Tag: Tools and Marketing

Our expert business blog offers a world of digital how-to

The Best Free Website Builders For Artists to Create An Online Portfolio

An artistic portfolio, as the ultimate collection of an artist’s best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of art, is utterly indispensable to convince the client sitting on the other of the table they are the best match for and the only one […]

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An Introduction to Google Looker Studio: The Best Data Analytics Tool

An Introduction to Google Looker Studio Data analytics is evolving at an unprecedented rate. From spreadsheets to sophisticated BI tools, the progression is palpable. A notable platform that’s been making waves in this sphere for businesses large and small is Google Looker Studio.  In the universe of data analytics, Google Looker Studio is akin to […]

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5 Best Text-to-Speech Firefox Extensions

Firefox is one of the most popular free web browsers out there. It was launched in 2004 and developed by the famous American software company Mozilla Corporation. Its open sources make it so transparent and liable that literally anyone can use and modify its code in whatever way they see suitable. Currently, with over 362 […]

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Top 4 Video Downloader Extensions for Chrome

Looking for a better and faster way to save videos locally? Well, video downloader Chrome extensions can get the job done in a matter of a few clicks. Browser extensions are basically small pieces of software that can be added to browsers to modify or add extra functionality and generally improve users’ experience. They are […]

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5 Best Website Traffic Checkers to Improve Performance and Increase Revenue

Thanks to the huge digital transformation wave that the pandemic made inevitable, more and more businesses now have established and are, for the most part, leaning on their online presence to reach a wider audience, generate more leads and retain their existing customers. Websites have become an essential part of every company’s existence through which […]

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What Are Browser Extensions and How to Use Them on Chrome

Did you know that Chrome extensions could help you become more productive? Probably not. In today’s world, where everything is digitalised, we are always looking for ways to make our online experience better, faster, and more efficient. Every day, we roam across various websites, bounce back and forth between different apps, send and receive loads […]

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AI For Presentations 101: How To Create Amazing Designs With Storydoc

In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Instagram Threads 101: Important Things You Need To Know

Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.

The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.

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GTmetrix: Everything You Need to Know About This Easy-to-Use Speed Testing Tool

Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]

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3 Great Ways To Use Social Media Advertising Statistics 

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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Marketing On Facebook 101: The Ultimate & Easy Guide You Need To Facebook

With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. 

However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing

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Your Insider Guide to Conduct a Marketing Strategy to Launch a Website to WIN

Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]

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Your Insider Guide: What is a Competitive Environment Analysis?

In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one.  Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]

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How to Hire a Media Buyer: Everything You Need to Know

Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]

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Your Guide to Explore the Best Media Buying Software & Tools

How to make use of the best media buying software and tools in today’s market? Your customers become more exposed to messages in more ways than ever before. As a result, we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]

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What Are the Major Components of a Marketing Strategy to Use Right Now?

Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]

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How to Perform a Market Analysis: 5 Handy Steps 

Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis.  It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]

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Measure Marketing Performance: 5 Easy Steps

Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform.  But what do you […]

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How to Produce and Edit Video for Tourism Businesses

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

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Voice Search SEO: Is It Different from Traditional SEO?

Voice search is a brand new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes voice search SEO a great opportunity for your website to gain exposure by showing up on these search queries. In this article, you’ll learn […]

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Marketing in a Recession

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

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Content Marketing With Amazon Alexa + 3 Amazing Voice Content Tips

Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering.It’s a wireless speaker first, but capable of a whole lot more – including content marketing. Using nothing other than the sound of your voice, you can play music, search the web, […]

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Semrush Alternatives: What Else Is Out There?

Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research to enhance their digital footprint and to further understand their target audience.Why Should You Care about Semrush Alternatives?If you’re starting a new company and you […]

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How To Use SEMRush: The Essentials

SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors.Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to analyse […]

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How to Add Music to Your WIX Website + Video Guide

If you’re like an increasing number of people, you probably want to know how to add music to your WIX website. A lot of people aren’t aware that websites can have audio within them and may not realise just how easy it is to add music or audio to their site. You may have noticed […]

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What Is Ning? Ning Site Builder – Review and Video Guide

What is Ning? You might have heard the name Ning, but perhaps you aren’t aware of how it can benefit your business or organisation. Put simply, Ning is an superb online platform for both people and organisations to create custom social networks. A Brief History of Ning Ning has been around for over a decade. It […]

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How to Search Using Google: Advanced Guide

How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search…  How Does Google Searching Work? Most search engines build an index based on […]

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Using Business Intelligence Tools: Making the Right Choice

Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company.In this age of information, every business action leaves breadcrumbs of data behind.How can you trace these […]

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What Are Chatbots? QUICK READ Chatbot 101 for Business

One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]

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How to Purchase Bitcoin: An Introduction to Bitcoin Digital Currency

For the last few years, Bitcoin has certainly been under the spotlight as the “currency of the future”. Bitcoin was created in 2009 in order to create a universal currency that may be used by anyone, everywhere independent of banks. But not everyone knows how to purchase Bitcoin. This virtual currency gained popularity due to […]

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How to Give the Perfect PowerPoint Presentation

Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all those times you had to sit down and listen to someone give a presentation. Admit it, you spent most of this time staring at the […]

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Best Free Presentation Software: A One-Stop Guide

They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]

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Best Free Website Builder for Your Business

On your journey of creating your online brand, you might find it necessary to create your very own website. Having your own website gives you control over the content you’d like to display to your audience. Additionally, you can use it to sell your products and track the analytics of customers viewing your website. Traditionally, […]

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What Is Gmail? Google’s Own Competing Email Service

Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users.Today, Gmail is one of the most widely used email clients around the world, with almost a third […]

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Free Social Media Tools: A QUICK READ Overview

We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. If […]

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