The Top 10 Social Media Marketing Podcasts to Follow

In today’s digital landscape, podcasts have become an invaluable educational resource for marketers looking to stay on top of the latest trends and best practices. With in-depth commentary from leading experts, podcasts provide actionable insights that can help elevate your social media and digital marketing strategies. This guide will explore the top 10 must-follow social media marketing podcasts for 2023. With hosts from influential companies like Facebook, HubSpot, and BuzzFeed, these podcasts offer a wealth of knowledge to help you succeed.

Social media marketing podcasts are the newest and most upcoming trends on how-to with social media marketing. Many social media marketers have tried to stay up-to-date with the newest developments in the industry via podcasts. Podcasts, also known as net-casts, are episodic series of digitized audio or video files; the user can download them or listen to them online through different available modes of listening devices. These devices include personal computers, laptops, iPods, and cellular phones. It has become a common way to listen to novels, gather news and even listen to personal monologues of the speaker.

However, many people decided to turn podcasts into a professional learning method. Many people listen to podcasts to learn new things about the industry they work in or pursue their passions. The most common example is social media marketing podcasts; it offers information for marketers and those who need expert advice on marketing.

You’ll be able to listen to it as a person in the field and as a company that is desperately seeking expert counsel on marketing strategies for their firm. There are also success stories and how-to that will enhance marketing skills and define the most important aspects of social media.

It is very common, an upcoming trend, for most social media marketers to turn to social media marketing podcasts; this helps them to improve themselves and gives them the push they need. Social media marketing podcasts also help people to understand the dos and don’ts of marketing strategies; it will make sure to avoid any mistakes in social media marketing as a preventive measure.

It is easy for you to delve into the social media marketing podcasts world. However, it is best to be informed of the definition of social media marketing.

The Benefits of Social Media Marketing Podcasts

Before diving into the top podcast recommendations, let’s examine the key benefits podcasts can provide for marketers:

• Access to industry thought leaders – Get insider tips straight from social media pioneers at leading companies.
• Actionable takeaways – Each episode will leave you with strategic tactics to implement immediately.
• Trendspotting – Podcasts frequently discuss emerging trends, new features, and algorithm changes.
• Education on new platforms – Get the inside scoop on leveraging newer platforms like TikTok.
• Beyond the basics – Take your social media skills up a notch with analysis of complex topics.
• Convenience – Podcasts allow you to learn on the go while multitasking.
• Inspiration – Hearing different perspectives and creative approaches will spark new ideas.

With countless insights you won’t find elsewhere, social media marketing podcasts are an invaluable tool for boosting your digital marketing education.

The Top 10 Social Media Marketing Podcasts for 2023

1. Social Media Marketing Podcast – One of the longest-running podcasts since 2014, hosts Michael Stelzner and Beau Weaver from Social Media Examiner provides tactical tips and interviews with industry leaders. With over 300 episodes, topics range from social strategy to psychology to branding.

Standout episodes:

• How to Build an Effective Social Media Marketing Plan
• 10 Ways to Get More Views, Subscribers and Followers

2. The Science of Social Media – Hosted by two social media professors, this podcast shares research-backed insights on improving your strategy. With data-driven advice, they debunk common myths.

Standout episodes:

• How to Get More Likes
• Crafting Contagious Content

3. Social Pros – Produced by Social Media Today, Joe Garrison and Jeremy Knauff interview top social media pros at leading brands. Recent guests include marketers from TikTok, Meta, Salesforce and Oracle.

Standout episodes:

• The Evolution of Influencer Marketing
• Key Social Media Trends for 2023

4. Social Media Marketing Podcast – From Social Media Examiner, Michael Stelzner hosts industry experts like Gary Vaynerchuk to discuss hot topics like NFTs, AI marketing, and more.

Standout episodes:

• How to Use NFTs for Business Growth and Brand Building
• How to Drive Leads With Quizzes and Surveys

5. The GaryVee Audio Experience – Hosted by entrepreneur Gary Vaynerchuk, episodes provide raw, unfiltered insights on marketing and business strategy. It frequently ranks as one of the top business podcasts.

Standout episodes:

• How to Build Thought Leadership Through Content

6. Social Pros – Amy Torres and Neal Schaffer of Social Media Today analyze the successes of top brands. With actionable advice, they cover everything from influencer marketing to driving engagement.

Standout episodes:

• Instagram Updates Marketer’s Should Know About
• A Content Strategy Guide for Social Media Managers

7. Social Media Marketing Podcast – Created by Social Media Examiner Beau Weaver, hosts interviews diving into specific platforms – from LinkedIn to YouTube and beyond.

