Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 5th May 2024
Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager’s ability to lead, decide, and perform their job role more effectively. In this article, we’ll look at 6 hard and soft skills you need to succeed in product management. Product Manager Soft […]
ProfileTree // 5th May 2024
Starting a podcast is easier said than done in today’s saturated market, but the continued growth in podcast popularity shows tremendous ongoing potential. With over 1 million active podcasts and over 100 million monthly listeners now in the US, podcasting continues to surge as an powerful audio medium. As more and more people explore how […]
ProfileTree // 11th January 2024
Discover unique insights into starting business, events and much more through our video interview with Claire and Rhoda Hughes of Soirée Society. Have you ever dreamt of being your own boss, of shaping your own destiny, and of building something from the ground up? If the answer is yes, then welcome to the exhilarating world of […]
ProfileTree // 11th January 2024
Plusvital bring innovative thinking to the highly traditional horse racing industry. Image credit: Plusvital
ProfileTree // 15th September 2024
SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation. This leads some restaurant owners to ignore SEO. However, when done correctly, local SEO can actually leverage these factors. Additionally, since restaurants typically underutilise SEO, hospitality is one of the few industries where […]
ProfileTree // 29th April 2025
In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]
ProfileTree // 5th May 2024
Remember when space exploration was the stuff of sci-fi dreams, reserved for astronauts strapped into clunky rockets and hurtling towards the unknown? Buckle up because that paradigm is shifting at warp speed. The once-niche realm of the space industry is experiencing a meteoric rise, transforming from a distant twinkle in the sky to a dazzling […]
Rebekah McCaig // 6th May 2024
In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.
Nuala Davies // 23rd January 2024
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information. How does Pinterest work? What are its features and what can […]
Salma Samir // 23rd March 2025
The world we inhabit rises from the ground, brick by brick, beam by beam. But behind every towering skyscraper and cosy bungalow lies a hidden language—the language of construction industry statistics. Far from cold and dry, these numbers paint a vibrant picture of a sector that shapes our lives in countless ways. This journey isn’t […]
ProfileTree // 10th January 2024
In the bustling digital landscape, content is king. We’re bombarded with articles, videos, and social media posts every day, fighting for fleeting attention spans and precious clicks. But in this content cacophony, engagement is a crucial element separating the mere “noise” from the truly captivating experience. Increase Content engagement isn’t just about racking up views […]
ProfileTree // 4th March 2024
How can startups afford software development? A successful tech entrepreneur who specialises in development for new businesses called into the ProfileTree studio to take part in an insightful discussion. Tom Hughes, of 3rd Digital, explained his own fascinating background and took us behind the scenes of his award-winning company. He began by outlining his route […]
ProfileTree // 18th October 2024
For many website owners, organic traffic drops are a scary prospect. SEO is a complex game, and falling numbers of users are obviously worrying from a business perspective. Afterall, fewer users means less revenue. While some kinds of drops in traffic can indicate a serious problem, others can be explained by things as simple as […]
ProfileTree // 21st January 2024
James is a qualified accountant turned accountancy coach, who has helped people worldwide prepare for their exams.
ProfileTree // 29th April 2024
A digital leader identified as one of the top entrepreneurs in Ireland visited the ProfileTree studio to discuss digital transformation and much more. Imagine a world where customers seamlessly connect with your brand across multiple channels, operational efficiency soars through automation, and innovation becomes the lifeblood of your business. This, my friends, is the alluring […]
ProfileTree // 24th December 2024
Revive Active is a supplement for better health that’s convenient and medically approved. Image credit: Revive Active
Maha Yassin // 15th April 2024
Starting a business is indeed an exhilarating endeavour, isn’t it? Yet, as we both know, there’s no denying that it can be akin to navigating a ship on stormy waters. Even from our perspective as seasoned business owners, we cannot simply ignore the chilling statistic that nearly 20% of businesses sadly capsize within their maiden […]
ProfileTree // 15th February 2025
Mobile devices account for more web traffic than ever before. Image credit: HootSuite
ProfileTree // 10th January 2024
Belfast City Sightseeing has been a staple in Northern Irish Tourism. Image credit: Hop On Hop Off Bus Tours
ProfileTree // 10th January 2024
Leigh Carey founded The Hummingbird Project NI in 2016 to develop new emotional wellbeing solutions that harness lived-experience. Image credit: Coleraine Times
ProfileTree // 19th August 2024
Imagine this: No commute, flexible hours, unlimited income potential, all while working from the comfort of your own home. Sounds too good to be true? Well, in today’s digital age, it’s not. The allure of online businesses from home has captivated millions, offering a path to independence, freedom, and a career built on your own […]
ProfileTree // 10th January 2024
What is an environmental consultancy? Who better to guide us through the work of an environmental consultant than the Managing Director of a multi-million-pound environmental business? In a world where the delicate balance of our environment hangs precariously, environmental consultancy emerges as a crucial beacon of hope. It’s not just a technical jargon; it’s a […]
ProfileTree // 15th May 2024
The thrill of victory, the roar of the crowd, the camaraderie of shared passion – these are the hallmarks of the unforgettable experience that is sports. But beyond the adrenaline rush, a hidden world awaits: the realm of sports hospitality. In Northern Ireland, this world transcends mere spectating, transforming itself into a potent blend of […]
ProfileTree // 5th May 2024
Public relations is the professional maintenance of a favourable public image by a company or individual. While many people may know of it, not enough understand its importance. Introduction In today’s hyper-connected world, reputation is everything. It can make or break your business, shape public opinion, and influence even the most casual glance at your […]
