Web Design, Marketing and Business Blog - Page 22

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Tools and Tech

Bard: A Comprehensive Guide to Google’s AI Language Model

Miran ShahineMiran Shahine // 26th January 2024

From the depths of artificial intelligence, Google AI has unleashed Bard, a groundbreaking large language model (LLM) poised to transform the very fabric of human-computer communication. Meticulously trained on an unparalleled trove of text and code, Bard possesses an extraordinary aptitude for generating human-quality text. It effortlessly navigates languages and crafts creative content in diverse […]

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Business Leaders

How to Manage a Restaurant? Expert Management Tips from Paul O’Kane

ProfileTreeProfileTree // 7th January 2024

How to manage a restaurant? In our Business Leaders video interview, Michelle from ProfileTree was joined by Paul O’Kane who shared some of his substantial management and food industry expertise. Running a restaurant can be an exhilarating and rewarding experience. You get to be a culinary artist, a business leader, a host, and a problem […]

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Business Strategy

Advantages of Branding: Standing Out in a World of Brands

ProfileTreeProfileTree // 7th January 2024

What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]

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Business Strategy

Corporate Strategy: How to Do It Like the Giants

ProfileTreeProfileTree // 7th January 2024

Many companies lack long term planning. Image credit: s24352.pcdn.co

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WIX

Adding Facebook Pixel and Yandex Metrica to WIX: The Ultimate Guide

ProfileTreeProfileTree // 7th January 2024

Pixel is Facebook’s proprietary audience tracking tool. Image credit: Facebook

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WIX

WIX Affiliate Advertising: How To Guide

ProfileTreeProfileTree // 22nd April 2024

The first step is to set up a store on your WIX site. Image credit: WIX

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WIX

Add an Online Store to Your WIX Site Quickly and Easily

ProfileTreeProfileTree // 16th March 2024

To develop an online business, it’s important to know how to add an online store to your WIX site. You may want to add a store to your website after it has been set up for a range of reasons. In this article, we’ll show you how. For example, a trend in 2018 for Youtube […]

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WIX

What is WIX ADI? Use WIX ADI to Build Your Website

ProfileTreeProfileTree // 22nd April 2024

If you run an online business, you may wonder what WIX ADI is. And more importantly, you probably want to know if it’s any good for creating a website for your business. Building a website has never been so easy. With the likes of WIX, WordPress and many others, amateur designers and web builders can […]

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WIX

WIX ECommerce: 10 Easy Step-by-Step Guide for Beginners

ProfileTreeProfileTree // 7th January 2024

Why WIX E-Commerce? Why use WIX? WIX is a superb web builder designed to help users build stunning websites. From blogs to WIX E-commerce sites, it can create the perfect site to suit your needs. And with the likes of the WIX Editor and the WIX ADI, it has never been as easy to build […]

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Business Leaders

WAVTEQ: Foreign Direct Investment (FDI) Expertise with David Gray

ProfileTreeProfileTree // 7th January 2024

WAVTEQ delivers high potential opportunities in trade and global investment. Image credit: WAVTEQ

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Business Leaders

The Importance of HR for Your Business?

ProfileTreeProfileTree // 7th January 2024

Introduction to the Importance of HR A. Definition of human resources and key functions Human resources (HR) refers to the department within an organization that oversees all employee-related affairs. The key functions of HR include recruitment and hiring, onboarding, training, payroll and benefits administration, recordkeeping, workforce analytics, and shaping company culture and work environment. While […]

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Business Leaders

What Can Hypnotherapy Help With?

