Tag: Online Marketing Tools and Tips

Our expert business blog offers a world of digital how-to

Email Marketing: Powerful Strategies To Craft Effective Campaigns

Nuala DaviesNuala Davies // 28th May 2024

Despite the rise of social media and other online marketing channels, email remains an incredibly effective way to reach your target audience directly in their inbox and deliver consistent and direct messaging from your brand. Email Marketing is a digital tool with explosive power for businesses of all sizes. Harnessing the potential of email can […]

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Copyright vs Trademark: The Crucial Differences Every Creator Needs to Know in 2024

ProfileTreeProfileTree // 18th February 2024

Copyright covers intellectual property and artistic works. Image credit: AmazonAWS

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Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024

ProfileTreeProfileTree // 4th March 2024

Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]

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What Is Google Maps? The Must-Know Features and Capabilities in 2024

ProfileTreeProfileTree // 5th May 2024

What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 5th May 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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How to Produce and Edit Video for Tourism Businesses

ProfileTreeProfileTree // 13th February 2024

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

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18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

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How to Know When You Need an Online Marketing Agency

ProfileTreeProfileTree // 4th March 2024

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 5th May 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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Mobile Marketing: The Perplexing Pocket-sized Revolution of the 21st Century

Miranne KhaledMiranne Khaled // 5th May 2024

In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]

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How to Implement Telehealth to Your Practice

ProfileTreeProfileTree // 7th February 2024

What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]

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How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

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SEO Guide: The Google Penguin Update

ProfileTreeProfileTree // 28th April 2024

The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]

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The Beginner’s Guide To Digital Marketing for Small Businesses

ProfileTreeProfileTree // 25th April 2024

Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue. This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing […]

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Social Media Influencers: The 4 Types & How To Become Successful

ProfileTreeProfileTree // 5th February 2024

What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]

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What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 22nd March 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

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Apple iOS 14 and Your Facebook Ads

ProfileTreeProfileTree // 1st February 2024

With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]

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SEO Guide: Google’s Caffeine Update

ProfileTreeProfileTree // 28th April 2024

In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google’s algorithms and the SEO landscape. Since its introduction, the Caffeine Update has seen various enhancements and continues to play a crucial role in shaping modern SEO practices. In this article, we revisit […]

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What to Expect From Influencer Marketing: The Pros and Cons

ProfileTreeProfileTree // 1st February 2024

Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]

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How to Drive Ecommerce Sales with Dynamic Facebook Ads

ProfileTreeProfileTree // 1st February 2024

Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns.  Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]

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What Is Unique Selling Point? Ultimate Guide

ProfileTreeProfileTree // 5th May 2024

What is a unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling points. Read on and we’ll explain how to make sure you aren’t falling into this trap. Distinguishing your brand from the rest is crucial. This is where understanding your […]

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Voice Search: Why the Future Is Voice

ProfileTreeProfileTree // 5th May 2024

Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decade until they’ve reached their latest […]

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4 Content Marketing Mistakes Everyone Makes

ProfileTreeProfileTree // 1st May 2024

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

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10 Common Mistakes People Make When Setting Up Google Analytics

ProfileTreeProfileTree // 5th May 2024

Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. Despite all these incredible benefits, there […]

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SEO Training: Everything You Need to Know about It

ProfileTreeProfileTree // 31st January 2024

SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. To gain the right skills to succeed, many marketers choose to take dedicated SEO training. And to be fair, there’s probably never been a better time to break into SEO. This is […]

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6 Proven Customer Win-Back Strategies

ProfileTreeProfileTree // 11th April 2024

While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]

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8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes

ProfileTreeProfileTree // 3rd April 2024

Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly powerful, moving people to tears. Others, not so much. There have been plenty of tasteless ad and marketing campaigns that have missed the mark and […]

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 5th May 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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6 Ways Your Content Marketing Strategy Will Change

ProfileTreeProfileTree // 5th May 2024

In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest […]

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7 Digital Marketing KPIs to Track

ProfileTreeProfileTree // 25th January 2024

Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you aren’t simply spending money without thought or cause. Knowing what marketing KPIs to track will help you make streamlined campaigns and evaluate valuable data. While […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 4th June 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 5th May 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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How to Use Social Media for PR

ProfileTreeProfileTree // 5th May 2024

It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a business or company, brand, or persona and the products they are affiliated with. With almost everyone in each generation, from Boomers to Gen X, in […]

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Social Media Marketing Tips: How To Be The Best You Can Be!

ProfileTreeProfileTree // 22nd April 2024

Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]

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Transforming A Traditional Business: How to Start a Business Online

ProfileTreeProfileTree // 29th April 2024

Transforming a traditional business to an online one sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world […]

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B2B Digital Marketing Essentials: A Complete Guide

ProfileTreeProfileTree // 22nd April 2024

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, it still does require a lot more effort – rather than just knocking on clients’ doors and offering services! The introduction of digital […]

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Leveraging Reddit Social Media Marketing: Effective Brand Promotion

ProfileTreeProfileTree // 5th May 2024

What could come out of businesses using one of the world’s most popular websites?  Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers.  Reddit social media marketing: Picture of the […]

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Digital Marketing Belfast: All the Benefits You Need to Know

ProfileTreeProfileTree // 4th June 2024

In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]

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How to Market Online? Ecommerce Marketing with Adam Pearce

ProfileTreeProfileTree // 21st April 2024

Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global retail ecommerce sales continue to rapidly rise towards nearly $7 trillion, implementing an effective ecommerce marketing plan has become imperative for brands selling directly to […]

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A Guide to the Best Landing Page Examples

Eman SamehEman Sameh // 5th May 2024

Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]

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6 Blogging Tips: What is Blogging and How to Make a Start?

ProfileTreeProfileTree // 5th May 2024

How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand.  Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and […]

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How to Manage and Master Your Tracking Tools in WIX + 3 Crucial Audience Insights

ProfileTreeProfileTree // 5th May 2024

The first step is adding a tracking code to your WIX website. Image credit: WIX

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Adding a Font to WIX: Step by Step Essential Guide To Seamlessly Enhance Your Site

ProfileTreeProfileTree // 5th May 2024

Under the My Fonts menu you can upload a variety of file formats. Image credit: WIX

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WIX Affiliate Advertising: How To Guide

ProfileTreeProfileTree // 5th May 2024

Increasingly, people want to know how to set up affiliate advertising in WIX When it comes to affiliate advertising the first thing to know is that there are two different kinds: the first is affiliate marketing and the second is an affiliate shop. We’ll explore the differences and explain how to create these for your […]

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The Importance Of Instagram Reels: Incredible Tips To Grow Your Video Content

Nuala DaviesNuala Davies // 5th May 2024

Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation and are a great opportunity to help build rapport with your customers online. Within this blog we will discuss the importance of Instagram reels and […]

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Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice

Nuala DaviesNuala Davies // 5th May 2024

In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]

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Google Advanced Image Search: The Complete Guide to Mastering Visual Content Discovery

ProfileTreeProfileTree // 5th May 2024

Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search bar is […]

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