Definition of Entrepreneurship – Top 5 Characteristics That Set True Entrepreneurs Apart
ProfileTree // 3rd April 2024
Entrepreneurship often means taking care of all business functions by yourself. Image credit: AmazonAWS
Tag: Tools and Marketing - Page 3
Our expert business blog offers a world of digital how-to
Productivity Apps: How to Choose the Right Tools to Optimize Workflows – 9 Most Popular Tools
ProfileTree // 6th May 2024
One of the great claims of technology is that it will free up more of our time by automating boring tasks. However, many office workers have the opposite experience. Productivity apps are designed to help us use our time more effectively. Productivity apps are quite a broad category. For example, there are tools to help […]
The Best Language Learning Software: Top 6 Language Apps
ProfileTree // 8th September 2024
Language learning software is more popular than ever, but why? Nowadays, we live in a globalized world. Cross-continental travel is as simple as driving one town over, and communication is much more efficient thanks to high-speed Internet. Some people want to travel looking for jobs abroad, while Others just want to explore other countries and cultures. […]
The New Product Development Process in 7 Steps
ProfileTree // 3rd September 2024
Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps – but for budding entrepreneurs, this may be a baffling mission.
App Development Software: Creating an App for Your Business
ProfileTree // 15th February 2025
In today’s digital age, a mobile app can be the difference between a struggling business and a thriving one. With billions of people glued to their smartphones, it’s imperative that your business has a strong mobile presence. App development software offers a streamlined path to creating engaging apps without the need for extensive coding knowledge. […]
Promotional Products: The Strategic Guide to Driving Brand Awareness Through Targeted Giveaways
ProfileTree // 5th April 2025
Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.
Guerrilla Advertising: 10 Tactics to Grow Your Business on a Tiny Budget
ProfileTree // 14th May 2024
Guerrilla advertising encapsulates unconventional, disruptive marketing tactics executed in public spaces, often with little budget. For small businesses with limited resources trying to drive brand awareness and sales, guerrilla marketing can provide innovative ways to maximize impact. Imagine stumbling upon an elaborately staged pillow fight in a park, only to realize it’s promoting a new […]
File Recovery Software: The Complete Guide – 6 Tips For Avoiding Data Loss
ProfileTree // 9th September 2024
Recuva and CCleaner are two of the most well-known file-recovery software tools. Image credit: Recuva, CCleaner
The Complete Guide to Facebook Marketing Solutions for Business Growth
ProfileTree // 22nd April 2024
With the increasing popularity of the internet, almost every person uses at least one social media website. This can be a major attraction factor for many businesses looking to improve their online presence. Utilizing social media will allow you to reach much higher levels of exposure. One of the most popular social media sites is […]
Google Link Builder Techniques: 15 Actionable Tips for More Organic Traffic
ProfileTree // 30th June 2024
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
Top 10 Business Networking Sites to Grow Your Connections
ProfileTree // 17th May 2024
The more you network, the more likely you will make a sale. Image credit: MarketingExpertus
Effective Keyword Monitoring: The Ultimate Guide to Unlocking Insights 101
Ranel Viala // 23rd January 2024
Harness the Power of Data Through Strategic Keyword Monitoring Keyword monitoring is a crucial practice in today’s active online shopping and information landscape, ensuring that your website remains effortlessly discoverable. But what exactly does it involve? Let’s break it down a bit: Keyword monitoring is like managing a shop. It revolves around understanding the specific […]
How to Use Hootsuite in 7 Steps: The Complete 2024 Guide for Businesses
ProfileTree // 30th June 2024
How to use Hootsuite – This guide covers everything brands need to know about using HootSuite for social media management, including features, tips, best practices, analytics and real user reviews. In the age of constant connection, social media has become the lifeblood of brand engagement. From Facebook and Instagram to niche communities and industry forums, […]
SEO Hosting: Top 10 Tips for Maximizing Your SEO Hosting Performance
ProfileTree // 9th November 2023
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
How to Design an Incredible SEO Strategy in 5 Steps
ProfileTree // 9th July 2024
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
Digital Content: How to Create High-Impact Content that Drives Leads and Sales
ProfileTree // 26th March 2024
Digital content is an umbrella term that is far wider than many people make of it. There are endless categories of online content, classified both by function and substance. This includes everything anyone posts on the Internet, from tweets and Facebook posts to articles and YouTube videos – it does not have to be for […]
Content Length: The Ultimate Guide to Writing Content That Google Loves
ProfileTree // 1st May 2024