Standout episodes:

• How to Use LinkedIn to Attract Leads and Candidates
• Future-Proof Your YouTube Strategy

8. The Social Media Marketing Podcast – Hubspot social media strategists Carly Stec and Alyssa McEwan dig deep on topics from visual branding to psychology-based tactics.

Standout episodes:

• How to Build an Effective Social Media Content Strategy
• A Beginner’s Guide to Reddit Marketing

9. The Social Dilemma – This documentary-style podcast features experts delving into the ethics of social media. It provides a thought-provoking look at unintended consequences.
10. Social Pros – Hosted by leading social media strategist Jay Baer, episodes tackle controversies head-on with insightful analysis of trending stories.

Standout episodes:

• The Musk-Twitter Deal: How it Could Change the Platform
• TikTok for Business: Is It Worth It?

 

What is Social Media Marketing? The Definition

Social media marketing is built-in integrated social media structures and websites to sell a product or service. The phrases e-marketing and digital marketing are considered dominant in academic circles; social media marketing is becoming more famous among practitioners and researchers.

Most social media structures have built-in analytics gear, which enables companies to monitor the progress, success, and engagement of advertisements. Firms address a range of stakeholders via social media marketing; this includes current customers, potential customers, present employees and prospective employees. The list also includes journalists, bloggers, and the general public.

Almost every entity, whether corporate or non-profit, heavily relies on social media marketing. It is a great way to gain exposure and spread their message in an effective and efficient way. Social media marketing provides a user-generated approach to content and production. This is an alternative to marketer-prepared advertising copy that is offered to the public by the marketing agency.

On a strategic level, social media marketing revolves around managing a campaign and governance; it is also responsible for laying down the scope and the status quo of a company’s favoured social media tone. This means that social media marketing deals with the structure, the maintenance and the message of the advertising campaign.

Social media websites allow individuals, firms and other organizations to interact and connect with one another; they also build relationships and communities online. Businesses use social media channels so that customers can interact with the firm directly. This form of communication can be considered more personal to customers than traditional marketing strategies.

Social media are considered a form of word of mouth; these websites facilitate individuals and groups to express their ideas, help reach the masses instantly and spread the message. Social media marketing has become a trend for the masses.

 

What are Social Media Marketing Podcasts? Listening to Learn

Social media marketing podcasts are podcasts that tackle the topic of social media marketing. It revolves around social media marketing strategies and certain skills needed for the field. Social media marketing podcasts also refer to the better social media platforms; it also discusses the hows and whats of the worse-off social media platforms that have become obsolete.

The social media marketing podcasts that are circulating newsfeeds are interactive and new ways for social media marketers to improve. It’s to enhance the most essential skills in social media marketing or to fix common mistakes. These social media marketing podcasts cover all of these topics and then some!

Social media marketing podcasts are a great way to learn about social media marketing; they show the ins and outs of the industry, and they help marketers get what they need. These social media marketing podcasts also help people shift careers from their present jobs to social media marketing. Since social media marketing is transitioning to becoming the most essential industry, podcasts are very accommodating.

These social media marketing podcasts also offer guidance and direction in digital and content marketing. Social media marketing is a branch of digital and content marketing where you learn about online marketing channels. Content marketing highlights the quality of content and your ability to write good content for marketing strategy.

Social media marketing podcasts talk about all of these topics, and we guarantee that listening to them won’t hurt. It could only help your career as a social media marketer. If you’re part of a firm that needs guidance on social media marketing, podcasts can help, too. This article will highlight the benefits of social media marketing podcasts; it will also be a compiled list of the best.

 

Main Advantages of Social Media Marketing Podcasts

According to Swat.IO, the main benefits of social media marketing podcasts are various. Social media marketing podcasts are unconventional learning modes with non-traditional content; they offer content like news, books and articles about social media marketing.

There are popular platforms, such as iTunes and Spotify, where listening to social media marketing content is easier than written content; this is especially useful for people who don’t have much spare time.

Get Stimulated – hearing the voice of an expert in a discipline you have a hobby in, including social media, can be inspiring. A person who has inspired your perceptions through articles and books builds credibility and can make you feel extremely linked.

Transportable Medium – to subscribe to podcasts, all a user has to do is download an application like iTunes or Spotify. After that, the user can concentrate on their favourite podcaster that shares data that they care about. The user can do this while walking in the park or riding their car to work.

