At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed by Yoast, a renowned company dedicated to empowering webmasters, this plugin has become a cornerstone of WordPress SEO, seamlessly integrating with the platform’s core functionality to transform websites into search engine magnets.
Yoast SEO’s comprehensive suite of features caters to both novice and experienced webmasters, providing a user-friendly interface that simplifies the complexities of SEO. Whether crafting captivating meta descriptions, optimizing keyword usage, or structuring content for optimal readability, Yoast SEO guides users through each step, ensuring that their websites are well-equipped to navigate the ever-evolving search engine landscape.
The plugin’s impact extends beyond search engine optimization, encompassing a range of functionalities that enhance the overall user experience. From generating rich snippets that entice search engine users to click on links to generating XML sitemaps that facilitate search engine crawling, Yoast SEO leaves no stone unturned in its quest to elevate website performance.
With over 11 million active installations and an excellent reputation, Yoast SEO has firmly established itself as the go-to plugin for WordPress SEO. Its user-centric approach, combined with its comprehensive feature set, has empowered countless webmasters to achieve their SEO goals and propel their websites to new heights of visibility and success.
Yes, there’s a downside: the courses come at a price. BUT they offer hands-on, interactive learning from a world leader in SEO expertise.
Is it right for you? Read on!…
Table of Contents
Which Yoast Academy Courses?
For now, there are eight courses available on Yoast. These all offer various topics and training that will be essential to your SEO knowledge in one way or another.
For basic know-how, the introductory courses could be more up your street. Then, when you have some basic knowledge, the more technical SEO courses could be a better fit.
SEO for Beginners
The first training course Yoast offer is the SEO for Beginners course. With this course users will become familiar with the Yoast plugin as it allows users to take their first step into the world of SEO using Yoast’s tool.
Overall the course should take between 12-16 hours to complete, with two hours of videos to watch to gain all the knowledge you need to begin with. At the end of the course, the goal is to understand what SEO is, how to use it and how to use it, to work well in search engines, such as Google, Bing and Yahoo.
To achieve your goal, you will be taken through three different sections. The first section you will learn about SEO. Here you will find a breakdown of all what SEO is including great examples.
The final two sections are called Content SEO and Technical SEO. In content SEO, you will learn how to involve SEO within your content and when it is best to use it. Technical SEO is a further development of this.
This course is free for all users.
Basic SEO Training
The Basic SEO training course from Yoast is one of the main courses offered by the company. In the course, users will learn practical SEO skills as well as how to setup a comprehensive SEO strategy.
At the end of the course you should be able to have your website, posts and articles to rank higher in Google and other searches. You should also be able to monitor and maintain your strategy, make sure all the SEO basics and understand SEO in different areas at the end of the course.
The plan is perfect for anyone who doesn’t have a basic knowledge of SEO and is struggling to get their website to rank. If you also have clients who need SEO advise, completing this course would be perfect for you, as you will become more of an expert in the field of SEO.
The cost of this course is £199 and it consists of five different modules to complete. The course will take between 16-24 hours to complete if you’re completely new to SEO. If not then you should be able to complete this course between 8-16 hours. At the end of every module you will be asked questions to make sure you have been paying attention.
Overall, this course costs £199.
Technical SEO Training
With the Technical SEO Training, users will learn the more technical side of SEO. This is the tougher part of SEO, however you’ll finish up with much more expertise than from just doing the more basic courses.
Search engines such as Google, Bing and Yahoo really cherish this technical type of SEO, and will rank your site or article higher. Not perfecting and messing up this type of SEO can be damaging to your website and therefore, technical SEO mastery is a vital skill.
This course can be quite time-consuming: overall the entire course could take you between 12-16 hours and maybe longer if you find it difficult to learn at first.
If you already have knowledge on the topic it might take you a considerably shorter time to complete the course. Within the course there are videos to learn from and quizzes at the end of each module to answer questions.
Overall the course has a total of six modules. A module to understand HTTP, a module on studying meta tags, a module on HTML, a module on web crawl-ability and two more Technical SEO modules.
This course also costs £199.
Structured Data Training
You can also take part in a one day online course for Structured Data Training. With this course you will learn how websites communicates with search engines and the way websites rank online. Search Engines such as Google will provide great knowledge on how ranking works within the course.
The course costs £149 for the three modules. The three modules are called, ‘What is structured data?’, ‘Implementing Schema.org with JSON-LD’ and ‘Practical use of structured data’.
All these three modules will allow users of the course to learn more in depth about online data and search engines.
To take part in this course it will cost a user £149.
Site Structure Training
The site-structure training is very self-explanatory. It basically helps users of the course insert and understand the SEO associated and related to the structure of a site.
Over time websites get larger and larger, adding more pages, more blogs, more videos, images and this can drastically affect the layout and the site structure of your site. Which will also affect the SEO build into the site structure.
Throughout this training course, users will learn to understand how to maintain online sites (including e-Commerce), understand CMS as well as gain knowledge on technical matters. Users will certainly realise the correlation between good site structure and ranking within Google.
Within this course, there is 60 minutes of video training, six quizzes to complete to help users learn and multiple PDF files.
