Web Design, Marketing and Business Blog - Page 8

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Business Strategy

Business Website Statistics: Up-to-Date Data

Miral NassarMiral Nassar // 3rd April 2024

Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]

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Training

What Is A Logo? The Complete 2024 Guide to Creating Brand Recognition

ProfileTreeProfileTree // 13th March 2024

What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this.The big question: how to make a logo work harder for your business?Read on…. What is a Logo? A […]

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SEO - Search Engine Optimisation

A Complete Guide to Google Panda Update 2024

ProfileTreeProfileTree // 15th February 2024

The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]

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Business Strategy

How to Ask for a Promotion – The 2024 Ultimate Guide to Earning Advancement at Work

ProfileTreeProfileTree // 31st March 2024

There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west daily. Asking for a promotion is widely perceived as more of a risky confrontation than the next step of your career progression. Employees everywhere always have that understandable yet irrational […]

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SEO - Search Engine Optimisation

Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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SEO - Search Engine Optimisation

Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond

ProfileTreeProfileTree // 15th February 2024

Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]

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Video Marketing and Production

Facebook Video Ads in 2024: The Essential Guide for Marketers

ProfileTreeProfileTree // 15th February 2024

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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Digital Marketing

8 Local Business Marketing Strategies

ProfileTreeProfileTree // 15th February 2024

Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]

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Content Writing and Marketing

🚀 Emoji Domains Set To Explode: 2024 Trends and Tips

ProfileTreeProfileTree // 26th March 2024

Yes you have read that correctly. Emoji Domains! While you don’t often see many emojis in domains, they have been around for quite a while. As a matter of fact they have been around since 2001 when the first emoji domain was bought. The one problem being back then in 2001, no one could see […]

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Business Strategy

The Shocking Truth About Your Workforce: Talent Management Statistics Revealed

Miral NassarMiral Nassar // 7th April 2024

In today’s competitive business landscape, talent management statistics are crucial to ensure the success of any organisation. Human resources (HR) professionals constantly seek the latest statistics and trends to optimise their workforce and retain top talent. Let’s delve into talent management and uncover the shocking truth revealed by talent management statistics. What are Talent Management […]

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Social Media

10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Content Writing and Marketing

Mass Media Market Rebounds: Key Statistics from 2023

Miral NassarMiral Nassar // 24th February 2024

The mass media market has seen a significant rebound in 2023, with critical statistics revealing intriguing insights into media consumption trends across various platforms. The latest data sheds light on the evolving news consumption habits, television viewing patterns, and the changing landscape of digital media usage. Insights into Media Consumption across Different Platforms Statistics Finland […]

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Social Media

Best Times To Post On TikTok 2024

ProfileTreeProfileTree // 21st February 2024

Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]

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What Is?

What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance

ProfileTreeProfileTree // 14th February 2024

What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]

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Personal Development

Trapped in Monotony? Here Are 5 Steps To Break Free

Noha BasionyNoha Basiony // 14th February 2024

Life can be a hamster wheel sometimes, spinning us through routines, obligations, and days that blur into one another. The spark fades, motivation dwindles, and we feel like we are going through the motions, day after day, just like a scratched record on repeat. We end up trapped in monotony while excitement and growth turn […]

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Business Strategy

Product Liability – A Complete Guide to Insurance for Small Businesses in 2024

ProfileTreeProfileTree // 14th February 2024

Any business can suffer product liability claims, which is more likely in some industries than others. Image credit: Buckfirelaw.com

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Business Strategy

Free Mind Mapping Software: Top 10 Tools to Clarify Your Thinking in 2024

ProfileTreeProfileTree // 13th March 2024

Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]

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Business Strategy

Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 14th February 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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Social Media

Statistically Skewed: How Social Media Shapes Unrealistic Beauty Standards

Miral NassarMiral Nassar // 21st February 2024

In an era dominated by the digital landscape, the power of social media reigns supreme, shaping how we connect and communicate and influence our perceptions of beauty in profound ways. Yet, beneath the glossy filters and flawless selfies lies a complex narrative of societal pressures, unrealistic expectations, and the profound impact of digital culture on […]

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Training

Convert Clicks into Customers with Pay Per Click Training

ProfileTreeProfileTree // 13th February 2024

Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]

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Social Media

How to Optimise Social Media for Your Business in 9 Steps

ProfileTreeProfileTree // 13th February 2024

Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]

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What Is?

What is a Cover Letter: 8 Tips for Success & What to Avoid

ProfileTreeProfileTree // 13th February 2024

What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]

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Business Strategy

How to Produce and Edit Video for Tourism Businesses

ProfileTreeProfileTree // 13th February 2024

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

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Training

Stand Out Online with Social Media Training

ProfileTreeProfileTree // 13th February 2024

It’s hard to imagine a world without social media these days. Not just as a source of entertainment but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]

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Social Media

18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

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Business Strategy

How to Know When You Need an Online Marketing Agency

ProfileTreeProfileTree // 4th March 2024

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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Digital Marketing

Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th February 2024

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

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Digital Marketing

Unveiling the Power of AI Marketing Solutions

Noha BasionyNoha Basiony // 15th March 2024

Imagine a world where all of your marketing campaigns are not just targeted but hyper-personalised. It is where every ad, email, and social media post resonates deeply with each individual customer, speaking directly to their needs and desires. It is also where data analysis is not a slow, manual process but an automated engine churning […]

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Social Media

Macro to Micro: The Best Influencers For Your Business

ProfileTreeProfileTree // 13th February 2024

What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]

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Business Strategy

Business Coaching Industry Statistics: Market Size 2024

Esraa AliEsraa Ali // 13th February 2024

The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]

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Social Media

Digital Detox: What Disconnecting from Social Media Can Do

Noha BasionyNoha Basiony // 14th February 2024

Our thumbs scroll, eyes glazed, through a seemingly endless stream of filtered lives, perfectly curated vacations, and meticulously crafted opinions. It is the daily ritual of social media platforms that promise connection but often leave us feeling strangely disconnected. But what if we hit pause? What if we dared to step away from the curated […]

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Digital Marketing

Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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Content Writing and Marketing

Free Market Research Tools for Successful Analysis

Panseih GharibPanseih Gharib // 15th April 2024

Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs.  This article offers a valuable solution: a curated selection of free market research tools that are available to all. From leveraging search trends to exploring social media data, these powerful resources equip business […]

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Business Strategy

Risk Management: Unleashing the Power of Statistics

Miral NassarMiral Nassar // 7th April 2024

Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]

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Business Strategy

The Impact of Business Planning Statistics on Strategic Growth

Miral NassarMiral Nassar // 14th April 2024

Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]

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Social Media

Trust in Media Statistics: Is Reality Fading Into the Fake News Feed?

Esraa MahmoudEsraa Mahmoud // 22nd February 2024

Perhaps the first thing that comes to mind when we read trust in media statistics is, “Can the media be trusted to begin with?! Well, it is complicated! Remember the days when headlines felt like reliable guides, not a dizzying funhouse of questionable claims and political spin? Yeah, us neither! In today’s information overload, navigating […]

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