ProfileTreeProfileTree // 7th January 2024

Have you ever wondered if there’s a way to harness the power of your own mind to improve your well-being and achieve your goals? Enter hypnotherapy, a captivating blend of science and suggestion that unlocks hidden potential within. A. Definition of Hypnotherapy: Hypnotherapy isn’t some mystical act of mind control. It’s a therapeutic technique that […]

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Business Leaders

How To Use Psychology in Marketing? The Ultimate Guide

ProfileTreeProfileTree // 7th January 2024

In today’s hyper-competitive marketplace, standing out from the crowd requires more than just flashy campaigns and slick slogans. To truly connect with your audience and drive conversions, you need to understand the hidden language of human desire, the subtle dance of perception and decision-making that plays out within each potential customer’s mind. Enter psychology in […]

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Business Leaders

Business Leaders: Business Broadband NI

ProfileTreeProfileTree // 7th January 2024

Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company in NI moving AND having the capacity to work at your very best. In today’s digital age, reliable and high-speed internet is no longer a luxury for businesses; it’s […]

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Business Leaders

Business Leaders: Cian Landers – Fitzwilliam Hotel Belfast

ProfileTreeProfileTree // 8th January 2024

One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can greatly benefit your company. The Fitzwilliam Hotel Belfast, a beacon of contemporary elegance in the city’s vibrant core, beckons with its rich history, impeccable service, and unparalleled guest experiences. Let’s dive into the world of this five-star masterpiece: A. […]

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Business Leaders

Business Leaders: Liam O’Neil – The ‘PROVE IT’ Guy

ProfileTreeProfileTree // 7th January 2024

Liam is a motivational speaker, coach and mentalist. Image credit: Liam O’Neill

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ProfileTree News

LearningMole Launches Alexa Educational Resource – a Northern Ireland First

ProfileTreeProfileTree // 7th January 2024

LearningMole – a ProfileTree project – recently celebrated the launch of the first educational Alexa ‘skill’ to be produced in Northern Ireland. LearningMole is already an established publisher of learning resources thanks to the expertise of director and educational consultant Michelle Connolly.  A Northern Ireland First The High Five Maths skill, an interactive learning tool for young children using voice commands, focuses on educating […]

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Ecommerce

Small Business Commercial Banking Statistics

Panseih GharibPanseih Gharib // 25th April 2024

Recently, the small business commercial banking market has witnessed rapid changes, influenced by many factors such as technology, regulatory reforms, and the impact of the COVID-19 pandemic. This dynamic landscape has prompted financial institutions and business owners to stay current on the evolving market trends and make decisions that drive sustainable growth and success. Commercial […]

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Business Strategy

Mastering the Effective Communication Cycle

Panseih GharibPanseih Gharib // 9th January 2024

Communication forms the bedrock of individual and collective success, permeating every corner of life. Harnessing its power through skilled execution ensures clarity and understanding, paving the way for personal fulfilment and organisational achievement.  The communication cycle commences with the sender crafting a message, carefully choosing a conduit for its transmission, and ultimately awaiting the receiver’s […]

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Business Strategy

Revolutionary Streaming Strategy: HBO Max Success

Panseih GharibPanseih Gharib // 11th January 2024

In recent years, the streaming landscape has experienced a monumental shift, with the emergence of platforms such as HBO Max that have redefined the way audiences consume content. This success is attributed to HBO Max’s innovative strategies, compelling original programming, and the vast library of beloved shows and movies. HBO Max, launched in 2020, represents […]

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Digital Marketing

How To Network On LinkedIn: Master These Amazing Do’s And Don’ts

Nuala DaviesNuala Davies // 14th February 2024

LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building.  From the construction industry to the beauty industry, there is space for all different types of corporations to thrive. With these diverse industries in mind, you might be wondering how to network on LinkedIn and […]

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Digital Marketing

How To Create YouTube Thumbnails: Amazing Design Tips To Generate More Clicks

Nuala DaviesNuala Davies // 11th April 2024

Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited to include colourful text and a snappy call to action?  Taking the time to consider how to create intriguing YouTube thumbnails is the key to […]

