
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Business Website Strategy: The Complete UK Guide for 2025
Creating a successful business website in the UK requires more than uploading a few pages and hoping for the best. With 5.5 million small businesses in the UK heading into...
Website Design Checklist: 10 Essential Features Every UK Business Needs
Building a business website without a proper checklist is like constructing a house without blueprints. With 73% of small businesses having websites and competition fiercer than ever, ensuring your website...
Creating a High-Converting Landing Page Design: Your Complete Guide
When it comes to digital marketing, a landing page serves as the gateway to conversion success. Whether you're aiming to capture leads, promote a product, or drive a specific action,...
How to Create and Optimize a WordPress Sitemap
A well-optimised sitemap is a crucial component of any successful WordPress site. It not only ensures that search engines can easily index your content but also enhances user experience by...
Why Do You Need SEO Analyser Tools? 7 Amazing Picks
Imagine trying to navigate a vast ocean without a compass or map. That's essentially what operating a website without SEO analyzer tools feels like. In today's digital landscape, ranking high...
How to Get More Instagram Likes in 2024
In the ever-evolving landscape of social media, Instagram remains a dominant force, with its visual-centric platform continuing to captivate millions of users globally. As 2024 continues to unfold, the quest...
Long-Tail Keywords: How to Drive Traffic and Increase Conversions
What are Long-Tail Keywords? While most targeted keywords are made up of one to three words, long-tail keywords are phrases made up of four words or more. Often, these...
Ethics and Legalities of Digital Marketing 101: Safe, Secure and Responsible Practices
Digital marketing has revolutionised how businesses connect with consumers, offering new levels of personalisation, reach, and engagement. However, with these advancements come significant ethical and legal responsibilities that marketers must...
Digital Marketing Metrics and Analytics: Your Guide for Tracking Success
Establishing a strong online presence for your company isn't just advantageous, but has now become indispensable for long-term success. However, it is no easy. Achieving top search engine rankings and...
A Complete Guide to Building Your Content Marketing Strategy
Content marketing has become vital for businesses looking to connect with their audience in meaningful ways. It is a long-term strategy that creates relevant and valuable material that speaks to...
Best Practices and Effective Tips For Email Marketing
Email marketing is one of the earliest forms of digital marketing that has persisted for an important reason. It works because email is virtually unavoidable in the modern world, meaning...
What Is a WordPress Website? Everything You Need to Know
A WordPress website is a powerful and versatile platform for creating and managing websites and blogs. WordPress is a content management system (CMS) that has gained immense popularity since its...
Ecommerce Website Development: How to Create a Successful Online Store
When it comes to creating a website, many factors need to be considered. Eye-catching aesthetics, streamlined navigation, and clarity of purpose are important elements in any website that is intended...
How to Create a Website Launch Strategy in 10 Quality Steps
Web development is expensive, but in theory, almost any decent website will pay for itself eventually. To speed up this process, it’s vital to have the right website launch strategy....
15 Essential Questions to Ask Before Hiring a Web Design Company
Hiring a web design company is one of the most important investments you'll make for your company's online presence. However, not all agencies are created equal and you mustn't take...
Business Web Design Ultimate Guide and Checklist
In today's digital age, a compelling and functional website is a cornerstone of any successful business. Whether you're a startup aiming to make your mark or an established company seeking...
How to Create a Logo Online in 5 Simple Steps
Every organisation should have a brand element that helps them stand out from the competition. This is usually the logo. Logos can stand alone as a mark or image or...
Understanding Online Marketing: Strategies, Channels, and Best Practices
In today's digital age, online marketing has emerged as a critical component of business strategy. As the internet continues to integrate into every facet of our lives, companies of all...
The Complete Guide to SEO Copywriting: How to Drive Organic Traffic
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through...
Increase Your Email Opt-Ins by Creating an Effective Lead Magnet
While the internet continues to grow and dominate the advertising world, fewer and fewer people volunteer to be bombarded with sales. Fortunately, industry leaders have grown with the times. Realizing...
How Much Does it Cost to Make an App in 2024? The Complete Pricing Guide
Make an App in 2024 - Believe it or not, making an app is actually very similar to making a website. For example, you can purchase a template to make...

Video Production Services: What to Expect in the Next 5 Years
Video allows for a viewer to get more information as they can visually see what is happening. If a business produces a good video as part of its marketing, people...
Online Value Proposition: Tips to Stand Out in the Digital Marketplace
In today's digital age, businesses must distinguish themselves in an increasingly crowded online marketplace. A well-crafted online value proposition (OVP) is a powerful tool to achieve this differentiation. An OVP...
