What is a Snapchat Geofilter? You might be familar with Snapchat as a fun way to share photos, but some overlook that it is a useful business and event planning tool. Why? Thanks to Snapchat Geofilters.


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What is a Snapchat Geofilter? Effects on Snapchat

What is a Snapchat Geofilter?

A Snapchat Geofilter is a personal filter that allows other Snapchat users to connect to and find an event or location on the app. It is great for bringing together friends to a specific area as well as for personalizing images of a wedding or party. For businesses is is a powerful way to connect with more people and to advertise though anyone who chooses to use the filter while at the location.

The filter is available to anyone who takes a picture using the app in a specific location, and is able to be seen by everyone on the friends list of the person who took the snap as well as people who search that location.

How do you create a Geofilter for your location?

After you have a Snapchat account and now can answer ‘what is a Snapchat Geofilter’, you’re read to select which type of filter you are interested in and the app guides you from there. Snapchat Geofilters can be created for events such as concerts, weddings, and festivals, they can be created for areas in a community such as school or park, and they can be created for businesses. After choosing which filter fits your needs use their template to create the perfect filter.

You pick your location and date to run the filter. Keep in mind while picking a location and size that this determines your reach with your personal filter. The minimum space starts at 20,000 square feet of reach, at an event or busy city location this can reach many people.

The size of your filter should be calculation based on the individual situation, a wedding or party for example would likely be well met with the smallest size whereas a booth at a festival may want to reach most of the event grounds to bring more people to the business while they are nearby. They can also be a great way to advertise. For instance a brand could have an event and they could provide a geo-filter for the location of that brand.

How do I get Geofilters on Snapchat?

Getting a Snapchat Geofilter is a easy as following the prompt on the app, they make the process simple but remember that your personal Geofilter should be creative, to the point, and relevant to your target audience. To find other Geofilters to use on your photos first make sure that your location services are turned on in the Snapchat app, then simply swipe right to see your location specific filters.

This is a great way to check in and commemorate events like concerts and visiting special places. For business owners it brings the attention of local Snapchat users that you are there, as well as advertising to all the people who see each Snap that is sent. When done right, this tool can literally put your business on the map.

How to make a Snapchat Geofilter?

Making a Snapchat Geofilter is simple using their template. However keep in mind that a Geofilter will have to adhere to Snapchat’s submission guidelines and be preapproved so make sure your filter is appropriate. Make sure that you submit it for approve before your planned event date, or business opening.  While creating a Geofilter you decide its type and location.

The Snapchat Geofilter size will determine, in part, the Snapchat Geofilters cost. So when it comes time to choose the area of the location be sure to balance your budget with your reach goals.

Snapchat Geofilter also allows you to tour the world with your fingertips using Snap Map. This is a great way to connect people globally,  and to allow people to see Snaps of people at events they were not able to attend themselves or areas that they may be curious about. This feature connects regular people on a world-wide level, often in real time, like never before.

The benefits for advertising with this feature are tremendous, and the more creative and concise the Geofilter is, the more likely it will be chosen by people who like to use location specific filters.

Summary: Is your business missing out?

The question isn’t so much ‘what is a Snapchat Geofilter’ as ‘what can this do for my business‘?

Social media is a keystone when it comes advertising and if you are not implementing an online marketing strategy, you may be missing out on much of your customer base. Creativity, timing, and knowing your audience can boost your business significantly, meaning Snapchat Geofilters can be a part of most great campaigns.

Good luck!

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