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Business Leaders

Personal Branding and the Benefits of PR with David McCavery

ProfileTreeProfileTree // 2nd April 2024

Maintaining a positive public image is essential for every business, big or small. However, not a lot of businesses invest in this service, despite it being one of the key ways to achieving success. Have you ever wondered why certain individuals seem to attract opportunities like magnets? They radiate competence, confidence, and a unique magnetism […]

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Business Leaders

Accounting Strategy and Your Business

ProfileTreeProfileTree // 4th February 2024

Small Business Mentoring with Claire Stewart Do you have an accounting strategy? ProfileTree had an opportunity to learn more about this business essential from specialist Claire Stewart AND hear her advice on how small business mentoring can deliver great results. Every business dreams of soaring towards success, but the path to prosperity requires navigation with […]

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SEO - Search Engine Optimisation

Search Remarketing: A Powerful Technique for Your Business

ProfileTreeProfileTree // 4th January 2024

Through search remarketing businesses can retarget users searching for their products and services. Credit: ProfileTree.com

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Tools and Tech

AI Marketing: What is It and How Could It Help You?

ProfileTreeProfileTree // 1st April 2024

If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]

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Business Leaders

Mobile Marketing Strategy: Marketing Automation with Rachel Davis

ProfileTreeProfileTree // 4th January 2024

Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview. Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use […]

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WIX

Master your Wix and MailChimp: Importing Contacts (PLUS Gmail contact list importing, labels and more)

ProfileTreeProfileTree // 4th January 2024

First, head to Contacts and CRM. Image credit: WIX

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Business Leaders

What is a Product Development Strategy? Talking Products with Bessie Rollins

ProfileTreeProfileTree // 4th January 2024

What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. In the bustling marketplace, where ideas swirl and products jostle for attention, success doesn’t happen by chance. It’s a carefully charted course, navigated by a powerful tool: product […]

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Business Leaders

Dawson Andrews: Why Is Technology Important In Business

ProfileTreeProfileTree // 4th January 2024

Dawson Andrews provides everything you need to make a successful digital product or service. Image credit: Dawson Andrews

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Tools and Tech

What Is Ning? Ning Site Builder – The Complete Review and Video Guide

ProfileTreeProfileTree // 4th January 2024

What is Ning? You might have heard the name Ning, but perhaps you aren’t unaware of how it can benefit your business or organisation. Put simply, Ning is an superb online platform for both people and organisations to create custom social networks. Imagine a world where online spaces transcend fleeting interactions and evolve into vibrant communities, […]

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Business Leaders

How to Generate Energy from Waste – Discussing the Autoclave Process with Sheila Hughes

ProfileTreeProfileTree // 4th January 2024

How to generate energy from waste? We discussed the modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. Imagine a world where our overflowing landfills weren’t just festering heaps of discarded things, but brimming with hidden potential. A world where banana peels become electricity, coffee […]

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Business Leaders

Augmented Reality in Education, Mixed Reality and Virtual Reality with Nuala Trainor

ProfileTreeProfileTree // 4th January 2024

Sentireal is a company that specialises in mixed reality to provide immersive learning. Image credit: Sentireal

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Business Leaders

Euromoney: How to Do Business Internationally?

ProfileTreeProfileTree // 4th January 2024

A very targeted focus is needed thrive in urban markets like New York. Image credit: Jason Briscoe

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Web Design & Development

BBC Website Programming Languages

Panseih GharibPanseih Gharib // 11th January 2024

Within the complex web development domain, the sheer volume and complexity of website programming languages and applications can present a formidable challenge to inexperienced people. However, one must acknowledge the fundamental significance of JavaScript, HTML, and CSS in constructing the digital backbones of prominent media platforms such as the BBC’s official online gateway. This blog […]

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Business Leaders

Bernie Allen: How to Build Self-Confidence and Network Marketing Success

ProfileTreeProfileTree // 22nd April 2024

Bernie’s mission is to improve outcomes by building business confidence. Image credit: Bernie Allen

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