.
ProfileTree // 21st April 2024
Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. Despite all these incredible benefits, there […]
ProfileTree // 31st January 2024
In an interview carried out pre-lockdown, we caught up with Nick Lawlor to discuss the right approach to income and money and how to stay prepared for all eventualities in life.
Ciaran Connolly // 4th February 2024
If you’re interested in developing an iOS game, you’ve probably already realized that the market is booming with opportunities and the competition is fierce. But if it’s your first time entering this space, it can be difficult to know where to start. That’s why we’ve compiled this guide: to help you identify some key considerations […]
ProfileTree // 31st January 2024
Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]
ProfileTree // 21st April 2024
Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business Leaders interview, we chatted to owner Ann-Marie McSorley about how she has revolutionised the way businesses do paperwork. To learn more industry-leading insights, check out […]
ProfileTree // 31st January 2024
In today’s competitive online landscape, building a beautiful and functional website for your online store is just the beginning. To truly thrive, you need to equip your store with the power and flexibility to adapt to ever-evolving customer demands and industry trends. That’s where Wix Apps come in. Wix is a website builder that prides […]
ProfileTree // 31st January 2024
SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. To gain the right skills to succeed, many marketers choose to take dedicated SEO training. And to be fair, there’s probably never been a better time to break into SEO. This is […]
Nuala Davies // 30th January 2024
Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]
Maha Yassin // 22nd April 2024
Have you ever been to a farmers market? If you have, you know what we’re talking about when we say it’s where fresh produce is everywhere your eyes can see, local communities connect and socialise, and life feels straight out of a novel. Once you step foot in a farmers market, you will count the […]
Sara Lynch // 12th February 2024
Creating an engaging and effective email is a necessary step for successful email marketing campaigns. In this competitive digital world, it is not an easy task to stand out among others without putting in extra effort. It includes creating and following a strategic approach and implementing several proven techniques to make your email engaging.
ProfileTree // 25th March 2024
As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However, the world of digital appears to be largely untouched by the impacts of the pandemic. Professionals in the software industry have continued to innovate in […]
ProfileTree // 25th April 2024
Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to hold an online presence: customers now have greater expectations and demand that websites serve as true digital showcases for their favourite brands, big or small. With […]
ProfileTree // 30th January 2024
In a highly relevant pre-Covid interview, ProfileTree CEO Ciaran Connolly sat down with Business First’s Michael Osborne to talk about the benefits of joining a business membership group.
