What Is Influencer Marketing? The 2024 Guide to Successful Campaigns
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps...
The 7 Best Blogging Platforms for Business in 2024
What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve...
What Is Conversion Rate #1 – Your Amazing Essential Kit for Maximizing Online ROI
What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either...
What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image
What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of...
Report Summary: The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate
Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate. The research...
Self-Motivation: Inspirational Ways To Unlock Your True Potential and Achieve Your Goals
Self-motivation is a time-honoured and much-debated subject you’ll have heard about from coaches, speakers and more. But can it really help you and your business? More importantly, what actionable steps...
Social Media Tools Guide: Streamline Your Best Strategy
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers;...
What is Twitter or “X” & How Does It Work? A Complete Beginner’s Guide
What Is Twitter? We bet you know the answer BUT aren't sure how to make it work for your business. In the dynamic realm of social media, where words and...
What is Drone Photography? A Beginner’s Guide to Epic Aerial Shots
What is drone photography? To understand how drone images could help your business, let’s step back to look at the basics of this exciting and fascinating trend. A drone is...
What Is A Hashtag? The Ultimate Guide to Navigating the Hashtag Landscape
In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign...
WordPress.com or WordPress.org? A Comprehensive Comparison
When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand...
What Is Guerrilla Marketing? A Comprehensive Guide for Business Success
What is guerrilla marketing? Let’s look at it another way. How does ‘greatest impact with the least possible investment’ sound for your business? Guerrilla marketing is all about using strategies...
What Is An SEO Title (Definition & 14 Tips To Craft a Compelling One)
What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is...
How to Build an Empire: The Building Blocks of a Successful Business
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build...
What Is A Snapchat Geofilter? 10 Incredible Tips for Driving Engagement with Snapchat Geofilters
In today's dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among...
The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate
Dissertation Submitted by Natalia Thomas This dissertation was submitted in partial fulfilment of the requirements for the degree of MSc Digital Marketing & Analytics At Dublin Business School. ProfileTree was recently involved in...
What is Google Hangouts? A Comprehensive Guide
What is Google Hangouts? Google developed the platform as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready...
11 Best AI Marketing Tools
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing...
What Is Google Play? Your Guide to Apps, Games, and Digital Content
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps....
Be the Change You Want to See in the World: How to Start Today!
How can you be the change you want to see in the world? Mahatma Gandhi’s quote has inspired millions to have a positive impact on their community, but how can...
Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At...
What Is Google Advanced Image Search?
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an...
What Is Google Ranking? A Modern Business Essential
The Google ranking system is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. Being favoured over other businesses means having a much...
What is Facebook? Embrace and Discover a World of 10 Interaction Opportunities
What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to...
Digital Marketing Services On A Budget: Amazing Actionable Tips For Start-Ups
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here...
Digital Marketing Benefits: Inspiring Ways To Thrive Online
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this...
Master the Top Types of Social Media Marketing
In today's digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active...
What Is Corporate Strategy? 3 Steps to Success
What is corporate strategy? Simply a well-defined long-term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating...
What Is Google My Business? A Comprehensive Guide to Business Visibility and Growth
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great...
What Is Video Marketing? The Ultimate Guide to Creating Engaging Content
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways...
What Is Google Search? Your Essential Toolkit for Enhanced Search Rankings
There's much more to Google Search than you'd expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of...
What Is Google Drive? The Ultimate Guide for Businesses
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover...
What Is B2B Marketing? Essential Definition
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your...
What Is An App? Now an Inevitable Part of Daily Life
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or...
What Is Video Production? The Essential Guide to Unlocking Marketing Success
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit...
YouTube Rewind: Celebrating the Year’s Best Trends and Creators
YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a...
Get Started On Snapchat Now: Essential Ad Strategies To Reach Young Audiences
Get Started On Snapchat - With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content...
What Is A Keyword? A Comprehensive Guide to Keyword Research and SEO Success
What is a keyword? It’s an important question for anyone looking to do business either as a strictly e-commerce site or as a traditional brick-and-mortar store. Nowadays, consumers search online...
What Is A Value Proposition? Lessons To Learn From For Marketing Success
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to...
Unlocking the Power of Google Sheets: Your Comprehensive Guide to Spreadsheet Mastery
What is Google Sheets? The best way to answer this is to consider Microsoft Excel, the most well-known and ubiquitous spreadsheet software. Sheets is Google’s alternative, which has steadily grown...
Online Advertising: 10 Proven Strategies to Skyrocket Your Traffic and Sales
Online advertising is exactly what it says - advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose...
The Vital Digital Marketing Skills for Business Growth
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses...
What Is a Good Blog Subject? Discover 8 Subjects for a Blog
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog's future success, as it determines your...
Hootsuite: Your Complete Guide to the #1 Social Platform Driving Marketing Results
What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it's easy for a beginner...
Inbound Marketing: 10 Steps, 7-Figure+Biz Drivers, Growth Revolution!
What is inbound marketing? Well, you can’t run a business without customers and customers won’t come to you if they don’t know you exist. Inbound marketing is one of the...
Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age
What is B2C marketing? What should it look like, and what can it do for your business?Let's start with a basic definition and then look at how you can create...
What is a Lead Magnet? The Essential Tactics Fueling 7-Figure Business Growth
What is a lead magnet? Suppose you have a business that needs leads. In that case, a company that needs to refresh their marketing, or are just curious about effective...
What is Mobile Marketing Spend Expected to Reach by 2025?
What is mobile marketing? Simply a strategy that uses mobile devices, tablets, and smartphones in order to reach a target audience. These days, mobile devices are more widely used than...
What Is YouTube? Your Step-by-Step Guide to Getting Started with YouTube
What is YouTube? Let's start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run...
What Is Content Marketing? The Essential Guide – 7 Key Benefits
What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing...
UX Design 101: A Comprehensive Guide to Designing User-Friendly Products
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to...
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