Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 3rd April 2024
Social media is an invaluable tool for any small business; it can help you grow a side hustle into a full-time job or expand the customer base of your small business on a much larger scale. In this day and age, it is difficult to argue against the fact that social media is something every […]
Maha Yassin // 24th February 2024
In today’s digitally connected world, social media plays a central role in our lives. We connect with friends and family, share experiences, and even conduct business through these platforms. However, this growing reliance on social media has also created a fertile ground for a dangerous threat: social media phishing. Phishing, the deceptive practice of stealing personal […]
Aya Radwan // 8th March 2024
Feeling a touch nervous about your imminent Java programming interview? You’re in good company – these interviews can indeed pack a punch, even for the seasoned developers among us. In this blog post, we’ve pulled together an essential list of Java Programming Interview Questions that are practical and revealing, crafted from real-life encounters and detailed […]
Panseih Gharib // 19th February 2024
Delving into the world of Java coding may appear overwhelming at first, particularly if you are new to the programming realm. Trust me, it’s more formidable than it initially seems. With handy resources like this article, we will present Java programming concepts examples that sync perfectly with key concepts about the programming genre. Keep reading […]
Miranne Khaled // 20th February 2024
For decades, Java programming has stood as a stalwart pillar in the realm of software development. Its versatility, user-friendly approach and adaptability across platforms, has propelled it to become a favourite amongst aspiring and seasoned developers. This comprehensive guide is your gateway to the captivating world of Java programming. We’ll begin with the timeless tradition […]
Shaimaa Olwan // 14th March 2024
Java programming exercises are your saviour if you find the realm of Java programming a bit daunting. Fair enough, it can seem like a lot to take in. It’s worth noting that Java, created in 1991, has now clinched its spot as the second most popular programming language worldwide—quite the accolade. This post aims to […]
Panseih Gharib // 14th April 2024
As organisations aim to understand and improve the dynamics of the employment relationship, the concept of psychological contract plays a crucial role. The psychological contract is based on the mutual expectations and obligations between employees and the organisation, shaping their working relationship. In this article, we will explore the effect of the psychological contract on […]
Maha Yassin // 23rd February 2024
In today’s dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where knowledge management (KM) comes into play. KM encompasses a range of practices and technologies aimed at creating, disseminating, and leveraging organisational knowledge to achieve strategic […]
Asmaa Alhasimy // 22nd February 2024
Remember the last time you sat through a corporate presentation? Eyes glazed over, phones scrolling, minds drifting to that long-awaited coffee break? Yeah, we’ve all been there. But what if your next presentation could do the opposite? What if it could spark curiosity and ignite a wave of excitement about your brand? 55% of people […]
Yasmin Elwan // 18th February 2024
Gen Z social media statistics reveal a dynamic landscape characterised by unprecedented levels of connectivity, creativity, and influence. As the first generation to grow up entirely in the digital age, Gen Z’s relationship with social media platforms has profoundly shaped their social interactions, cultural expressions, and consumer behaviours. From their preferences in platforms to the […]
Rahma Ali // 18th February 2024
Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on. There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing […]
ProfileTree // 13th March 2024
Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]
ProfileTree // 18th February 2024
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]
ProfileTree // 18th February 2024
Copyright covers intellectual property and artistic works. Image credit: AmazonAWS
ProfileTree // 25th March 2024
All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. However, having a product in large quantities doesn’t guarantee profits. […]
Panseih Gharib // 15th April 2024
Have you ever felt a deep yearning for something more? A desire to break free from the constraints of your current life and unleash your full potential? If so, you’re not alone. Millions of people around the globe are yearning for a fulfilling career that ignites their passion and offers endless possibilities. Why learn coding […]
Esraa Mahmoud // 24th February 2024
In today’s fast-paced business world, access to reliable information is crucial. While news headlines scream opinions and pundits spin narratives, there’s often a silent majority: government business statistics. These data gems, collected and published by official agencies, hold the key to valuable insights that can empower your business decisions. These meticulously collected and analysed datasets […]
Esraa Mahmoud // 18th February 2024
Every world has its hero, and in the business world, that hero is Business Intelligence (BI)! Think of it as your personal data decoder, transforming raw numbers into actionable insights that illuminate your path forward. Forget feeling overwhelmed—imagine wielding data as a strategic weapon, transforming numbers into actionable insights that propel your business forward. This […]
Miranne Khaled // 14th April 2024
In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]
Panseih Gharib // 24th February 2024
Imagine scrolling through your perfectly curated Instagram feed, enjoying the curated glimpse into others’ lives. Imagine someone else doing the same, but not with their account or yours. Sounds terrifying, right? Unfortunately, that’s the chilling reality of social media identity theft – a threat growing faster than your follower count. It’s not just about stolen selfies. […]
Panseih Gharib // 29th February 2024
Have you ever scrolled through social media and stumbled upon hateful comments, slurs, or discriminatory language? Unfortunately, this experience is all too common in today’s digital landscape. Social media hate speech, characterised by attacks targeting individuals or groups based on their race, ethnicity, religion, gender, sexual orientation, or other protected characteristics, is rampant, leaving a […]
Esraa Ali // 19th February 2024
Social media use has become an integral part of our daily lives, with billions of individuals using social networking sites and spending a significant amount of time on these platforms. However, the impact of this widespread use of social media on mental health is a topic of increasing concern. Various studies have explored the relationship […]
ProfileTree // 4th March 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
ProfileTree // 15th February 2024
Product testing can happen at several different stages. Image credit: Twentify
ProfileTree // 26th February 2024
Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]
ProfileTree // 11th April 2024
Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing on PageRank […]
ProfileTree // 5th April 2024
What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]
ProfileTree // 15th February 2024
What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]
ProfileTree // 15th February 2024
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
ProfileTree // 11th April 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]
ProfileTree // 15th February 2024
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]
ProfileTree // 15th February 2024
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]
ProfileTree // 15th February 2024
When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.
Miral Nassar // 3rd April 2024
Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]
ProfileTree // 13th March 2024
What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this.The big question: how to make a logo work harder for your business?Read on…. What is a Logo? A […]
ProfileTree // 15th February 2024
The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]