Have you ever tried Googling your article only to find it on the 10th results page? The content was great – what possibly went wrong? There are a lot of factors in play when it comes to the search engine ranking you further up the results stream. It’s not just about the information in your […]
Online Video Marketing: The Ultimate Guide to Growing Your Business with Video
ProfileTree // 28th May 2024
Chances are, you’ve grown up watching an alarming amount of television, watching reruns of your favourite cartoons and the occasional movie. Between everything you’ve seen, there was bound to be an advertisement or two. Online video marketing is the modern equivalent. It could have been one of those corny direct-response advertisements trying to sell you […]
Content Strategy: Essential Tips for Optimizing and Promoting Your Content Like a Pro
ProfileTree // 26th March 2024
Once you have set up your online marketing plan, you should think about your content output that will attract and maintain steady views. A proper content strategy allows you to build a following which will benefit your business in the form of a loyal customer base. Having content that caters to your viewer base will […]
12 Free X / Twitter Analytics Tools: How to Use Them & Their Importance to Your Twitter Profile
ProfileTree // 12th November 2024
Tweets, retweets, followers and more! This is a list of some of the most useful free X / Twitter analytics tools that help users understand their Twitter reach and drill down to what works to get more attention on Twitter. ALSO SEE: How to Schedule Tweets What are X / Twitter Analytic Tools? X analytic […]
Create an Infographic Like a Pro: 10 Design Tips to Visualize Your Message
ProfileTree // 19th August 2024
Creating an infographic is a powerful way to communicate information visually. The key to a successful infographic is to make information engaging, easy to understand, and shareable. This is helpful online, as people tend to be too lazy to read detailed written content. Because of this fact, infographics offer many benefits from a digital marketing […]
Snapchat Marketing: The Ultimate Guide to Reaching Gen Z and Beyond
ProfileTree // 8th September 2024
Snapchat marketing is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between 18 and 34, but it is still an effective marketing tool even […]
The Complete Guide of What is Snapchat Used For?: From Snaps to Stories and 7 Business Uses
ProfileTree // 8th November 2023
What is Snapchat used for? Snapchat is a popular social media and messaging app that has multiple uses. The app is best known for its disappearing photo and video messages called Snaps. Users can send Snaps to friends that will disappear after being viewed once. Snapchat also features Stories, which are collections of Snaps that […]
Business News Articles: How to Keep Readers Coming Back
ProfileTree // 23rd July 2024
In the ever-evolving world of business, staying updated with the latest news is crucial for both industry professionals and enthusiasts. Writing compelling business news articles not only helps you capture the interest of your audience but also positions your blog or publication as a valuable resource. In a landscape saturated with information, delivering timely, accurate, […]
YouTube SEO: 10 Essential Tips for Improving Your Video Rankings This Year
ProfileTree // 21st January 2024
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
Snapchat Advertising: The Complete Guide to Unlocking Marketing Success in 2024
ProfileTree // 14th February 2024
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we will look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social media […]
How to Build an Effective Digital Marketing Plan – 4 Essential Tips
ProfileTree // 17th February 2025
Your business needs a digital marketing plan, whether a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget that old saying, “If you build it they will come.” Simply building a […]
Check Backlinks Like a Pro: A Complete Guide to Backlink Analysis and SEO
ProfileTree // 13th May 2024
Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]
Marketing On Mobile: 10 Tactics to Effectively Reach Users on Smartphones
ProfileTree // 6th November 2023
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
Level Up Your Competitive Intelligence: 10 Essential Competitor Analysis Tools to Uncover Key Insights
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
10 Proven Ways to Get More Views on YouTube and Subscribers
ProfileTree // 19th November 2023
Getting more subscribers and views on YouTube takes time and effort. But by following proven YouTube SEO and marketing strategies, you can grow your channel faster. In this comprehensive guide, we provide 10 tactics to increase YouTube views and subscribers based on the latest YouTube algorithm and expert research. Globally, there are more than a […]
Advantages and Disadvantages of Using CAD You Should Know About
Noha Basiouny // 29th August 2024
In a world where technology is continually reshaping the landscape of industries, Computer-Aided Design (CAD) has emerged as a cornerstone in the fields of architecture, engineering, and product design. As this programme can create detailed 3D models and 2D drawings with a high level of precision and efficiency, it has revolutionised the design process and […]
Top 10 Free SEO Tools to Boost Your Search Rankings in 2024
ProfileTree // 29th April 2024
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
From Research to Results: Mastering Google AdWords Keyword Planner for Effective Keyword Discovery