Up-to-date Statistics and Information – podcasts allow users to learn new things about their industry before everybody else. They can be the first of many to analyze modern-day social media advertising trends, updates, and capabilities. It can be helpful to advance in the industry through a podcast that provides informative, sparkling records.

Emotional Medium – the distinctiveness of podcasts lies inside the truth that the experience of hearing is wanted. Spoken phrases are thought to be remembered longer and give words extra emotion.

These four benefits are the sole reason why social media marketing podcasts are very influential to the public. Most social media marketers nowadays rely on social media marketing podcasts for information and direction. As mentioned above, the emotional aspect of podcasts makes a difference.

 

Social Media Marketing Podcasts To Listen to!

The problem with social media marketing podcasts, or any podcast, is to find the one that fits. It is considered difficult for many users to find social media marketing podcasts that will intrigue and encourage users. If a user is not motivated by the podcast, they won’t find the will to keep listening and move on.

This article will inform users about the top four social media marketing podcasts that are guaranteed to keep them listening. To find social media marketing podcasts, it depends on the user’s preference and how they want to absorb the information of the podcast.

There are different styles of podcasts: informative or entertaining, casual or formal, and so on. These social media marketing podcasts will define the way users will educate themselves on social media marketing; it is crucial to choose the right podcast or even decide if one podcast is enough for them. Many users have found it useful to use more than one podcast to receive data from all aspects in different ways.

The list will include the main features of the social media marketing podcasts, and it will define their merits. Users will be able to understand the best things about social media marketing podcasts; each podcast has a unique quality that caters to its target audience.

Most podcasts are hosted by social media marketing experts or entrepreneurs who specialize in that branch of digital marketing. This helps users to connect more with the podcast because the hosts are more acclimated with the field of work. Users find it inspiring and motivating with podcasts if they can relate to the content.

The rest of the article will tell users about the most popular social media marketing podcasts in the industry.

 

Social Media Examiner with Michael Stelzner

Social Media Examiner is a publishing company that provides a bi-weekly podcast that talks about everything social media. The host is the well-renowned Michael Stelzner, who is a social media marketing whiz. The Social Media Examiner is one of the top ten marketing podcasts for the last six years, and it hasn’t slowed down.

This social media marketing podcast will help users explore success stories and interviews with experts and marketing celebrities. Users will listen to social media marketing pros for a 45-minute podcast about the rights and wrongs of social media. This podcast will show how successful businesses deal with social media and learn new marketing strategies; it will also provide tactics that will allow users to become just as successful and gain tips to improve their marketing skills.

This social media marketing podcast is helped by the CEO and Founder of Social Media Examiner; it aims for businesses to “navigate the social jungle with success stories and expert interviews from leading social media marketing pros.”

Each episode starts with a weekly “survival tip” or a recent development on applications, websites or features in social media; it will help users save time and become more efficient on social media. After the weekly tips, the episode then guides to the direction of a marketing celebrity.

The social media marketing podcast is a thorough anatomy into the world of social media; it tackles tactical lessons to a wider spectrum of social media strategy and it defines the best social media for business. This is exactly the well-rounded knowledge users need when incorporating social media into their marketing strategy.

Social Media Examiner is considered the best marketing podcast since it’s been very popular. It’s a very important cornerstone for social media marketers alike.

Neal Schaffer Podcast

Neal Schaffer is a world-famous digital marketing and social media strategist and author. He was awarded twice as the Forbes Top 50 Social Media Power Influences and Top Five Social Sales Influencer. The social media marketing podcast that was hosted by Neal Schaffer covers all topics of social media. It tackles from high-level strategy to simple tips & tricks to influencer marketing. The podcast offers influencer marketing tips, which is a branch of marketing that helps influencers gain an audience and views.

Neal Schaffer’s Podcast discusses the ins and outs of all the topics that are relevant to social media marketing. One of the most distinguished episodes of his podcast was providing social media advice; the advice is to ignore everyone else’s social media marketing advice. This means that a user’s social media marketing strategy should be creative and unique; the user shouldn’t rely on other people’s advice regarding social media marketing because each strategy is different.

Another famous episode is the ability to turn your blog into an application through Blappsta. The program can turn any blog into a native application, which makes it easier to view. In the social media marketing podcast, Schaffer talks to blog experts, and they discuss the potential of the program. They also discuss what this would do to the social media marketing industry; it also defines the importance of blogs and applications in the social media world.