Noha Basiouny // 29th April 2024
In the dynamic world of fitness, where trends come and go, CrossFit has emerged as a powerhouse, captivating the hearts and sweat of millions worldwide. Beyond its gruelling WODs (Workouts of the Day) and tireless commitment to functional fitness, this sport has amassed a dedicated community that thrives on pushing physical and mental boundaries. Yet, […]
ProfileTree // 21st April 2024
Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global retail ecommerce sales continue to rapidly rise towards nearly $7 trillion, implementing an effective ecommerce marketing plan has become imperative for brands selling directly to […]
ProfileTree // 9th January 2024
W5 has made great strides in ensuring it appeals to all audiences. Image credit: Virtual Visit Tours
ProfileTree // 5th May 2024
Global demand for qualifications has never been higher. Image credit: TestReach
Eman Sameh // 5th May 2024
Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]
ProfileTree // 5th May 2024
Nanning Jacobs and Alain Buffing, co-founders of The Temple believe in creating a culture around improved nutrition and lifestyle. Image credit: The Temple
ProfileTree // 22nd April 2024
Forget stale conference rooms and forced bonding exercises. Firewalking isn’t just a thrilling spectacle; it’s a revolution in the world of team building. Imagine stepping barefoot onto scorching embers, pushing past perceived limits, and emerging with a team forged in heat and trust. That’s the power of firewalking as a team-building experience. But before we […]
ProfileTree // 22nd April 2024
Building a team, the beating heart of your business, can feel like navigating a winding mountain road. Do you forge ahead with a handpicked crew, carefully recruited and nurtured within your own walls? Or do you seek the agility of nimble partners, subcontracted experts ready to tackle specific challenges? The choice between sub-contracting and recruitment […]
ProfileTree // 8th March 2024
Introduction: A Deep Dive into Energy Monitoring Have you ever wondered where your electricity bill really goes? Do you suspect certain appliances are silently draining your bank account while you sleep? Or perhaps you’re a sustainability champion, eager to optimize your home’s energy footprint and minimize your environmental impact. Enter the world of energy monitoring, […]
ProfileTree // 9th September 2024
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and […]
ProfileTree // 3rd May 2024
What is Sustainable Tourism? Travel is a kaleidoscope of experiences, transporting us to breathtaking vistas, vibrant cultures, and enriching encounters. But in the midst of our wanderlust, it’s crucial to ask: Are we simply spectators, leaving footprints instead of enriching legacies? This is where the transformative concept of Sustainable Tourism comes into play. At its […]
Miran Shahine // 6th May 2024
Born from the vision of developing and deploying artificial general intelligence (AGI) safely and beneficially for all of humanity, OpenAI has emerged as a pioneer in the realm of artificial intelligence. Established in 2015, OpenAI has swiftly ascended to become a leading force shaping the future of AI, driven by its unwavering commitment to transparency, […]
ProfileTree // 9th January 2024
Digital DNA has only gone from strength to strength. Image credit: DigitalDNA
ProfileTree // 6th May 2024
Innovation is a multi-faceted term. Many people understand its connection to success – but not what it involves and the power of its outcome. Cris Beswick is responsible for helping companies untap their potential, drive innovation and see results. As part of our Business Leaders series, our CEO Ciaran Connolly speaks with Cris about his […]
ProfileTree // 9th January 2024
New Red specialises in mixed reality as a unique way of storytelling. Image credit: NewRed
ProfileTree // 21st April 2024
Andrew Bolster uses his expertise to help further specialisms in the STEAM industries. Image credit: Twitter
ProfileTree // 7th August 2024
What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]
ProfileTree // 5th May 2024
If you run an online business, you’ll need to know how to edit a WIX website. Editing a website in Wix is one of the most important features of the website platform. Without being able to edit a site, then a site will become dated and users will engage less with the site itself. It […]
ProfileTree // 8th January 2024
Credit: ProfileTree.com
ProfileTree // 8th January 2024
Image credit: Emoturismo
ProfileTree // 22nd April 2024
Conflict Resolution is an essential skill for cultivating positive, productive work environments. Disagreements and differing perspectives are inevitable in life. Still, if appropriately managed, conflict situations can strengthen relationships, fuel innovation, and allow truth to emerge over time. However, without constructive communication norms, unresolved tensions often continue festering, draining energy and eroding trust between team […]
ProfileTree // 5th May 2024
How to Connect Apps to WIX Website? After all, there are a large number of apps you can use for marketing purposes on your WIX website. Apps such as WisePops, Privy and HelloBar are just a few of the applications you can choose from. How to connect 3rd party marketing apps to your WIX website? […]
ProfileTree // 8th January 2024
Graham Orr is the Director of Intercultural Training Solutions, built to help make workplaces more effective and efficient through better understanding of cultures. Image credit: Intercultural Training Solutions
ProfileTree // 8th January 2024
Immeasurable Minds helps people tap into their inner mindfulness using certain tools and techniques. Image credit: Immeasurable Minds
ProfileTree // 26th March 2024
E-learning has exploded in popularity across both academic and professional training landscapes. Online education offers unparalleled flexibility, scalability, and affordability compared to traditional in-person modes of teaching. Whether you want to coach students working towards degrees and certifications or train corporate employees in critical skills, developing an effective e-learning business strategy is crucial for success. […]
Panseih Gharib // 30th September 2024
As a business manager, your ultimate goal is to stand out and improve your business. The secret to unlocking your company’s potential lies not in fancy equipment or fleeting trends but in the foundation itself: your organisational structure. It’s the blueprint for how your team operates, the invisible map guiding decisions, workflow, and success. In […]
Nuala Davies // 23rd January 2024
From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’ These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]