ProfileTree // 15th October 2024
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
Boost Your Facebook Organic Reach Now: The Top 7 Strategies for Explosive Organic Growth
ProfileTree // 5th November 2023
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]
A Complete Guide to Internet Marketing Strategies, Channels, and Best Practices – 10 Types of Internet Marketing
ProfileTree // 15th February 2025
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]
Traditional and Digital Marketing Campaigns: A Comprehensive Guide – 7 Key Differences
ProfileTree // 25th April 2024
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]
How to Create a Logo Online in 5 Simple Steps
ProfileTree // 9th September 2024
Every organisation should have a brand element that helps them stand out from the competition. This is usually the logo. These days, one of the most popular options is to create a logo online. Logos can stand alone as a mark or image or add text to help explain what the brand is, what they […]
Best Practices For Email Marketing & 7 Email Marketing Tips
ProfileTree // 15th February 2025
Email marketing is one of the earliest forms of digital marketing that has persisted for an important reason. It works because email is virtually unavoidable in the modern world, meaning email marketing provides incredible ROI. People can forgo having numerous social media accounts and install ad-blockers, but virtually everyone who uses the internet at all […]
Ethics and Legalities of Digital Marketing 101: Safe, Secure and Responsible Practices
ProfileTree // 5th May 2024
In this article, we are going to discuss the ethics and legalities of digital marketing. As a business, it is of utmost importance to ensure that your digital marketing operates within the boundaries of ethics and legalities in digital marketing, otherwise it could spoil your reputation and damage your brand.
How to Perform an SEO Audit for Free: Ultimate Guide
ProfileTree // 1st May 2024
What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and its individual pages more attractive […]
A Complete Guide to Social Listening: Tools, Strategies and Tips for Marketers
ProfileTree // 22nd October 2023
Social listening is a vital part of social media marketing, where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]
What Is Photoshop? + 4 Top Plug-Ins
ProfileTree // 25th October 2023
What is Photoshop? Adobe Photoshop is an image-editing and photo-retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Adobe Photoshop is the industry standard image editing software used by photographers, designers and visual artists worldwide. First released in […]
What is Yoast?
ProfileTree // 5th May 2024
Yoast is a very young Dutch company. They have been making a BIG impact despite only being established in 2010. There’s one simple reason for this. Yoast is achieving their goal of giving everyone worldwide the best SEO results possible, meaning a chance to rank in search engines such as Google, Bing and Yahoo. Yoast […]
The Role of Data Analytics in Sustainable Business Practices
Ciaran Connolly // 19th May 2024
Every day, a business can generate huge amounts of data that must be carefully stored for future use. Raw data is collected to improve data-driven decisions and efficiency and make meaningful changes accordingly. Hence the role of data analytics is to take this raw information, which can only be used if it is refined and […]
Website Domain Authority: Unveiling the 4 Ultimate Powerhouse Strategies
Ranel Viala // 5th May 2024
What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]
How to Use Wix Pro Gallery as a Category Area
Noha Basiouny // 5th May 2024
Wix is a great website builder that anyone can use to build functional and appealing websites. Whether you are an absolute beginner with no knowledge whatsoever in coding or an expert who has worked in the industry for a decade, Wix’s enormous library of design elements and professionally-looking templates makes building your own website a […]
When Was Social Media Invented: The Amazing Origins of Social Media
carol // 21st February 2024
Let’s take a trip back in time to try to answer the question of “when was social media invented”. It all started with simple online chat rooms and message boards where people first began talking to each other through their computers. From there, we saw the creation of the very first websites, like SixDegrees.com, that […]
How to Build a Wix Website in 20 Minutes
Noha Basiouny // 5th May 2024
When it comes to website building, the standard way is that a client hires a web development agency or a professional web developer to build their website literally from the ground up. Such a process is complicated, time-consuming, costly, and requires a lot of ongoing conversation between the developer and the client to make sure […]
Learn the Basics of Canva to Create Great Designs
Noha Basiouny // 5th May 2024
Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]
The Best Free Website Builders For Artists to Create An Online Portfolio
Noha Basiouny // 5th May 2024
An artistic portfolio, as the ultimate collection of an artist’s best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of art, is utterly indispensable to convince the client sitting on the other of the table they are the best match for and the only one […]
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