Neal Schaffer’s social media podcast talks about the value of content in social media and how to use video content in marketing. He also explores different topics with other social media strategists; some of them have taken part in other podcasts that were considered the best social media podcasts. Neal Schaffer’s podcast tells it all!

 

Masters of Scale with Reid Hoffman

Masters of Scale is a one-of-a-kind podcast that was hosted by Reid Hoffman, who is the co-founder of LinkedIn. He was also a partner at Greylock Partners and a Silicon Valley investor, which makes him a very influential speaker. He has a habit of returning to his social roots and relapsing to his social background. The podcast is famous for the digital marketing celebrities who have left an imprint on the industry.

This social media marketing podcast is created and owned by WaitWhat; each episode consists of a theory on how successful businesses progress in the social media marketing industry. Masters of Scale tests these theories through interviews of founders of various corporations that broke glass ceilings.

Celebrities’ guests include Facebook founder & CEO Mark Zuckerberg, Starbucks founder and former CEO Howard Schultz, and Netflix founder and CEO Reed Hastings. These episodes also show brief cameo moments in the podcast from other experts in different industries who validate Hoffman’s theories.

Masters of Scale was the first American media program to commit to a 50-50 gender balance for guests. Host Reid Hoffman told Quartz: “Silicon Valley prides itself on being a meritocracy, but the data shows it’s not. Masters of Scale launched with and maintained our commitment to a 50/50 gender balance of guests each season. It’s important to not just talk about this topic, but to take action … set an example.”

An episode of Masters of Scale consists of the main guest, who has their success story told in detail. The episode revolves around the guest, their success story and how their life story explains the theory provided by Hoffman. There’s also a cameo appearance from other guests to make the episode more worth listening to and more motivating for listeners.

 

This American Life with Ira Glass

This American Life is a hugely admired weekly radio show from WBEZ that airs on frequent public radio stations. It’s also accessible as a podcast and recently got its own station on Pandora.

Each episode centres on a subject matter, supported by four “acts” consisting of different kinds of stories related to the theme. The stories differ in layout, from essays and field recordings to memoirs and interviews; they also range in emotion, playing on the user’s heartstrings.

A heartbreaking story will habitually be followed up with one that makes users laugh out loud on a crowded train.

This American Life is not directly related to marketing; every episode of This American Life offers a lesson in something integral to successful marketing: storytelling. Users will learn how to weave a compelling narrative through your marketing initiatives; it then uses social media to tell parts of that story, which will help users’ messages stand out in the crowd.

This American Life benefits users because it is a free weekly podcast about success. The first episode was aired in 1995 and continued on with a growing interest from the public. It was first self-distributed as a small radio program, but with its growing popularity, many investors looked in.

Soon after, This American Life became a cornerstone for marketing success; the social media marketing podcast is considered a success story of its own, making it more motivating for the users. Users appreciate the podcast more when the host or the podcast is inclined towards emotions; that is exactly what This American Life is all about.

Make sure that if you’re in a public place or at work, to keep your giggles to a minimum; it will definitely get you laughing.

 

Conclusion: All is Said and Done

Social media marketing podcasts are the newest and most upcoming trends on how-to with social media marketing. Many social media marketers have tried to stay up-to-date with the newest developments in the industry via podcasts. Podcasts, also known as netcasts, are episodic series of digitized audio or video files; the user can download them or listen to them online through different available modes of listening devices.

Social media marketing is built-in integrated social media structures and websites to sell a product or service. The phrases e-marketing and digital marketing are considered dominant in academic circles; social media marketing is becoming more famous among practitioners and researchers.

Social media marketing podcasts are podcasts that tackle the topic of social media marketing. It revolves around social media marketing strategies and certain skills needed for the field. They also refer to the better social media platforms; they also discuss the hows and whats of the worse-off social media platforms that have become obsolete.

There are popular platforms, such as iTunes and Spotify, where listening to social media marketing content is easier than written content; this is especially useful for people who don’t have much spare time. It has four main benefits: getting stimulated, transportable medium, emotional medium and up-to-date information.

This article revolves around the top four popular social media marketing podcasts and what they consist of. The four podcasts are Social Media Examiner with Michael Stelzner, Neal Schaffer’s Podcast, Masters of Scale with Reid Hoffman and This American Life with Ira Glass. These four podcasts are all hosted by social media strategists and experts with potential marketing celebrities.

ProfileTree has its own business or social media podcast. Here are some examples of video podcasts on social media:

In conclusion, we suggest users utilize their free time and listen to these podcasts that will do nothing but help. These social media marketing podcasts help in every way! Check out our agency services:

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