Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.
In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.
Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]
Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.
For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.
However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.
The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.
Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.
Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness.
In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.
Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.
Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now. Much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decade until they’ve reached their latest […]
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, however, it still does require a lot more effort – rather than just knocking on client’s doors and offering services! The introduction of […]
Top Tips and Tricks What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers. Reddit Social Media […]
The topic of self development skills is a growing point of interest for people worldwide. Thanks to advances in technology and science, we can apply tested methodology to carve a path to success. We have access to virtually the entire human knowledge with a simple click. And if you look up self development skills, you […]
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and stay […]
If you run an online business, you’ll want to know how to add Hotjar tracking code to your WIX website. Hotjar is an online performance tool designed to reveal the behaviour of your site users to help you adjust or alter your digital strategy. Let’s take a closer look. Hotjar comes with features including heatmaps, […]
To run a successful site, it’s essential to know how to manage tracking tools in WIX. Tracking tools and analytics are essential features on any successful website. After all, without analytics you won’t know where your traffic comes from. Therefore, these tools are also crucial if you want to boost your traffic figures. That is, […]
Increasingly, people want to know how to set up affiliate advertising in WIX When it comes to affiliate advertising the first thing to know is that there are two different kinds: the first is affiliate marketing and the second is an affiliate shop. We’ll explore the differences and explain how to create these for your […]
Does adding a font to WIX need expert skills? The good news is what might feel like a specialist task is very possible. Indeed, the process for adding a font to WIX is actually fairly simple. Fonts are, of course, very important to the branding of our site and your company as a whole. In […]
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company.In this age of information, every business action leaves breadcrumbs of data behind.How can you trace these […]
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search […]
Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users.Today, Gmail is one of the most widely used email clients around the world, with almost a third […]
Social Anxiety is an often misconstrued illness. It’s also more common than you might think. It can often inhibit you, or stop you from doing things that you want to do. So how can you overcome social anxiety?People suffering from social anxiety have an innate fear of being judged by others. While different from generalized […]
In this day and age, online communication is part of daily life. Sharing, planning and conversing has now become heavily reliant on online means of communication, and in the centre of it all is the email. Knowing how to use email is critical.This can serve several functions and fulfil several goals if it is utilised […]
These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s important to seek out advice from experts Over the years, we’ve compiled a selection of free guides to a range of essential digital tools. These […]
Online security has never been more important, but many small businesses continue to overlook it. Today, we’re going to explore some simple password tips, which can save massive headaches for business owners. Security breaches cause all kinds of serious problems for businesses. These range from reputational damage, to legal damages and fines. Could you imagine […]
At ProfileTree, we regularly update our articles to provide our readers with the most accurate and up-to-date information. This article has been updated as of 2023. What is the World Wide Web? You might think the web and the internet are the same thing but, surprisingly, there are some crucial differences. The World Wide Web […]
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is a now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate […]
When it comes to running a website, data is power. The more you know about who accesses your site and how they behave, the more you can make decisions which will benefit your business. This is where Google Analytics comes in. Want to understand where your visitors are coming from? How do they interact with […]
What is a unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling points. Read on and we’ll explain how to make sure you aren’t falling into this trap. A good unique selling point, also known as a unique selling proposition, is […]
When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. Read on to go behind the scenes…and discover some essential features you could be missing on! What Is Google Maps? Metaphorically, Google Maps […]
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day.
What is Google Advanced Image Search? If you use images in work, or even outside your workplace, there are some great FREE features you can start using right away. How? Our QUICK READ guide will explain… IN A RUSH?! Click for our <90 second snapshot What is Google Advanced Image Search? Searching for Images Searching […]
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. That is, most people simply store and organise their files and […]
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Our Quick Read guide explains all… IN A RUSH?! Click for our <90 second snapshot What is Google Search console? The Google Search console lets you find out how whatever you share […]
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
