71 articles published since February 20, 2019
Sara Lynch // 19th June 2024
With the 2024 Euros kickoff on the 7th of June with the first match taking place between Germany vs Scotland. But while millions will be watching the games on the pitch, we’ll also be analysing the action happening off the field – in the digital world. This year, we’re launching the Euro 2024 Digital Domination […]
Sara Lynch // 20th November 2024
AI adoption is becoming increasingly widespread, and surprisingly, many businesses are unaware of their employees’ use of AI technologies. Developing AI guidelines is essential as it establishes clear expectations for all stakeholders within the company. Every business, regardless of size, should prepare for the advent of AI and consider its potential impact on their operations.
Sara Lynch // 26th February 2025
Since its inception in 2016, Creative Fabrica has rapidly evolved into a vibrant hub for digital creativity, amassing a vast library of over millions of design assets contributed by thousands of talented creators from around the globe. This online marketplace and platform has become a go-to destination for crafters, designers, and creative professionals seeking to elevate their projects with exceptional resources.
Sara Lynch // 1st May 2024
Starting an accounting business from home has never been more feasible. Thanks to advancements in technology and a growing acceptance of remote work, launching your own home-based accounting firm can be both a rewarding and profitable venture. It’s time to turn your business dream into a reality; keep reading to find out how. In this blog […]
Sara Lynch // 7th October 2024
Creating an engaging and effective email is a necessary step for successful email marketing campaigns. In this competitive digital world, it is not an easy task to stand out among others without putting in extra effort. It includes creating and following a strategic approach and implementing several proven techniques to make your email engaging.
Sara Lynch // 9th September 2024
Software-as-a-Service – SaaS companies, have unique accounting needs due to their subscription-based business models that rely on recurring revenue. Effective financial management is critical for SaaS companies to accurately forecast revenue, comply with reporting standards, and make data-driven business decisions.
Sara Lynch // 23rd January 2024
Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.
Sara Lynch // 5th May 2024
consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!
Sara Lynch // 24th October 2024
We are proud of what we do at ProfileTree, but we often forget to pat ourselves on the back and celebrate our accomplishments. This page is going to fix that. Here, you’ll find some of our favourite and best accomplishments as they happen, from achieving goals and milestones to celebrating the work of our talented […]
Sara Lynch // 6th May 2024
Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the […]
Sara Lynch // 1st August 2024
ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate.
Sara Lynch // 5th May 2024
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
Sara Lynch // 5th May 2024
Our Digital Innovation Specialist recommends the Best VPNs to keep you watching your favourite Netflix movies and TV shows, even when Netflix removes them.
Sara Lynch // 22nd November 2023
In the high-stakes world of corporate leadership, the journey of a CEO can often resemble a rollercoaster ride, filled with unexpected twists and turns.
Sara Lynch // 5th May 2024
Add these browser extensions and reap the rewards of cash back and discounts this Black Friday.
Sara Lynch // 6th May 2024
In this article, we’ll explore the benefits of project management training, what to expect from it and where you can find project management courses. It’s a major transferable skill and a highly sought-after one at that.
Sara Lynch // 9th May 2024
The Best Black Friday Deals to expect this year, bookmark and buy when the time is right.
Sara Lynch // 22nd April 2024
A new feature has recently been reintroduced to Chat GPT, which allows users to access real-time data and information when interacting with the platform. It’s a major step up for the AI service, given that the previous version only had a knowledge cut-off date of September 2021. However, ‘Browse with Bing’ is currently only available […]
Sara Lynch // 29th September 2023
The AI industry in the UK has experienced a significant boom, marking a transformative period for technology and industry. This surge in AI adoption has opened up a plethora of opportunities for businesses across various sectors, fostering innovation and driving economic growth within the UK.
Sara Lynch // 18th September 2023
If you build it, they will come. That’s the ethos behind the Saudi Arabia League Football (aka the Saudi Pro League). They have essentially turned an otherwise unnoticed league into the talk of global discussions and how exactly? By tempting the best talent in European football with astronomical wages that dwarf their European club salary.
Sara Lynch // 10th November 2023
This is where automatic video editing software comes into play. Is it something that you have to work with to make your online business stand out, attract audiences or promote an upcoming event? Well, no worries. Let us help you out with this informative article.
Sara Lynch // 5th May 2024
Our lead Digital Strategist, Stephen, recently held a LinkedIn webinar that delved into the world of utilising AI in marketing, with a particular focus on specific AI tools. It was informative, in-depth and gave attendees real, practice advice for how they could utilise artificial intelligence in their digital marketing efforts.
Sara Lynch // 5th May 2024
In this article, we’ll explore how to use AI for your work tasks and personal life. It’s a revolutionary step in improving efficiency, productivity and better time management, whilst freeing up precious time for us to focus on other things.
Sara Lynch // 5th May 2024
In this article, we’ll outline some of the current ChatGPT plugins that are available, and how you can incorporate them into your everyday work or personal life.
Sara Lynch // 12th June 2023
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
Sara Lynch // 14th April 2024
In this article, we’ll explain what is meant by a static website, why might it be useful for your website design and the limitations of this kind of build.
