The Power of Instagram Stories: Incredible Tips To Engage Your Audience
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers...
How to Grow Your Business? Exploring Innovation with Frank Given
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders...
Unlock the Power of MailChimp Campaigns: Best Practices
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such...
The Importance of Social Media Marketing for Business: Best Practice Guide
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for...
YouTube Shorts: The Inspiring Opportunities Of Micro Content Creation
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business's gateway to engaging current and potential customers in less...
How To Use LinkedIn For Success: Amazing Networking Tips And Things To Avoid
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage...
Twitter to X: The Interesting Changes You Need to Know
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon...
Threads vs Twitter (X): Which Platform Has The Most Inspiring Potential For Businesses?
In the ongoing battle for dominance in the social media space, the competition between Threads vs Twitter (X) has become a defining conversation. As Twitter undergoes a major transformation under...
Navigating The Instagram Algorithm: Top Tips for Better Content Visibility
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide,...
Modernising the Marketing Funnel for 2024: Data-Driven Models to Captivate Audiences
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex - we’re here to make it simple and more appropriate for the digital age. A...
Ultimate Guide to Display Advertising
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or...
Top 5 Benefits of Hiring a Digital Marketing Consultant
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big - if not bigger. Whether you are considering outsourcing...
The Power of TikTok Ads 101: Best Guide for Beginners
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by...
Natalie Haccius: Digital Transformation and Digital Strategy
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
5 Reasons Why Your Content Isn’t Ranking
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even...
TikTok Video Editing Tricks: Craft Viral Magic
Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some...
Benefits of Ecommerce for Small Business Growth: The Complete Guide for UK Entrepreneurs
The benefits of ecommerce for small business are transformational, offering UK entrepreneurs unprecedented opportunities to reach new customers, reduce costs, and scale operations efficiently. With over 87% of UK consumers...
5 Steps of Content Planning for Social Media
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to...
How to Effectively Manage Social Media for Your Business 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to...
5 Influencers’ Marketing Campaigns That Went Wrong
Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is...
Marketing Environments – A Marketer’s Ultimate Guide to Navigating Business Environments in 2024
Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The...
Business Email Compromise Statistics
Are you concerned about escalating business email compromise (BEC) scams? You're certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase...
The Power of Instagram Carousels: Best Practice Guide
Instagram Carousels are a format within the platform that enables users to share up to ten images within a single post. They could be described as visual album-style posts that...
9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations
Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have...
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims...
Everything you need to know about Crawl Budget
Understanding a crawl budget can help with SEO efforts on your website. A crawl budget is the number of pages that a Googlebot will crawl and index on a website...
Unveiling the Best Instagram Content Types that Drive Engagement
Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram...
Elevate Your Brand’s Appeal with Instagram Stories: Best Practices
Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out...
Video Content Marketing Examples: Inspiration From the Pros
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way...
Why is Personal Branding Important? Self-Marketing for Cynics
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn't this a bit pretentious for the...
5 Top Digital Marketing Methods to Grow Your Business
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can...
Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded...
Your Essential Guide to Understanding the Types of Digital Marketing
Digital marketing has revolutionized the way businesses connect with their audiences, transforming traditional marketing strategies into a dynamic, data-driven, and highly targeted approach. In today’s digital age, where the internet...
Marketing Prospects 101: How to Find, Engage, and Convert Your Ideal Customers
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their...
Best Digital Marketing Tools to Take Your Strategy to the Next Level
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today's crowded online space. In this post, we'll explore some of the essential...
What Is Affiliate Marketing? 10 Steps to Start Affiliate Marketing
What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways...
How a Winning Digital Marketing Plan Can Fuel Your Business Growth
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small...
What Is Digital Marketing? The Essential 2024 Playbook for Online Success
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages...
What Is A Snapchat Geofilter? 10 Incredible Tips for Driving Engagement with Snapchat Geofilters
In today's dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among...
Best AI Marketing Tools
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing...
Digital Marketing Services On A Budget: Amazing Actionable Tips For Start-Ups
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here...
Digital Marketing Benefits: Inspiring Ways To Thrive Online
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this...
The Vital Digital Marketing Skills for Business Growth
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses...
What is Digital Marketing? The Essentials made clear
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established...
Powerful Digital Marketing Tools to Elevate Your Business
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business...
Effective Sales Techniques: Close That Deal!
Developing effective sales techniques is a huge challenge. Today, potential customers are bombarded with constant attempts to make them buy from many angles. Sales is a constant priority for almost...
Social Media Monitoring Tools: The Essential Toolkit for Every Business
Social Media Statistics - Digital Marketing Strategies Social media has allowed businesses a unique opportunity to understand customers, the market, and the competition easily and efficiently, which helps your business...
Customer Care Superheroes: How to Create a Service Team That Wows Customers
In today’s competitive market, it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses...
Conversion Rate Optimisation: Increased 10x
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate...
Twitter Dimensions “X” 2024: The Complete Guide for Crisp, Twitter Images
Twitter Dimensions: Images are a key part of engaging audiences on Twitter. Tweets with images see higher click-through rates and retweets compared to plain text posts. To ensure your visuals...
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