How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Scaling a Services Company with Pat Ryan
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Why Use WordPress? Let’s Explore a Website Building Essential
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Why You Should Build Your Brand
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Why Use ProfileTree WordPress Hosting?
Why ProfileTree WordPress Hosting? With experience in developing and hosting client sites since 2010, we have decided to use our experience and expertise to venture into the real hosting world...
How to Use Social Media Video: 6 Tips
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X/ Twitter: A New Home for Digital Marketing?
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media...
Killer Landing Page Copywriting: 10 Tips & Tricks
Landing page copywriting is often underrated. People have grown to believe that any type of text will do when it comes to redirecting pages. However, that kind of thinking is...
Beating the Instagram Algorithm in 2024
Beating the Instagram Algorithm: The Instagram algorithm constantly changes, making it difficult for marketers to keep up. Staying up-to-date with the app’s algorithm and ahead of the game is essential to...
What is a Knowledge Base, and Why Does Your Business Need One?
What is a knowledge base? Knowledge and understanding are two of the most important cornerstones of any business's customer service team. Nevertheless, in an ever-expanding company, keeping track of...
Are Facebook Boosted Posts Worth It?
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted...
Benefits of a Personal Development Plan: Act Today, Gain Tomorrow
Personal growth and self-improvement have now become essential for achieving both professional and personal success. A Personal Development Plan (PDP) is a powerful tool that helps individuals define their goals,...
Exploring the Importance and Benefits of Using Digital Marketing in Business
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media...
SEO Guide: Google’s E-A-T Update
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content...
Irish Tourism Leaders Promoting Ireland’s Hidden Gems and Regions
Irish Tourism Leaders have played a vital role in promoting the recovery and future growth of tourism across Ireland. As the country aims to rebound from the impacts of the...
SEO Guide: The Google Hummingbird Update
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird...
How to Use Social Media for PR
It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a...
SEO Performance Metrics: How Good Is Your SEO Game?
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and...
The Importance of Branding for Business
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand...
Benefits of Business Consultancy With Brendan Murphy
By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in...
Hospitality Management and Supporting Fundraising – Joan Burden
How Hospitality Management Has Benefited Fundraising for Cancer Fund For Children We sat down with Joan Burden, hospitality manager at Cancer Fund for Children to learn more about what Daisy...
Sports Facility Management Solutions With Pitchbooking – Fearghal Campbell
Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online...
SEO and User Experience (UX): How to Maximise Traffic and Conversions
While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the...
African Aviation & Event Marketing With AviaDev’s Jon Howell
The outbreak of the Covid-19 pandemic has plunged the world into a period of protracted uncertainty. However, it has also given industries time to pause and reassess how we...
SEO for Car Dealerships: A Complete Guide
Getting a high rank on Google can be daunting for local businesses. So much so many opt to pay for the number one spot. However, this is only a short-term...
Building a Squarespace Ecommerce Website: Simple Guide
When developing a new website, there are many things to keep in mind. Some of the most important concerns are cost and usability. Building a Squarespace website is a fantastic...
Agile for Marketing: All You Need to Know (With 5 Examples)
Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as...
Purchasing Company Insurance: Ultimate Guide
Company insurance is what protects a company from any losses or damage caused during the regular course of business whether it is related to damaged property, legal risks or employee-related...
Key Account Management Tips with Warwick Brown
Key Account Management Tips | Account Management Plan | Key Account Manager Responsibilities In the world of trade and business, a guiding principle has driven workplace policy and account...
Your Ultimate Guide to Google Tag Manager
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DJI Ronin S: Complete Review and Walkthrough
The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin...
Importance of Digital Transformation WitLouise O’Conor
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads - the possibilities are endless through digital intervention. In...
WordPress Guide: How to Create Effective Pages and Posts
Creating content on WordPress is an essential skill for anyone looking to build a professional online presence, whether they're running a blog, promoting a business, or sharing creative projects. Among...
Social Media Marketing Tips: How To Be The Best You Can Be!
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do...
Video Marketing Strategy: Is It Important?
Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when...
How Travel Can Empower Women in Business
For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group...
Importance of Business Networking | Business Connections | Grant Powell
Business Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with...
Transforming A Traditional Business: How to Start a Business Online
Transforming a traditional business to an online one sounds like the norm. But believe it or not - even businesses that first date back to the 1930s are still in...
Work-from-Home Jobs: Essential Tips Before You Start Looking!
Regardless of your degree of education, at some point, you have, feel ready for, or are expected to join the workforce, be able to support yourself and give back to...
Titanic Guest: Hospitality in Northern Ireland
This week, as part of our Business Leaders series, ProfileTree Director Michelle Connolly explores the hospitality industry in Northern Ireland. This episode features Ruth Chocron, owner of Titanic Guest, a...
Employability For Young People In Technology
Sparking and supporting young people’s interest in technology is how our future economy will thrive. But how is this done? This week, as part of our Business Leaders series, our...
Account Management: How does it benefit your business?
How account management can drive your business revenue and customer retention with Warwick Brown. Do you have challenges regarding account management and the efficiency of your business? In this interview,...
Should My Business Be On TikTok?
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all...
Why Your Business Needs Digital Training
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The Ultimate Guide to Personal Development: Unlock Your Potential
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Chatbots: How Successful are they for Social Media Leads?
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Charity and the Tech Industry with Roger Warnock
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Scott Stevenson: Mental Health Awareness
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Technology in Education with Michael Humphreys
The Covid-19 outbreak has thrusted the world of work & business into a period of deep uncertainty, with lockdown restrictions continuing to close office doors across the UK, Ireland...
The Importance of Visitor Experience with Nuala Mulqueeney
The Importance of Visitor Experience - Nuala Mulqueeney - Aillwee Caves We live in truly unprecedented times, and Covid-19 social distancing restrictions have kept the doors shut on businesses...
Funding and Investing in Early-Stage Technology Companies with Barry Brennan
Funding and investing in early stage technology companies always carries a high degree of risk. Indeed, the outbreak of the Covid-19 pandemic has made the world of funding and...
The Importance of Financial Planning?
Talking Money With Nick Lawlor The importance of financial Planning? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how...
Web Design
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Email Marketing Solutions
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
Transform customer service with AI chatbots. We develop sophisticated chatbots that elevate user experience, streamline interactions, and deliver unparalleled efficiency.
AI Marketing
Transform your reach with AI-driven marketing. Harness data-driven insights for laser-targeted campaigns that captivate, engage, and convert your audience.
AI Tools for Business
Optimise your operations with cutting-edge AI tools. We integrate intelligent solutions that streamline processes, enhance efficiency, and support data-driven decision-making.
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