How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Social Media Crisis Management & Improving Your Digital Existence
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen,...
The Power of Positivity with Astra McNicholl
In these strange times, the power of positivity has never been more important. Whilst many businesses have temporarily paused their operations due to the outbreak of the COVID-19 pandemic, others...
8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes
Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly...
Flow Group: Boosting Business Performance Through People
Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore,...
WordPress Hosting: The Best Option and Much More!
Thinking about the best WordPress hosting for your needs? Our free guide is designed to answer your questions and explain your next steps. We'll look at different types of WordPress...
Television Production Management with Larry Bass
Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television production industry has tried to adapt to maintain its output of programming....
Content Personalisation: Requirements and Implementation Strategies
Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear...
Pandemic Marketing Advice from ProfileTree
We've been looking around a lot, and decent pandemic marketing advice is pretty hard to find. ‘We live in unprecedented times’. That is a phrase that has become synonymous with...
Enda Young: Conflict Resolution and Mediation
In Northern Ireland, we’re more than familiar with conflict. But luckily, we’re also familiar with resolving conflict through effective mediation. Few are better placed to discuss this subject than Enda...
Zoom Negotiations: 5 Steps to Successful Virtual Negotiations
Zoom is now at the centre of not only video-conferencing but is a vital platform for local and global negotiating. Image Credit: Unsplash: Visuals. The Coronavirus pandemic has emphasised teleconferencing’s...
Sales Process for Small Businesses with Ray Tobin
We are living in some really strange times, and the ongoing effects of the coronavirus mean that doors continue to remain shut on businesses across the world. Whilst many...
Digital Transformation with Natalie Haccius
Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of...
Luxury Corporate Transport with Robert Craig
The outbreak of the Covid-19 pandemic has plunged the world of business into a period of real uncertainty, and the tourism and hospitality industry has been hit harder than...
Success in the Aviation Events Industry
Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev - short for ‘aviation develop’ - is an...
Irish Tourism: Meet the Business Leaders Pioneering Irish Tourism
The Coronavirus pandemic has caused a lot of ups and downs for the tourism industry. From travel restrictions to ever-changing rules, it is hard to comprehend what we can and...
Importance of Building Management with Paul McCarthy
As the Coronavirus pandemic continues to impact the world of business, many firms and organisations are temporarily pausing their operations, whilst others are projected to decline due to changing consumer...
The Ultimate Guide to Blockchain Marketing and Cryptocurrency
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being...
When Advertisements Don’t Live Up to Expectations
When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though which can negatively...
Balance, Coordination and Spatial Awareness Training
It can be difficult to unlock our true potential. While there are so many barriers out there that can stop us from achieving what we want - how do we...
How to Combat Blue Monday
January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media...
Recruitment and Women In Business with Ellie Doyle
Recent months have transformed the world of work and business beyond recognition. The outbreak of the Covid-19 pandemic has plunged the global economy into a period of real uncertainty,...
Revolutionizing Healthcare CRM with Innovative Digital Solutions
Delivering exceptional patient care, optimizing operational efficiency, and improving overall health care depend on effective customer relationship management (CRM) in an ever-changing health care environment. Leading content marketing companies easily...
Why Should Your Business Have a Social Media Policy?
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies...
Video Content: The Future of Digital Content Is Here
Video content currently represents one of the most important content formats, if not the most important, and cannot be be ignored. This essential guide looks at how you could be...
6 Ways Your Content Marketing Strategy Will Change
In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing...
Social Media Image Sizes
Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook - visually appealing content dominates social...
Why Your Website’s Colour Scheme Is Important
Colour plays an important role in every project - printing promotional flyers, creating your brand’s logo, and establishing your brand identity. This is no less true for your website’s colour...
How to Create Instagram Reels
How to Create Instagram Reels: Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in...
Premiere Pro Editing Tutorial: Unlock Creativity and Elevate Your Editing
Premiere Pro Editing: Why use a video editing tool? Video editing tools are essential to every YouTuber, filmmaker and even for most social media stars (to name only a few). Without the right...
7 Ways to Develop in Your Career
On average, people work 92,120 hours in the course of their working lives, so professional development and pathways are important to map out for employee satisfaction. Investing in ways to...
How Careers are Changing in Northern Ireland
In a post-pandemic world, the nature of jobs and careers are changing. People have found new skills and career paths, and opportunities have been sourced in a world that is...
7 Digital Marketing KPIs to Track
Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you...
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
What Is Instagram Reels? And How It Can Benefit You
Introducing Instagram Reels Instagram Reels was a feature launched on August 5th 2020, that allows users to create and discover 15 to 30-second multi-clip videos with audio overlays. While it...
Remote Teams and HR Management with Crystel Robbins Rynne
The outbreak of the pandemic has transformed life for workers and businesses across the world, and the topics of remote teams and effective HR management have never been more...
Lifestyle Financial Planning with Paul McCoubrey
The outbreak of COVID-19 has thrust the world of business into real uncertainty, and more workers and business owners are beginning to learn more about the importance of lifestyle financial...
Feminism in Business with Virginia Mendez & Chris McEldowney
In the world of business, it’s all-too-easy to get wrapped up in day-to-day operations, focusing on things like productivity, meetings and output. However, many of our rights as humans...
Telecommunications in Business with Paul Hogan
The outbreak of the Covid-19 pandemic has transformed life for workers and business leaders across the world, with lockdown restrictions continuing to keep office doors closed. Remote working has...
Mortgages and Life Insurance with Paul Shannon
Above: Our full interview with Navigate Mortgage's Paul Shannon. Recent months have thrown workers and businesses into a period of uncertainty, with firms around Europe at a standstill due...
Your Ultimate Checklist for WordPress Website: Design an Awesome WordPress Website
One of the world’s leading content management systems, WordPress is the popular choice for most businesses. For ease of use, security, and reliability, WordPress constantly performs better than its competitors...
Debt Collection Services with Michael Weir
The outbreak of the coronavirus pandemic has forced all of us to reassess how we live, work and spend our money; with businesses across a range of sectors facing...
Blue Monday: How To Brighten Your Workday From the ProfileTree Team
It’s the 18 January, which means Blue Monday is officially here - but we’re not letting it beat us. You might be wondering: what is Blue Monday? The third Monday...
Building a Spin-Out Business with Tony McEnroe
The current business landscape is one of protracted uncertainty, with ongoing lockdown restrictions continuing to keep doors closed on offices across Europe. However, many instalments of ProfileTree’s Business Leader...
Discover Real Health Benefits with Natural Salt Therapy
As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change...
Food Industry Growth with Indie Fude’s Laura Bradley
Beginning ProfileTree’s series of Food in Northern Ireland, Indie Fude’s Laura Bradley sits down with us to discuss her passion for local, ethical, and sustainable produce. With a background...
How to Define Your Audience for Content Marketing
How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It's about understanding who your ideal customers are, what...
Growing a Snack Business
Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in...
Will Algorithm Changes Affect Social Media Marketing?
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they...
Building a Vegan Business with Azhar Murtaza
In the latest episode of ProfileTree’s Business Leaders series, we sit down with Azhar Murtuza from Born Maverick to talk about vegan values, environmental sustainability and running a successful food...
Business Stress Management Tips with Sean Connolly
With the ongoing spread of the Coronavirus outbreak, employees and employers alike are increasingly highlighting concerns around stress management and welfare around mental health. With this in mind, we’ve picked...
Food Safe System: Digitising the Culinary World
The world as we know it is becoming more digital-minded. When you think of the catering industry - what once relied on phone calls to make table bookings, pen and...
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