Copywriting: 9 Basic Strategies for Content Writers to Utilize
In today's digital landscape, where information overload is the norm, mastering the craft of content writing has become indispensable. Whether you're crafting engaging blog posts, persuasive sales copy, or informative...
Website Audit: How to Perform a Complete Website Health Review
A website now isn't just a virtual storefront—it's the cornerstone of your online presence and business success. However, simply having a website isn't enough; ensuring it performs optimally is crucial...
15 Proven Ways to Get More YouTube Subscribers (Without Buying Them)
Since it started in 2005, YouTube has continued to grow at a massive rate. There are over two billion visitors each month, and over a billion people watch YouTube daily....
15 Proven Content Marketing Strategies to Boost Your Online Presence
In today's digital landscape, content marketing has emerged as a cornerstone for businesses aiming to engage their audience, build brand loyalty, and drive sales. However, with the sheer volume of...
The Ultimate Guide to Online Display Advertising for Businesses
Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of...
4 Types of Content Management Systems: How To Choose The Right CMS For Your Business
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on...
Ecommerce Solutions: How to Select the Best Platform from the Top 8 Choices
Today, nearly everything is online, so ecommerce solutions are essential. The internet is changing, and traditionally accepted business practices are now getting digital treatment. The Internet, social media and mobile...
3 Simple Steps to Create a Web-Based User Experience That Your Users Will Love
Today, one of the top priorities for web designers is creating amazing user experiences. It’s not enough for a site to look great. It also has to be effective at...
10 Reasons Google Maps Marketing is Killer for Driving Traffic
Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are...
The Top 10 Free Business Listing Sites: How to Boost Local Visibility
As a small business owner, you’re probably focused on getting your business out there. You may not know where to start. Surprisingly, business listing sites are still one of the...
5 Reasons to Invest in Small Business SEO (With 5 Amazing Tips)
As a small business, having an optimised site to draw traffic is key. With so much competition in the online space, utilizing the right tactics can make a tremendous difference...
9 Online Creative Strategy Ideas for Businesses
Online marketing depends on many things, whether you are a small business, a large business or somewhere in between. One is creative strategy. Everyone is trying and buying to get...
7 Tips on How to Calculate Conversion Rate on Your Website
Conversion rates are not complicated by any means. However, many small businesses with a website or blog don’t bother to pay attention to them. This is a mistake, as conversion...
Website Copywriter: The Ultimate Guide to Everything You Need to Know
Every organisation needs an engaging and interesting website. The copy should be clear and concise and able to tell your story to diverse audiences who may want to hear what you have...
Dominate Your Industry with Online PR: 8 Tips to Increase Brand Awareness
What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades....
Unlock Reddit’s Incredible Reach: 10 Must-Know Stats for Marketers
Reddit, for marketing, is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There...
LinkedIn Social Selling Index: A Definitive Asset
In the dynamic landscape of digital sales strategies, professionals are constantly seeking innovative approaches to connect with potential clients, nurture relationships, and drive conversions. Amidst this pursuit, the LinkedIn Social...
Effective Website Optimisation: 4 Ways to Improve Rankings
Effective Website Optimisation Almost all online experiences begin with a search. Accordingly, online businesses always strive to be at the top of the search results to gain more organic...
What You Need to Know to Become an Influencer on Social Media
Influencers are the leading marketing statistics on social media. This is indeed a growing strategy to discover your identity and make you a brand for boosting engagement. Becoming a social...
AI For Presentations 101: How To Create Amazing Designs With Storydoc
In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and...
How To Use Instories 101: Create Engaging Social Media Content Using AI
Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative...
5 Fascinating TikTok Statistics You Need To Know
In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s...
Instagram Threads 101: Important Things You Need To Know
Within the rapidly evolving world of social media, Instagram Threads has become the latest platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team to...
3 Exciting Social Media Trends Revolutionising Digital Marketing
In the ever-changing world of digital marketing, social media trends can be challenging to keep up with and implement these trends in your digital marketing strategy. Due to the 24/7...
8 Groundbreaking Social Media Facts Every Marketer Should Know
As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social...
Instagram Guides 101: How To Master The New Feature
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience...
iOS or Android for Business: Which Is Better?
In the tech circle, there are always two teams; those who prefer Android and those who prefer iOS. But when it comes to choosing an operating system for your business,...
Why do CRM Systems fail? 5 reasons behind this
Why do CRM Systems fail? 5 reasons behind this - This blog will examine why CRM Systems fail. We hope you will become fully aware of the areas to avoid when implementing CRM...
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Web Development
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Website Hosting
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Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
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