Sara Lynch // 14th April 2024
Keep reading this article for expert guidance and tips on how to make a website with zero coding experience required.
Sara Lynch // 5th May 2024
A website title is an essential element of a web page’s HTML code. It serves several important purposes and carries significance for both search engines and website traffic. In this article, we’ll discuss why a website title is important for the performance and visibility of your website content. It is a major factor in SEO […]
Sara Lynch // 5th May 2024
In this article, we’ve outlined a number of ways that you can block a website on Chrome. Some of these methods will only work on one device and some block websites across a whole network. Depending on your requirements and level of digital knowledge, you can choose the most suitable method for blocking a website on Chrome.
Sara Lynch // 5th May 2024
In this article, we’ll show you different ways for finding the publisher of a website. It might take a little bit of investigating, but in the age of digital content, it’s relatively easy to find out who’s lurking behind the screen.
Sara Lynch // 26th May 2023
In this article, we’ll show you how to clear cookies from your computer, using the Chrome or Safari browser. These are generally the most popular browsers being used, with Google Chrome generally being used on Windows and Safari typically being used on Apple computers.
Sara Lynch // 7th February 2024
In this article, we will discuss the different methods you can use to unblock a website and explore some reasons why it might be inaccessible in the first place.
Sara Lynch // 15th March 2025
ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4. We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data.
Sara Lynch // 7th August 2024
In this article, we will explore what SQL programming is and what it is capable of in data management.
Sara Lynch // 22nd September 2023
In this article, we will provide guidance and advice on what makes a good website, ensuring that you are aware of the basics of web design and how you can implement strategic functions to enhance your digital presence and online awareness.
Sara Lynch // 6th May 2024
Management consulting is a specific type of consulting that focuses on helping organizations improve their performance and achieve their strategic goals. Management consultants are often employed by consulting firms to work closely with clients to analyze their operations, identify challenges, and provide recommendations for improvement. In this article, we’ll discuss what is management consulting and […]
Sara Lynch // 14th August 2024
In this article, we’ll provide you with guidance on how to become a consultant and what steps you can take to further your career in this sector.
Sara Lynch // 3rd November 2023
why is TikTok banning so controversial? And what lies ahead in the future for the social media platform? In this article, we’ll discuss the effects of TikTok banning and what it means for those who have built their brand on the platform.
Sara Lynch // 5th May 2024
In this article, we will break down the full features of the drone, giving an adequate DJI Mini 3 Pro review and showing you how it has improved since its predecessor and what new features you can expect should you choose to invest in the equipment.
Sara Lynch // 17th March 2025
In this article, we will review the featured-packed DJI Osmo 4 SE. This mobile gimbal is part of the existing DJI Osmo range and offers a plethora of features compared to preexisting models.
Sara Lynch // 12th May 2024
Artificial intelligence (AI) and machine learning (ML) are two buzzwords that are often used interchangeably in the tech industry and it seems to be the current pop-culture topic that we are constantly seeing being talked about on the news. Tech experts now predict that we are about to enter the Artificial Intelligence Revolution if we […]
Sara Lynch // 5th May 2024
Are you hoping to launch a podcast but need help determining what podcast equipment you need? If this sounds like you, then keep reading to find out the best podcast equipment available on the market and what you need to turn your podcast dream into a reality. Podcasting is an industry that has undergone unprecedented […]
Sara Lynch // 15th January 2024
In the era of digital marketing, we hear time and time again that content is king, but how do we actually get the content into the hands of target audiences? In this article, we’ll tell you everything that you need to know about content optimization, because if it’s worth doing, then it’s worth doing well.
Sara Lynch // 5th May 2024
Twitter monitoring is an effective method for managing your brand’s digital presence. It’s an insight into how people are talking about your business, what interests them and what your competitors are doing.
Sara Lynch // 5th May 2024
Check out these 20 Instagram facts that will shock and surprise you.
Instagram has quickly risen as one of the most popular social media sites to date. What started off as a site for sharing images, has now grown to become a multi-media social media platform with millions of monthly users.
Sara Lynch // 5th May 2024
Artificial intelligence is an increasingly popular topic in modern times and with the recent launch of new AI software, the scope for using AI for marketing is becoming a more lucrative interest for businesses seeking to enhance their marketing efforts.
Sara Lynch // 3rd November 2023
A website is the cornerstone of digital marketing and the online home of your business, but how do you know if it’s performing at its full potential? In this article, we will explain how to do an analysis of a website, showing you a range of practical tools that you can use to evaluate your website’s digital performance.
Sara Lynch // 24th May 2024
When Youtube was initially created, no one could anticipate the unprecedented rise of its influence. In this article, we’ll take a look at the history of Youtube, answering questions such as; When was Youtube created? And what was the first video to ever be uploaded? Youtube has grown immensely from its initial launch as a […]
Sara Lynch // 5th May 2024
The DJI Osmo 5 is a smartphone gimbal, that provides users with the means to create high-quality videography with a professional touch. The product was launched in 2021 and so is still a fairly new piece of kit loaded with a bunch of cutting-edge features and design.
Sara Lynch // 6th May 2024
Scope creep is a part of project management and unfortunately, you cannot completely avoid it.
Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.
Sara Lynch // 28th May 2024
ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their business online.