This course costs a user £99 to take part.
Multilingual SEO Training
The Multilingual SEO Training is a high-quality training course that primarily targets people who speak different languages and come from different backgrounds. Within this course users will learn how to research multilingual keywords as well as learning how to transfer content from one language to another language as well as recommend the right domain to do so.
The course should take a user between 8-16 hours to complete and has over 120 minutes of videos within it. Users will take a total of 14 quizzes.
Throughout the course users also will learn how to target specific audiences in different scenarios, how to choose the right domain for different content, adapt SEO for different languages and finally how to tell Google which country a page should be directed too.
This training course will cost a user £199.
Yoast SEO for WordPress Plugin Training
As a result of this training users will become very knowledgeable in SEO. By the end of this course, users will be able to use Yoast, install it themselves easily, and how to understand SEO and use it to rank in Google.
The course has a large total of 41 videos within it and will take users between 16-20 hours to complete alongside all the quizzes. At the end of the course, users will know how to implement great SEO into their sites.
This course is the cheapest (apart from the free course) at £39.
key learning formats offered by Yoast SEO Academy:
Yoast SEO Academy offers a wide range of self-paced online courses designed to cater to learners of all skill levels, from beginners taking their first steps into SEO to seasoned professionals seeking to refine their expertise. These courses provide in-depth coverage of various SEO topics, including:
- Technical SEO: Master the technical aspects of SEO, ensuring your website is search engine friendly and optimized for crawling and indexing.
- On-Page SEO: Learn how to optimize your website’s content, structure, and metadata to attract more organic traffic from search engines.
- Link Building: Discover effective strategies for acquiring high-quality backlinks that boost your website’s authority and credibility.
- Keyword Research: Uncover relevant and high-potential keywords that align with your target audience’s search intent.
- Content Creation: Develop the skills to create engaging and informative content that ranks well in search results and resonates with your audience.
- SEO for Specific Industries: Gain specialized knowledge in SEO strategies tailored to specific industries, such as e-commerce, local SEO, and international SEO.
Yoast SEO Academy regularly hosts live webinars led by industry experts, providing participants with real-time insights and actionable strategies for enhancing their SEO skills. These webinars cover a variety of topics, including:
- Current SEO Trends: Stay up-to-date with the latest trends and developments in the SEO landscape, ensuring your strategies remain effective.
- Algorithm Updates: Understand the impact of search engine algorithm updates on your SEO efforts and adapt accordingly.
- Case Studies and Success Stories: Learn from real-world examples of successful SEO campaigns and apply the insights to your own website.
- Q&A Sessions: Engage with experts and fellow participants in live Q&A sessions, addressing specific SEO challenges and gaining personalized advice.
Yoast SEO Academy organizes and participates in industry-leading SEO conferences, providing opportunities for networking, learning, and staying at the forefront of SEO best practices. These conferences feature:
- Keynote Presentations: Attend presentations from renowned SEO experts, gaining valuable insights and strategies for enhancing your SEO expertise.
- Workshops and Breakout Sessions: Participate in interactive workshops and breakout sessions focused on specific SEO topics, deepening your understanding of various aspects of SEO.
- Networking Opportunities: Connect with fellow SEO professionals, expand your network, and exchange ideas and experiences.
- Industry Insights and Trends: Gain exposure to the latest trends, tools, and technologies shaping the future of SEO, ensuring your skills remain relevant and up-to-date.
Through these diverse learning formats, Yoast SEO Academy caters to a wide range of learning styles and preferences, empowering individuals to acquire the SEO skills necessary to succeed in today’s dynamic digital landscape.
Yoast also offer a few different bundles. These include many of the courses available on their own, together and at an overall cheaper price. These bundles are great for people looking to learn a lot about SEO through comprehensive training.
This training bundle includes six of the courses individually available form Yoast. This includes the Yoast SEO for WordPress training, Basic SEO training, SEO Copywriting training, Technical SEO 1 training, Structured Data training and Site Structure training.
Overall this bundle costs £699 which seems very expensive, but if you were to purchase all the courses on their own, it would cost the best part of £900 (saving users of this bundle £185).
At the end of completed everything in the training bundle, users will be experts in online SEO.
Content SEO Training Bundle
The Content SEO Training Bundle, is a great way to gather an understanding of SEO within content. Users will learn about the SEO within the structure of their site and keyword research. Users will learn the best techniques to gain more traffic to their sites by their content.
Within this training bundle, users get access to two training courses supplied by Yoast: SEO Copywriting training and the Site Structure training. Overall it will cost users £249 for the bundle, which will save them a sixth of the price it would be if they were to purchase the courses separately.
Comparison table of pricing tiers and features for the Yoast SEO Academy plans:
|€199/month or €1990/year
|Unlimited access to all courses
|Unlimited access to all webinars
|10% discount on conferences
|Priority email support
|€299/month or €2990/year
|Up to 5 team members
|Unlimited access to all courses
|Unlimited access to all webinars
|15% discount on conferences
|Priority email support
|€499/month or €4990/year
|Up to 10 team members
|Unlimited access to all courses
|Unlimited access to all webinars
|20% discount on conferences
|Priority email and phone support
- Unlimited access to all courses: Learn at your own pace and revisit courses as needed.
