Tag: Online Marketing Tools and Tips

Our expert business blog offers a world of digital how-to

Copyright vs Trademark: The Crucial Differences Every Creator Needs to Know in 2024

ProfileTreeProfileTree // 18th February 2024

Copyright covers intellectual property and artistic works. Image credit: AmazonAWS

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Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024

ProfileTreeProfileTree // 15th February 2024

Product placement is now a major industry. Image credit: MarketingWeek

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What Is Google Maps? The Must-Know Features and Capabilities in 2024

ProfileTreeProfileTree // 15th February 2024

Google My Business allows business owners to claim a spot on the list which provides the searcher with information such as the address, ratings and opening hours. Credit: ProfileTree.com

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 15th February 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 14th February 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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How to Produce and Edit Video for Tourism Businesses

ProfileTreeProfileTree // 13th February 2024

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

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18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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Free Market Research Tools for Successful Analysis

Panseih GharibPanseih Gharib // 13th February 2024

Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs.  This article offers a valuable solution: a curated selection of free market research tools available to all. From leveraging search trends to exploring social media data, these powerful resources equip business experts with the […]

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Mobile Marketing: The Perplexing Pocket-sized Revolution of the 21st Century

Miranne KhaledMiranne Khaled // 10th February 2024

In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]

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How to Implement Telehealth to Your Practice

ProfileTreeProfileTree // 7th February 2024

What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]

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How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

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SEO Guide: The Google Penguin Update

ProfileTreeProfileTree // 6th February 2024

The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]

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The Beginner’s Guide To Digital Marketing for Small Businesses

ProfileTreeProfileTree // 11th February 2024

Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue.

This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing is; outlining the necessary steps to start a digital marketing campaign; explaining how digital marketing works; emphasising why it’s important; detailing the various channels available; and providing actionable tips for success.

Any small business owner looking to boost their online presence and connect with modern consumers through digital channels would greatly benefit from the clear, introductory guidance presented in this piece on leveraging digital marketing strategies and tools to promote growth. This step-by-step guide will help small business owners to integrate impactful digital marketing into their overall business plan and operations.

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Social Media Influencers: The 4 Types & How To Become Successful

ProfileTreeProfileTree // 5th February 2024

What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]

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What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 4th February 2024

We’ve put together a rough guide to interactive content marketing, covering all aspects of this year’s most popular trend.

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Apple iOS 14 and Your Facebook Ads

ProfileTreeProfileTree // 1st February 2024

With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]

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SEO Guide: Google’s Caffeine Update

ProfileTreeProfileTree // 1st February 2024

Over a decade ago, Google underwent a major update that revamped its indexing system. The Caffeine Update of 2010 greatly increased the efficiency of Google’s web crawling, allowing web pages to appear on the Search Engine Results Page (SERP) faster. This update provided opportunities for lesser-known sites to appear on Google’s SERP. As a result, […]

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What to Expect From Influencer Marketing: The Pros and Cons

ProfileTreeProfileTree // 1st February 2024

Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]

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How to Drive Ecommerce Sales with Dynamic Facebook Ads

ProfileTreeProfileTree // 1st February 2024

Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns.  Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]

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What Is Unique Selling Point? Ultimate Guide

ProfileTreeProfileTree // 1st February 2024

Your unique selling point should differentiate your products from your competitors. Image credit: TractionWise

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Voice Search: Why the Future Is Voice

ProfileTreeProfileTree // 1st February 2024

Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decade until they’ve reached their latest […]

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4 Content Marketing Mistakes Everyone Makes

ProfileTreeProfileTree // 11th February 2024

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

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10 Common Mistakes People Make When Setting Up Google Analytics

ProfileTreeProfileTree // 14th February 2024

Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. Despite all these incredible benefits, there […]

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SEO Training: Everything You Need to Know about It

ProfileTreeProfileTree // 31st January 2024

SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. To gain the right skills to succeed, many marketers choose to take dedicated SEO training. And to be fair, there’s probably never been a better time to break into SEO. This is […]

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6 Proven Customer Win-Back Strategies

ProfileTreeProfileTree // 15th February 2024

While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]

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8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes

ProfileTreeProfileTree // 4th February 2024

MSCHF x Lil Nas X’s collaboration has caused much controversy for its satanic theme. (Image Credit: bbc.co.uk)

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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6 Ways Your Content Marketing Strategy Will Change

ProfileTreeProfileTree // 4th February 2024

In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest […]

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7 Digital Marketing KPIs to Track

ProfileTreeProfileTree // 25th January 2024

Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you aren’t simply spending money without thought or cause. Knowing what marketing KPIs to track will help you make streamlined campaigns and evaluate valuable data. While […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 21st February 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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