Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Marwa Alaa // 10th February 2024
Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]
Esraa Mahmoud // 14th April 2024
Digital marketing can be a bit overwhelming, but understanding the ROI (Return on Investment) statistics can help you determine which strategies are worth investing in. Why should you care about such statistics in the first place, you might ask? Consider this: in an age saturated with advertising noise, businesses are laser-focused on maximising every marketing […]
Panseih Gharib // 21st February 2024
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]
Panseih Gharib // 14th April 2024
The marketing world is abuzz with activity, constantly evolving to keep pace with shifting consumer habits and technological advancements. Yet, amidst the noise and change, one constant remains: the power of data. Understanding industry trends, competitor actions, and customer preferences are the main factors of any successful marketing strategy. But navigating the vast ocean of […]
Noha Basiony // 10th February 2024
We all strive for control—over our careers, relationships, and even our emotions. But in the whirlwind of daily life, it often feels like we are being swept along by external forces, leaving our sense of agency and well-being in the dust. This is where self-management steps in, offering a super powerful tool to navigate the […]
Ciaran Connolly // 26th February 2024
For small business owners, integrating the best ChatGPT solutions into their existing workflows can result in enhanced efficiency, significant cost savings, and improved customer experiences. This article delves into the best practices for small businesses eager to harness the power of ChatGPT to streamline their operations and drive growth.
Miranne Khaled // 8th March 2024
In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]
ProfileTree // 7th February 2024
UX design has been gaining popularity in recent years. You may have heard about the job, but aren’t sure how to get started. Don’t worry! We will give you a step-by-step guide on how to enter the field of UX design in this article. Choose your Ideal Education Path In order to become a UX […]
ProfileTree // 11th February 2024
Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]
ProfileTree // 15th April 2024
User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]
ProfileTree // 7th February 2024
What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]
ProfileTree // 22nd March 2024
For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]
ProfileTree // 5th April 2024
Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]
ProfileTree // 11th February 2024
Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]
ProfileTree // 20th February 2024
Hiring freelancers is a great solution to filling a gap in your knowledge base. Knowing tips to hiring freelancers ensures that you make the best decisions for your business. There are plenty of freelancers who can assist you in developing your organisation and helping it grow.
Maybe your business is undergoing exponential growth and you need to keep up with demand until you are able to find the correct person for a permanent position. Perhaps you don’t have enough work to give someone a full-time role, then a freelancer can be used to do the work that you might require on a short-term basis.
In this blog we’ll be discussing the advantages and disadvantages of hiring freelancers whilst giving you some tips on how to find the right freelancer for your business.
ProfileTree // 5th March 2024
As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]
Asmaa Alhasimy // 10th February 2024
In a world saturated with noise, the voice of a true thought leader rises to guide others through the fog of uncertainty. It’s not about ego; it’s about impact. It’s about crafting solutions that resonate, sparking change, and leaving a long-lasting mark on your industry. Thought leadership isn’t about ego or hollow platitudes; it’s about […]
ProfileTree // 7th February 2024
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]
ProfileTree // 5th March 2024
TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]
ProfileTree // 7th February 2024
If you’ve read the news or been online lately, you’ve probably heard of a new social media platform called TikTok. Easily the largest and hottest platform, TikTok is so popular that even celebrities, politicians, and sports teams are making accounts and posting content. TikTok for Business launched in June of 2020, and since then it […]
Nuala Davies // 7th February 2024
Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
ProfileTree // 6th February 2024
Despite being introduced over a decade ago to users, voice search is still an impactful part of every marketing strategy. Voice search has seen incredible growth and development over the years. With machine learning algorithms, you can now optimise your site for voice search with relative ease. Data from search engines has also encouraged the […]
ProfileTree // 6th February 2024
In the latest instalment of ProfileTree’s Amazing Food & Drink series, we sat down with Colm Connolly, founder and director of Rucksnacks.
ProfileTree // 6th February 2024
The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]
ProfileTree // 6th February 2024
Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business. First of all, the brand is the first thing a customer notice when choosing a product. This means that a well-established brand is much more […]
ProfileTree // 14th April 2024
Choosing a web hosting company is a crucial step in starting your own website. A web hosting company is a business that provides the technologies and services that a website or a webpage needs to be visible and accessible on the internet. When it comes to choosing a web hosting company, there are a couple […]
ProfileTree // 11th April 2024
Unlocking Organic Growth in 2024 – Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today’s digital landscape, where competition is fierce and attention spans are short, having a strong SEO strategy isn’t just an option, it’s a necessity for businesses of all […]
ProfileTree // 5th April 2024
When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]
ProfileTree // 20th March 2024
In this week’s Business Leaders interview, we cover digital transformation for retailers. ProfileTree CEO Ciaran Connolly sat down with Martin Neill, CEO of AirPOS, to gain his insights into the growing world of ecommerce. AirPOS is a full retail management platform that provides complete ePOS (point of sale) and ecommerce solutions for business both online […]
ProfileTree // 6th February 2024
Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street. Voice search statistics all show […]
ProfileTree // 25th March 2024
In today’s rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights and cutting-edge strategies tailored for the healthcare industry. From leveraging AI-driven content creation to harnessing predictive analytics for patient behavior, we explore advanced digital marketing […]
ProfileTree // 7th February 2024
Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy. Social media platforms are a great way of showing ephemeral content as they are used […]
ProfileTree // 6th February 2024
In today’s strange and challenging times, each and every one of us could benefit from taking more time to prioritise our own mental health and emotional welfare. Few are better placed to understand the importance of mental wellbeing than Deborah King, Owner of Bee Empowered.
Miral Nassar // 21st February 2024
Social media has become an integral part of modern life and has grown tremendously recently. As we look forward to the future of social media, understanding the current trends and statistics is essential. This article delves into the global social media usage trends, exploring popular platforms, demographics, the impact on society, emerging platforms, and the […]
Esraa Ali // 21st February 2024
Social media has become an integral part of our daily lives, allowing us to connect with friends and family, stay updated with news, and share our experiences. However, the increasing use of social media has also given rise to a concerning trend – social media addiction. In this article, we will discuss the shocking statistics […]