- Unlimited access to all webinars: Gain real-time insights from industry experts.
- Discounts on conferences: Stay up-to-date with the latest SEO trends and technologies.
- Priority email support: Get prompt assistance from Yoast SEO Academy experts.
- Phone support: Receive personalized assistance for the Enterprise plan.
Demonstrating Your SEO Expertise: Yoast Certifications
Yoast Academy’s comprehensive certification program validates your SEO skills and knowledge, empowering you to stand out in the competitive SEO landscape. By earning a Yoast certification, you can:
- Enhance your credibility: Display your certified badge on your website, LinkedIn profile, and email signature, showcasing your SEO expertise to potential clients and employers.
- Gain industry recognition: Demonstrate your commitment to professional development and staying at the forefront of SEO best practices.
- Boost your career prospects: Differentiate yourself from competitors and increase your earning potential.
Yoast Certification Process:
- Enrol in Relevant Courses: Complete the required courses that align with the certification you seek, such as Yoast SEO for WordPress or Yoast SEO for Beginners.
- Pass Certification Exams: Demonstrate your understanding of the course material by successfully passing the certification exams. These exams assess your knowledge of key SEO concepts and practices.
- Earn Your Certification: Upon passing the exam, you will receive your Yoast certification, validating your SEO expertise.
- Yoast SEO for WordPress: This certification demonstrates your proficiency in optimizing WordPress websites for search engines.
- Yoast SEO for Beginners: This certification validates your foundational knowledge of SEO principles and practices.
- Yoast SEO for eCommerce: This certification showcases your expertise in optimizing eCommerce websites for search engines.
- Yoast SEO for Local SEO: This certification demonstrates your ability to optimize local businesses for search engine visibility.
Benefits of Yoast Certifications:
- Industry-Recognized Credentials: Yoast certifications are recognized as valuable credentials in the SEO industry, demonstrating your commitment to professional development and expertise.
- Enhanced Credibility: Earning a Yoast certification boosts your credibility among potential clients, employers, and colleagues, setting you apart as a skilled SEO professional.
- Career Advancement Opportunities: Yoast certifications can open doors to new career opportunities and enhance your earning potential.
- Continuous Learning: The certification process encourages continuous learning and ensures your SEO skills remain up-to-date with the latest trends and best practices.
What Next After Yoast Academy?
At the end of the course you should be able to make your site and posts rank well within search engines. Google and other search engines will be able to understand your website a lot easier, allowing it to shoot up the rankings.
The best way to explain this using the example of music charts. A song in the UK can only get to the top of the charts due to the number of downloads, sales and more recently, plays due to the rise of the likes of Spotify. Your site can only reach the highest heights and attract the most traffic possible if people click to go onto it. The only way this can happen is having good SEO.
Frequently Asked Questions (FAQs)
Q: What is Yoast SEO Academy and what does it offer?
Yoast SEO Academy is an online learning platform dedicated to providing comprehensive SEO education and training. It offers a wide range of courses, webinars, and conferences designed to empower individuals of all skill levels to become SEO experts.
Q: Who should consider enrolling in Yoast SEO Academy?
Yoast SEO Academy caters to a wide range of learners, including:
- Beginners: Individuals with little or no prior SEO experience seeking to establish a foundation in SEO principles and practices.
- Intermediate learners: Webmasters, marketers, and entrepreneurs seeking to enhance their SEO skills and improve their website’s search engine performance.
- Experienced professionals: SEO experts and consultants looking to stay up-to-date with the latest SEO trends and best practices.
Q: What are the benefits of enrolling in Yoast SEO Academy?
- Gain comprehensive SEO knowledge: Learn essential SEO concepts, techniques, and strategies from industry experts.
- Enhance your SEO skills: Develop practical skills to optimize your website for search engines and improve its visibility.
- Earn industry-recognized certifications: Validate your SEO expertise and gain credibility with potential clients and employers.
- Stay up-to-date with SEO trends: Access the latest insights and best practices to ensure your SEO strategies remain effective.
Q: What are the different learning formats offered by Yoast SEO Academy?
Yoast SEO Academy offers a variety of learning formats to cater to different learning styles and preferences, including:
- Self-paced online courses: Learn at your own pace and revisit courses as needed.
- Live webinars: Engage with industry experts in real-time and gain actionable insights.
- Industry-leading conferences: Network with fellow SEO professionals and stay at the forefront of SEO trends.
Q: How can I enrol in Yoast SEO Academy?
Visit the Yoast SEO Academy website and browse the available courses, webinars, and conferences. Select the learning format that suits your needs and create an account to enroll.
Yoast SEO Academy has established itself as a leading provider of SEO education, empowering individuals to acquire the skills and knowledge necessary to succeed in today’s dynamic digital landscape.
With its comprehensive curriculum, diverse learning formats, and industry-recognized certifications, Yoast SEO Academy equips individuals to become SEO experts, enhance their website’s search engine performance, and achieve their SEO goals.
Yoast training is a superb way to achieve this success. Good luck!